If you open the browser on your system or your mobile to go online. Do you also see such a screen? If your answer is yes, then you are not alone.
Around the world, 93% of the people who go online to use the internet start their interaction with a search engine. From this, you can imagine how important a search engine is in the digital world? According to Google, every month more than 100 billion searches are done on Google alone and it is increasing day by day.
Also, you must have noticed that all the businesses around the world are migrating to online. The main reason for this is that finding online users is not only cheap but also targeted and global. Imagine that if a business wants an audience within a city, then it will have to open at least eight to ten branches and then it will be able to cover an audience to a certain extent.
But if the same brand launches a website in a digital way, not only it will be global, but it will be able to extend its products reach to everyone instantly. And that’s why thousands if not millions of websites are being created day by day, from old to new businesses and from big to small businesses, all are moving to the online world. And everyone is in the race to ensure their digital presence.
And you must understand that no business will be able to survive in the future without its digital presence. Now the question arises, what will be the result against a particular search on Google or other search engines? How will they decide who to show at number one?
Who to show at number two? And who not to show on first page? An algorithm is working behind this whole process, which operates under some formulas or some basic rules.
And as an SEO we need to understand this. In a situation where searches are increasing on the one hand, and businesses are increasing on the other hand, so how to be determine which business can be matched with which user? Within this particular field, a new position called ‘SEO expert’ has been created.
Basically, these are the experts, or these are the people who understand, What does Google do? How does it understand these businesses or these websites? And it delivers its message to the users.
This is why we have launched this course so that you can become an SEO expert and help these businesses or these websites. You can help to rank the searches for the people who are searching and ultimately in creating sales leads to grow in their business. In this course we will discuss what is a search engine?
How does it work? What are its algorithms? What do businesses need to cater?
How is a website made? And ultimately how does the user search? You will get answers to all these questions within this course.
And not only will you be told how SEO works? Also, you will learn how to use SEO for your business or for your client's business? And how to get your websites ranked?
So that you get the target audience. Here, we will not only talk about business, but we will also discuss the ways of offering our services in freelancing. That how can you be on top of big websites where there is a huge demand for this skill.
You can offer your services there or you can work with a company that will help you to earn money. Now the question is what is Search Engine Optimization? So basically, the entire course is about Search Engine Optimization.
But let me tell you that Search Engine Optimization is basically a process whereby we work on some factors that Google likes or other search engines recommend us to do. Following them we can ultimately rank the businesses. Let me also tell you this That there is also some technical part of this course.
The technical part is important because when we talk about algorithms, algorithm is basically a technical field that we need to understand and practice. But it is not difficult at all. All you have to do is that you have to understand each topic one by one with me and as you go on understanding this and writing it, make notes of it, do more research on it and get more knowledge of it.
So that you get those points cleared. But if you feel that something is difficult for you and you do not understand. Then expert team of DigiSkills will be available for you.
They will not only answer your questions but also help you how to learn this course. Let me also tell you that I have been teaching this course for about ten years and after the experience of teaching in different universities, I can refer you to a project we did with the World Bank. At TEVTA, which is a technical institute, we organized two classes one for males and one for females.
That resulted in that some of those were able to earn basically 500 to 1500 USD. After this course, not only they are earning money, but they are also teaching others by becoming a trainer of this course. So, you can do this too.
Not only can you earn money, but you can learn enough to grow and maybe teach others. The condition is that you have to learn it as you walk along with me because not everyone will be able to do it Only those who work hard and understand it dedicatedly will be able to do it. I hope you will not only learn this course but after learning it you will further enhance your skills in digital marketing.
Because it is the future, and it is in high demand now a day. And in the coming days its demand will increase and not decrease.
