welcome to part 15 of the full no YouTube ads course and this time we're talking about YouTube ads troubleshooting you may encounter some problems with your YouTube ads campaign and in this quick video I'll try to fix those problems as quickly and easily as possible so my ads always get disapproved if your ads are always getting disapproved it's probably because you have two hard claims either in your ad copy or on your landing page and yes Google also reads out your landing page so if your landing page has two hard claims or twoo hard claims in ad copy this may lead to ads getting disapproved but YouTube in general has been getting way stricter with like disapproving ads so read the Google policies I will try to link them Below in the video description so read the Google policies and understand them and the easiest way to always or basically always get your ads approved is use already proven YouTube ads from wh ads. com because if the ad already got approved for someone else your new version of this ad will probably also get approved so try to yts. com software out yourself generate yourself and script and then run it on YouTube and if the person you got the script from didn't get this approved your ad will probably also not get disapproved here's a quick tutorial on how to do it to get started simply go to yts.
com click on try for free and then you can sign up for a free triy no credit card required it takes literally 10 seconds and once you are in the dashboard we can search for an competitor or Niche on relevant keyword in this case I'm going to search for Alex Becker because he ALS Al has a software company and in this example I want to generate an ad for my software company as well then I'm going to filter for adspy sending to see his most successful YouTube ad first that's his highest converting YouTube ad he has tested this ad with more than $90,000 of AD spend so this ad is obviously working if this ad wasn't working he wouldn't have put so much money behind it so let's click on it now we see all the details we see his channel the landing page URL he sent a traffic to his video his thumbnail URL we see a word for word transcript but the most important part is down here generate own script we'll click on it enter our own landing page URL we want to send our traffic to then we pick the language English and then generate our own proven YouTube ad script and it's as easy as that now we have our own winning YouTube ad script based on the proven framework from the Alexa ad that was tested with more than $90,000 of YouTube ad spent so we can be pretty sure that our ad is going to work as well because it's based on his proven framework and it's perfectly matching with our landing pages content and now we can edit it a little bit let's say we don't want 20% let's put it like 40% and then we can save it we can copy it send it to a promotional team let somebody record it and then we can test and run these ads in no time this took us literally like 30 seconds to one and a half minutes max this is the easiest way ever to get highly profitable YouTube ads and if you're running YouTube ads and haven't tried yts. com already you're honestly missing out and if all of these tips didn't work you can also try putting a small disclaimer in your ad and at the bottom of the landing page just a small disclaimer that you can't promise results and so on and then put it at the bottom of your video just as a text at the bottom of your video and at the bottom of your landing page and this might help my ads are not spending the budget make sure you waited for at least 48 hours so wait 48 hours and then if the problem is still there make sure you're using the bidding type maximized conversion in your campaign and also make sure that your ad even got approved if it got disapproved of course it's not spending the budget and make sure the audience is big enough if your audience is super small Google can't possibly spend your budget and also make sure your budget is high enough if you have a huge audience but like a really tiny budget like Google will just not even try because it doesn't make sense like using this tiny Budget on this huge audience so if you have a huge audience also try inre increasing the budget and then the ads might start spending again and if all of these tips didn't help then try set up the campaign again with slight changes and targeting so if everything didn't help try to set up a new campaign and change the targeting a little bit my ads aren't getting any clicks are the ads getting Impressions if not if the ads aren't getting Impressions your ad might not even be actively running so have a look if it even got approved and if it is getting Impressions but no clicks then your ad is the problem so if you're getting Impressions but no clicks your ad is the problem the message of your ad is probably not good enough to make people click and the solution is just to study great ads from yts. com look at how other successful advertisers are just scripting their ads and like take inspiration from them or you can also let yts.
com write some entire ad scripts for you that are basically already proven to work so sign up for yts. com free try this should solve this problem my cost per click is to high same here your ad is probably not good enough study grade ads from yts. com and let yts.
com write some new ads for you that are just simply better my clickthrough rate is too low same here again your ad is probably not good enough if your click-through rate is way too low study grade ads from ws. com that's the simple solution and let yts. com write some proven YouTube ad scripts for you my budget is not being spent fully if your budget is not being spent fully your audience might be too small if you have a huge bud buget and a small audience maybe that budget is just too big like the audience is already served with your ads and there's just still budget left so either use a more broad audience that's simply bigger or split that budget over mul multiple small ones so don't take a huge budget to one small audience you could take this huge budget and split it over multiple small audiences or just take one broader audience it's just a little bit bigger my CPM is too high CPM stands for cost per Miller like the cost per thousand Impressions and if your CPM is too high look at your CTR is your CTR your click through rate and your cost per click okay if it is if it is okay then the high CPM is no problem because the cost per click is more important than the high CPM so if the cost per click is okay then we don't even care about the CPM we only care about the CPM if the cost per click isn't okay but if both the CTR The Click through rate and the cost per click and your CPM is too high then the ad is basically not relevant enough your ad is most likely not speaking to that audience you're targeting try new add audience combinations to find better matches so simply script new ads and then run these new ads to new audiences and see if there are any matches and you can also again use yts.
com to get proven ad scripts in a few seconds and my cost per lead is way too high then look at your CTR and your cost per click is your CTR and your cost click okay if yes then the problem is the opin page they are interested in the add message but not in the opin message make sure you have a straight line in the message all the way through the funnel like the message of your ad and the message of your optim page have to be congruent they have to match up and the promise of your optim page has to align with the promise of the ad but if the CTR the clickthrough rate and the cost per click is bad the high cost per lead is just a consequence of that so you will have to test new ads and new ad audience combinations and again if you want to test new ads really fast just use already proven ad scripts from yts. com my cost per call is way too high then let's look at your cost per lead is your cost per lead okay if yes then the problem is the vssl try looking at the watch time for bigger dropoffs so the problem is your vssl isn't converting good enough to give you a good cost per call and then let's look at the vsl why isn't it converting good enough let's look at the watch time analytics and see where most people Drdrop drop off like what is the minute Mark where the people drop off and go away and then try to identify what of your words could have caused them to leave like you have said something and a lot of people a lot of viewers instantly left why try to identify that and also make sure your vssl is in a straight line and doesn't go off the main promise so ensure the straight line goes through the ad the opin and also through the vssl like you have to keep the same main promise they are interested in and most time the problem why people drop off your vsl is because you said too complicated stuff too early and try instead of telling them the complicated stuff only describing it let's say you're selling a e-commerce coaching you're selling a coaching program where you wanted people to get profitable e-commerce stores and the way we get them customers is by running Instagram ads let's say that's the way we get them customers and we of course have to talk in the vssl about how they will be getting customers but if you would be telling them we will be running Instagram ads they will instantly be repost they will think Instagram ads W that's so expensive I have no idea how this works this seems super complicated that's only for the big advertisers that's only for the big companies no I'm not one of them I don't want to do it and they will drop off because Instagram ads seems way too complicated for them at this moment at this time so instead of telling them the complicated stuff instead of telling them hey we will be getting customers for your online shop via Instagram ads try only describing it so instead say we have a secret marketing strategy where you have to push a button and automatically highly targeted and highly interested people land on your online store with the intention to purchase your stuff so instead of telling them we will be getting customers via Instagram ads we described Instagram ads it's a new or it's like a secret marketing technique with the push of a button you start the ads it automatically gets highly targeted people inside your online store like the traffic so instead of telling them the super complicated Instagram ads that would make them scare away we are only describing it in a very interesting and intriguing way so we are basically hooking them by only describing it but not revealing it fully but if your cost per lead is not okay then the high cost per call is just a result of that so if you have a high cost per call and also a high CPL the high cost per call is just a result of the high CPL so fix the high cost per lead first and then the high cost per call will probably also be fixed automatically as well my ads performance is decreasing this might be ad fatigue but it also might not be and AD fatigue is if your audience or if the if the people you are targeting have seen your ad way too much and they just ignore it they just get bored by your ad because they've seen it a thousand times and they're not going to respond to it anymore this is called ad fatigue and it might be at fatigue but it also might not simply let it run for a few more days and see if it goes back on track it happens way too often to me I see an ad that is decreasing in performance I think it's at fatigue and normally I would instantly turn it off but then I decide to let it run a few a few more days and then it just gets back on track and starts performing again so don't act too soon and just don't prematurely turn this off give them a chance to stabilize themselves again and if after a few days the performance still keeps decreasing then the ad might actually be burned out ad fatigue might actually be there and then you can simply just pause this ad and create new ads then test four to five new ads to see if you find any winners um to replace this ad that you just paused and in general it's super helpful to always have four to five new ads pre-produced and ready to go so to have like an pipeline of four to five ads that are just ready to go they have been recorded they have been script they have been edited and you can instantly publish them and test them if you need new ads that's super helpful because imagine all of your best ads just simply stopped performing and then you would have to test new ads to see if you find any new winners but if you haven't gotten any ads pre-produced you would have to take like one to two days to produce them and then you have like this down period so always have ads pre-produced so we can instantly Test new ones and you can use yts. com to create great ads to always have some pre-produced ads in the pipeline simply sign up for the free trial on yts.
