Man, having all of that in one place, there isn't a company that does that for you yet, but Cloud Code can. The agent will work 24 hours a day, they won't make any mistakes in any message. If they don't know something, they'll pass it on to an agent. You'll give all the instructions. So, if there's any information error, it's your fault, not the agent's. The agent won't sue you for labor rights. The agent won't take sick leave, and the agent won't, you know, be bickering with other employees in the company. There are people who have
known how to use artificial intelligence for years and still treat it like a smarter Google. They ask a question, receive an answer, copy, paste, repeat. But there's another layer where the AI stops answering and starts executing on its own. Why hasn't Brazil exploded yet? Why aren't we a superpower yet? Because people aren't yet at the potential to use AI, right? They don't know what the next book is. They simply haven't discovered the next one. Our guest built an audience of millions by following exactly this shift: how to go from talking to AI to putting AI
to work for you. Today he brings five practical steps for anyone to make this change, even without programming. Brazil today, just for chatting with users. Brazil is currently the third largest consumer of AI in the world, behind only the United States and India . For me, this is the biggest opportunity of the decade to make money . My name is Thiago Lemos and Hotmartcast starts now. My dear Thiago, welcome to this episode . And we recorded this episode after I recorded a single plan with him, which is another segment on the channel that should already
be online by now, it's already online, so it will be linked here as well. So don't forget to watch it after this podcast. You can go see the single plan. Uh, but before we start, uh, you're going to do something crazy in this episode. Yes. Right. And what are you going to reward all the people who comment on this episode with? Exactly. Everyone who commented on this episode will receive access to a ticket and an 8-hour immersion course with me on content creation with artificial intelligence, which we'll be discussing at length in this podcast. For
me, the most valuable thing to do is something that's paid for—that is, if you go to his profile now, it's paid . But if you comment on this episode, you'll get it for free. So, like, for everyone who comments. So, no, we're talking about a guy who already has over 1.5 million followers using artificial intelligence in his content. 1 million 700,000. And man, he gave me a lesson, okay, on the CYCLE plan. But let's start from the beginning, which is this: the vast majority of people, I suppose, still use AI, no matter which one, but
generally it's the chat, but no matter which one, like a super powerful Google . So they go to the chat and sometimes exchange ideas or ask questions, right? Can you build a step-by-step breakdown of what the layers are? Like, this is the first good one. I mean, there's one that's the person who doesn't even know what this is, right? Then, the second is the person who already has the awareness and uses it like a smart Google. What are the next steps and where do you think is a place that everyone can reach? Okay, I don't
want to get into the ultra-advanced level here, but the level that anyone with good cognition can reach. Great. Let's move forward little by little. Just one important piece of data that is very relevant. Brazil today, just for user chats. Brazil today is the third country that consumes the most in the world, behind only the United States and India. So here we already begin to understand how people are interested in this subject and how people use it. Of course, most of these people use it for research, as you said, a primary level, right? In Brazil, in
2025, the average number of messages was 140 million messages per day. Now, are these messages generating results? The ideal here is to transform this use into results. First of all, I think that when we are going to use AI, it is just like whenever you go to a dentist or a doctor; before the specialist gives you a prognosis or a course of action to follow, they must first make a proper diagnosis. So you need to diagnose your own process: how are you utilizing AI, and what are the repetitive tasks that you are currently performing with
the AI? Everything, absolutely everything you do repetitively with AI can be automated. Now, what repetitive tasks do you do in your life? Then we analyze if AI can enter that process. Now, everything you do, Thaago, every day I go into AI and research a certain topic. You can automate that within the EPT chat. This configuration exists in the cloud, Gem, and they all have it, okay? What I'm going to say here at this level is that you can choose any one to use, they are all very good. In the chat, you can go to the
chat training and configure it so that every day you do the research for me. So, for me, the first step is always for the person to understand what they do repetitively. And you're going to put AI in the middle of that ...segment. So, "Oh, I generate a lot of images. Oh, I create content, okay?" Let's understand how AI can enter your content creation. You talking behind the scenes showed me that you use various artificial intelligences. "Oh, Thago, I record a podcast, I fix the audio with this AI, then I cut it with this AI, then
I upload it to Opus Clip. " Man, that's not wrong. You even said, "Man, it's a lot of work, my friend. If you were to do it manually, it would be much more work." And besides, hiring another professional is much more work. So, you understood what the tools do, how they can help you, and you incorporated them into your routine. It may seem like you're wasting time, but you're gaining an absurd amount of time with it. And many people still don't use AI in a professional way, in a way that truly generates a return, whether
it's a return in time or a return in money, because they haven't fully understood what AI can deliver, because AI is very good at appearing good. So, when you ask it to create a carousel, to create a script, you'll say: "Wow, but it writes much better than me." When you post it, you'll see that it didn't generate results. But because you didn't gather something—often people do this that completely changes the game—which is context, reference. Write that down. The best artificial prompt is a good reference. I'm not talking about copying here, it's because let's suppose image
creation. I always like to bring to the image that we are visual, we are extremely visual, right? Light is much faster than sound, so visually it's easier to understand. Imagine that I need to generate the same image from this camera scene using AI through a prompt. So I'm going to get there and say: "Generate an image of a studio with the text in the background, Hotmartcast, microphone, etc., the guy's wearing a shirt, I don't know what." Man, I'm going to have to give an extremely detailed description of everything in here. Perfect. Now, if I take
this photo, a photo of us, this photo carries all this information . The information about the camera positioning, the lens depth, the 3D, each of the characters. We don't see it , but we understand each of these pieces of information. So, you see that when I use just one reference, I shorten a huge amount of writing a prompt. So I could now change the character here just by telling the AI: "Generate an image like this, just changing this character." It will reconfigure everything. The image, the AI, it recreates the entire image to make the change.
So, just this point of adding context, you already have better results. You've already mapped your processes, you've already mapped what you can put AI to, and now you know that you can add references. Sure, with automation we're moving to other levels . There are things I don't recommend automating, for example, 100%of content creation. I always like to include the human creative element in the process, because humans need to be involved. Nobody connects with robots. Today you look at YouTube, YouTube is even banning some channels, right, with massive production of "it's all AI, it's all AI."
And this has completely changed people's behavior on social media. Today you see content creators posting five pieces of content a day just to get noticed, to have some relevance. Why, man? You're competing with an algorithm, I'm not talking about the Instagram algorithm that delivers videos, but the AI algorithm that produces with infinite automation, man. You press a button and it posts 1000 videos. And how is the algorithm going to deliver those 1000 videos? Of course, people look and already notice, okay? This is an AI, I skip it. If your video , when compared to AI,
at least resembles AI, it will be ignored. That's why I emphasize context and human interaction in the process. Automation automates repetitive processes. And, man, there are so many things in our lives that consume our time without us even realizing it— silly little things, small things. For example, things you've already changed in your daily routine. One thing I've changed in my daily routine is research. It might seem so trivial, but it's researching on the right portals, from the right sources. Because I have sources I always consume . I have Twitter profiles I follow, Instagram profiles I
follow—people from other countries who produce content, because the information arrives there before it arrives here. So, the AI is always searching. When they post something, I already have an insight; I don't need to go there to see it, I don't need to watch the video to know the video format, to know the hook they used, or why their video went viral. So this is part of the process of automating something repetitive that I do in my content creation. Now, for Thiago the businessman, man, managing invoices, financial management, something that helped me a lot and I
recommend everyone do, use chatpt in Codex or Cloud Code and build your own brain. What is the brain? I'm not talking about your business tax ID, I'm talking about your personal ID and all that surrounds you. Because when we grow, you have a company here, then you have a stake there, then you have school bills to pay, you have this and that, man. Having all of that in one place. Today there isn't a company that does that for you, but Cloud Code can. And you need to know how to program to do that. There's a
belief that people have a lot of. Zero. Today, the only thing you need to generate these AI systems, to generate this AI content—that's what I'm talking about, applications from my own brain—is to know how to communicate, to know how to converse, just converse, to know how to converse and deliver context. Including through audio, right? Exactly . You can send documents through audio. Understand, AI is data-driven. It doesn't generate, it creates from references. The better your references, the better your context, the more personalized what you generate. So, for example, to generate my brain, I spent about
three days reflecting on everything I needed. I didn't even know everything I needed. And I'm still improving this brain. What's in this brain? When I get to this brain, it already has a report of the emails I receive with advertising proposals. So it already tells me which emails are the hottest, which responses I can send . Notice, I don't set it to automatically reply to emails. I always like to review beforehand, but it already generates a preliminary response for me; I just click a button and it sends it, because it already knows the price I
charge in reais, in a video, etc. There's also the part about invoices. So, at the end of each month, I check my CPF statement, my company statement, the holding company statement, and it links everything. It's here, look. Thiago's final profit is this. But this money, this is your profit, but this money is still here, it's here. And this is in your CPF. Ah, the money is leaking here. And it's impressive. Even if you think you're a controlled person, when you use AI, it finds details and patterns you never imagined. Man, this thing is very impressive.
I, kind of as a hobby, saw someone in the market who had used a prompt to extract your tone of voice, right? Uh, and then he sent it to a mastermind group, I took a look and I wanted to improve mine. I said, "Ah, let me test it here." So I uploaded it, pasted it onto the cloud, man. And there are 100 questions. I spent like three days answering them, and it suggests that part of it be in audio so it can get it, right? Man, I didn't think I had a communication style, man. I
have a communication style, man. That's impressive. I want to say that for me it's my way of speaking. Yeah. I couldn't assign a format to it. Yes. Uh, man, Claudio said, "Your format is like this. You use real stories, uh, auto, uh, auto, like, if you kind of mess around, uh, and, and in that, like, find one, and I'm like, wow, man, almost everything I do follows this pattern. Yeah, yeah, it's bizarre, right? And then it finds patterns where you don't see them. Thinking about that, man, there's something that makes me curious, which is the
following. I know that in general, but let's talk more about cloud here because I think that's what most people who take their first steps end up using, right? So, you started with chat, and when you start to get more sophisticated, you'll end up in the cloud anyway, right? Yes. Uh, I've already seen that it's very good for doing the research part, scraping, uh, on websites and stuff, how is that for video? It's like you How do you model this for him, like, studying video or how do you go to specific videos using transcripts? How do
you do that? Oh, video today is still complicated, right? Because we use visual AI to do this. So it has to link the transcript. It doesn't watch like we do, right? Yes , it has to link the transcript with the video frames. So it extracts the images from the video, it needs to watch, it literally needs to see image by image of the video based on the transcript and be able to extract some metrics from it. To be quite honest, today this video analysis is still not such a fair promise. It consumes a lot of
tokens or it's not a job that, man, will come out very close to the transcript analysis itself , the transcript patterns. Of course, visual communication changes everything, right? Like we did in the plan, the sticky notes and stuff. Oh, and oh, if you send it an image, oh, okay, the sticky notes make it more dynamic and so on, so on, so on. But man, in the end, it's the human being who will understand. What did you like about this video? You can't tell yourself what captivated you about it. You can, man. You can analyze it.
So, throwing 100%of that analysis into the YouTube system is like, in 100%analysis, you took the video, everything, analyzed the tone of voice and so on, man, the transcription will probably solve your problem. It'll kill you, right? Today, everything I do, basically, from taking video references, video structure...sometimes I want to produce content, it's a tutorial, man, I put it on YouTube, I take the 10 most viewed, pull the transcription of all of them and say:" Cloud, extract the success pattern from this here ". There it is, it already says:" Wow, these videos are at most 15
minutes long ". At the beginning it already shows what it built and then you already understand, wow, there's a format and it just gets that from the transcription. So sometimes you go, that's what I say, man, the AI has many things to offer, but if you're not getting results yet with the basics, there's no point in rushing to the advanced level; you need to have the foundation first so you don't waste time. You mentioned five levels of use, each multiplying the results. We've already talked about level one, the simple prompt, and so on. Why do
you think most people stop there? What unlocks their ability to move forward and fly? The answer is simpler than it seems. They stop because they don't know what the next level is. They simply haven't discovered it yet; they're unaware of it. Because the first thing a person does when they have access to an AI like Vibe Coding—Cloud, Codex, Lovable, Try—there are several AIs that do this, is build a website. So, it's totally like that, that's how I started. It's an experience where people say," Wow, what we used to do back in 2000 was so laborious;
building a website is crazy. "You say," Wow, HTML, then you have to hire the guy, he charges R $ 500 per page, it's absurd. "" So, today you don't prompt. "So, one thing that really unlocks things is building your first page, your first guide, your first ebook. And to do that, you don't need to know how to program, you just need a source of content. And what do I recommend for doing that? I really like using cloud code, okay? I connect cloud code to Versel. Versel is a tool you can use to host. When you
want to host systems, Versel is good. When you want to host websites, HostGator also works. And you can connect what we call an MCP, which is nothing more than a key. It's like taking your HostGator account, you have a key, you give that key to the cloud robot, and now it can have direct access, it opens the door and comes and goes as it pleases. It's a super API. Exactly. It's a super API that allows it to upload the website. So, in an audio message here, you say:" Claudio, I... "I need to build a page
for a specific thing, etc. And the page is ready in your hands, and the link is accessible to anyone." So, this is something that a lot of people are making money from, okay? With this issue of websites, because believe it or not, with this ease I'm talking about, there are people who don't have websites and there are people who have bad websites in the AI age. So, it's an absurd opportunity, okay? Today we see, right, there are 900 million users in Brazil alone, the Chat EPT, the cloud has 250 million in Brazil, worldwide. No, not
just in Brazil, worldwide. And the Cloud, its great potential is that it has 300,000 licensed companies, corporations, and these pay for APIs. But we see all this context and there are still many companies in Brazil just getting started. For me, this is the biggest opportunity of the decade to make money . Yes, I also think you have business owners with a real pain point, business owners who don't know that, wow, I can put an agent to work 24 hours a day. Sometimes we, who are in a bubble, we say: 'Wow, we " You've been listening
to us for 3 years . Go ahead, man. Go to a company, no. Go to a company and talk about us. I even tell my students, don't use the word' agent, 'find another way to communicate, say it's even automation. Be careful when talking about automation, because the business owner doesn't understand. Say that there will be a robot answering messages and explain it as if you were talking to a child, so the business owner understands. Business owners, they have a ROI mindset. When it's too difficult, they say:' Wow, business owners have been ripped off a lot,
man. 'Business owners have...a lot, and we do some diagnostics with business owners, and what they like is that I say this; sometimes I tell them:' Look, you're wanting this tier of application here, your company isn't ready for it, because I'll present some implementation tiers, start here. 'They say:' Wow, man, it's great that you're showing this, I'm wanting to pay more and you're telling me to start here because it's no use if your company isn't ready for the potential of AI yet . '" And I find that very sad. Sometimes you see a company that's making
money and could implement several A-level agents in various sectors, but the company doesn't even have its own sector organization. Because today you can automate a large part of a company's operation. And why is it so easy to automate a company's operations? Companies have a lot of repetitive processes. We, who are individuals, already have repetitive tasks. Now, a company has a lot of well-designed operations. Sometimes removing one or two employees from a company has an absurd ROI, because the agent will work 24 hours a day, they won't make any mistakes in any message. If they don't
know something, they'll pass it on to a customer service representative. You'll give all the instructions. So, if there's any information error, the fault is yours, not the agent's. The agent won't sue you for labor rights, the agent won't take sick leave, and the agent won't, you know, be bickering with other employees in the company. So , when you tell this to a business owner, they say, "Wow, how come I don't have one of these already?" And another thing, data. You go to a company—and I do this a lot—and ask, "Give me the data: how many
leads come in, what's the conversion rate, how many people do you respond to per day? What's the message length?" You start asking questions that you know they won't have the answer to, but with AI, everything is measurable. Even how many words on average do people use to talk to your agent? What are the most frequent questions? What's their biggest pain point? When does the negotiation process stall? So, having an AI to start capturing your company's patterns is something with an absolute ROI. Now, what's lacking are professionals to come in and deliver this communication. It's also
because these people aren't interested in learning. I mean, some are, but the vast majority aren't interested in studying or learning. There are a lot of people who want to, like, "I want to implement this, I want to pay you to implement this thing in my company," right? The vast majority of these guys aren't interested in getting their hands dirty. And that's what I recommend if you're a business owner, okay? You have to use AI because you have your personal life, you have your company's processes, sometimes you receive a lawsuit and then you have to call
your lawyer. Dude , process the lawsuit in the cloud first, and pick up a contract analysis skill for it; before finalizing a contract, run it through a skill. So, as a business owner, an individual, so to speak, managing the CEO, using AI is extremely important, but if you want to apply it to the company's operations, I recommend hiring a professional. Exactly. Because business owners don't have time , man. I'll tell you, I'm the one who sells artificial intelligence implementation. I don't implement it myself; I have a team. Yes, to implement it in my company, my
team implements it. I know how to do it , I know how to implement it, but I use my time creatively to bring in clients, to generate content. So, the entrepreneur has to understand where their ROI weighs, because when you implement something, and there are many people who want the price, you want the price, so okay, you go ahead and implement it. It's just you, you're the one who has to figure it out, you know? But that will take away, give you more time to do what generates ROI. There are companies that, if the CEO
leaves, the company is finished. It's total, total. No, it doesn't generate ROI, it doesn't generate profit. Hey, Thaago, just taking a step back to get everyone on the same page regarding , look, we talked about starting from the basics, right? Ah, whenever I had a question, I would go ahead and send it straight to Google. Okay, then came GPT chat. Now I create a prompt, I give a referral to GPT chat. It starts to evolve. We've even talked about agents, but in the middle of all that there's the skill, yes, which is necessary and is
already a step further. What is a skill and how can someone without technical knowledge create their first skill? Yes. Look, do a personal analysis of yourself. One thing I always tell those who are starting to study artificial intelligence is: artificial intelligence is trying to be you. It's always trying to find the perfect simulation of a human being. So, in the past, when we spoke with ChatGPT, it used to provide much more simplistic answers. Now chatpt gives better answers because they implemented the chain of thought. What is a chain of thought? It's thinking in stages. For
example, when I ask you, why doesn't a fish climb a tree? You might even laugh , but your brain makes a chain of thoughts. He says: "Dude, fish only live in water. Fish out of water don't breathe. Fish don't have legs, fish don't float. It's a validated chain of thought. So AI today executes this chain of thought. When you implement a skill, the skill already incorporates all of that, it already incorporates all the steps. So you have predictability. Skill is nothing more than the translation, it's ability. I like to look at it as a trick.
Think of a trick. Everyone, man, in their years of experience, whatever trick you have, building a sandcastle, has a process, tracks that process, documents that process. Thiago, what's the document like? There's something very specific. No, you're going to take an audio, talk to the cloud, talk to the chat apt and say:' Look, create a skill about this. When I'm going to do it, I start here, then I do this. Then I do that. '""It's important that in this part, for example, I'll give an example of content creation. Create a skill to generate scripts from YouTube
video transcripts. It first needs to recognize the video's stages, its blocks. In each block, extract a script . And I'm already giving the skill instructions. Uh-huh. Each script needs to be a maximum of 45 seconds and be separated into four blocks. First, the hook, then the promise, the thesis, and the CTA. You see, I'm giving formatting, I'm giving the recipe, I'm giving the trick. So, the hook starts with an impactful phrase, something that will stop the viewer, then the promise. I'll teach you how to do this, and it will already be appearing on the screen
with ready-made content. Then the delivery, which is the thesis, you deliver everything, and at the end, the strategic CTA. This CTA will have a guide, it will have something. Now, every time I make a YouTube video, I take this transcript, add a slash, call this skill, call this trick, and we'll be able to..." Execute step by step. Notice, before I had to take the video, I had to study the video and make five detailed scripts and so on. Now it doesn't mean I'll just take that and read it, but I already have it ready to
just give it a little polish, that improvement, you understand? So we need these skills for it to develop, to have this recipe more ready and executed. Exactly. What is the issue of what skills the agent needs for most tasks, the most basic ones, it doesn't need because the agent is very intelligent. When I say agent, folks, think of it as you entering the chat, opening a chat there and talking. That's an agent working, okay? But when you acquire a skill, it becomes very specific. For example, right? I even gave the example of the cook. A
cook, a cook agent, knows how to fry an egg, make rice, feijoada, does everything, but it doesn't know how to make the best feijoada. If I give it a feijoada skill, now it knows how to make the best feijoada, you understand? Because there are the Tricks of the best feijoada. So, basically, that's it. You take a repetitive task, put it within a skill, and, man, a skill can do everything. Any repetitive process you have related to artificial intelligence , you transform it into a skill. And then we can go to the next level, which is
the skill chain. Which is the skill chain. Look, it's advanced. This is your content. This is the content we studied. So it's not that I know this. It's your content. Exactly that. Because let's think about the structure of an agency. An agency has the orchestrator, right, who is the organizer who manages everything. And the agency has the social media manager , the designer, the video editor. Now let's start with the structures from the top. Think of a triangle, right? This one at the top, what skills does it need? It needs management skills, it needs delegation
skills, it needs a skill to understand what each of the processes will deliver for it and know when to move on to the next one. So, notice, the first agent, it has some skills, it has some specific abilities. The agent of The designer doesn't have the skills mentioned above. Uh-huh. He has the skill of creating content, writing scripts, etc. And each of these agents has different skills. Notice that it's a very absurd simulation of what real life is like. And all these agents share the same database, which provides the context: what the company does, who
the clients are, which specific clients are incoming, and the final format of delivery. So they are all sharing the same database, the same memory, the same experience, but the skill is different, the ability of each one of them is different. And then you can build squads, which is what we call squads. So, you can build an agency today with diverse agents and diverse skills, all structured with AI, without you ever needing to write anything. You only have to give guidance and, of course, the great time it takes to build, for example, a squad, an agency,
is working on adjusting each one. Oh, the design posts aren't so good, the social media research isn't so good, then...You adjust each one. But, man, it's possible today to have a very robust structure that produces a lot. Look, I'll be honest with you now. Up to this point, I've more or less gotten there. Okay, because I don't use skills with that much wisdom and control, but I'm capable of that. Okay? The next step is operating in the background, operating alone. I don't know what to do anymore. Explain how this moment works. Yes, you mean an
automation that runs, something that runs without you needing to touch it. Okay. I'll tell you that in my view, doing this is simpler than building a squad of skills . Really? It's simpler. Because the AI itself can configure this, connect everything, and the agent will work. Because an agent needs, well, if you want to add skills, you can, but with an instruction, the agent already works very well, just like what we did for you, an agent that will be responding to your bill, giving tips, that agent will be working 24 hours a day. But it
only works when someone sends a message. So, an input comes in, the agent processes it based on the information and instructions it has, and generates a response 24 hours a day. It's working right there; you only need to configure it once. So, when we are using Cloud Code, that is what I consider to be the very best way forward. And there's a detail: I'm very clear about things. I don't like to overcomplicate things and say, "Squads are cool, squads are great ," but in most cases, an application will solve the problem. You won't need a
squad. It's better to have an application where you have categories for generating carousels, categories for generating posts, all separated so you can go in, click, and manage. This will make things much easier and won't be 100%automatic. Because when it's 100 %automatic, sometimes you'll only see that something went wrong at the other end, and you waste too much time until it's fixed. That's why I'm very pragmatic in this sense of saying, " Look, you have to analyze; it's not about selling magic." A squad is one thing. AI is powerful, very powerful, but AI will reach a
point where we'll say, "No, there's no way we can't have squads anymore." But today, for most things I do, there are things where I use squads, for example, even a good example of prospecting. Look, I shared this with my students. There are professionals who don't have a good page, they don't have a good website. Yes, I just need to get the link to that website, get a skill from a designer, a web designer, and that skill is already there today. If you go to skills.SH, that's a front-end skill, it's one of the best skills for
website building. You get the website link, call that skill and say, "Improve this website, download the images that are on the website and rebuild it the same way, but improving the aesthetics, following the color palette, not changing the client's logo ." It returns a much better website, much better. It’s not that site that looks cheap, because it uses a skill. Specific. And from there you send, right, this proposal to the client by email and close or not. This whole process can be automated with a squad. So agent one will go to Google, they will search,
for example, in the region you determine, let's say São Paulo. Say a region of São Paulo, I don't know. Uh, Itaim Bibi. Itaim, the name is good. That's why I'll go to Itaim Bibi and search for all the lawyers in Itaim Bibi with more than 4.5 reviews on Google, or have a bad website. When they find these prospects , they pass it to the next agent to analyze the website. The agent analyzed the website, passes it to the next agent to create the website. After we've created the website, everything is ready, the first agent has
already captured the information and it goes through a chain. It reaches the last agent, they take all the information from the previous website that was bad, right? So, they point out the negative points and propose the new website saying that they can put it on A for an affordable price and brand. One call. So, this whole process works with a squad. Do you understand? So, before, the student had to go to Google to search, prospect, then improve the page , then send the email. Now they only enter the final part, which is the negotiation part,
which is the closing call. So, if they run this squad and the squad sends 20 websites a day, they receive three emails to close a meeting , that's already excellent. You say: " Wow, but they did 20," well, you didn't do anything, you spent tokens, but it's a token that will generate a website that you sell, pay for several cloud subscriptions. "I have a question about this, because you just delivered a golden opportunity in theory, which to me is magical. This business model is something anyone can do; they can leave this podcast now and start
making money. If you take the transcript of this podcast and have Cláudio run it, he'll run it, he'll run it. There's a tip for you. But regarding the level of security, in theory, it's all amazing. The squads are running, they've already identified the lawyers who either don't have a website or have a bad website, it's all automated. I can update their website, right? I can make improvements, I can even send emails, etc. What's the risk in this? The guys are there, the little robots are working, I turned off my computer and they're working. What's the
risk in this business? Look, the risk in this case, since you're using it and you can do it through a no-code signature, there's no risk of these robots doing anything. It's just that they are very well-defined; they know exactly what they have to do. They don't have access to your computer, okay? So..." When you use Cloud Code, you can, through APIs, make these connections. It interacts directly in the browser, it interacts directly in Versel, it's not necessarily working on your computer to do this. Of course, there's a point here to add context for people. Today
in the cloud we have chat, cowork, and code. That's it. That's it. The chat can be used in the browser, on your cell phone, etc. Cowork, from the moment you install cowork on your computer, it has limited access to your computer, it has access to folders on your computer. Now , when you enter code, it has access to everything on your computer. So, if you ask code, delete all the information, all the images. I did this once, I download a lot of images sometimes from FreePick, yes, and they end up randomly in my downloads folder.
I said, take all the images with the name FreePick and organize them into a folder. It went to downloads, organized them into a folder . It did everything. That's it. Now, the opposite is also true. If I say delete all images, it will send it and delete them. So it's autonomy. But I tell people, if you use it calmly, the risk is very low, because it's very difficult, it's rare for the AI to do something you didn't ask for, to make a decision you didn't ask for. Going back to the analogy I loved, which was
that AI is increasingly replicating the real world, so you create agents, skills of expert people, a videomaker, a designer , and so on, it's the same as a normal company. Here, JP doesn't really go around supervising everything we do every day, right? There's no way. So you have to delegate, give the right command, trust that it will do it and, of course, have your routines there to understand if it's the way you expected, if not, make some kind of adjustment, right? Man, I have a wonderful story of the AI making a decision it shouldn't have
made, but the fault, as always, is human. Basically, it's like this...The guy was a sales representative, and the person on the prompt put something like : "Don't lose sales, uh, if you need to , look for alternatives." I don't know what she vaguely understood, okay? Yes, I understand. Then the guy closed a sale, a high-ticket one, it was something like, R $ 8,000 or R $ 1,000. He sold it, and then he received an email from the client saying: "Guys, now I want my mug ." So he went to look at the conversation, basically. Then
the person turned and said: "Look, I'll close the deal if you give me the mug that was exclusive, like, for Mother's Day." Uh-huh. That was exclusive, there weren't any more. And then the representative, because it was on the prompt, "Don't lose sales," turned and said: "We'll send you the mug, no problem at all." So, that became a story. They had another mug printed, they sent the mug, but it became a learning experience. What's that all about, man? If you give her a very open prompt, she might mess things up. But that's because you messed up,
right? Exactly. You left the opening, didn't you? Exactly. You left the opening there. That's why it's so important to have a professional review these processes, especially when you have access to the client. High-value tickets, man. High-value tickets need a good review. Absolutely, man. You have to take it seriously. Just closing the line of reasoning you mentioned about the website in terms of security. When I get to the end, the website isn't on the client's domain, I don't have access yet. So, if the client closes the deal, then you go there, make the final adjustments, refine
it, and make all the adjustments that the client will clearly ask for. And you upload it to the client's domain within the client's hosting. That's basically it. Ana, as I said, she's not 100%involved in the process, she's at 90%, and the human closes the remaining 10%. Okay, let's talk a little about the present and think about the future, okay? You talk a lot about cloud computing, because, well, it's the tool of the moment, right? But we know everything is very fast-paced, very dynamic, new models come out, we test them and so on. What are your
favorites and what do you use them for today? I know you use cloud computing as, I don't know, a guide, as the center of the business, but I know you use several others. Yes. Which ones do you use most frequently? Because I know there must be many. And what do you use each one for? Okay, I'll say this upfront. This isn't for everyone, right? I create content, I'm also in a position where I have to test tools, and I won't even mention the ones I test, which are random, but the first one I use most
today is cloud computing, because cloud computing has chat, coworking, and code. And, man, the code is really good, it works really well with subscriptions, there's the 50x subscription, it's 5 installments of R $ 500. Man, I'll tell you, an employee today costs 1000, paying R $ 500 for the cloud is practically free. That's my opinion, dude. And there's a point, okay? And there's a point here, take full advantage of using it today. Today we have a gift from the universe which is the subsidy from these companies, Nvidia, Google. Very cheap. To give you an idea,
it's really subsidized. A subscription of 200 allows you to consume up to 800. Of course, not everyone consumes 100%, but it's up to $ 800 that you can consume paying for the cloud, the subscription of, no, sorry, the $ 40 one goes up to $ 800, the $ 2 one goes up to $ 8,000. So you realize that we're paying R $ 1,000 and using almost R $ 50,000 in computing power, and that can validate this information. It's impressive to think that we're having this opportunity today, man. Because today we're talking about running a squad.
I strongly believe that in a few years we'll be saying: "Man, back in the day you could run a squad for this price, look. You could run a squad and it would work every day. It's difficult. Yeah, I agree with you because it's super subsidized because there's a race , right? So, when there's a race and there's a lot of investment in foreign companies, man, uh, the business is subsidized. So, here's the thing, man, you're using something that's like atomic power, the thing in your hand. So, I think we have to take advantage of it.
We're in a good moment to be able to do this. Yes. And continuing with the IAS, right ? Yeah, the other IAS, I also have a subscription to Chat EPT, but for Chat EPT I get the 20 subscription. I like to use Chat EPT for what? Today it's very good with images, man. It's very good for creating custom carousels. It's very good for creating thumbnails. It's very good for creating ebooks. Guys He says:" Ah, ebooks don't sell anymore. "" It's because you're making an ebook, man. "If you make an ebook, for example, today you're going
to make an ebook about Jiu-Jitsu, you can create illustrations for each of the movements, something you previously had to hire an illustrator for. So, it's about knowing how to use it the right way. Today you can build documents there, in Open Source. And there's also the Codex part, which is like the code. Many people are migrating from Codex to Codex, but I'm also doing that, okay? I don't run from one to the other. And why would you change if you're familiar with it? Why would you change if it works well, man? Yes. And in the
end, for most uses, the difference will only be the price, right? Oh, no, I pay a little less for this one, and then it depends on your use. Since I already have a lot of things built in the cloud, I stay there and it works very well. In fact, the cloud, man, the cloud is always ahead. Right? Cloud computing went from zero to 1 billion in six months. It's crazy. Cloud computing said no to the biggest company in the world, which is the United States government. They wanted unrestricted access for weaponry and military purposes, but
were refused, and then it all exploded, which meant that people ultimately paid the price for it. I also use RadiEnd; I like using RadiEnd for cloning. Sometimes I'm not at home when creating content, so I generate content. Of course, it's a different content format ; sometimes it's React content, so I always have Heiden there for voice cloning too. It's also sometimes for translation into other languages, you know? I haven't used translation much lately. I used to use it for Spanish. I even created a Spanish Thiago Lemos profile, but then I said," Man, I'm not going
there. "And soon I'll have to learn Spanish too. It's getting difficult. It's about diverting focus, right? You can do everything. Man, I can build content with...So, what happened? Instagram updated and you saw that it already translates automatically? Oh, yeah. So, man, you don't need to anymore. I have a really funny video of mine. It went viral in India. Like, I have a video with 10 million views, and 3 million of those views are in India, because in the translation it's just a video where I say," To transform this into this, use this. "Then translating it
into any language becomes very easy, right? And then it went viral in India. I found it very funny that Indians were following me. I thought," Man, people are going to think I'm buying followers . "But it's not the video that went viral in India; it's real Indians, not a follower farm. So, man, AI has democratized things in an absurd way. And another one I also use for creating professional content is Magnific, which is Freeck. Uh-huh. I also use Cling, but let's just stick with Magnific here because the subscription is very expensive. There I can create
images and videos in the format...Flow. So, from a prompt, I can generate five image variations. From that, combine the images into a video. And I have some content showing about this, about the professional creation of content. Of everything I've talked about here, folks, there's level one and there's the professional level, which is for those who provide services . So, there's level one for creating an app and there's the professional level. There's level one for creating images and there's the professional level for video, for everything. So, to go to that level, these tools I've talked about
here in an advanced way, that's where you'll end up knocking on the door, you understand? For example, I've already made videos, you know that guy from Flamengo, Renato, what's his name again? Uh, the number 1, he was a striker, now I forgot the guy's name, but he was very grateful, thank God, he's remembering that, it's a great sign. There aren't three Atlético Mineiro fans sitting here. We can't get into the topic, otherwise, I promise...No, no, director , we're not going to get into the topic . But it was very cool...The project we did was telling
his story with AI, and it just so happened that the post was going to be successful, right? I had already set the date for the post months ago, and it was the day after he won the Libertadores Cup. Wow. Wow, the post exploded, it got 1 million views. The video made with AI ...Now I forgot, but it's Araújo. Anyone who's a Flamengo fan will know right away. Comments. The striker is also him. We did one for Fluminense too . I did a really cool project about two years ago for Telesantana, and the family authorized the
project, which was a recording of him at the stadium. I know, I know which one it is, man. I saw that. Did you see that? I saw that, man. It was. Yeah, it was actually based on the Atlético Mineiro fan shirt that the director there talked to me, and we did the project. The project was really cool, but it's interesting that we had a lot of difficulty getting lip-sink, because the AI wasn't that good back then. A month later, the AI lip-sink exploded, man. And so, the The project would be a thousand times more interesting.
But you know, you're at the forefront, you're always using the best. That's it , man. There's no other way. And then, you just said that, right? Oh , it was there. And then, a month later , this Lip AI came out. You already use several AIs today, what comes next, man ? What do you expect in the future of AI in 3-5 years? Where can it go? Look, to be honest, in terms of programming, I think we've reached an interesting peak, Cloud Code itself. Yes, because with cloud code, it's because it's that thing, right? When
we reach a peak, we start to verticalize. Now with cloud code, with skills, squads, the tendency is for these technologies to be optimized, for new technologies not to emerge anymore. So much so that now if you look at the benchmarks of A, before it was like this, the 4.1 model of the EPT chat came out, it's 50% better than the previous one, 105%better than the previous one. Now we're in the 5%, 10%range. One What's interesting is that they're now developing other areas. For example, Fable 5 is three times better, which is very interesting, in hospital
analysis, scientific analysis. Yes. So it's a model that's developing for a very specific audience. Man, what I see for the next few years, what we're talking about here, is that our lives will become increasingly easier. Elomusk said that by 2035 people won't even need to work. Yes, they believe in universal basic income, right? That is, technology, robots will do everything and there will be universal basic income. Will we not, my brother, reach 2%by 2035? Because it seems so close, it seems so close, but it's exponential. If you see how much it has accelerated in the
last six months, it's absurd. You see what used to happen in two years now happens in six months, and why? Anthropic created Cloud Code. Cloud Code built coworking. So, AI itself is starting to build. There's an article by Sun Oughtman, man, it's a really cool article, where he says that we're going to reach a point, right, where we'll have enough robots to build the same number of data centers as robots, and this will keep doubling, doubling, doubling, and the construction of data centers by these robots, because you think: I have one robot, it builds this
robot. Now these two robots build two robots. Now these four robots build four robots. And you'll exponentially increase things that don't stop building. And that's what's happening today with AI. So, about this thing of, oh, but I'm going to focus on this AI, even though tomorrow there will be a better one. Man, don't worry about that. You'll be stuck if you worry about that. Tomorrow there will probably be a slightly better AI at creating images. OK, you click a button and now you're using it, right? Today we have, for example...For example, Open Holter, which is
a place that has several APIs from different artificial intelligences. Do you connect that to your system? Oh, no, I want to answer now with Holter, the cloud model. No, I want to answer now with the OpenAI model, from Grock. You click a button and switch. So, the AI tools have even changed in that sense. Before , you saw, for example, the mid-journey , you only use the mid-journey. Oh, you're going to use Cling, you only use Cling models. Today, when you go into the Cling tool itself, which is an AI, you can use Nano Banana,
you can use the VO3 generator. So, why? They understood that you can't keep competing. There's an AI that's good at generating human video and another AI that's good at generating character video. I'd have to subscribe to several tools. No, I subscribe to one and have access to all of them. So, what I say to those who haven't yet embraced AI, man, I think it's very difficult for anyone watching us not to ...To have had, not to have sent any PR to the chat. That's impossible. It's impossible. You won't be watching this movie until this point
in the episode. It's not possible, right? No, because, man, in Brazil today the statistics are like this: one in eight people, and one in eight people. We can't even think about that. Why hasn't Brazil exploded yet? Why aren't we a superpower yet? Because people aren't yet at the potential to use AI, right? I think a lot of the people who use it are students, right? Who use it for, as you said, level one research, but it's a brilliant market. And what I'm saying is, if you're not in yet, man, dive in headfirst, because it's always
easier when you get in and start following the evolution. For example, someone who comes in today to understand everything we've talked about might find it a little more complicated, but for someone who's been using the EPT chat for 3 years, they're sitting here at the table with us laughing, you know? Because they're already integrated. Thiago Spectacular! Oh, Thiago is giving everyone who watched this episode free access to his immersion program. All you have to do is comment, that's all. Comment that you have free access to Thiago's immersion program. So, uh, it's not often that we
have someone so cool, but we always have cool people here. And the difficulty we have is finding people and notifying them, because they don't activate the notification bell. We ask them to activate the bell, we ask them to follow the channel. People don't follow the channel and don't activate the bell, but at least they come back to the Hotmart channel to search for and find content, to watch, okay? So come back here, activate the bell and we'll see you in the next episode. Bye, see you later. Thanks!
