♪ (MUSIC PLAYS) ♪ Why is our email, why are our texts, why are our Snaps, why is everything filled with such garbage? There's just so much out there right now, I don't even think most people realize how much their brain has to handle. <i> Four hundred hours of video uploaded to YouTube per minute;</i> <i> five-hundred-million tweets sent per day;</i> <i> there's over three-billion Snapchats sent per day.
</i> <i>That's where all that hyperbolic news comes from. </i> But why is it that all these things that start out good so quickly become bad, and even flirt with evil? <i> You look at some of the fake news on these platforms,</i> <i> it's being created by people</i> <i> who are taking advantage of the fact that they've been given</i> <i> that access.
</i> <i> This isn't just something that's happened with digital:</i> <i> think about Luther back in the day. </i> <i> When the printing press was created,</i> <i> he was writing down those 95 theses,</i> <i> and he was posting them everywhere,</i> <i> and there were some people that felt what he was doing</i> <i> was bad action. </i> <i> Whenever you have a transformative technology,</i> <i> there are going to be people who use it in ways that were unexpected.
</i> JIM:<i> We all wanna blame Facebook,</i> <i> we all wanna blame big media. </i> <i> We don't blame ourselves. </i> <i> We're the ones who choose to share a bunch of shit</i> <i> on social media</i> <i> without even reading the story first.
</i> <i> We're the ones that engage in argument on Twitter;</i> <i>we're the ones that are telling the Facebook machine</i> <i> the garbage that we want our mind to be littered with. </i> <i> Look, why's that Facebook's problem? You're the moron!
</i> SARA:<i> You, the moron, are gonna need some sort of incentive, though, to change. </i> (SHEEP BLEATS) SARA:<i> It used to be</i> <i> that there was a market for quality news through advertising. </i> <i> -Advertisers were incentivized to put ads.
. . </i> -(CAR ENGINE ROARS) <i> .
. . next to quality stuff.
Why? </i> -(TIRES SCREECH)<i> -'Cause it makes their products look like crap</i> <i> if it's next to an abundance of crap. </i> <i> -The economics around that have changed.
</i> -(CASH REGISTER DINGS) -CROWD:<i> Oh! </i> -SARA:<i> All they needed to do. .
. </i> -(BICYCLE BELL RINGS)<i> -. .
. was hit you once. </i> <i> Newspapers only had to sell one newspaper to you per day.
</i> <i> That's no longer enough. </i> <i> Now I need to be making sure</i> <i> that I'm capturing your time and attention</i> <i> constantly. </i> <i> It used to be that natural resources was power.
</i> <i> Today, data is power. </i> -(CLANGING OF CONSTRUCTION WORK)<i> -Facebook is a technology company</i> <i> and their main currency is the data they collect on you</i> <i>so that they can serve you ads. </i> <i> And we didn't realize that until it was too late.
</i> JIM: Let's say we actually had members of Congress who understood technology, and they were gonna regulate, and the public wants them to regulate. How would I regulate Facebook? I think lawmakers are going to pass some sort of national privacy legislation that would protect users from their data being used to push crap at them.
<i> Nancy Pelosi, right now, is talking about</i> <i> creating an internet bill of rights. </i> <i> But I think the bottom line</i> <i> for everyone in Washington is that</i> <i> we're eventually going to get there. </i> <i> -(DIAL-UP MODEM SOUNDS) -Europe just passed privacy legislation in May,</i> <i> and it's completely changed the internet economy there.
</i> -JIM:<i> The Anti-Crap Trap Bill. </i> -SARA:<i> That's right.
