[Music] foreign [Music] to find new businesses every day online advertising is a great way to reach new potential customers and online advertising is not just for big Brands it is the right tool for even small businesses too in fact nearly 2 out of every three small businesses are using online ads to reach new customers in this video I will share you how we deploy online advertising strategies at brand new so let us dig deeper and understand what we do as a team but before we talk about that let us understand Brandon's Vision brand new vision
is to enables Brands and startups to resonate With Their audience affordably and efficiently and that is what we do day in day out as a team so let us understand more about online advertising practices at Brandon at Brand Loom we provide following Services when it comes to online advertising the first is Google ad campaign Facebook ad campaign we also want campaigns or Instagram we have a very strong LinkedIn ads team we also run campaigns on Twitter and quora apart from this for some International clients we also run campaigns on Tick Tock and also on Snapchat
so depending on which is the right platform for your brand you will suggest that platform and we can start earning campaigns for you and we can start generating Roi for your business so let us understand more about our practices here is the process that we follow our online advertising process is a seven step process the first one is to identify the business objective now this is the most critical one you need to know what are your business objectives unless you know how will you drive the right strategies the first thing is that we try to
understand what is your business objective number two after understanding these objectives we do the self competition and audience research so that we can understand the entire blueprint and we understand the markets so that we can take the right action if we are obviously want to differentiate your marketing strategies so that you know you can find the right customer and you are not meeting without a competition when you go online the third step is picking the right Google ads platform now suppose depending on your business objective we believe that Google ad is the right platform we
will suggest the right method to use Google ads the fourth step is that we try to find out which is the right social media platform for your brand so that is the fourth step the fifth step is this that after identifying the platform me and my team we will work and develop the right campaign for your brand once we have done that after that we will run some test campaign so that we can review test result we also check whether analytics is properly integrated or not so that we can capture the key customer conversion data
because without understanding the customer conversion data you will not be able to optimize the campaign and this is the time when we start to implement the digital strategy once we have done this then we start doing media buying on different platforms and we manage the campaign and we start to go live for these ads one by one and once we have done that we start to report it to you and once you start to report it to you my team will continuously keep on optimizing the ads so that the ad performance keeps on improving day
after day month after month okay so these are seven steps we follow I have told you about this in a nutshell let me dig deeper and tell you about each and every step so that you can understand more what we do at random so number one identifying business objectives here we try to understand clients needs we set goals and finalize objectives considering the following point and these are the matrices which we we try to understand when we start to work for you the first thing is that whether whether you want to increase in traffic now
there are some Brands who just want inclusive traffic and they come to us and and we help them increase traffic on their website the second one is increasing engagement some companies and Brands who come to us they want better engagement With Their audience and that's their their matters there that they're following the third one is leads some companies like mostly B2B companies IIT companies who are clients they come to us for lead generation some companies come to us for a promotion they have got apps they want to increase their downloads they want to increase their
abusers and things like that that's when they come to us some companies come across to increase sales online you know whether they are e-commerce brands or they are or they are selling any service online they come close and they want us to help themselves more and more as as they go along and some companies come to close and they just want to increase in brand awareness now this happens a lot in case of opposition companies they come to us they want to build brand up videos among consumers and certain territories and markets and we help
them so depending on your business objects you identify which is the right metrics to follow and once you identified that that's when the next stage of the work starts so once we are identified with this objective we start with self competition audience research now this sometimes is very critical and important because we need to understand more about you we need to understand the current market situation we need to understand about your products and services we need to also we also need to know about audience what's the pain points how can we connect with them better
which are which servers are provided by your competition are they living anything which is unaddressed and we can identify those things and we can address them in our communication okay so that is what we do and we also do complete research to understand competition products what are their USPS what is that they're talking about how they're promoting their brand things like that this something is very important because this will help my team to craft the right message so that you can connect with your consumer let's talk further about knowing your audience because this is the
most critical piece because at the end of the day the objective of marketing is to connect with your consumer so we try to understand who the consumer what are their pain points and we understand uh once we once you understand a consumer we Define your goals and then we find the right platform so that you know we find those customers whom you are addressing to and we can find them in abundance in that platform doesn't make sense if you are a b2c brand then we take you to Twitter or LinkedIn because you might not find
your customers there okay so it's very important to understand the audience and find the right platform the third step clicking the right Google ads platform now Google ads offer multiple multiple choices they offer search ad they offer display ads they have a video ad platform called YouTube they have shopping ads they have app promotion campaigns they have Smart campaigns they have local campaigns and their performance Works Campaign depending on the business objectives will identify the right platform and will suggest to you so that we can maximize the return it doesn't make sense to use a
platform which is not apt for your business objective so we find the right Google ad platform for your business once we have done that we go to social media and we find the right social media ad platform suppose you are a B2B brand you might recommend you LinkedIn or we might recommend you quora or we might recommend it Twitter and it's suppose if you're a b2c brand we might recommend you the Instagram and Facebook but it all depends on the business objectives and the kind of company or brand you are so we need to be
very careful about choosing the platform for online advertising once we have done this go to the fifth stage which is the crafting your campaign the crafting campaign is a very very important activity why it is very very important activity because your your communication should help you stand out okay your communication should have very very powerful headlines so that you can draw attention of your audience your campaign should make an offer which is irresistible your campaign should talk about the benefits to Consumers so that they are drawn to it okay your campaign should give them a
news about your your product or services so that it becomes more interesting to them your campaign should drive away their fears if there is a fear of trial you know you your campaign should be able to drive away that fear you should have a strong call to action in your campaign you should make it urgent so that the customer take decision today by keeping all these points in mind we design the campaign for your brand and once we design the campaign we also set your budget in consultation with you and once we have done this
the campaign is ready and once the campaign is ready we start to run some tests we run a small test to understand how well the ads are performing whether their their meeting objectives or not and once we analyze that thing we start to implement that analysis and we start to keep it keep on making it better and better this is next step when we launch small test campaign and understand whether the campaign is working properly or not and once you've done this we've moved to the seventh step where we start doing heavy lifting where we
buy big media for you and we start to implement the entire campaign in a very very strong way and we go live and once you go live we start to get results and the my team will start optimizing the campaign more and more so day by day week by week month by month a campaign will start to get better and better every day now these are the seven steps my team follows at random to generate Roi for your business so if you have any question feel free to give me a call or give a call
to my team we will be happy to serve you thank you
