what is qualitative research qualitative research is a type of research that involves collecting and analyzing non-numerical data to understand concepts opinions and experiences according to the university of utah qualitative research is a process of naturalistic inquiry that seeks in-depth understanding of social phenomena within a particular natural setting so rather than relying on statistical and numerical data qualitative research methods rely mainly on people's words as to the primary data these require qualitative analysis and do not require sophisticated statistical treatment as we can see and contrary to the popular belief qualitative research is not a method of
research but simply a type of research however we may speak of the term qualitative research methods and if we do so we are exactly referring to the different methods of collecting and analyzing qualitative data qualitative research is commonly employed in the humanities and social sciences in subjects such as philosophy history education sociology anthropology and literature with the aim of gathering in-depth insights into a problem or generate new ideas for further research this type of research is also used to explore complex topics and issues or understand how people experience a particular phenomenon according to ashley crossman
qualitative research has long appealed to social scientists because it allows the researchers to investigate the meanings people attribute to their behavior actions and interactions with others see ashley crossman an overview of qualitative research methods thoughtco hence unlike the methodological rigor of quantitative research that relies heavily on numerical data qualitative researchers filtered all observations interpretations and analyses through their own personal lens this is the reason why as preetha bhandari suggests researchers who employ qualitative research methods should include in their methodology a thorough explanation of the choices they made in collecting and analyzing data c pritha bhandari
an introduction to qualitative research some of the common types of qualitative research methods are the following historical research method archival research method oral history research method if no linguistic research method case study process documentation research method ethnographic research method and naturalistic research method well so much for the meaning nature and dynamics of a qualitative research we will discuss the specificity of these types of qualitative research methods in our other video lectures so stay tuned
