There's a reason some artists consistently turn every release into long-term growth, and it's not luck. What they follow is a post-release system. In this video, I'm breaking down the exact 10 things I do every single time I release a new song on Spotify.
This is my personal post-release checklist that's helped me drive hundreds of thousands of streams on my own artist project. And it's the same stuff that I recommend to all of my clients that I help. Make sure you stick around to the end because I'm pretty sure the last one is going to surprise you.
The first thing you do is update your artist pick immediately. You need to feature the new track on the top of your Spotify for artists profile or a playlist containing it right at the top of your Spotify profile. Next up, refresh your socials for a brand new era.
Update your profile picture so it matches across every single social media platform that you're on. Update your bios to all align with one another. and then pin your announcement, which leads into the third thing that I do.
Announce the release and keep on repeating it. So, you've pinned this to the top of your profile. You've announced it on every media channel that you're on.
And I want to make it very clear that the release day is not the end of it. It's just the start. And when you announce the release, I rarely mean announce it on every single channel.
email lists, WhatsApp groups, friends. Direct message your friends, your family. Post on Instagram, Tik Tok, YouTube, Threads, X, whatever platform you use, just let everyone know that this track is out.
Step four, because you'd be surprised how many fans are actually curious about your lyrics, it's claim and verify your lyrics, which you can do at music match. It's a really good way to boost your engagement on the song and it takes about a day or two to actually appear on your Spotify for artists profile. Step five, I do my best to drive saves and repeat listeners.
So, in all my messaging across all these social platforms that I'm talking to people and announcing my post, I'm encouraging people to save the music. I'm encouraging them to listen to it again because saves and repeat listeners are really two of the strongest, if not the strongest signals for getting picked up in Spotify's algorithmic playlists. Step six, something I've spoken about a lot on this channel, but create a playlist with some of your music, your new song right at the top, as well as niche famous artists plus minus 30 songs in total, and then promote that playlist.
You can promote that again on all of your social media channels and you can even run ads to that specific playlist. This really helps to teach Spotify who to associate your music with and then recommend you to the right kind of fans. Step seven, something I always do, another thing I talk about a lot here is to run meta, Instagram, and Facebook ads directly to your brand new single or your music.
Again, you're optimizing for saves over here because remember, at the end of the day, Spotify wants to keep people on the platform. So, if they listen to your music and then leave the platform, that's not a good signal. But if they keep coming back because of your music, they've saved your music and they listen to more music after your music, it's going to keep recommending you to more people because it's keeping them on Spotify because then they can sell more ads to advertisers, show ads to more people.
This is why these metrics are so important, such important signals. Now, this is usually something I actually do before release date, but sometimes I forget. Maybe you forget, too.
And this is to submit your song to curators on third-party playlisting platforms like SubmitHub, Groover, Magic Nothing, Playlist Push. I personally love SubmitHub the most, but you can use any of these platforms because again, having your music in multiple playlists is a great signal for Spotify's algorithms. Important note here though is playlisting is generally more passive as sometimes the listeners are not as engaged as something like meta ads where they're clicking on the ad because of your song and they're actually more likely to save your song through the ad than if they're listening to it through a playlist.
So a mix of both passive to help drive numbers as well as active listening is very important. I would actually maybe say active listening like the ads based promo or promo of socials directly about your song may even be a little bit more important. The ninth thing that I do off the checklist is reply to and share everything.
Okay? If someone leaves a comment, if someone sends me a message, if someone tags me in a story, I reply and share to every single one of these things. It builds loyalty.
It builds trust. It builds a real audience, people that are actually going to come back to your music. And you'd be surprised that it might start with just three or four, but over time, consistent releasing, it has such a important effect.
These are the people. This is the beginning of your core audience, and they're the ones that are going to start giving Spotify the right data to send your music algorithmically. They're the ones that are going to be the repeat listeners, the ones that going to save your music at the end of the day.
And finally, maybe a bit of a surprising one, may also be a bit of an annoying one, but in this age, consistency is key. And so on the day of release, you need to actually start prepping the next release. Sometimes I've even uploaded my next release on the day my song comes out.
It's almost like motivation like, "Okay, this one is out. Now I get to the next one. " Of course, you don't have to do it exactly on the day, but I would highly recommend doing it within the next week or two, just so that you have enough time in the release cycle as four to six weeks between releases is probably the optimum amount of consistency that you need to actually grow your artist project over the long term.
Now, I can guarantee you that if you do this for every single release, release five songs in a row within a 5 to six month period, you're going to see increased streams, increased monthly listeners, and the serotonin levels going through your body are probably going to be off the charts because you've actually put in the most amount of effort you can with regards to releasing your music. I hope you found this video helpful. Just a reminder that you can hire me to help you with any of the services that I've mentioned.
You can find all of that information in the links below. But that is all for today and I'll see you at the next one. Bye-bye.
