I made over $25 million online and built over 2,200 landing pages for my clients this is the only landing page you need to generate $100,000 plus months and I can almost guarantee it's not what you think so let's first start with actually drawing what the traditional sales funnel or marketing process looks like so on the right end here you have uh sales dollars right so this is when you actually sign a client then you have the call itself so this is the sales call where you're pitching your product or service then you have what's known as the thank you page so this is going to be after they book a call what are they looking at then you have a booking page so this is where they're actually booking the call so this is your calendar itself and then behind that you're going to have a multip a multip of different things so you could have a video sales letter you could have a webinar you could have DMs like direct message ads right you could have just organic content so it could be your Linkin bio um could be a hundred different things that you have you could have uh run ads to a lead magnet You Name It ultimately where we're all going to end up is you're going to end up on this booking page here and this thank you page here and what I'm going to talk about in this video is what I think to be the most underrated yet important page in your entire sales funnel and that is the actual thank you page what do people look at right after they book the call to speak with you and I'm going to give you the reason why first and I'm going to actually show you what our thank you page looks like um and how you can structure yours to be similar so the reason why the thank you page needs to have a little bit more importance and a little bit more attention in your sales funnel is because the traditional way of marketing is dead the way that you've been told the way that you've been taught and maybe the way that you even currently run your ads or your organic content it's not the same as it was uh one year two years three years five years ago so what we typically used to do is we would just run ads or get at content to a video sales letter people would watch that video they'd book The call they show up to the call and they'd buy however how people are consuming content and getting information now is no longer from Just One Source it's not like people are just seeing one ad and watching One video and booking a call and buying immediately instead there's almost this permeation of content that needs to happen for someone to purchase from you and actually Google has put a rule to this after analyzing about uh two billion data points and they said that on average it takes 7 hours of content across 11 different touch points in four different locations to turn a strange into a buyer so they've proved beyond a shadow of doubt that you can no longer just hope that someone just sees your stuff and buys right away instead you almost need this sort of omnipresent strategy and you need to have a very specific content strategy from the top of funnel all the way until the the second they're actually on the sales call itself and so the reason why I like to focus on the thank you page is because no matter where they come from what let's say an appointment setter sets them let's say that uh they come in from a DM ad let's say they come from from a video sales letter let's say they come from a webinar every single person in your entire sales pipeline is going to at one point hit this thank you page but it doesn't mean that they're going to hit any page prior to that so that's why we want to put a lot of attention and focus on here and the other reason i' like to uh pay attention to the thank you page is because what someone uh uh the framing someone has before they get on the sales call will have more of an impact on you closing that deal than any kind of special hack or offer secret or uh pricing stack or sales closing you know uh strategy that you have that what they're thinking of coming on that call is the most important thing possible and that's what really marketing is marketing is trying to do that majority of the work so that somebody comes that call pre-framed educated nurtured understanding what you do who you are uh what your products and services are etc etc and so we can't guarantee that people are going to watch the vssl they're going to watch the webinar that they're going to understand everything that they're doing before they book The call but by focusing on the thank you page we can at least make sure that everybody sees the exact same framing uh right before they hop on that sales call with you so let me show you another kind of little stack cuz I am a stack guy here this is from one of our video sales letters you can see this is version five so we run multiple versions on multiple different platforms but you can see the average play rate and this is the amount of people that land on our video sales letter page uh that actually click the play button is 29% okay so that means that if 10 people land on that page three out of 10 are actually going to even start watching the video sales Center so seven out of 10 people are never even going to click the play button so if you're hoping that you're going to put all of your best marketing content and strategies and secrets in this video sales that are here and you're thinking everybody's going to watch it this is uh this is traditionally what you're going to see they about three out of every 10 maybe four out of 10 and if you're really good there's nothing else on the page you could have five out of 10 people actually play it but playing it and watching all the way through the end to the offer stack and understanding what you're doing those are two different things so you can see the average engagement here is 30% and what that essentially means is that the average person that does play it watches about 30% of the video and you'll see that number fluctuate depending if you have a two-minute video sales letter or an hour long video sales letter and I think 30% is pretty great and I have a different training where I go in- depth on how to structure a video sales L if you want to check that out but the the point of this entire thing is that three out of every 10 people even play the video sales L and on average people only watch 30% of that entire video sales so if you're hoping and you're thinking oh in order to get these people educated and warmed up and ready and excited to buy from me all I have to do is create one video sales letter you are sorely mistaken okay and there's a lot you can do before people even get to the sales page but like I said we're going to be focusing primarily today on the actual thank you page itself and so this thank you page has been seen by tens of thousands of people because we've booked tens of thousands of sales calls and they've changed over the years and that's why I kind of want to show you what I learned after building thousands of them for my clients the first thing that you'll see here uh and I'm going to break down each one of these in depth I'm just going to look at this at a 30,000 of view the first thing that you will see here is that it is incredibly simple so there's a lot of white space white space Whit space Whit space Whit space Whit space uh it's very uh clear step one step two step three and you'll also notice that it ends after three steps there's nothing below it what I see a lot of people doing after when they create a thank you page after somebody books a call is they put 700 videos on that page and actually we used to do something similar so we would put uh step one step two step three here are all the case studies here are all the testimonials here are just some images of social proof and then also here's a bunch of YouTube videos here are some additional trainings and what I did was I installed a software called hot jar on our thank you page and it essentially showed that uh how long someone stays on your page when they land on it and it shows like a screen recording of what people do when they go on that page and I saw that there was a direct correlation between how much uh information was on that page and how long people stayed on that page so for example when we had all that content those videos those testimonials those case studies the person staying on the page on average for less than 4 seconds okay because what happens is someone lands on this page and it's essentially like you're throwing 700 things of at them at once and so because they're so overwhelmed they just bounce they leave they don't want to consume it it's too much information people have the attention span of a goldfish right now so they just leave immediately and instead of trying to pre-frame them correctly and getting that content to them the right way you are uh having them have no content consumption and that's when they know show your calls or they show show up to the call very skeptical they're more Curious than serious etc etc uh now the inverse of that when we just set up these three simple steps and made it super clean and clear uh our average person stayed on the page for 11 seconds now that's still obviously not enough time to watch all this content on here but it's still a massive increase from what it was previously uh and it's also accounting for all the people that just come in and funnel hack us or people that um you know are doing something else they're booking for their phone etc etc so the main lesson I want you to first get here on the thank you page is keep it simple keep it easy to consume easy on the eyes and follow step one step two step three imagine I always like to almost secret shop my own sales funnels imagine that you've really just heard of let's say me or my company for the first time and you are looking at this and you book a call are you going to uh if you go through the whole funnel yourself are you going to sit there and watch every single video on there or are you more likely to to finish all the steps if it's as easy as step one step two step three so that's the first thing I want you to notice here hey really quickly guys if you haven't noticed I make vide like these because they generate High ticket clients for my business virtually on autopilot and at no cost I have videos that I made literally 2 three four years ago that still bring in tens of thousands of dollars a month in New High ticket clients without any additional work if you want to learn how we can install this same content system inside your business go below and book a call to speak with myself or one of our team members today uh the second thing I want you to notice if I actually go a little bit deeper here is uh at the very top we say congrats your call has been booked and then I say important complete these three steps now and if you don't we'll be forced to cancel your call and give it to someone else so this is at the very top of the page it's just like a headline like you would on a video sales letter page or a sales page or a checkout page so we're saying congrats your call has been booked but you're not done yet and we're actually really serious if people don't do these three steps we are likely to cancel their call and I'm going to walk through what each of these three steps are are for you in a second and actually break down why they're important and and the data behind them so the first thing I say is step one watch the 72 second video below and this video is very simple it's essentially congratulating them on booking the call to speak with us and the main thing that it's doing is it's asking them to respond back to the text and email that we're sending them to confirm that they're going to show up to their appointment I can't stress enough how important this is because when I analyzed over 16,000 sales calls in our company when we were trying to figure out how do we fix our show upate we found that there was a 95% show up rate if people actually messaged back yes it through text and email before they showed up to the sales call a 95% show up rate just for context here let's say that right now your show up rate is 50% and let's say that you make $50,000 a month okay if I was able to do something that would actually get your show up rate to 95% you would immediately double your business and be at $100,000 a month and you would double your profitability because there's no more costs to you right that's how powerful it is to pay attention to these little numbers like show up rate and these little strategies here so I saw that 95% of the people that responded back Yes actually showed up to the sales call so now the first thing I'm trying to do is get somebody to respond back yes when they book a call to speak with us so after somebody books a call we have an automated sequence go out both in text message and email uh where we ask them to respond back yes as the first step and this is consistent on this thank you page here with the things that we send them in those texts and emails now I have uh a whole separate training I give my clients on how we've increase our show up rate from less than 40% to over 80% uh and so if you want me to go deeper on show up rate stuff and kind of the email messages and the and the text sequences just let me know but the main Secret in that is you don't want it don't use the the canned automated messages that you see all the other calendar software using right people are just scan over that they don't think it's real you're not establishing a relationship with the salesperson etc etc so I won't go deep into it but the idea here is that we learned that if people responded back yes they show up to the call the second thing that we learned was that uh just like I showed that previous video my video sales that are here when people see that there's a very long video we've noticed that there's a direct correlation with How likely they are to even play that video in the first place so for example um if you were just to kind of drive this point home if you were sitting on your couch and you were scrolling through Netflix and you only had let's say uh 30 minutes before you needed to go do something you're probably not going to start a 2-hour movie right because then you have to end right in the middle of it and so what was happening was that we had a longer form video I'm going to talk about here in a second at the bottom of the sales page and what we used to do is at the beginning of that video I'd say hey uh so you just booked a call to speak with us uh you should respond back yes to your uh to the text and email that we sent you to confirm the call the problem with that is that people would see how long that video was before they even clicked play and the play rate was much lower than a video that is a minute and 12 seconds so when I look at the play rate of this video here it's almost 85% right because it's so easy to get somebody to give you 72 seconds of their time versus someone to give you 30 minutes of their time or an hour of your time and the main thing that I'm trying to do is get somebody to show up to the call even if they come not pre-framed even if uh they don't know exactly what we do if I can at least get my salesperson to talk to them I have an infinitely better chance of actually closing them than if they never even show up to the call in the first place so that's why we focus so much time energy and effort on if you will getting them to the yes getting them to say yes I will show up to the sales call so that's the first thing and that's literally just step one 72 seconds it's the first thing at the very top now step two you'll see actually goes uh very similar to step one step two I say confirm your call confirm your call by replying yes to our text and email and selecting yes in the calendar invitation so Step One is the video and step two is the image showing them to say yes I know you feel like wow Revy you're really driving home this yes thing again but watch you uh uh add this step to your booking sequence and watch her show up rate double watch it increase and then you can come back and say something to me the other interesting thing I'll get a little Advanced because I know some of you guys nerd out with this stuff with me if you actually uh make it so that um you people have to respond back yes you can set up a system inside of your marketing uh automation so that if somebody doesn't respond back yes you can technically double book them on the calendar so what do I mean by that well let's say for example uh you have a slot at 300 p. m. on your calendar okay and somebody books a call on their calendar uh and they have not responded back yet so we're just going to say person a right here so they booked a call in the calendar well you uh I if you want to you can mark this person essentially as open which means that they're not confirmed yet and then person B can book at that same slot because if you know that hey if somebody doesn't respond back yes they have like a 40% of showing up a 40% chance of showing up then you can essentially leave that slot open and then if someone uh the second person books they can book and they do respond back yes right here for person B well then you can have a appointment setter or your sales coordinator or another salesperson be here for this person a in case they do show up but you can definitely make sure you have your best salesperson show up for person B who is way more likely to actually close and this makes a big difference because what could have happened is in the same example this is 3:00 p.
m. let's say tomorrow um and then the uh the person B could have booked let's say it's 2 days from now is the next time that person B could have booked um and so we'll say 300 p. m.
