there are three key Facebook ad scripts that we use when we're scaling clients million dollars a month and we need ad creatives that scale there's three key scripts we like to use and we'll be going over those today these are the exact scripts that's you know pretty much allowed us to do a lot of really amazing client success stories over the last couple years and we'll be going over those today so these are the three templates here underwear Market problem Weare market and solutionware Market these are three different types of markets that we use and
this is like the three types of what I would say scripts and templates that we follow here so unaware Market this is like if we want to sell a joint care product for a dog then underwar Market would be literally like people sitting at home and they notice their dog struggling to get on the couch but they have no clue why problem whereare Market would be like hey your dog has aritis it's a diagnosed particular problem they're aware of the problem they just need to figure out a solution for it and a solution where Market
would be like okay well the solution to solve arthritis is going to be to rebuild joint and this is a product that rebuilds that joint for the dog so that's kind of like the three different markets of people and they're going to be smaller and larger larger being unaware second size problem aware and the smaller size being solution Weare Market but these are all the scripts that we use to scale and some clients will be more dominant solution aware some clients will be more dominant problem aware some clients will be more dominant unaware and some
clients ler have all three every product is different in terms of like if I was selling men's pants for example it mostly be solutionware but there's other products that we can hit in multiple different markets um and create multiple different types of ads all right so let's just dive into this a little bit and let's actually write an ad for each one so we'll start off with unaware market so the first thing we want to start off with is a symptoms so let's just do unaware boom and then what we want to do is call
out a symptom so a symptom that if we're going to sell like a joint care product for a dog will be dog struggling to jump up on couch question mark there we go boom and then here we want to diagnose them with a problem so yeah my dog is jumping up on the couch this is due to their joints hurting from painful bone on bone B contact also known as aritis boom all right so we just diagnosed them with the problem which is arthitis I'm just going to kind of go into it a little bit
more arthitis is where the joints wear down and I forgot the exact thing I think it's like the ligament so I think I think that's correct boom all right so we talked a little bit about the problem we diagnosed them with the problem now let's kind of go into a little bit more four of the solution to fix off the ritis you need to rebuild the joint easiest way to do so is with Nick's joint dog joint Che boom all right so we call out what the thing needs to do your solution you need to
rebuild the joint how do you rebuild the joint now easiest way to do so is with Nick's dog so let's actually go back so we introduced the solution easiest way to fix authoriz need to rebuild the joint that's the solution this is diagnosing them with the problem this is calling out that underwear market now the next thing we need to do is actually highlight a little bit of answer objections questions increase trust here we can actually go a little bit more into next joint dog all right Nick's dog joint Che Nick's dog joint Che dog
Tak Nick's dog T 2 he's been running around the yard like a puppy again cool there we go and then here dog joint two all right there we go so I really like this this is taking people through all the key things symptom problem introduce solution kind of going answer questions increase trust and then where to buy now what you can do from here is then you can go to Claud now that you have the base formula down now let's actually improve this a little bit here's my base ad script please rewrite as Dan Kennedy
Dan Kennedy is a really good copywriter that Claud already knows okay so warning if your dog can't jump on the couch anymore this 60-second solution could save them from a life of crippling pain dear dog lover is your faithful companion struggling to do things they used to love like jumping on the couch to cuddle with you it's heartbreaking your dog isn't just getting old they're suffering from excruciating bone contact their joints cool so like this won't be perfect but it'll be something that we can actually manipulate a little bit more and then kind of like
make it a little bit better than this but the key thing here is that you have that first level script down in terms of um just you know of kind of the hierarchy and the Order of which everything is done and then from here I won't copy and paste this word for word but what I'll do is I'll take the key things like I really like this hook this looks a lot better than what I wrote now from here it's I gave the really good what I would say flow of how I want things and
all I'm simply doing here is now I'm just letting Claud kind of tweak it and make it a little better doing all the thinking power for me of I I did all the highlevel strategy of going out in the market doing the research and figuring out the things and then I'm just letting Claud do all the creative thinking of how to write this slightly better that's the effective way to use Claude versus other people that would be like hey Claude write me a Facebook ad with no research no understanding of the market yada yada yada
okay so now let's go to a prom Market this is the second ugc script style that we'll go after and this is a prare market now a prare market are people that actively have a problem now easy thing for me would literally be just okay hey I can just copy and paste this and then uh you know just cut off the first half but I'm going to make it good for you guys I'm actually going to start writing for a completely different product um just to make this simpler for you guys or not simpler but
just so I can actually do a little bit more thinking for you guys so problem whereare Market these are people that actively have a problem with their mind so you know unaware Market they have a symptom but that's the whole key thing is they're unaware to the problem at hand they just they just know it's the symtom problem whereare Market is like they're experiencing a problem they just don't know what to do to fix that particular problem right there so for example for me I could do something like bad row ask question mark or ads
not converting your ads are not converting you need to watch this cool so like maybe they're struggling right now like they have this problem they're running Facebook ads but they're not converting what can I do how can I improve my conversion rate or how can I get ads at converting so I can scale your ads are not converting you need to watch this I was tired of TI of testing new Facebook ads with zero results that's until I discovered that it wasn't how I was testing the ads but what I was saying in the Facebook
ad creatives that was not converting once I understood what to say in the Facebook ads now I'm kind of highlighting the solution hey hey if you're if you have ads that are not converting you need to watch this yes I like none of my ads are converting right now then I'm just kind of showing a little empathy hey I too was tired of testing Facebook ads with zero results right now I'm going to the solution that's I discovered it wasn't how I was testing the ads but what I was saying in the Facebook ad creative
that was not converting once I understood what to say in the Facebook ads again that's going to be the solution my results Skyrocket it if you want to learn now I'm introducing the product so the solution is that so you need to understand what to Once understood what to say in the Facebook ads that got people to buy my Facebook ad results Sky Rockette boom there we go so if you want to learn exactly what you need to say in your Facebook ads and stop dealing with ads that or not converting then you need to
read Nick's ebook called ads that scale boom you can keep throwing money at Facebook and hope you can get something to convert or you can spend the $29 on Nick's ebook and get a stepbystep process of exactly what you need to say to get people to convert boom click the link below all right so this is problem whereare again calling out the problem introducing the solution I don't really answer any questions or objections but more specifically I just kind of really dive deeper into that like here's your options now again problem calling that out show
a little empathy the big moment right here of kind of like how they went from here's the problem to how I discovered the solution then from there just going into the solution itself which is once I understood what to say in the Facebook ads that got people bu my Facebook ad result Skyrocket it so I understand the solution is I need to understand what to say in Facebook ads and then I go if you want to learn exactly how to say what to say in your Facebook ads and stop dealing with ads that are not
converting then you need to read Nick's ebook called ads at scale so now I'm going into the product what do you need here's the solution which is understanding what to say in the Facebook ads but here's the product that's going to allow you to achieve that which is Nick's ebook on adet scale and then yeah from here we're just kind of going a little bit of the product Weare side of kind of increasing that urgency of why you need to buy now now again I'll do the same thing with Claude here please rewrite my ad
script as Dan Kennedy I'm also going to say keep it the same L I just want to see what uh Claude does here there we go all right attention your Facebook ads are bleeding money because of this hidden conversion killer fellow business owners let me be really honest I used to waste thousands testing Facebook ads that weren't went nowhere sound famir here's the shocking truth I discovered it wasn't my targeting it wasn't my budget it wasn't even my offer the real conversion killer hunting painite the words I was using in ads yeah pretty good right
there so again just calling out the problem which is like bleeding money on Facebook ads our ads are not converting here and then just simply going into what's the best solution for that and then going into the solution so a problem where our ad right there notice here my ads are not converting like it's an active problem I'm dealing with right here uh where like this one's just a dog struggling jump on the couch you know it's just it's a symptom right here we like this is like an actual diagnos problem my ads are not
converting is losing me money that's the problem here now let's go to solutional wear so and again same thing I'm going to write for a completely different product because if I wanted to I could literally just say hey this part right here that's it and I have a solution wear at but I want to try to keep it good for you guys so again solutional wear they want what the product does but they don't know what the product is so we're actually going to write for the face mask product that I've already showed you guys
uh which is I want glowing skin I want glowing skin and just just don't know what what product does for that so I'm just going to start off here is my secret to getting glowing skin before 2025 CU right now December 8th so we're kind of going into that new year so here's my secret to getting glowing skin before 2025 o actually it's December 20 it's December 88th so that means Christmas is coming up some really good urgency here would be here's my secret to getting glowing skin before spending time with family for the holidays
there we go so keep in mind here here's my secret of skinning glowing skin before spending time with my family for the holidays why do I like this because if I look at it from the perspective of a girl she's about to come in town she's about to see all this family maybe she hasn't seen in a couple months maybe she's a little self-conscious right now about her skin and she needs a fast solution well here's our product to get that glowing skin right now basically and I'm also going to highlight that I've tested dozens
of other ways to get glowing skin and here's the fastest way I actually honestly like that hook right there I've tested dozens of ways to get glowing skin and here's the fastest way to get glasslike glowing skin before the holidays I tested dozen as a way to get glowing skin here's the fastest way I'm going just say glowy skin this is called Nyx Face mess all right so let's just go back real quick we uh calling out the solution which is basically just hey I want glowing skin and then or calling out what people desire
going to the solution this is Nick's face mask and then we're going to be this is uh we're going to be a little bit more direct with this I'm also going to try to talk like the girl this little miracle device is called NYX honestly I want to I want to give it a little bit more branding here this little miracle device is called Pina like I I just imagine a girl sitting in a car I've tested dozens of ways to get glowing skin here's the fastest way to get glowing skin before the holidays this
little miracle device is called Pina and after using it just this week I've noticed a huge lift in the mornings of how much my skin glows see I'm really just kind of highlighting what they want this product actually has a lot of objections and questions around it so I'm actually going to try to highlight this part a little bit more here for y'all I've tested dozens ways get glowing skin here's the fastest way of to glowing skin before the holidays this little miracle device is called pulina and after just one after using it just this
week I've noticed a huge lift in the mornings of how much my skin glows just before filming this video I was getting Starbucks it's actually not Starbucks that would be an awkward video Starbucks and America in one video here all right just before filming this video I was getting Starbucks and this girl came up to me up to me and asked what is your secret skin looks amazing no before I continue I do have to say I was skeptical at first as someone who has sensitive skin I was worried about breakouts and irritation but with
Christmas coming up and needing a fast solution I took the rest and this baby is glowing boom all right cool so I tested dozens of ways to get glowing skin and here's the fastest way to get glowy skin before the holay this little miracle device is called Pina and after using after using I'm going to put her after using her just one week just one week I miss huge in the morning of how much my skin glows just before filming this video I was getting Starbucks and this girl came up to me and asked what's
your secret your skin looks amazing now before continue I do have to say I do have to say I have sensitive skin and I was worried about breakouts and irritations but with Christmas coming up and needing a fast solution I took the risk and this baby is glowing I recently went on the website website and try to purchase one for my sister left in stock so best of luck for those who can get one in time before they sell out bye all right so something interesting I did right here um I I haven't done this
in a while but I've seen this work really well for like some of our avator and stuff like that where like literally just go and just like type something up where it's like hey I just recently went their website try to find one but they were out of stock so let's just go over this one more time and this will be our solution to Weare script um I've tested dozens a way to get glowing skin here's the fastest way to get glowing skin before the holidays this little miracle device is called Pina after using her
just one week I've notic a huge lift in wars of how much my skin glows actually just before filming this video I was getting Starbucks and this girl came up to me and ask what's your secret your skin looks amazing now before I continue I do have to say I have sensitive skin and I was worried about breakouts and irritation the reason why I say this is because literally in the Amazon listing of this product there's a lot of people talking about issues with like possibly like breakouts irritation things like that but with Christmas coming
up and needing a fast solution I took the risk and this baby is glowing I recently went on their website and tried to purchase one for my sister but saw they only had a couple left in stock so best of luck for those who can get one on time before they sell out Okay bye so just imagine a girl maybe winter Vibes you know she has a little ski jacket something like that sitting in her car Starbucks maybe she's blonde blue eyes and she's sitting there face just glowing looks very very good talking to the
camera kind of like like the the phones and like the story mode above the steering wheel and she's going to stay in this story really quick after like she just got off Starbucks or something like that that's that's literally what I would do and then I would go and I would use incense. proo I would hire a creator that fits that particular visual right there and then I give her this particular script right here to film and yeah simple as that get the content back upload that to that account and that's it and this is
three of the best scripts kind of like storyboards that we use underwar Market problem Weare Market solutionware Market for all the clients we help scale to seven figures a month if you enjoyed this video hit the like button hit that subscribe button for new videos every Monday Wednesday and Friday you want us to come into your business do all this for you you know write the scripts research and hire the creators and scale your business to a million doll a month click link below to have Nick Terrier run your Facebook ads and if you want
me to do this with you for your own business but with you instead for you then have Nick Tero Mentor you below below and uh can actually op some calls and go over this with you for your business so thank you so much for watching hope you have a good rest of the day peace out
