one of the most popular niches to get started in in e-commerce for entrepreneurs is the supplement Niche now within the supplement Niche there are other niches that are absolutely booming and in today's video we're going to highlight one of these niches in product categories that in my opinion is not just booming from my opinion there's data to back this up but it's also pretty unique and stands out at least to me so without further Ado let's get right into it the category is the rosemary oil oil category now let me show you this trend because
this trend is absolutely popping off as you see it has been continuously Rising but then in 2021 and 2022 something happened that just absolutely allowed this to explode and to be fair a lot of natural supplement categories started to Boom around this time and I expect this to continue especially with the current US Administration I think natural products are going to continue to rise in popularity so this is actually a really good one especially since right now we've sort of plateaued it seems or at least this trend has plateaued and there's a bunch of brands
in this game uh however a competitive market doesn't always mean a bad Market in fact I believe that a big total addressable Market is more worthwhile to get into that just than just a tiny little niche um that you know you can still build a big business around don't get me wrong it's all about what you want to do but if you want to build a massive business I think a big Tam is a a prerequisite now we'll Dive Right into this the market overall uh in 2023 which was 2 years ago now it's kind
of crazy to think it's 2025 was valued at $3.1 billion which is pretty massive now the Hair Care category specifically was almost a billion we're still going to go with the 3.1 billion here because bigger number is means bigger opportunity and it looks better um and yeah as you see here's sort of the market applications rosem oil is used in cosmetics personal care and aroma therapy so those are three niches within the niche within the niche which is nuts uh and of course Rosemary is a very popular food as well uh but rosemary oil in
particular is being used for hair care and hair growth that's the biggest aspect here so I got a couple stores that I want to break down for you uh I'm definitely very interested in this uh so you know if you have a brand in this category at all and you're looking for a partnership or you want us to run your ads hit me up I'm always open to such deals um we're always building stores we're incubating Brands we did a million dollars a couple months to go through our portfolio of internal Brands which is pretty
nuts in a month uh so I'm excited to continue to replicate that success across you know sort of these different niches um that's why I love doing this and why you should also enjoy this um I mean if you don't that's totally fine but the goal here is to research and find new ideas and categories that have huge potential uh for disruption or just to try to understand why these things are popping off so this is one of the biggest brands in it uh it's called as I am and these guys are like a decade
old they are completely popping off doing 200,000 monthly visitors or more I estimate that this brand is doing a million dollars a month plus and what's really crazy about it is that it's through a mix of retail and online so they have amazing distribution channels outside of e-commerce I believe they're on uh Walmart they are at let me see where where else uh Target CVS so yeah they got really really great traffic coming from those sources and actually this is pretty interesting in the last few months target has increased has seen an increase in traffic
of 178% for this particular brand which is huge um Instagram is also a big source of traffic for them on the social side as well as YouTube YouTube is 10% that's pretty massive um but funny enough they're not running any meta ATS at least not as far as I can see you know maybe they are from different pages or through influencer wh listing but it doesn't seem to be the case although influencer whitelisting is one of the best ways to run ads or through theme Pages we do that a lot at a kemi so you
know if you want us to run your meta ads again I don't want to sound like a broken record or like I'm Shilling my services so much but a lot of people don't know that we run ads for huge Brands so not only do we run ads for ourselves but we do run ads for other businesses and it's super fun we work in many verticals e-commerce software even lead generation media buying is one of my favorite things and to be honest that's what we focus on entirely so we're really good at it so if you
need media buying you want to scale through ads hit us up we do meta Google and Tik Tok but meta is the biggest one um and these guys are big on meta at least the social side of meta right they're really big on Instagram Instagram is one of their biggest channels uh even though they're not getting crazy crazy engagement they are building a very passionate audience one of the funny things is that the founder of this his name is Dr Ali Sayad and funny enough he doesn't have any hair but he is a chemist uh
and you know they do a lot of really great things there's like huge meaning behind this brand which I think is you know in some instances overvalued but in some instances also undervalued I think a lot of people do want to shop from brands that have meaning behind them um and I think this brand does a good job at that but one thing that's interesting is they're highlighting a lot about the fact that they are in stores so that's pretty cool so as you see CVS after the SI AM news pretty interesting so it's all
cleared out so there this is probably one of the coolest things I think about being in retail is that you can use it for infinite content opportunities and I think not a lot of people people think of retail that way but I think it's a great way to think of retail right you can actually make so much content around the fact that you are available in stores and that acts as Authority you know it adds as acts as brand awareness there's just so many different things this is another pretty interesting thing that I noticed is
that these guys are being referred by perplexity and chat jpt this is one thing I think that's pretty interesting is you know AI engine optimiz llm engine optimization I don't know what you want to call it I guess it's SEO but on these large language model chats right like perplexity and chat GPT if you can optimize your business to rank high on those platforms clearly it does Drive some sort of meaningful traffic I mean 8% you know that could be like 8,000 visitors in this case or more 20,000 let's say that's a lot of visitors
um but I do see them not running ads as an opportunity to create a brand in the space that does run ads it sounds pretty simple to say um but it's the truth I mean guys I still see Meta you know many Brands doing 100K a day with just meta ads so uh although it's not a great thing to be relying on metah hats it can still be a huge huge Revenue driver for your business um and I do think this year with the Tariff talks you know we're going to see a lot of Ecom
business go underwater especially the bigger e-commerce businesses that have already been running on very slim margins right like any little thing could push them over over the edge and that actually creates a lot of opportunity for new brands to come about um and that's you know where we'll come in you know I don't want to wish anyone's downfall or anything but I do think e-commerce is particularly difficult to run at scale due to the tight margins and ultimately if you can get around that by just being a better marketer then you're going to have a
good time in the next couple years I think could be wrong but that's my mindset on this at least um but yeah ultimately I just wanted to highlight this Niche I thought it was very very interesting I've never really seen it um it's you know other people report this being like A4 billion Niche but we're going to go with the conservative 3.1 here um there is another brand that I had pulled up oh yeah this one Camille Rose I'm not sure if these guys are running ads I really like their Landing pitch a lot more
than the other one um this one looks quite nice and you know they don't have any reviews on this though um and their price point is pretty interesting because it's really cheap but they probably they do charge for shipping um below a certain threshold and these guys are running a lot of ads so you know 43 different ad results is pretty meaningful um and let's see it seems like guava is one of the things that they're running a lot of ads for actually wow so a guava slip you can learn so much by analyzing Facebook
ad libraries um it's pretty interesting so yeah they have guava shampoo conditioner uh Lon conditioner sule I don't even know what that means um but yeah this is the the world of hair care right they have this bundle I I love the idea of bundles because this is really the key to making meta ads work and you know that's what we've seen from a variety of e-commerce stores that we've helped scale um but also from like I said some of our own Brands is that you really got to try to have a higher average order
value I don't think it's feasible to scale a $999 or 9.99 dollar product that with just meta ads unless you have some sort of bundling opportunities or unless you are just willing to burn money um for the promise of a high lifetime customer value but you know it's not guaranteed so I think it's actually much better to try to go for the higher end price point or a big bundle and you know try to be profitable on that front end sale hey that's just me though there's a million different approaches you don't have to listen
to me I'm just kind of talking to myself here to be honest like quite literally talking to myself there's no one here I'm talking to a camera um but hopefully you guys enjoy this hopefully you guys like my videos um I do love doing them so I'm not going to stop doing them even if you don't like them but yeah I'm happy to hear your feedback and make sure you check out some of our resources we have a Discord Channel where I put all of the different resources that we use different AI tools different Shopify
apps that help us scale uh and it's 100% free although we do have a paid version where we hired researchers to constantly be scraping the web the top softwares and provide all that research to the community so that you can capitalize on it um we also provide immediate feedback in there we call it the accelerator Community because it really is an accelerator uh we try to sort of incubate brands or help incubate incubate um Brands and that's pretty much it so hopefully you enjoyed this peace out
