Hello, thank you for joining us here in São Paulo for a very special day. Two years ago, we set out to solve a big problem. Work was fragmented.
Too many tools, too little output. That's why we built Inner AI — a single platform that brings together the world's best AI models, understands your task and automatically picks the right AI for every moment. And on top of that, we built tools that drive real results at work.
Strategic prompts for every department, courses with top industry professionals, specialized workflows for images, videos, presentations and meeting summaries. A complete experience. Simple.
And optimized for Brazil. Today we're the #1 platform in the country. And I'm thrilled to announce that we've crossed one million users.
We've been recognized as one of the fastest-growing startups in Brazil. And we've just closed a new round that values Inner AI at over R$500 million to fuel our next big chapter. Lately, everyone's been hearing about AI agents.
Promises of autonomy, freedom, time back. But in practice? You still have to write prompts.
Monitor every step. And master the tool to make it work. That's not autonomy, that's automation with a different name.
Today I'd like to introduce a new kind of AI agent — something we believe will redefine what people expect from this entire category. On Inner AI's platform, you think together, create together, decide together. It's your copilot.
And to complement that copilot, we built something new — a product for when you need autopilot. It's my pleasure to introduce… Squad. com.
[music] Squad is your digital team. An ensemble of specialists working together. A high-performance team playing on your behalf.
While you work, they accelerate. While you rest, they keep going. And while you sleep, they're improving your business.
24 hours a day, 7 days a week. No breaks, no downtime, no missed opportunities. Unlike the platforms out there today, with Squad you don't need to learn anything.
You don't need to write prompts. And you don't need to know what to ask. Because Squad doesn't sit around waiting for commands.
It works proactively. Getting started is as simple as having a conversation. You download the app, tell it your goals, and that's it.
Your team gets to work. Every entrepreneur deserves access to a world-class team. The size of your team should never limit the size of your dream.
Because great results don't come from tools — they come from teams. And today we're introducing the first three members of your Squad. Waz — your WhatsApp assistant for sales and customer service.
Fin — your financial assistant. And Maky — your marketing assistant. All inside one incredibly simple app.
And most importantly: they don't work alone. They work together. Maky generates the lead.
Waz handles the conversation. Fin collects the payment. These aren't three tools.
It's one team. Your customer is the heart of every business. And taking care of them is at the core of every company.
That's why we started with Waz. Because in business, whoever responds first… wins. Studies show: 4 out of 5 people buy from the first company that replies.
And you're 21 times more likely to close a sale if you respond within the first 5 minutes. But you can't put your whole business on hold to sit on WhatsApp. WhatsApp has become the biggest revenue channel — and also the biggest source of stress for the Brazilian entrepreneur.
Because you have to be there from the moment you wake up until the moment you go to bed, answering the same questions 50 times a day. Copying and pasting the same message. Recording the same voice note.
And still losing customers because you took 10 minutes too long. The problem isn't WhatsApp. It's that you've become your own customer service rep.
That's why we built Waz. We know the best professionals have packed schedules. Waz is here to help people like Leonardo, who's cutting hair all day and needs to be 100% focused on his clients.
Meanwhile, Waz handles every WhatsApp message. And Waz is not a chatbot — not one of those clunky bots that responds out of context and makes your customer want to hurl their phone across the room. Waz actually holds a real conversation.
When you onboard Waz, he analyzes your website, your Instagram and even your WhatsApp history to automatically understand your communication style and the specifics of your business — what products you sell and what services you offer. A customer texts at 11 PM asking "how much is a haircut? " Answered.
Wants to reschedule to Friday? Done. Asked about opening hours?
Waz already replied. Because Waz knows Leonardo's tone, mannerisms and slang, the service quality is so high that the customer feels like they're talking to Leonardo himself. That way, every interaction stays consistent — the same way you like to treat your customers.
For service-based businesses, Waz organizes all your bookings in a calendar — for you or for your entire company. You can track the calendar and all conversations from the app. But the best part: just like when you hire a real person, Waz is there for you to delegate to — not to demand you keep watching over him.
Waz runs on autopilot. Every morning, Waz sends you a summary: how many people he helped, how many bookings he closed, what questions kept coming up. And he gets you ready for the day, showing what's ahead.
You stay focused on your work. And throughout the day, if Waz truly needs you, he'll reach out. Like here — where Leonardo needs to decide whether to squeeze in a long-time client.
Waz is smart enough to take a quick instruction on the fly and polish the message, keeping your service at maximum standards. You can also message Waz whenever you need to. "Waz, how many times has Bruno gotten a haircut with me?
" Or on days when something unexpected comes up. "Waz, a family emergency just came up. I need you to reschedule all of today's appointments to next week.
" And he handles it. Reschedules every one, notifies each client in just the right tone. You deal with what matters, while everything else keeps running on its own.
That's Waz. Responds at 2 AM. On Sundays.
On holidays. Tracks every conversation and sends smart follow-ups at just the right time. Has deep knowledge of your business and keeps learning the more you use him.
And when he genuinely doesn't know, he calls you. Now, unlike the WhatsApp assistants out there today, Squad follows the entire customer journey. Because the most important moment comes right after — when a conversation turns into a sale.
Because great service matters, but growth means turning conversations into revenue. And that's exactly where the next member of your Squad comes in. Fin — your financial assistant.
And he starts by working alongside Waz. When a new customer reaches out, Fin creates a payment link that closes the booking right there, inside the conversation. Product payments, services, multi-session packages or upfront deposits.
Professionals like Iná can now close the sale without leaving the conversation. Sold a ten-class package? Fin tracks how many have been used and how many are left.
And when a customer doesn't pay right away, Fin knows. He keeps track of who owes what, monitors due dates and coordinates with Waz to follow up automatically — in the right tone, at the right time. Because forgotten payments are profits that never arrive.
At the end of the month, it's not effort that pays the bills — it's cash flow. And Fin helps you manage your day-to-day expenses. Like a receipt for a supply purchase.
He reads it, categorizes it and logs it for you. And he tracks your recurring expenses so you never pay late fees again. But real financial management goes way beyond recording what already happened.
It's about predicting what's coming. "Fin, how's my cash flow looking for the next two weeks? " Fin projects all your future income and expenses based on real data.
Clients who are due to pay, installments coming up, recurring commitments. And he helps you answer the question most entrepreneurs can't. "How much do I need to bring in to stop working for free?
" Fin analyzes the real profitability of your business, identifies where money is leaking. Helps you understand your true costs and set prices based on actual numbers. Because if your margins don't cover your fixed costs by mid-month, you just spent two weeks working for free.
With that clarity, you stop reacting and start planning. Setting real revenue and profit goals. That's Fin.
Closes the sale inside the conversation with payment links. Tracks every overdue payment and follows up automatically. Monitors every penny in and out.
And delivers smart recommendations. And with clarity comes the next question. "Fin, to hit five thousand reais in profit this month, how many new clients do I need?
" And to find those new clients, we have the next member of your Squad — Maky, your marketing assistant. She empowers entrepreneurs like Júlia to grow their digital presence. Because posting on Instagram is hard.
You spend hours creating content and often see no results. Maky uses proven techniques to change that. Since she already knows Júlia's products, she suggests the right content, in the right format, at the right time.
A photo of a cake fresh out of the oven becomes a carousel with a call to action. You can request adjustments. And when you're happy with it, just schedule it — and the content gets posted automatically.
On top of that, Maky turns your Instagram community into customers. She automatically replies to comments on your posts, sending welcome DMs on Instagram. But every entrepreneur faces the same situation.
The customer buys, loves it… and then disappears. Not because they didn't want to come back, but because no one reminded them to. Over 40% of customers buy once and never return.
And acquiring a new customer costs up to seven times more than bringing back someone who's already bought. Meanwhile, a returning customer spends up to two and a half times more. The difference between a business that survives and one that grows — is how many customers come back.
And Maky doesn't let anyone be forgotten. She knows what each customer bought. And creates smart campaigns to bring them back.
A customer hasn't purchased in a few weeks? She notices. And triggers Waz with a personalized message.
It's their birthday? She sends a greeting with a special discount. Seasonal dates?
She already has WhatsApp broadcast suggestions ready. You just approve. And after every sale, she collects feedback.
If the customer is happy, she invites them to leave a Google Maps review. If they're unhappy, she alerts you before it becomes a problem. And Maky doesn't work in the dark — she shows you results.
"Maky, how many sales came from that Easter campaign? " And she helps you understand your customers. "Maky, which customers haven't bought in over 60 days?
" Always ready to answer. And that's Maky. Creates ready-to-post content with one tap.
Publishes automatically on Instagram at the right time. Turns followers into customers with auto-replies and DMs. Brings back past buyers — before they forget about you.
Shows you clearly what's working and what's not. Every lead she generates feeds right into the cycle: service, sale, collection and money in the bank. All automatic.
All connected. These are the first three members of your Squad. Waz.
Fin. Maky. And each one covers an essential part of your business.
On their own, they're already powerful. But together, they create something no tool has ever delivered. Your true digital team.
And for the first time… a team that scales without limits. Without breaking the bank. Without training.
Without friction. And this isn't some far-off promise. Starting today, you can go to our website and book a time slot at our pop-up store right here in São Paulo, at the iconic Conjunto Nacional on Avenida Paulista.
There, a specialist will sit down with you, understand your business, set up your assistants and hand you your Squad — ready to go. Or if you'd rather get started online, sign up for the waitlist at squad. com.
We worked relentlessly for this day. It's an enormous privilege to serve over one million Brazilians with Inner AI's copilot. And now to also introduce the autopilot.
I hope Squad does for you what our copilot has already done for so many: give you a team that matches the size of your dream. Thank you so much for being here today. We can't wait to see how far your Squad will take you.
