Optimize Your Ads Using MY NEW Performance Max Campaign Structure 2025

after spending over $20 million with performance Max gamage alone in 2024 I was able to develop a brand new performance Max Camp structure that I will be using to scale all of the e-commerce Brands I'm working with past seven and eight figures in 2025 and in this video I want to break down this pmax campaign structure for you step by step so you can implement it on your own brand as well but before we get into any of the need- gritted details of this strategy let's first understand really what's been going on with perform maxens

this whole past year and why this new structure even came into play now if you have been using Google ads since the beginning of 2024 you know that Google ads and just pmax Hons in general went through a massive update toward which was directed towards quality when it came to Performance Max campaigns and this specifically happened in October of 2024 but essentially what happened was now performance Max campaign suddenly became more focused on the ad rank if we look at at this page right here this third specific update really was the nail in the coffin

when it came to Performance Max camping simply because now if you're running products within a standard shopping campaign and those same products are now active within a smart bidding performance Max campaign well now there's no sort of internal competition going on performance Max c will no longer overlap or overpower standard shopping camps because it's all based on ad rank at this point and this was a huge kind of change for perent Max because now everything is fair play when it comes to Google ads which means your approach with pmax needs to be a bit better

in order to have a higher ad ranks and that's where I started playing around with performance back SS back in September October really started changing the approach that I was taking to figure out what works the best for majority of the brands out there and this is where I came up with this account structure now before we get into the actual structure what you want to understand is this new structure is designed to test your account algorithm and the quality of data it has what I mean by this is there's so many Brands out there

running with imp properly set up conversion tracking they don't really focus on the quality of their ads as a result their conversion data is all messed up it's double tracking triple tracking and just because these Ren owners have access to external softwares like triple wheel they don't really pay too much attention to the Google ads attribution this is a big mistake because now with ad Rank and play the quality of your data the quality of your ad account General will influence how well your performance Max campaigns do and this is where this pmax campaign account

structure comes into play this is what I call the one two approach essentially what this approach says is within one performance Max campaign at any given time you should have no more than two two multiples of two asset groups running at any given time when I say multiples of two I mean 2 4 6 8 10 Etc ideally you want to basically start out with two while you implement this approach and basically this approach is the feed only approach versus the asset only approach essentially if we go into this ad account right here and look

at this strategy in play we can exactly understand what this approach is so basically the one two approach says that within one PX campaign you should have no more than two asset groups at any given time running or multiples of two so 2 4 six depending on your daily budgets but here in this situation because the budget is fairly small for this pmax campaign we have a feed only approach and an all asset groups approach which means basically a lot of images logos Etc and this is how you want to structure your performance maximum it

doesn't matter what the daily budget is because what this is designed to do is it's essentially designed to test two different variables together one variable we're testing is the placement the feed only placement and then another variable we're testing is the other type of placement which is going after all of these five six different placements which these pmax helmets end up placing on and the beauty about this is and the reason why we do this is because we want to understand what your brand responds to the best and the best way to do this is

by implementing the onew approach now if we change this view to the table View and change this to all time we can understand that although this campaign has not been running for too long both of these have been pretty much running neck to neck in terms of the results both of these have spent about the same amount of money but one has clearly a higher conversion rate in higher Revenue than the other even though the roas is the exact same one has clearly been performing a little bit better and it's the one with the Assets

in there so clearly from this test what we understand is the assets approach works a lot better for this brand versus the feed only approach but now that we have a winner which is the assets approach we want to now test it against something new which means if the Assets Group with a bunch of logos headlines Etc is the winner what we are now going to do is we're going to get rid of the other one completely so we can now focus on the asset only approach here which is this one but for the next

test for the next onew variation instead of adding maybe a bunch of these signals we're going to take out all of these signals and search tapes or maybe we're going to changee maybe a few of these images to understand if that does better for this ad and the goal here is to slowly gain momentum for this performance mask campaign step by step by adding in more asset groups based around those which are already doing well based around the winner the key here the main reason why we apply this onew approach is because we slowly want

to start ramping up the spin for the asset group approach which is already working well within this pmax but to incorporate this pmax approach across all of the different pmax which we have running at any given time because if one approach works well for one pmax there's a very good chance it's going to work well for the other paxes you have running as well now on the other hand if let's say the feed only approach had done well rather than the assets only approach the one with the bunch of images logos Etc we would do

the same exact thing but in this situation we would duplicate this asset group make it feed only and in this duplicated asset group we would take out maybe the audience signals for maybe the audience search themes because we are trying to isolate what we are testing and then further understand what works the best for the brand to then scale it further basically that's the major approach here and this is what we are implementing R Ross a lot of the brands which we're handling and you can further customize this one two approach maybe kid maybe 13

or 14 maybe have feed only like two different acid groups feed only and then two separate acid groups with logos headlights images Etc getting tested side by side but if you run a brand doing a million dollars a year you need extra help scaling your brand to the next level go on to my website at art.com schedule a free call with me and let's see if we can potentially work together and make that happen