Imagine you could get paid a fortune and hit your major business goals by just going out to fancy restaurants. I want to share with you a strategy how that totally can happen. One of the most powerful business strategies at the moment in this world of AI and technology has nothing to do with technology.
In fact, it's a completely 100% in real life strategy called having a dinner party. If you can get people around a table having a lunch or a dinner together, you've got their attention, you've got the warmth, you've got the trust, and it's a perfect environment where you can position yourself as a key person of influence. What I believe is a really successful strategy is to have a strategic partner dinner party.
And a strategic partner dinner party is not where you bring people together because they would make great customers. It's where you bring people together because everyone is talking to the same audience or the same type of person, but you've got non-competitive businesses. So, for example, if your audience is the small business community and a business coach and an executive fitness trainer all sitting around having a strategic dinner party together, they may discover that they have non-competitive businesses, but they're all talking to the same people, and it would be very easy to introduce customers who are appropriate introductions.
When I first arrived in the UK, rather than trying to build a list of hundreds of thousands of people that I could email out, which I didn't have access to, I asked myself the question, "Who already has hundreds of thousands of people on their email list? " I made a list of about 30 people who were the who's who of the business community in London at the time. And I invited them all to a dinner party.
Once they started to discover that lots of interesting people were going to be at the dinner party, they all decided to commit and turn up to the dinner party. No one knew who I was at this point, but they knew that I was the central person bringing the dinner party together. So, there were 28 people in the room, and they were all buzzing, they were all talking to each other.
Most of them already knew each other. Halfway through the dinner party, I stood up and I said, "Hey, I'm new to London. I'm launching a new business.
I would love to have a one-to-one meeting with you about the launch of my new business to see if there's any way we could partner together on the launch. " Off the back of 28 people in the dinner party, I ended up doing business with the majority of them. The majority of people emailed their databases, invited people to my launch event, they got a commission on every person who turned up, and I was able to launch with something like 800 people coming to my launch events in the first week.
Off the back of those launch events, we did a couple of million worth of sales, and I paid some money in commissions. I didn't have to spend the previous 10, 15, 20 years building up trust with a massive marketplace, I just found the people who already had that trust. I put them around the table, I got a dinner party together, and I asked them whether it was possible to partner.
Now, I've done this many times since. In fact, typically when I go to a new city that I've never been to before, I will organize a dinner party of five to 15 people. I'll bring people together, I'll introduce myself, I'll introduce each other, and in that city, I typically end up with an amazing nucleus of highly connected people who are now my friends.
Off the back of these dinner parties, I've had amazing opportunities to go on to huge social media accounts, email large databases, create product packages, have celebrity endorsements or well-known people endorse my products and services. I've been able to speak at events, and I've even been able to get customer relationships in 150 countries around the world. That sounds like huge numbers and huge volume, but when you discover that it all comes back to the right people being around a dinner table, it's actually manageable.
So, here's what I want you to think. Who would be the top five to 15 people that you could put around a dinner table or a lunch table where if you got them all talking, if you were the center of attention, if you were one of the trusted individuals within that circle, it would probably lead to massive amounts of business. Who are the people who are already running conferences?
Who's already got a great social media following? Who's got a big email list? Who's got a hot product?
Who's highly credible in your industry? [music] Invite all of them and get them around the table. Now, to make this work, you want to pick a nice restaurant, centrally located, typically that has a private dining room.
A private dining experience is chef's kiss. That's what you're looking for. Get people together in a nice special environment where you can hear each other talk, where you can think through strategic alliances, and where you can make sensible suggestions.
Before you go and look at something else on YouTube, pull out a pen and paper and think about who would be your dream list of people to have at your next dinner party in order to do strategic joint ventures and partnerships. Now, if you really want to make this sizzle, offer to pick up the entire bill, right? Invite people and you're picking up dinner.
Now, you might sit there and say, "That's going to cost a couple of grand. " I don't will save you decades of the amount of collective time and experience that your dinner party guests have already invested in building trust with their networks. See, you're not paying a couple of grand for dinner, you're paying a couple of grand to essentially leverage the assets that have already been created.
Okay, so that's strategy, the strategic dinner, that fits within a bigger umbrella called becoming a key person of influence. And for the last 15 years, we've been working with people on how to position themselves as a key person of influence, not just at a dinner table, but in their whole industry. Now, what I'd like to do is invite you to have a conversation with one of my team.
We've opened up the diary recently to something called a game plan session. It's a one-to-one coaching session where we talk to you about your intellectual property, your ideal customer persona, the way that you commercialize, and how to build a personal brand. All of that together, we call that the key person of influence strategy, and what we love to do is map that out for you.
So, book yourself a game plan session. It's a one-to-one, it is free, but I would love you to pretend that you paid for it because it's a valuable session. When you do have a game plan session, you'll walk away with clarity and direction around a very specific strategy that [music] we have perfected.
So, there's a link in the description, book yourself a game plan session, and enjoy thinking about how you're going to move towards being the center of your industry. If you've enjoyed this video, give the channel a like and a subscribe, and share this with someone else who you think should invite you to a dinner party.
