this watch is overpriced that watch is overpriced we hear readen say that all the time and it feels like we say it about all watches and it's true watches keep getting more and more expensive and the saying in the industry is always keep raising prices but for me I do argue that although expensive not all watches are as overpriced as others so here are 10 watches that are massively overpriced for what you get and also a suggestion or two on where you can get something comparable for less and maybe better for Sam bremont supermarine the
first thing you need to do is Park your possible dislike for bremont's recent rebranding efforts ignore that ignore the Teran just take a look at the supermarine doesn't look half bad I mean in a lineup of chuda or C Master 300M or any other plain black divers this one competes it's 100% as middle of the road as a ton of other watches the price though $3,950 it doesn't sound like much from a mid-tier brand but the specs are revealing 50 hours of power Reserve long jeene will do closer to 80 25% cheaper chuda does the
same plus guarantees meta Precision for $400 more and you get a superior bracelet is it a celita movement no but it's an ETA base variant that does a decent job just not at this price point I put no value in 904 L Steel and the rest of the features in no way stand out from a chudo or longine it might not be the most egregious price in the world but when bremont say they are going for the value space then this price is just wrong at 3K I would have been happy but no more the
price in 2023 for the most egregious price increase clearly went to jlc some watches have gone up by 40% In fairness this was in part down to the fact that JC apparently forgot to raise prices on a rolling basis like everybody else does and instead did what came across as one big price increase but the fact remains today a jlc reversa monras tribute will set you back $11,500 is it a good movement sure jlc are pretty good at making movements but this one doesn't have a display case back so any premium for peage and Lage
is unwarranted because you're never going to see it spec-wise it's fine for this kind of dress watch jlc does good work when it comes to case finishing and dials the reverso is a gorgeous watch but this is pretty much their entry level model the most basic of basic watches you don't get a skeleton dialed you don't get a lacer dial either there's just a stainless steel case back the case mechanism is fun but it loses its appeal when there's nothing on the back to keep you interested and you can get a ker tank or a
Santos or a noros or a grand psycho SLG w003 for 10K I'm a lot more okay with 18K for a duoface calendar or potentially even 27k for a steel duoface Chrono with a skeleton chronograph but 11,500 for a rectangular dress watch is just too much tag haer are having a bit of a Resurgence they've recently released some really cool watches my personal favorites are the glass boach models like the skipper and the Carrera but a while back they also released the otavia GMT which I believe is a very goodlooking GMT this is a ETA based
GMT movement with a good but not stoc case and dial finishing the Tuda black Bay GMT is in my opinion finished to a high degree I felt that the dial was more detailed the plots were sharper and it was just overall more precise the bracelet was infinitely better basically nothing on the tag justifies that premium over the comparable Tudor it's a good watch but for what you get it's easily $1,000 too expensive Blan pan 50 fathom Swatch version I suppose it's easy to bash swatch for the pricing of their cab watches but In fairness I
never really felt the moon Swatch was completely off sure it was a little bit more expensive than the rest of the typical Swatch lineup but for the iconic Moon I felt it was at least in the ballp park considering how popular it ended up being the 50 Fathoms though is bananas and it is for a couple of reasons first of all the 50 Fathoms although it's a Blan pan cob that is a lot more expensive than the Omega in general Blan pan is not a household name and the 50 Fathoms isn't either the moon watch
has some level of General recognizability where the 50 Fathoms for a lot of people requires an explanation secondly the system 51 movement just is not worth it the idea of making the 50 Fathoms mechanical and respecting the beaver mindset of quartz will never be in a blun pan is cool but it's just too much for that movement in that specific watch thirdly the strap is terrible and the watch despite everything just doesn't feel like it justifies that kind of Premium this was a watch that should have been metal obviously that was an impossibility but plastic
is plastic and that's too much G-Shock would have been a better option hublo classic Fusion you can't have a overpriced list without mentioning hublo hublo are hated for all sorts of reasons that I've spoken about at length in general I actually don't mind them that much I think they've got some cool Sapphire models that are over the top and in your face but that's a good thing they serve their purpose they have an audience and despite not being Stellar in the world of watchmaking skills it's just an aspirational product that some people are willing to
pay for but the classic Fusion is an integrated sports watch on a rubber strap with a flat dial and a celita movement inside essentially the same variant of celita that you find in a crystal award 12 titanium which costs $6,000 less maybe huo could make a better bracelet but it's on a rubber strap and CW is available on either the case is not massively better done on the huo if there ever was a ripoff then this is it like I said get a CW or pay more for an IWC engine the IWC is also overpriced
to a degree but nowhere near to the extent of the huo it's also more of an icon RS don't usually get bashed a lot for their prices they've been a reasonable value brand for a long time with fan favorites like the Aquis the divver 65 and the propilot but some years back orus went on a journey to ditch sourced movements in favor of In-House calipers any company that does that inevitably raises prices which is understandable making an in-house movement is an investment and the investment has to be recouped and you do that by raising prices
also in-house in theory at least allows you to position yourself at a higher quality Point saying you made something yourself allows you to charge more the movement on the inside the caliber 400 is a pretty good Movement by now it's solid it's got excellent specifications and it's also reasonably attractive to look at but it's somewhere between 3 and a half and $4,000 depending on where you live for a titanium sports watch you're paying a lot more than you really should it's cheaper than a pagos it's titanium unlike a Nomis Club sport but it's still more
than what the orus brand can carry the divver 65s to some extent have been hit by the same problem when it came out initially it was a bit of a smashit for us and was a true value buy but now where tudos come with tfit clasps met test and Jubilee bracelets the dver 65 has failed to keep up in all cases I'd go down in price to a normos or stay more or less at the same price point and get a chea instead sure their titanium models are a step up in price but overall I
do feel you're not getting quite enough bank for your buck IWC big pilot 43 just under 10k for a steel watch on a leather strap you get a display case back that exposes a pretty solid movement on the inside IWC does a good job of spiffing up their movements but the problem here is that you're paying Submarina prices for a big pilot maybe you think the big pilot is the more interesting watch I do but it's on a leather strap that's cheaper to do irrespective of the quality of the leather it's got a completely flat
dial which is in keeping with the principles of a Fleer watch but it makes for a non premium cheaper to put together dial the case is super wellmade and it's not unimatic levels of sand blasting work has definitely gone into this design but this is positioned as a premium product and it isn't really other IW sees and their prices can sometimes be defended the engineer is a genter it's more complex in terms of design the dial is far more intricate maybe it's still too expensive to some degree but you can at least make the argument
the same goes for serot Anum pilot Chrono but this is just a big pilot no amount of Icon status can justify that premium 8K and I'd say okay the thing about Cartier is you can't always knock them from movements ker does inh house ker also does high-end elaborate movements but they also use celita they also use sourced P movements and sometimes they throw in a quartz movement good quartz movement but still a quartz I still remember the time I heard Archie luxury scream about the plastic case holding a movement in place in a cier we
all know what he shouted point is Kier is about aesthetic the standards we apply to Omega and chuda and others for movements don't apply I like the Santos deont I like it a lot but over 5K is a lot for this watch of course it's half price of a jlc monoface reverso but they are Raymond wilds and nases and F constant mood faces that cost less where you get comparable finishing in specs you're totally paying for the ker logo and the ker aesthetic again it's not a bad watch at all but the pricing is off
how much does the speed master in steel cost about $88,000 how about a Rolex Daytona 15,000 double the price so is a Daytona 7K better than an Omega I would say no it's more desirable it has a much higher resale value but the watch is not 7K better in any objective model to model comparison now here's a question for you now that you know that the Daytona in steel is 7K more expensive almost double compared to the speed master which is more expensive the setner gold speed master or the gold Daytona depending on the model
you could potentially be paying more for the speed master granted once you get to gold watches selling for more than $40,000 whether one watch is 42 and the other is 44 is likely not going to make a huge difference also at this price point we we're in a space where Brands like to believe that they can create Vin Goods out of thin air so they just do that you know what Melvin Udall did and they took away all reason and accountability from their pricing but really in the two-tone space the picture is potentially worse the
speed master in some models and in some markets is more expensive than a two-ton daytoner hopefully this is just premium pricing and not some signal of a future where Omega believes they can price the steel model of a spe Master at 15K but I think it's off by huge margin Omega Master 300M no time to die I own this watch I love this watch in a recent video I said that if I had only one watch for the rest of my life this would likely be the watch I would keep but I didn't pay retail
for this watch there's almost a 50% premium for this Bond franchise titanium watch that's Insanity maybe some people bought it at retail maybe some collectors just closed their eyes dropped down the MasterCard and said I want it anyway but considering that I generally see the C Master 300M as still one of the best value luxury drivers out there this price has always been mind blowingly off get a regular 300M or a pagos but not this at retail I asked myself do I want to include the L one or almost all L and Zona watches on
the list the fact is most watches from most brands drop in value once you've driven them over the curb I also didn't want this video to be about which watches drop the most in price on the secondary Market some watches out there tank Big Time some much more than the ones I've had on this list and this list hasn't been about secondary pricing it's been about initial pricing relative to competitors but ler so many of their models get sold and almost instantly hit half price on the secondary Market part of that is because precious metal
watches just generally tank more than steel models from highend Brands and also because steel models are typically more rare but the longer one for all the praise it gets considering it's a flagship model it's just bananas high for a lot of people L have been knocking on the door to the Holy Trinity because because of their Stellar complications and movement finishings but in a lot of cases the hype doesn't translate the adicus is going to hold its value some of the ultra limited models are going to do well as well but watches like the L
one the saxonia and a lot of others are good but not that good for the price go have a look at a Vashon overseas instead of an Odus consider a grer fi over a longer one at these price points value as a concept takes on a different meaning but overall I don't think Lang necessarily are always worth their price not always at least finally we have panai now panai aren't popular anymore they've had their moment and people kind of moved on the Stallone watches are just not in anymore which is a shame because I still
appreciate luminor and radiomir and submersibles they are icons they are distinctive and today a lot of them are available in 42 40 and 38 mm size doesn't have to be a problem anymore also $5,500 to $6,000 for a Bas paniz expensive for sure considering the movement the finishing and the lack of a steel bracelet but I've seen worse transgressions but panai are weird with their pricing why because they quickly jump from 6K for a Bas luminor to 8K and what do you get for the money you get a sandwich dial you get a polished case
instead of a satin or brush case and you get a movement that has a date window for $3,000 more consider this example the new omega aquatera costs about $6,600 it's got a flat black dial now imagine Omega says to you if you want the teak deck dial it cost you 8,000 you're not going to think 2,500 for a teak dial and a date window is reasonable especially not since you're getting a metas movement in both models on the lumino you get a small second's hands but seriously sandwich di polish and small seconds and date window
and another not really Stellar movement for 2,500 almost 3,000 more it's too much I love their watches but it comes across as completely off these are some of the watches that I feel are most m massively overpriced they're not the only ones you'll likely notice that I didn't mention a lot of watches below 3K if you've watched my videos before you know why in that space there's massive competition keeps everybody price-wise in check and also there are more active compromises in quality that are usually reflected in the pricing there are examples but it's typically not
as bad as when you go above $5 or $6,000 that's where branding and positioning start to affect the pricing and that's what you see in the examples I brought pay attention when you go above 5 or 6K I mean always pay attention but do extra due diligence above that price point tell me what are your most egregious examples of high prices and also which watches do you think at a given price point are fairest priced let me know in the comments like subscribe cheers
