all right all right all right good afternoon good morning depending on where you are at in this beautiful world you guys should need a bio on me but if you do I caught you slipping go back to week one so you can find out who I am and don't skip around the program or you're not going to get the most out of it so welcome everybody to video number two in the cell Ops program we're talking video two week number one and today's video is going to be super exciting we are going to talk about
a concept called social engineering and how you guys are going to want to evolve into social engineers and start using social engineering in your professional life and in your personal life so you can get everything that you desire and quite frankly deserve so let's go ahead and jump into today's video and get rocking and rolling so today's video is gonna be a video all about social engineering and we're going to Define social engineering we're going to talk about social engineering and I'm going to show each and every one of you how you are being social
engineered every single day by someone so today's video is titled the art of social engineering and in today's video we are going to start with talking about an introduction to social engineering we're going to talk about what is social engineering we're going to talk about the different types of social Engineers that exist we're going to talk about how you can leverage social engineering in cells and get results that you previously didn't even think were possible and then we're going to go into the four elements of social engineering so let's start with part one the introduction
to social engineering and let's actually Define it and understand it from a foundational and scientific level so we can start using it so let's do that so part one introduction to social engineering now this entire program sell Ops the art of human hacking is based on a proven scientific concept that is called social engineering and this advanced form of influence and persuasion has been proven by psychologists and scientists worldwide as the most effective way to influence and persuade the masses now social engineering is not based on some hyped up sales tactics by some Guru who
is just talking Theory and taking your money this is not for people who have lost frame control and are struggling to do business from a subordinate low status position this is for pros now for decades there's been books there's been seminars there's been courses that have been promoting these low-level cheesy sales tactics and many years ago when these promoters and gurus used to get exposed and they realized how ineffective their theories and logic and trainings were they all came back and explained it as hey it's just the law of large numbers you you know if
you make a hundred calls you'll get two deals and in other words their logic is hey you know work a lot harder and get a lot less I'm not about working harder and getting less I'm about working smarter and doing less and making more and that is exactly what social engineering is going to teach you to do now what these sales gurus are missing is this when you fail to understand psychology when you fail to understand social engineering when you fail to understand human hacking how can you actually influence and persuade someone how can you
influence something you don't understand from a scientific level if you can't determine the modes that which people think the misjudgments that they make and the personality types that they have and understand their strengths and weaknesses and how to read those personality types how can you operate at your full potential you see majority of sales professionals out there today we ran a massive survey survey with VPS you know sales directors at massive companies and we found that literally like 92 percent did not understand Psychology from a fundamental level they didn't understand the science they were never
educated on that aspect they just did something over and over and over and never understood why they did it but they knew it worked and in order for you to reach your full potential you have to actually understand how things work how the human brain works and how all this works so you see when you fail to control the frame in an interaction you you've already lost the interaction right so what ends up happening is low level subordinate sales people and sells programs they teach you to start talking fast they teach you to start spin
selling they teach you to start trial closing and use all these little cheesy ass low-level ineffective tactic tactics they just end up quite frankly insulting people they make your brand look bad they make you look bad and it's what's given people you know a sales professionals and entrepreneurs a bad name today nobody wants to get called by a salesperson there's a reason for that somebody screwed that up these tactics may have been somewhat effective back in the 80s and 90s but let's be honest with each other here people weren't as smart as they are today
in the 80s and 90s they didn't have the intelligence that they have the resources that they have or the technology that we have today that's just a fact so you know in today's world you can find a lot out on the internet and you can do a lot of things on the internet so you know these tactics have given sales people a bad name and majority of people literally default to just shutting down and getting to that crocodile brain as soon as they hear it's a salesperson they get shut down they never make it to
the limbic they never make it to the neocortex they never get to emotion they never get to a logic they get shut down there's a reason for that and our whole goal here is to make sales great again through you know changing that and making sure that you guys can actually influence and persuade people in a way that is in their best interest now let's talk about part number two and actually Define what social engineering is from a scientific perspective now most sources Define social engineering as the act of manipulating people into performing an action
or giving confident information to them I don't technically agree with this definition because social engineering can be used for the good and it can be used for the bad but it's a fact it is a part of everyday life I like to Define it more along these lines social pertaining to life welfare and relationships of human beings and communities and Engineering skillfully or artfully arranging for an event or situation to occur or the art of maneuvering you combine those two definitions together we have social engineering which is the science of skillful skillfully maneuvering humans to
take action on some aspect of their life and we do that through social engineering so when it comes to social engineering there's a couple of different types of social Engineers there are white hat social Engineers that is majority of us on today's call we have great intentions we want to serve people we want to help people and we focus on influence and persuading people to take action that's in their best interest the second type is Black Cat social Engineers now these individuals focus on manipulating and deceiving someone to take action that is not in their
best interests now for me to convey the true value of social engineering and just how powerful it is I must show you how social engineering works for the good and for the bad now I would encourage each and every one of you on today's trending to not only use this for the good but I also want to throw a disclaimer in here social engineering is extremely powerful and once you master this you're going to be do you're going to be able to do things that you never thought you would be able to do and with
that being said if you use this for the bad if you get caught doing something that's not ethical and you get caught doing some type of massive con and making millions of dollars in the process and showing up on the news I'm not responsible for this don't say sell Ops taught you so I've been extremely hesitant about releasing some of the information that's in sell Ops to the public just due to the fact of the power that holds for someone with very bad intentions however I'm an optimist and I hope that you know majority of
people are doing things for the good they want to see other people win they want to help other people win and I hope that every person here uses social engineering in a positive way now you're gonna you're not gonna find this information in any other mainstream format like this the problem of this is is what empowered and what innovated this entire sell Ops program was all the companies that me Sean loss everybody that we consult for which are typically massive eight-figure companies you know we come in as consultants and we do things and we've seen
a we've seen a massive lack and that lack was we would go out and broker these deals and help people with sales training and bring in subject matter experts and all this stuff but we realized the majority of training that we would spend hundreds of thousands of dollars on to help train these sales people were quite frankly it was outdated stuff that was used in the 80s and 90s by Brian Tracy by Tony Robbins and to be quite Frank it's not as effective as it is today so as I was building my own company and
scaling a sales team of 30 plus people that was the issue that I had every solution did not craft towards selling sophisticated high-level Services it didn't make any sense we tried everything we spent hundreds of thousands of dollars and we couldn't Crack the Code so then we got to the point to where I spent years devoting myself to this game figuring out everything interviewing people going to psychologists paying tons of money trying to come up with something that was effective and eventually we did just that and not only did we train my company with it
and take it and scale it through the roof and all the other companies that I've worked with we finally got it in nailed it and then we started bringing in the collective all the subject matter experts who were leveraging sell Ops and marketing who were leveraging sell Ops in Ecom who were leveraging sell Ops and sales who were leveraging this entire process so you know we've all spent tens of thousands of hours I've spent nearly a decade trying to master this game and you know all the collective all the subject matter experts that are in
here they've spent tens of thousands of hours doing this too and you know human hacking and social engineering has truly been the secret to my success and all the coaches that are in this particular program they're going to tell you the same damn thing all my sales people make Thirty forty thousand dollars a month they'll tell you social engineering the art of human hacking and sell Ops is what got them there every single one of them I don't have to talk for them you can go ask them this this is a very powerful tool and
it will be responsible for a lot of your success so let's talk about part number three the different types of social Engineers the first type we have you know politicians and governments now politician and governments utilize social engineering to control the messages that they release to the people that they govern us many governments utilize things like social proof Authority scarcity to make sure that they're in control of their subjects which are the people and the types of social engineering that they do is not always negative because some messages that governments relay is for the good
of the people but by leveraging social engineering these messages create almost a cult-like following if you will and social engineering is powerful watch this imagine if you go out to lunch go out to dinner you got a bunch of different people all from different professions whatever it may be you guys sit down there is let's say 20 people at the table and let's say you come up and you start talking about politics and you say you know I'm a fan of Donald Trump Donald Trump's the best I wish he was the president right now watch
what happens to the table this entire table was split in half half of the people will love Trump half of the people will hate Trump half of the people will love Biden half the people will hate it it'll split just right in half right and what will end up happening is this entire table will get into an argument over two men that they've never even met two men that they've they don't even know from Adam two men that they've never interacted with on a subject that they're not even qualified to talk about because has anybody
at the table ever ran a damn country no that's social engineering when you can control people like that and build that type of polarization you can do anything good publicity blad publicity doesn't matter look at the power of that we don't know these people but we argue about these people we ruin relationships with people that we've had for nearly decades over political views how many of you guys today know somebody that has ruined a relationship with a family member who they've known for 10 20 30 years over a comment about political views now unfortunately I
don't do politics I know nothing about politics and I'm not qualified to talk about politics so I just don't even deal with politics but the fact of the matter is how many of you guys know someone who is like that I mean I see it every day I see it on the news I don't watch the news but the that I do here you know the news for example that is social engineering at its finest that's why I don't participate in it I don't know what's going on in the world I know what's going on
in my world and in my world it's all fine and dandy we're getting better we're growing people are making money people are positive there's no negativity there's no scarcity it's all abundance you pay attention to that news long enough you start to become a pessimist that's why I don't watch it because it is social engineering now the next type of social Engineers the second type of social Engineers are attorneys doctors and psychologists now although these people in their careers they might not be looked as social engineers but this group employs the exact methods that all
the other social engineer groups use and these professionals are built on social engineering they use psychological principles to social engineer and to influence and persuade and in some cases even manipulate and deceive their targets or clients to get them to take a direction that they want them to take attorneys do it doctors do it psychologists do it if you go to a clinical psychologist for help what do you think they are doing they are influenced in persuading your belief systems to get you to perceive things different than you are if you were depressed they're teaching
you to reframe if you have anxiety they are working through that they are social engineering you and you're paying them to do it right that's not always a bad thing but you know it's a fact if you look at some of the most successful attorneys on the planet doctors psychologists worldwide anybody who is a top leader people that you will know about from doctors to attorneys to you know psychologists Jordan Peterson for example you look at those type of people what's allowed them to excel is they understand social engineering from the highest level possible known
to man the ones that you know will be social Engineers the ones that you don't that no one knows they're probably not social Engineers because they never made it to the top right so attorneys doctors and psychologists they use social engineering every single day the next piece here computer hackers some of the world's largest cyber security tax of all time they don't come from individuals in their mom's basement or in Russia spending months breaking into a company's firewall they come from social engineering attacks which in hacking you go to Defcon here in Vegas or any
other hacker event which hacking intrigues me I don't know anything how to do it or anything but I'm just saying it's a really intriguing subject because of this social engineering aspect in it any hacking group or any hacker will tell you that social engineering is the most effective and successful way to hack someone it's just a fact because in today's world software has become more and more advanced systems processes things are getting better and it's hard for hackers to break into things and as hackers are hitting more hardened software hackers are turning to social engineering
because typically systems and processes you know you can rely on people you cannot we're not the smartest thing we're not the most predictable thing we make unlogical decisions we act on emotion we do things that A system can prevent right hackers are using social engineering to do everything to hack individuals to hack companies to hack governments and they're using it all over the world if you look at some of the biggest Heist of all times from Bitcoin Heist to you know bank heist a lot of them were social engineering attacks that's how they got in
the bank they acted like someone they weren't they pre-texted their way through the process and that's what allowed them to get in so social engineering is used by computer hackers every single day the next section is scam artist and con artists this is a black hat deal here but scams or con artists they typically appeal to Greed and you know they they attract people's beliefs and desires to make a quick buck and scam artists and con men have mastered the ability to read People based off micro Expressions based off high level elicitation and they can
pick out cues by using social engineering to make a person a good Mark and they can almost change belief systems they can create Perceptions in people's head to dictate the reality that they want that particular person to have and scam artists and con men you know they're very skillful at creating situations that present unbeatable opportunities for the mark and there's a lot that goes into that it's Intel Gathering it's elicitation it's influence and persuasion it's high level Mind Tricks it's a balancing act there's a lot that goes into it so if you want to see
social engineering used at its finest I would love for you guys to check out this movie by Will Smith called focus and it will show you social engineering at a level that you've probably never seen it incredible movie one of my favorite pictures watched it probably 50 times it's an extremely Powerful movie you guys will enjoy it it's quite entertaining the next one here we've got one two three four five the sixth different type of social Engineers is spies and governments so to a spy social engineering's way of life they employ every aspect of social
engineering and you know they've really mastered social engineering at the highest level spies from all over the world are taught different methods when it comes to social engineering to making victims believe that there's someone they're not through pre-texting and in addition to that you know social engineering is taught by these governments to you know help these individuals infiltrate organizations become people they're not pretext to where we can gather Intel all of that stuff so you know spies and government intelligence agencies they they use social engineering at its finest the next component here identity thefts this
is another black black heat black cat kind of deal identity thieves you know they use information such as a person's name a bank account an address a birth date a social security number without the owner's knowledge and these crimes can range from putting on a uniform and impersonating someone to much bigger and more elaborate scams identity theft is a 3.2 billion dollar industry and the entire industry is based off one single concept social engineering the ones that are really good at it that are Advanced social Engineers they make the big money unfortunately taking advantage of
people the ones that suck on it suck at it they're not really they're not really great at Social Engineering now one of the most important parts that I want you guys to understand is high level closures and sales people the difference between a low-level salesperson and a high level sales person truly comes down to a inner and outer understanding of psychology it's no surprise that majority of people that are most talented in sales are truly masters of people and when I say masters of people I don't mean self-proclaimed masters of people they actually understand the
modes that rich people think can a static visual auditorial they can read they can pick up cues they understand the 25 Continental biases of misjudgment and which biases humans typically make misjudgments upon they understand personality types how to read personality types the strengths the weaknesses of personality types so they can one exploit personality types exploit the way people think and explain avoid the misjudgments that people make so they can have someone take action of something that's in their best interest that they may not understand and to truly become a master of people you must understand
social engineering you must understand Intel Gathering you must understand elicitation you must understand influence psychology manipulation you got to know all of it from a scientific level and without knowing all of it how can you be the best you can be you can't be good at something you don't understand a lot of us as salespeople we're operating we think we're just because we're making six figures or 500 Grand a year or whatever it is we think we're Masters we've got Alchemy in this subject well let me tell you we did an assessment with almost a
hundred Fortune 50 Fortune 500 companies just their sales VPS just their sales directors sales leaders and literally what we found is like 86 percent of all of these sales leaders had no fundamental understanding of these science of people psychological stuff they didn't know any of it why because they weren't trained in it they didn't understand they just knew they did something over and over and over and got a result that's majority of us today so if you want to really be the best you can be and you're hungry and you want to grow lead you
got to understand psychology right now deceiving and manipulating people as a salesperson to get someone to take action that's not in their best interest it's pretty common it's pretty obvious it's a short game right it will blow back you may make some money but it will always blow back on you now influencing and persuading people to take action that's in their best interest is a Long play and if you want to be successful and be in this game for 10 20 30 years and make a lot of money and not blow up your reputation in
the process you combine good intentions and ethics with a great product and service and then you put social engineering right at the bottom of it as the foundation you're going to be able to take your company your sales your teams your leadership to an entirely different level with no questions asked now mastering social engineering is a sales professional as a VP as a director as an entrepreneur I mean it's extremely powerful because social engineering is going to enable you as a sales professional and an entrepreneur to hack into your prospect's mind and control the neocortex
the limbic the reptile elements of the brain so just imagine if you today we're able to get inside the head of your prospect and you know let's say your prospect is a two billion dollar net worth CEO just imagine if you were able to get in his head there and you were able to shift his beliefs change his beliefs create new perceptions for him and in return stimulate and simulate a reality that is based off your actual own personal agenda I mean that'd be pretty damn powerful right if you could do that well the fact
of the matter is you can we've done it over and over we've got students that have done it over and over social engineering is going to enable you to do just that from a one-on-one level to a one on 50 level to a one-on thousand level to a one on the entire country level governments are doing it to us every single day so that's the power of social engineering now one of the quotes that you guys are going to hear me repeat through this program over and over and over it's a quote from a good
buddy or in claff and this quote changed my life in about 2014 and it completely shifted the way I did business the way I did things and I want to read this to you people want what they can't have they chase that which moves away from them and they only value the things that they pay for let me repeat that people want what they can't have they chase that which moves away from them and they only value the things that they pay for that is one of the most powerful statements in the world and the
reason why it's so powerful is if you actually leverage it it will change the way you operate in the way you conduct business now social engineering is based off of this this this quote you know a lot of This falls into social engineering and pre-texting and you know with this you're going to be able to shift the tables with social engineering you're going to have the power to shift the tables you will no longer have to perform for a prize which is the money or the business your prospects are going to have to perform to
you because you have the talent they have the money they don't need the money they need the talent and you're going to hold the Keys of the Kingdom you're going to be able to determine whether you're going to give those keys to them or not if they when you over so social engineering is going to allow you guys to close quality deals you're not going to have to worry about doing business with people that you don't like you're not going to have to worry about servicing no clients you're not going to just need money you're
going to quickly realize that you can operate from a place of abundance and not scarcity and you're going to understand that not all money is good money so social engineering is going to allow you to transform your professional life into an expert it's going to allow you to become an authority it's going to allow you to become a social engineer and then ultimately it's going to allow you to evolve into a human hacker where you have complete Alchemy in this subject and by then you should be making seven figures a year so your ideal clients
are going to be willing to jump through hoops and beg you for your attention and expertise people are going to value your time people are going to respect you more and people are not going to question you you're going to have confidence things are going to change and I'm going to show you how to do all of that social engineering is going to give you everything that you want desire and quite frankly deserve and once you become a master of social engineering your life will become easier you will think it's luck but it's not people
will think you have some type of golden voice syndrome but you don't things will naturally start to evolve for you and happen for you with very little effort prospects will start chasing you people will respect you it's not magic it's not Golden Boy syndrome it's not luck it is just social engineering my life today I have very little resistance a lot of people meet me and they're like you are the luckiest person you meet if we go into a casino you're going to walk out with a million bucks that's what people think unfortunately I've done
the casino thing and I didn't walk out with a million bucks because I don't understand that game what makes me so damn lucky is being able to social engineer and human hack my way through everything I meet people that I should have never met I've closed influential people that I didn't even think I could get to I've done that through the art of human hacking through social engineering that's what makes me lucky and that's what makes it look like I have zero resistance going through life and everything is so easy for me it is easy
for me because I understand social engineering now if you think that sounds too good to be true just commit to learning and implementing this with me and I promise you in six to 12 weeks from now your life will become extremely easy I promise you that so let's take a look at part number four the four elements of social engineering and human hacking now human hacking the foundation of human hacking is you must Master social engineering first and to master social engineering you must understand how to gather Intel how to use high level elicitation how
to master high level Mind Tricks and how to influence and persuade people so step number one we look at intelligence gathering war is 90 information and information is truly powerful no information is irrelevant the slightest detail can stack the deck in your favor and set you up as an incredible social engineer second elicitation the Supreme Art of War is to subdue the enemy without even fighting that's from our boy Robert Greene 48 Laws of Power elicitation is one of the most powerful components of social engineering it's why the FBI and the NSA have an entire
program that they train their people on and you're going to get to see some documents in this program that are directly from the FBI and the NSA of how they use social engineering and elicitation to get the things that they need the third component here is psychology and high-level Mind Tricks perception is reality if you can control someone's perception you can create a new reality for them shift their belief systems get them to make decisions that they don't even quite frankly understand but it has to be in the best interest of them their business their
family and everything in between and last but not least we have influence and persuasion you're selling confidence in an inconfident World 78 of Americans live paycheck to paycheck majority of people are acting from a place of scarcity you have to come from a place of abundance and every call that you on that is what you are selling confidence so we're going to teach you the scientific formula to influence and persuasion majority of people talk about their masters of influence persuasion they don't even know the six elements that make up influence and persuasion which blows my
mind right so that's what we're going to be covering in week one so so far you've had your introduction video where you and I got acquainted second we've got an introduction to social engineering and now we're going to start going into these components so the next video will have Intel Gathering long video super impactful I'm going to show you how to gather Intel like a pro how to get private information on companies that's associated with their domains that they don't even know that's public information and how to do it ethically how to see lawsuits disgruntled
employees how to see what the revenue is how to see how much money they're losing how to see how much money they're spending on marketing and where they're spending it at how to see everything I'm going to teach you all that and I'm going to teach you how to do it like the NSA and the FBI through a couple of tricks that I've picked up from my mentors second piece elicitation we're going to talk about you know leading loaded assumptive how to elicitate how to how to mirror how to do high level stuff to get
things and get information out of people that you know is in your best interest and of course in theirs the next piece is psychology and Mind Tricks you know we're going to be talking about high level stuff stuff that you've never even heard before I'm telling you right now we've had students go through this entire program they get to the high level mind tricks in week one they come back and say that was worth the two that was worth the tuition in this entire program if I didn't see one video and just had that one
two hour and 40 minute video that would have been money well spent it is that freaking powerful I mean but you got to do these in order don't jump because if you jump you will not get the most out of it it's got to be taken in order to where these foundations are built so just please stay on track and do these in order and then finally we'll go into influence persuasion we'll talk about all that so on today's video we talked about introduction to social engineering we talked about what is social engineering we talked
about the different types of social Engineers we talked about social engineering themselves and we talked about the four elements of social Engineers so your homework from today's video very simple I got three action steps for you download the yard of human hack and cheat sheet below this video and complete any of the action steps that are in it please do this it'll take you 15 minutes this is your education you paid to be here just do the damn work second watch the movie Focus featuring Will Smith you're going to definitely want to go through that
whether you're at work you want to wait until you do it home just do it grab your fiance grab your girl grab your wife grab whoever you want have a movie night but go through it and watch the Power of social engineering in action and then once you are done with both of those action steps pretty simple I want you to move on to the next video which is titled the art of intelligence gathering I look forward to seeing each and every one of you on the next video that concludes video number two of week
number one in the sell Ops program and I will catch each and every one of you on the next one be great enjoy the day because nothing else pays talk to you guys soon
