the way most of our customers talk about Roi for implementing predictive lead assignments is they think about their overall lead cost how much are they paying per lead and most of our customers are buying a significant number of leads investing a significant amount of their marketing dollars in acquiring New Leads new prospects for their sales team our customers see anywhere from a 10 to up to a 50% performance Improvement when they use predictive lead assignments now that varies by customer most recent Q2 of 2024 study showed a 46% increase in our control to test group
so really phenomenal numbers everyone's going to be a little bit different but if you believe that you can generate a 10% performance Improvement by simply using predicted lead assignments versus using whatever you're using today and trust me 10% is a very reasonable thing to assume then you simply consider okay how much am I going to pay per lead I'm already investing anywhere from a few dollars up to a hundred plus dollars per lead how much am I spending on those leads and if I'm paying just a little bit more a few pennies per lead or
whatever that number ends up being to generate a 10% 20% 30 % Improvement in your lead conversion the ROI is right there in a spreadsheet and it can really help I think intuitively most of our customers and certainly new customers come to us understanding that they can do better than what they're doing and it's our job to help them actually show the actual Roi the actual Improvement live which we do with our testing control group but for any customers worried about their Roi predictive lead assignments is a great place to actually see it you can
show it to the rest of your team show it to your manager show it to your to your competitors I think you'll be quite excited about what you see there
