so you've probably been told that your offer is poop and it's the exact reason why you have no clients or you just really struggle to get new clients so theoretically if you solve that one problem your entire life would change well that's BS having the best offer which doesn't exist won't do anything an offer is one part of your business it's a very small part but here's the thing if you have a shitty offer it doesn't matter how good at call calls you are how amazing your LinkedIn or Instagram prospecting is you will struggle forever
you'll have a lower close rate you'll just struggle to get people on the phone in the first place you're not going to hit 10 20 30k a month so let's get this really clear is your offer important yes do you need a no-brainer money back guarantee offer no having a good offer is not going to magically sign new clients trust me business Hunters aren't just going to start blowing up your phone saying oh my God that offer is amazing let's check you see a year ago if you came out with a fancy hot money back
guarantee or a y guaranteed offer you would probably get clients quite just last month two of my friends came over to the Villa one of them got a Facebook ad for a no-brainer offer this guy basically guaranteed to add a 100 booked calls into his calendar all done for him and if he didn't get 100 book calls he'd get all of his money back guess what he got two calls in a month and he didn't get his money back a lot of these no-brainer offers you're seeing are BSS they're not real they'll offer a money
back guarantee but you won't get your money back those offers did work really well but people abuse them like we do to a lot of things so using them never is typically going to do the opposite it's actually going to raise more alarm bells and have people more skeptical of working with you I've seen students with the best guaranteed Roi offers and I've also seen students with the most basic offer you're going to see and look here's the sad truth guess who's getting better results so a value proposition is a simple statement that summarizes why
a customer would choose your service it's going to help you differentiate yourself from other service providers it's going to help you call out your Niche or your target market it's going to give you the clarity about what you offer and who you offer it to and it's the cliche when somebody asks what do you do and you say I do this that's your value proposition so before you start thinking about I'll guarantee you to get 10K followers or I'll guarantee you to book out your calendar with 100 book calls you need to understand this how
would you sell me a drill first you need to get into the mind of the person buying the drill literally pause the video why would you buy a drill level one features these are not very convincing the drill is the most beautiful yellow you've ever seen the drill has a magnetic tip maybe five out of a 100 people that buy a drill care about that stuff level two functions the drill can make holes in the wall but do people really care about making holes in a wall no I don't buy a drill cuz I want
to just drill holes in my walls no I do it for the benefits that's level three you see I'll buy a drill because I can then hang storage shelves like you see right there so I can have more space in my home so I can build a beautiful home for my wife and my kids so I can save the time that I would have spent manually screwing you see that answers the real question this is why somebody would actually buy a drill so when you're thinking of your service what are they actually buying they're not
just buying your guaranteed 100 booked qualified calls into their calendar what they're buying is much deeper than that so when somebody buys a drill and nobody wants a quarter inch drill bit they want a quarter inch hole and no one really wants a quarter inch hole they want to be able to hang things to make space on their walls to put a TV on the wall to hang pictures so if someone's going to pay you for you to book 100 qualified calls into their calendar that's not just what they're buying what they're buying is more
leads for their business more opportunities for their sales team more potential clients coming into their business more Revenue they're buying the saved time from running the ads or posting the content that would get them that same result the 100 book calls is good but it's deeper than that this year I bought a Rolex and if you look at it it's a watch that tells the time so it's got a rotating bezel and it looks nice doesn't mean much right the function it keeps the time and because it's got a rotating bezel it serves as a
timer as well I know fancy right but this is why I really bought it the benefits it's an achievement piece it gets respect from people it makes you feel a certain way I didn't buy the watch to know the time in fact I wore it yesterday for 2 hours and the time wasn't even set you need to understand core human desires you need to understand that you need to sell to somebody what they want and then give them what they need because people buy with emotion and then they justify it with logic at the start
you're going to be selling what you think somebody wants once you work with them and actually learn what they truly want then you'll and you'll use that feedback to change who you pitch for the next person so when you say to a business owner you're going to run their ads and you're going to book them 100 qualified calls that's surface level what you're really doing is you're getting them a result you're making them more money you're growing their business you're getting them more customers you're saving them time you're allowing them to not do the things
that they hate doing and you're stroking their ego you're making them feel respect to build a following to have a big sales team these right here are way deeper than the feature of a 100 qualified qu so you can have the fancy offer but if you don't get this stuff you probably won't be able to sell it and when you do sell it chances are you're going to sell it because you've over promised like the guy who sold to my friend who then never gave the money back because he didn't have this stuff so he
didn't know how to actually tap into core human desires and sell what somebody actually wanted no he just sold them what he thought they wanted but they wanted it to be so good that he made the guarantee ridiculous one he couldn't deliver one he's never delivered before and then didn't even honor the guarantee and didn't give the money back so you came to this video because you wanted the best offers to get clients for your smma well I'm going to give you some of the best offers some of the best offers social media management content
creation short form content email marketing now these are all things that other people on YouTube are making direct videos about saying that they don't work they'll probably use some term like it's commoditized it's not scalable well then if I got to 50K a month and dozens of my students are getting to 10 20 30k a month with these exact offers something doesn't add up it seems like somebody is telling you that there's a new way there's a shiny offer that you have to have so that you buy their thing so my friends don't get duped
I want you to actually get results you don't have to offer the most complicated service in the world look I've had students go and do that I've had them piece together 10 different Service delivery mechanisms together presented on a beautiful flowchart that looks really cool and Technical and it is but they either can't deliver it or it's an absolute operation Abomination and guess what happens most times they decide to not offer that anymore they scale down they let clients go and they go with a more simple offer literally one of my students Kai he hit
30k a month he's actually now deciding that he's just going to stick with low tickets not going to have any crazy fancy offers he's not going to be charging clients 3 to 4K a month he's going to charge them 500 to a th000 he's going to focus on getting a volume of clients that don't expect the world over and will just happily pay a few hundred per months to get the convenience to get the time saved to get some extra content and growth on social media so this might be the answer you wanted but I
truly hope you use this information and make money I'll talk to you soon
