in today's video I'm going to reveal how your favorite Guru is brainwashing you into watching all of their content now this is a secret trick that only few people actually know and this all comes down to the fact there are two different types of content that I'm going to break down for you inside of this video so that you can take the second type of content the one that most people don't even know that actually exist and create it for your personal brand to reach a way wider audience and convert people like crazy into customers
so with that being said let's jump straight in my computer computer and let's break this down so how are any of these gurus your favorite gurus that you see online all around the web controlling you and brainwashing you into watching all of their content so first of all a little bit of context on why you should even listen to me I'm alyso and together with my business partner Brian we built create content Club a personal brand that's now sitting at more than 430,000 followers not only that we did it for countless other people we did
it for oursel twice not only once so we almost have 30,000 followers on our secondary account as well and on our first year in business we got to six figures thanks to that and to be honest not even really knowing exactly what we were doing all thanks to content and thanks to building our personal brand and now on this channel we share everything that we learn in the process so let's get straight into it here's the thing 99% of people don't understand this not all content is created equal and all of your favorite gurus all
all of these people that can get the attention of the entire Internet and get results like crazy with their personal Brands understand this very well and they create one specific type of content that most of you are not even aware about so first of all let's look at this there are actually two types of content okay the first one and this is what actually most people focus on and it's really weak content that also just attracts a small percentage of potential customer and this is the most most important part because by not knowing these two
different types of content you are targeting a very small percentage of people compared to the ones that you could actually sell to thanks to your personal brand now the second type of content instead is the one that most of your favorite gurus focus on and it's what I'm going to break down for you in this video and it's what allow you to not only get people to buy way easier than this first kind of content but also allows you to tap into that 80% of the market that most people and most personal Brands never get
to Target so let me start by explaining you a very simple concept that comes from marketing and this is called the larger market formula now this is a crucial aspect that you have to understand because based on this you're going to understand the two different types of content and why one type of content in particular is going to allow you to get much better results and most importantly reach a way bigger audience okay so the larger market formula basically States this there are different types of people inside of every single Market at any given time
okay you have the top right here a 3% of the people who are basically ready to buy are people that are just looking for some product to buy to solve their specific problem and then as we go down into the pyramid okay we get to people that are less and less aware and and because of that they will need a different type of marketing and specifically for what we're talking about in this video a different type of content to get to this position right here of the pyramid where they're ready to actually buy now first
of all you have the people who are solution aware and so these are the people that know about the specific solution that they need for their problem but are not yet ready to buy and so again and this will go for all of the different steps your goal will be to push the up here now the second percentage is the problem aware these are the people that know that they have a problem they don't know what the solution is yet okay and so this is already a bigger chunk of the market as you can see
and now the last one and this this is what we're going to focus most of our attention on and this is what all of your favorite gurus Focus most of their attention on is all the people that are unaware okay and you have to understand this very well because people that are here don't even know that they have a problem and so they will not respond to the same kind of content that this kind of people respond to so the 17% right here or the 20% right here and this is the real deal this is
the content that I'm going to talk to you about in this video now given this uh Theory given this uh Market formula that applies in terms of how aware people are inside of Any Given Market any time here's the translation in terms of content now first of all of course you have the 3% who are ready to buy and this you don't actually need content okay because you don't need any form of marketing you basically just need your offer so that's not really what I'm going to focus on inside of this video now the second
portion of the pyramid and these as I was saying are the people that are aware okay so the people that are either solution aware or problem aware so they know they have a problem but don't know how to solve it or they know how to solve it in terms of they know that there is a solution to their problem they don't just don't know exactly how to do it okay and so this built up this 37% of the pyramid and these are the people that will respond really well to the first type of content and
this is the type of content that most of you are usually creating and this is the type of content that most people in general create and so that's great because it ultimately still gets these people to move upwards and get to the point of being interested in your offer in the first place but at the same time it misses this okay and this is the biggest chunk of the market okay the 60% of people inside of that Market at that specific time and people right here will only respond to the second type of content that
I'm going to reveal to you so here it is let's get straight to the point okay so the first type of content the one that will Target these people that are already aware is the content and this is what most people focus their attention on the how content explains step by step how to do things it's tutorials for example okay any kind of tutorial that you can think of the how to do x or y That's the kind of content that most people focus their attention on and that's the kind of content that will get
these people to move up into this pyramid now the second type of content and this is crucial again it's the Y content the Y content is the one that gives realization mindset shifts that makes you understand something okay and this is why it's so powerful because it makes you understand something it makes you have a mindset shift it's the kind of content and you probably experience this and this is why it's 10 times more powerful than the how content okay and this is what I want you to focus on because not only it's much more
powerful it's literally 10 times more powerful because think about it like why do you even watch a lot of the content from the people that you actually watch the gurus or the big personal brands in the space that you watch because they make you have realization they make you go damn I never thought about it that way and that's the kind of content that sticks to you that's the kind of content that makes you think I need to get something from this person because they clearly know more than me and so that's why this content
is so powerful and not only that but again as I was saying this also targets the biggest Chunk in the market and it's the one that most people never even go after okay so focusing on the YC content now I'm going to also give you very specific examples very step-by-step examples so that you know exactly what I'm referring to I'm not just giving you generic marketing terms or content terms I'm going to give you examples of how I would do it for example for us okay so we create content basically to attract business owners that
want to grow with content that want to scale their personal brand and that's our kind of Target and So based on that how does this translate into the different percentages so again the first the top 3% is just your offer okay you need to have a great offer in place of course but that's literally it now the 17% and these again are the ones that are solution aware and so it's people that already know they need to build a personal brand they already know kind of the strategy that they need to build their personal brand
but they need the full breakdown of every single specific step okay and so this will be for example how to create a viral real from scratch from content IDE to editing and so it's a very specific step okay it's nitty and greedy it's the very very detailed tutorial now the 20% are the ones that are problem aware they are like okay I have a problem I don't have a personal brand I need to build a personal brand and so this kind of people will react very well to an overarching strategy and so for example how
we build a 400,000 followers personal brand in one year so I will give you a breakdown and an overview of the strategy and so this is what really gets people that are in this part of the pyramid now this content and this is really tricky because most of you might understand the concept but then you're like that's un school but in practice how do I create this content this is the kind of content okay that creates curiosity because you have to Target these kind of people that are unaware by going back right here okay these
are the people that are not even aware that they have a problem so you need to put a chip on their shoulder that's literally the goal that your content should have in this specific position okay to Target this specific part of the market and so to do that you need to create curiosity you need to create content that again puts a chip on their shoulder they like damn I never thought about it this way and so again this is how you create this kind of content you create curiosity you call out the specific person this
is also really important you should know your kind of Target Avatar because that way you can actually just call them out or you target a bigger and more General problem okay so for example what I would do is not Target how to grow a personal brand but how to scale a business since our Target are business owners what I would say if they are problem unaware and so they are completely unaware of the fact that they even have a problem that it's they don't have a personal brand I would Target them by talking about how
to scale their business because that's their over arching desire that they have that's the bigger and more General problem that they have they are like how do I scale Marb business and so I can get their attention by making them understand that the best way to scale their business is by building a personal brand and that way I move them up right here and so then they will be interested okay that's cool but what is the strategy how do I actually build my personal brand and so then they will be right here okay so breakdown
and overview of the strategy how we build for example a 400,000 followers personal brand in one year and then some examples that I decided to wrote down so that you can get an even better better understanding could be something like this so get hot leads on autopilot without having to spend thousands of dollars in ads again I'm targeting more General problems related to the specific person that I want to Target to put a chip on their shoulder to make them curious to hear some other solution that they might not have even considered because again these
people are unaware that's the most important thing that you need to understand or for example this are basically just title examples or hook examples if you want for a video so you'll never scale your business in 2025 if you don't understand this again I Target the fact that they want this outcome they might be completely unaware they might not even know that the solution that they need is a personal brand and so I Target the overarching desire and the general problem that they have which is scaling their business or the one secret that allowed us
to scale our business to six figures in one year starting from zero again I create curiosity that's really the keyword for this kind of content because you have to get their attention in the first place when they completely unaware that they even need this or if you have a coaching business you need to watch this video again I'm targeting the very specific person that I want to get and then I will use the video to educate them on the real problem that they have I will reveal to them the problem and so that's really the
kind of content that you need to focus your attention on okay because it gets you again 60% of the market that most people never Target in any Niche and at the same time it's also way more powerful because it makes you have realizations and so with that being said if you want to scale with content we do have a coaching program will be really quick pitch at the end of the video you know the drill so if you click the link in the description you will be able to work directly with us so if you
need to build out your strategy and to actually scale your business with content and get results like the one that you can see on screen that we got for our own personal brand so more than 430,000 followers on one page more than 30,000 on a second one tens of millions of people that we reach every single month and videos that get upwards as you can see right here yes this is not fake you can actually check it out on our Instagram profile upwards of 40 million views on one single video and millions and millions of
views on multiple videos so with that being said again click the link in the description if you're interested in that and we'll see you in the next video
