How To Start A YouTube Channel With Claude AI in 2026 (Full Course)

This is the full course on how to start a YouTube channel with CloudAI in 2026. And this is going to be useful for you whether you're a complete beginner or you're someone who's already very experienced with YouTube. And I promise by the end of this, you're going to have a complete system not only to get a bunch of views on YouTube, but much more importantly to actually make money and do it in a way where Cloud AI does the lion share of the heavy lifting for you. Now, quickly before we get into this, I just

want to show you why you should actually listen to me on this. So, this is my main channel, and you can see that in the lifetime of the channel, just from AdSense alone, I've made over $1.8 million. Now, this is a fraction of the total amount of money that I've made just from this channel alone. I've launched two separate businesses from this channel, and I've made well over $10 million from all different types of monetization sources. And as you're going to see pretty soon, AdSense is just a small fraction of the pie of the different

ways that you can make money on YouTube. Now, I'll also go ahead and show you how much I've made just this last 28 days. I've made about $60,000 over the last 28 days. And that's not even the best month I've ever had. The best month ever was over $70,000. Again, just in AdSense alone. Now, let me do something really quick because there is a lot of fake screenshots out there. I'm going to go to settings. I'm going to change US dollar to new Taiwan dollar. Click save. And you are going to see that it's now

significantly bigger, right? It's a lot more money now. Then I'm going to go to Settings again and I'm going to go ahead and change it to Jamaican dollar. As you can see, it's a lot more as well. I'm going to go to settings again and I'm going to change it back to the US dollar. So, you might see a lot of fake screenshots on places like Instagram from people who basically don't even know how to make money on YouTube, but they know how to change the source code or they know how to change the dollar

amount in the settings and they basically just pretend like they're making a bunch of money. But, as you can see, this is the real deal. And I'll go ahead and refresh the screen as well. And there you go. It's still $60,000. Now, most of the people who teach how to do YouTube are people who have never actually grown a YouTube business or in many cases even a big YouTube channel outside of just teaching YouTube alone. I myself on the other hand grew a multiple sevenfigure business before I ever taught a single person how to do

YouTube. And so, you're going to be learning this directly from someone who's actually grown a successful business from YouTube and someone who continues to do it as well. So whether you're a business owner yourself who wants to grow on YouTube, or you're a YouTuber who's getting a lot of views, but you're struggling with monetization, or you're a YouTuber who's crushing it, but you want to crush it even harder, or you're a nurse, or an engineer, or a doctor, or someone working in tech, or someone working in finance, or someone working in business, or just a

total beginner in general that wants to do a side hustle, or you're someone who's starting over at 50, this course is going to teach you the exact way to grow your YouTube channel and make money as quickly as possible. I'm going to be teaching you a very specific way of Doing YouTube that almost nobody else teaches where it doesn't require you to have a lot of views as well. In fact, one of our clients, Carla, closed a six-figure contract. She made $106,000 even though her channel was only about 1,500 subscribers. And most of her videos

get 100 to 200 views max. And this is also coming from someone who came from traditional education and traditional corporate world. I went $300,000 in debt to get a doctorate and then I got a six-figure pharmacy job where I was completely burnt out. And I built this YouTube channel and this YouTube business on the side originally to make the channel that I wish I had when it came to giving advice on careers when I was first thinking of should I get a college degree, what college should I go to, and what career should I go

down as well. And like I said before, I built this channel to over 1.6 million subscribers and more than $10 million in total revenue. And I've repeated the process on many other channels as well. And I've now helped over a,000 people do the exact same thing in my community. And just so you know that I'm not cherry-picking the winners and highlighting them, I literally picked a random 50-year-old in my family, my brother Zach, and I showed him this system and we blew up his channel in less than a month. He went from zero to a

full-time income in under one month. And his very first video that he posted on the channel blew up and got over 800,000 views. So, this system works whether you're young or you're old, whether you're already a business owner or you're someone who's just looking to start a side hustle, whether you're already successful on YouTube or you're starting as a complete beginner. And don't worry because I am not trying to sell you anything with this video. I have a very simple business model. I give away all the information for free and I sell the implementation. So

the only people that ever work with me are People who want to work with my team one-on-one for us to either do it for them, literally grow their channel for them, or work very closely with them to help them monetize their channel better. And there's been many people that have gotten results just with my free content alone. In fact, some of the AI tools that I made, which I'm going to be showing you later on, have literally gotten thousands of compliments from people saying that it helped them to pick their niche or helped them to

make money. And just as an example of someone who was incredibly successful with this exact system from my free content alone, Isaiah was able to make it to over $20,000 in a single month just from watching my free videos, downloading my free resources, which I'll have in the description in the pin comment below. Should be the third link down there, and attending one of my free live trainings. Right? So Isaiah went from being burned out hating his sales job to making over $20,000 in a single month just from the free content alone. But this is

the first time that I've ever put all of my free content into one course for you to watch all in order and conveniently put together. All right, time out. Time out, guys. This is the studio and we are getting ready for the free live training that we're having this week on how to grow your YouTube channel and your personal brand using Cloud AI. So, we're very, very excited to do this live training, right? This is the studio. This is what it all looks like. This is the TV that I have behind the camera as well.

And we're very, very excited to do this live training here. We're going to be teaching you, even if you're a complete beginner, exactly how to start on YouTube, specifically growing your personal brand on YouTube and growing an educational channel where you can actually help other people in the world and doing it in a reasonable amount of time, like a side hustle amount of time, 15 to 30 minutes a day in many cases to start growing your YouTube channel and making money. And I'll be answering Questions before, during, and after. So, you'll get to meet me.

I'll answer a bunch of your questions. You'll get to meet a bunch of case studies of people that have had success in our community. And I'll be giving away an AI that helps you pick your niche in the first place if you don't have one already, or if you already have one, it'll help you make it 10 times better. So, this is an incredible AI. We've gotten hundreds of comments from people that say this is like the best thing they've ever used. So, do not miss out on this AI. With that being said, if you're

watching this video in the future for whatever reason and you're wondering, you know, hey, I think I missed the live training, still click on that link because we will automatically put you on a wait list to attend the next live training that we do. And with that being said, looking forward to see you. Click that link in the description, the pin comment below, and I'll see you on the other side. Now, one thing that I want to say really quickly, I am going to show you how to use AI to make content on YouTube and

to make money from it. With that being said, I am not advocating that you make AI slop and spam the internet with it. That is not what this is all about and that's not what I'm going to be teaching you in this course. AI is an incredibly useful tool, but if you try to make AI do all of the work, it's going to end up making AI slop. It likely will get no views. Even if it does get views, YouTube will likely ban you or demonetize you. And even if YouTube doesn't ban you or demonetize

you, it's going to be very easy for anyone to just copy you. So, that is not a smart business model, and that is not what I'm going to be teaching you. Instead, I'm going to be teaching you how to use YouTube to get views and make money with the knowledge that you already have. But more on that later. The whole point is don't try to use Claude to replace you. Use Claude to multiply you. Now, every single claim in this course goes on screen with a source and receipts. I'm also going to show you a

bunch of different case studies of people that we've helped grow their YouTube channel. And we've helped make anywhere from a tiny amount of money, like a side income, making 1 to 2,000 a month all the way to people that we've helped make multiple 8 figures a year. So, all the modules I'm going to put up on the screen, and there's going to be timestamps in the description below. This course is a massive amount of work. So, if you appreciate me making this type of content and you want to see me make more of it in

the future, then let me know by gently cheersing that like button and let's dive into it right now. Now, before we get in, I'm going to assume that you have absolutely zero knowledge in this course, right? I'm going to show you every single screen, every single click, every single prompt, everything that you need to do with Claude. And so, if you're brand new, perfect. But if you're further along, I promise you that you're making a bunch of mistakes that this course is going to fix. I have seen even people who are incredibly advanced with over

a million subscribers that have made millions and millions of dollars on YouTube making a bunch of mistakes that they wouldn't have made if they watch this course. With that being said, I do recommend going through the whole thing in order because the modules stack on each other. But do me one favor before we start. Comment the date that you're starting this course. Today's date and one comment. Because one, if you actually engage with this course as you go through it, you're significantly more likely to get results. Scientific studies have shown that if you actually engage

while you're learning, you're much more likely to remember things and you're much more likely to follow through and much more likely to actually achieve the outcomes that you want to get. And the second reason I want you to do this is because months from now when your channel is real, you're going to come back to that comment and I want the receipts waiting for you, right? And all I ask is that when you get results, I want you to go back to that comment, that day one comment that you made, and share your results and

your updates with everyone else. That's all I ask of you. Now, another thing that I highly recommend that you do is that you actually bookmark this video, save it somewhere, you know, save to your watch later, whatever you prefer to do because chances are you're not going to finish it in one session or even if you do finish it in one session, you're going to want to reference it later on. With that being said, let's get into module zero. And this is the 2026 window. So, before you touch a camera or niche, you need to

understand why right now is the strangest and best moment in YouTube history to start. Now, let me explain it with a camera that you've never used. When the original Kodak camera came out over a hundred years ago, photography flipped overnight. Before it, the only people making money with pictures were technicians. The people who knew how to use chemicals and the plates and all the difficult stuff that probably would take you years to master. And after that camera came out, anyone could take a picture. So, who made the money then? Well, before the only people who

could make money were the ones that were technical enough to take pictures. But after that, the only people that were making money were the people who had something worth taking a picture of. And that is exactly what Claude just did to YouTube. The general information that people used to share on YouTube, well, anyone can just look it up in 5 seconds, so it's worthless now. But your wisdom, your experience, the thousands of hours that you've already put into your job, your skill, your weird hobby, you cannot look that up. Information became free, which made wisdom

expensive. And I can tell you that 5 years ago, the technical side of YouTube was significantly more difficult than it is now. It truly would take a lot of dedication and a lot of Follow-through in order to even just set up a camera the correct way so that you could record decent videos. And it would likely take you an entire day just to write one decent script. But Claude and the new advancements in technology have completely leveled the playing field. And now the people that are making the most money on this platform in 2026 are

the people who actually have something worth saying. And Claude is the machine that gets that wisdom out of your head and into the world. And if you're sitting there thinking, "Well, Shane, I don't have anything worth saying." Hold that thought because module one is going to embarrass you. I promise you that you do have something worth saying and something worth sharing. Now, let's talk about why YouTube and not Tik Tok or Instagram or any of the other ones. And it's one word, permanence. A short form post is going to be dead in 48 hours. But

a YouTube video works for years. In fact, I have a video that I posted about 6 years ago just recently got me an agency client that signed for a six-figure contract. So, every single video that you upload sits there for years getting you views, getting you subscribers, and making you money, right? Every single video that you make is like a little piece of digital real estate. It's almost like hiring an employee, and it's just going to sit there making you money passively for who knows how long. I have friends who post on YouTube over 10

years ago, and they still have videos that are getting them sales. So, another way of thinking about this is every single video is like hiring an employee that you never have to pay. They work 24/7. They never take a break. They never take a day off. and their only goal is to get you views, get you subscribers, and make you money. So, you upload it once and it can pay you for the rest of your life. Just as an example of this, the organic chemistry tutor has 10.9 million subscribers and 1.7 billion views. And you

know how many videos he's uploaded in the last few months? Zero. The man clocked out and his math videos are still punching in every single day. So, according to Vid IQ, he's making $68,000 a month just from AdSense alone. And according to view stats, he's making 26 to $74,000 a month again just from AdSense alone. And he hasn't posted a video in 159 days. So his library of videos are just sitting there getting him views, getting him subscribers, and making him money without him lifting a finger. And again, this is just AdSense alone. This is

likely a very small portion of his total earnings because, as we're going to talk about later, AdSense is a small slice of the pie if you build your channel the correct way. Now, if you want an even fresher example, there's a creator called Outdoor Boys, who quit YouTube in May of last year at 15 million subscribers. And in the year after he quit, the channel gained almost 5 million more subscribers and 700 million more views. So, he stopped, but the videos didn't. And that is what an asset looks like. Short form is a paycheck, and

not a really big paycheck at that, but YouTube is a portfolio. It is an investment that's going to compound in the future. So, the way I'm going to teach it, every other platform exists to point people at your YouTube channel because YouTube is the money maker, right? It's the mothership. And you kind of want to think about it like this. I'm going to teach you to make YouTube content and then you can automatically syndicate that content to all of the other platforms. This is exactly what I do. I put most of my focus on YouTube

because YouTube is the money maker and then I syndicate that content to other platforms. And I'm going to teach you how to do that later on in the course. Now, another thing I want to say about YouTube. If you're doing any other side hustle out there, any business, any side hustle, any way of making money online, not only is YouTube incredible for Getting clients and making sales directly and basically just making money directly, but indirectly it's even better. Any other method that you're doing to get sales or clients, for instance, cold outreach or paid ads,

all those other methods are going to be made two to three times better when you make your YouTube channel, when you establish yourself as an authority on YouTube. Think about it. If people are thinking of working with you, they're going to look you up on Google. What's going to pop up at the top of Google? Your YouTube channel. Because Google owns YouTube. Plus, because of the fact that Google owns YouTube, Google now has the data to know that that person is in market to buy something similar to what you offer. And so, [clears throat] they're

likely going to start getting shown your videos as well. And this is not me just making it up off the top of my head. We have seen countless times people who run paid ads, for instance, their rorowaz or their return on ad spend can go up as much as 30 to 100% with a small YouTube channel. And sometimes with a larger YouTube channel, it can go up by as much as 100 to 300%. So YouTube, in my opinion, is without a doubt the best social media platform and one of the best decisions you can make

no matter what you're planning on doing in the future. Because all the different business models, all the different side hustles out there work, but they all need one thing, and that is traffic. And YouTube is without a doubt the best form of traffic on the internet. And we'll get into why that is in more detail later on. Now, additionally, the direct benefits that you get from YouTube, actually making money, are incredible. But in my opinion, the indirect benefits that you can get from YouTube are even better. When you establish yourself as an authority on YouTube,

you basically become a mini celebrity in your niche. All of a sudden, people will start inviting you to speak on stage. For instance, I've gotten invited to masterminds that typically cost people $50,000 plus completely free. Opportunities will start popping up for you. Big names will start reaching out to you. I got to meet people that wouldn't have given me the time of day if I didn't have a massive YouTube channel. I also got an opportunity to get equity in a company that might get sold for hundred a million or even a billion dollars and I'm

on their board of adviserss and it's all because of YouTube. And there's also lots of people in our community that have gotten job offers for their dream job because of their YouTube channel. And honestly, that's just the tip of the iceberg. We'll talk about more examples later on, but the indirect benefits that you can get from YouTube are honestly even bigger than the direct ones. But with that being said, module zero is done. You now know why you need to start now, why YouTube, and all the direct and indirect benefits of doing YouTube. So now,

let me prove that the system works with people who are not me. Now, throughout this course, I'm going to show you a lot of community members getting crazy results with YouTube. And you might be thinking, Shane, are you just cherrypicking the winners? And that's fair. That's a fair criticism, but no. And honestly, a lot of our most successful members you will never see because they don't want their channel in marketing material where competitors can study them and copy them. And we respect that. So, instead, let me show you what happened when I grabbed a random

50-year-old out of my own family and ran this exact system on him. It's my brother Zach. He was working in the trades and the trades were wearing down his body. And he wanted to make money without using his body. And he came to me asking for advice. And he thought I was going to recommend that he gets a remote job or some kind of cushy office job or some sort of online certification. And I said, "No, you should start a YouTube channel." And he was very reluctant. Every excuse started popping up in his head. I'm

too old for YouTube, right? Nobody wants to listen to a 50-year-old. I've never made a video in my entire life, etc., etc. But I dragged him into YouTube anyways, and he had zero subscribers, zero experience, and he'd never edited a Video in his entire life. And in less than one month, he went from zero to a full-time income. And by day 29, he had a $214 AdSense day. That's a $78,000 a year run rate. So, he literally went from zero to a full-time income in less than one month. And just last year, to finish off

the year, he had an over $18,000 month. and I documented every step of it publicly on this channel as it happened. So, no, I'm not asking you to trust me. The receipts have been up for a year now. Zach's first real video took off fast. And I need to be straight with you, that is not everyone. For some people, it's going to be video five or 10 or 20 plus videos before the first one takes off. But when that first video takes off, your channel is going to change forever because it's going to send views

to your older videos, and those videos will start to take off as well. And we also have a system for catching the wave and making the most whenever a video does take off. But like I said, it may take many videos. And that's why the system is designed for pivots. If your first video idea doesn't hit, you just adjust. You try different angles. And when something works, you double down on it. So YouTube is a game where the only way that you can lose is if you stop uploading. And when that first video finally pops,

something beautiful happens that nobody warns you about. I call it the popcorn bag effect. So you know how popcorn works, right? You put it in the microwave and nothing happens. Then a lot more nothing and then nothing and then even more nothing and then one kernel pops and then all of a sudden it's just like pop pop and the whole bag goes off. Your first hit video is going to send viewers to your old videos and videos that were dead for weeks or months suddenly come alive. And it happened on this exact channel. I posted

a video called top five college degrees that are actually Worth it and it sat there dead for a very long time. And then finally I posted another video called the most useless degrees. That video took off. It blew up, got over 4.4 million views, and then all of a sudden, my top five college degrees that are actually worth it video finally took off and it ended up getting over a million views. Now, one more receipt because this one kills the biggest excuse in the game. You might think that you need to buy your way to

the results. You don't. Isaiah, for instance, is a vocal coach. I mentioned him before and he had been trying to blow up his coaching business for nearly a decade and he spent over 40 grand on courses that went nowhere. He spent a bunch of money on paid ads as well. and he never had anything that made enough money that allowed him to quit his job. But all he did is he just watched my YouTube content, used the resources that I have in the description in the pin comment below and he attended my free live training

and he was able to make it to $20,000 in a single month. So the free stuff works and people tell us this every single week and the win wall just goes on and on and on. So along with going through this course, I highly recommend you attend my free live training and that'll be the first link in the description in the pin comment below. All right, YouTube just got 10 times easier and nobody is talking about it. You used to need an entire film crew and it used to be a full-time job for you to

just do any work at all on YouTube. But now you can get work done in as little as 15 to 30 minutes a day and you can actually grow a fulltime YouTube channel. That's exactly what I'm going to be talking about at the live training that we're doing this week. Exactly how to grow your YouTube channel. So click the link in the description in the pin comment below to check that out. Guys, I will be answering questions before, during, and after the live training. It's completely free. Plus, I'll be giving away an AI that is

designed to help you pick your niche if you don't have one in the first place, or if you already have a niche. It's going to help you make it 10 times better. So, really looking forward to talking with you guys. This is stuff that we never talked about before. So, click that link in the description below, and I look forward to seeing you there. All right, now let's start with module one. And the big theme of this module is that you are the source. Now, here's where most channels die before video one, and that is

the niche. And I'm going to tell you the exact two ways that people screw this up. Way number one is they chase somebody else's niche, right? They see a finance channel printing money, so they start a finance channel themselves, knowing absolutely nothing about finance, right? We had a member come to us wanting to teach penny stocks and she had just started trading penny stocks. She barely understood them herself. But you know what? She actually had decades of grant writing experience. She had literally spent thousands, maybe even tens of thousands of hours writing successful grants. So,

she was sitting on an absolute gold mine trying to dig a hole in someone else's yard. And we told her, of course, to not do the penny stock thing lovingly. And we encouraged her to make grant writing content instead. Now, way number two that people mess this up is they think they have nothing, right? They think, "I'm not an expert. My job is boring. Nobody would want to watch me. I have nothing to teach people." We worked with a guy who wanted to do random trendy stuff. He had shiny object syndrome to the extreme, right?

He always thought the grass was greener on the other side. But when I actually interviewed him, it turned out that he'd made millions with an Amazon FBA business. And he was also an expert on getting loans for your business, right? But he didn't count that because other people had made more on Amazon FBA and other people might have been even Bigger experts on getting loans for their businesses. And he thought that it was just common sense, right? So what you need to realize is what's common sense to you is a superpower to somebody else. And

I'd say in over 90% of cases of our successful students, their niche was already inside of them. It was already buried in their past, the career that they spent a bunch of time on, right? Because you are the source. You've already spent thousands of hours getting good at something. Your job, your trade, your hobby, problems that you've had that you've overcome in your past, passions that you've had that you've spent thousands of hours doing, things that you've done since you were a child, things that people always come to you asking for help with. Which means

you're not starting at the start line, you're starting near the finish line. You don't have to spend thousands of hours to start a successful side hustle or business. You're already right there near the finish line. All you need to do is take the knowledge that you already have, film it, package it the right way, and put it on YouTube. And I can hear you, Shane. My thing is too boring. It's too niche. There's no way there's a channel in it. Well, watch this. Steven is an engineer. He teaches one piece of CAD software, which is

called Semens NX. Now, it sounds ridiculous, right? You couldn't possibly make money with that. Well, he'd spent thousands of hours mastering this software because he was in a very niche type of engineering. And so what did he do? He made a YouTube channel teaching other people this software, and he made over $12,000 in just a few months. Josh started making really useful videos in IT and cyber security, which is the stuff that he already knew how to do from his job. And he made it to over $185,000 in a single month. Nicole teaches a very

niche type Of cyber security called GRC, which is governance, risk, and compliance. This is the corner of cyber security that most people can't even spell and most people would probably fall asleep if she tried to explain it to them at a dinner party. And she'd also become successful in GRC as a woman in a male-dominated field. So what' she do? She made content that was targeted at helping women specifically get into GRC. And she made it to $80,000 in a single month. Antoine helps African-Americans land high-paying tech sales jobs. Why? Because he was an African-Amean

who was incredibly successful in tech sales and he made it to over $100,000 in a single month. Waqen helps foreign exchange students get into elite universities in the United States. Why? Because he was a foreign exchange student that got into an elite university in the United States. And he made $80,000 in a single month after launching his program. Jyn is a nurse and her entire channel is literally the questions that patients ask her every single day at her job. And she was watching a video just like you are a few months ago wondering if it

was going to work for her. She'd literally never started a YouTube channel in her entire life. And after monetizing her channel, she made $6,000 in the first month after monetizing, then $8,000. Then I just talked to her a few weeks ago. She made $10,000 just from AdSense alone in a single month. Plus, she's getting sponsorships and brand opportunities as well. Scotty Kilmer spent decades fixing cars, then just started saying what he knew into a camera and he became one of the biggest car channels on Earth and one of the funniest as well. And that's one

thing I'll say is I do teach people to make educational content, but that doesn't mean that you can't make your content entertaining. Scotty Kilmer is a very funny guy and he puts a bunch of jokes in his content as well. And he was able to make $24 million on YouTube. And he Even said that he made more in one month on YouTube than he saved in his entire 40-year career as a mechanic. Sean figured out how to make money with Kindle Direct Publishing or Amazon KDP. And when we first started working with him, he was

already making $30,000 a month. So, he was already doing really well. We helped him scale all the way to over $500,000 in a single month. Thomas taught busy French dads over the age of 40 like CEOs, doctors, executives, business owners, etc., how to lose belly fat so that they could have more energy, so they could spend more quality time with their family. And it is so specific that it sounds like a joke, but he got that business to 8 figures and he later sold it. Kennedy and Damian helped people build their ideal Christian relationships and

find their kingdom partners and they made it to a full-time income from YouTube. Far teaches people how to manifest their goals and she made it to a full-time income on YouTube. Cheryl guides people through spiritual awakenings and she was posting for years on YouTube with almost zero results. And very shortly after starting with us, she had her first 100,000 view video and she started actually making money. Nathan Rose teaches chess. Yeah, literally the game chess and he makes a full-time income teaching people how to play chess better. Specifically, he teaches adult learners how to get

to a 2,000 online rating. And Felix teaches options investing. and he was already a very accomplished entrepreneur, but we helped him get to tens of millions of dollars a year with his channel. And it is not just our community. This pattern built some of the biggest channels on earth. For instance, there was a broke physics tutor in India living in his parents' basement who started filming the lessons that he was already tutoring people on. And that person was named Physics Walla, also known as Alak Pandi. and those crappy videos that he recorded in his parents'

basement that looked like they were recorded with a potato started a YouTube channel that launched a business called PhysicsWala that was valuated at $5.2 billion. And by the way, he is very likely richer than Mr. Beast, especially considering the fact that he could actually sell his app, whereas Mr. Beast would have a very difficult time selling his products and services that he has on his channel. And Mr. Beast has publicly stated that he loses money on his channel every single year, whereas Physics Walla is actually making money. And by the way, as a side note,

that is the power of making educational content where you're actually solving people's problems, which we'll get into here in a bit because that is the type of YouTube channel that I teach people how to make. And then there was a Sydney high school math teacher who hit record on his normal class for one sick kid who couldn't attend, Eddie Woo, and he has 1.9 million subscribers. And he hasn't talked about how much money he's making, but I bet he's making a bunch of money considering I've worked with other people in similar niches. Then there's a

working lawyer who filmed on nights and weekends about the thing that he did all day, Legal Eagle, and he now has the biggest law channel on the planet, and he sends massive amounts of leads to his law firm. And then there was a woman named Laya Gani who spent 15 years in corporate finance, and she started teaching Excel on YouTube. Yes, Excel, the spreadsheets. And she got 3 million subscribers. And she's publicly stated that she makes over $3 million a year. And she did all of this because she taught something that she already knew how

to do, which is the Excel software. Then there was a chef who ran the same restaurant for 22 years. And he started his channel at 68 years old, Chef John Pierre, and he has 2 million subscribers In about four years. So, jobs, trades, hobbies, health, relationships, spirituality, chess, it just goes on and on. I could do this all day if you want, but I think you get the point. And are you seeing it right? There is no boring niche. There are only channels that haven't connected their knowledge to the right audience yet. And if your

first reaction is, "But I'm not the best in the world at my thing," you don't need to be. You can teach beginners as someone a few steps ahead of them, right? If you're a three out of 10 at something, you can teach a 1 out of 10 how to get to three out of 10. If you're a 5 out of 10, you can teach a three out of 10 how to get to 5 out of 10, and so on. And in fact, people who are 10 out of 10 at something usually are really bad at

teaching beginners. So, you are very likely better at teaching beginners or intermediates if you're someone who's just pretty good at the thing, right? There's probably people who are better in the world at Excel than Leila Gani, but it didn't matter because she was the best at teaching beginners and intermediates how to use Excel. Now, the smart way to set this up, because this is where my method splits from every other guru out there, is called the hybrid personal brand method. Yes, you niche down. Your channel needs a clear promise to a clear person. And I

like to call this a niche hypothesis statement. It's going to look like this. I help X do Y or I help X overcome Y. X is your market, the type of person that you're helping, and Y is the problem that you're helping them overcome. So, you want to niche down, and your channel absolutely needs a clear promise to a clear person. But you want to build a channel around you so that you can evolve. Because here's the thing about locking yourself in a niche cage. Markets change, YouTube changes, products and services that people want to

buy change. So, what you sell changes, right? And most importantly, you change. You are a growing, breathing, evolving human being. and you have certain interests right now that you may not have five years from now. And so if you want to make your business invincible, make it to where it can evolve as the market evolves, as products evolve, and as you evolve, right? Your channel should be a growing, breathing organism just like you are. And it should be able to evolve and adapt to changing circumstances over time. Now, think about evolution for a second, right?

Crocodiles or crocodilian-like animals were basically the same animal since before the dinosaurs, and they're still here because they fit almost any era. and humans took over the planet as the most adaptable animal that has ever lived. And this is despite the fact that 99.9% of all species that have ever existed have gone extinct. And businesses work the same way. Very few companies end up selling what they started with. YouTube, for instance, the platform that you're literally watching right now, unless this was posted on another site, started as a dating site, right? Their catchphrase was tune

in and hook up, which I think is actually kind of hilarious. But what they found is that people were just using the site to post videos and host them. And that's what people really wanted. So they pivoted, right? They evolved their business. And that one pivot is why YouTube exists. Slack is the same way, right? The messaging app. It started as a video game company. The game flopped, but the little chat tool that they built to make the game more efficiently became Slack. And Salesforce paid $27.7 billion for it. And a YouTube related example, Doug

Demiro, he built his channel on car reviews as a personal brand. So when the world changed and online car auctions exploded, which they really weren't that big of a thing before COVID happened, But then they became very popular during co, well, he took that opportunity and he launched Cars and Bids in May of 2020, right on top of his audience. And a few years later, he sold the company for $80 million. Now, when Doug Demiro first started his YouTube channel, did he know that his big break was going to be an online car auction website?

Of course not. Almost all car auctions were in person. But because he set up his channel with the hybrid personal brand method, when the opportunity presented itself, he was able to adapt. And because of that, he was able to take advantage of that. Graham Stefen was an 18-year realtor. He pointed an iPhone at what he already knew, and his first video got nine views. And by 2021, CNBC had him on pace for $6 million a year from his YouTube channel. So, the job became the content, and then the content buried the job. So niche down

on the promise. Build the brand on the person and then you can pivot forever without having to start over. And one thing that I want to say is a lot of businesses fail simply because the founder, the person who started the business just loses interest in it. They just don't want to do it anymore. And that is not a problem if you set your YouTube channel up with the hybrid personal brand method. For instance, I have pivoted my content probably about 10 different times on this channel. And one of the main reasons that I did

that is because I simply just got tired of talking about the same topics. But I was able to pivot my content because I set my channel up with the hybrid personal brand method. Now, the actual picking of your niche, the exact positioning, the money check, the audience, that part is interactive and it's honestly the thing that's the easiest to get wrong alone and easiest to get right with the right feedback, which is exactly why we do it live at the free workshop with an AI that we Built that personalizes the niche process to you. So

again, don't spiral on it today. Register, show up, and we'll do it together. And you can even ask me at the live training if I think that your niche is good. And by the way, we have literally worked with people that spent over 10 years trying to pick their niche and they just couldn't pick it and they worked with us and they were able to pick their niche within a matter of days. So this process absolutely works. But let's talk about what you can do today. So here's how to start. Download our prompts and skills

in the resources in the description. The pin comment below should be the third one down there. If you use that, this is going to be even better. But open cloud and answer three questions out loud or in text. And by the way, I recommend using the voice command when you use Claude, right? I almost never type to Claude. I almost always talk to it. But answer these three questions out loud or in text. One, what do people already ask me for help with? Two, what have I spent a thousand plus hours doing? Either at a

job, a trade, a hobby, a struggle that you overcame, etc., etc. And three, what could I talk about for a year without running dry? And then paste the answers into the prompt below. Save the output and you'll bring it to the live training. Right? So, I'm going to put this prompt on the screen. You can screenshot it, put it into Claude, or you can just copy and paste it because it will be in the resources section, the description of the pin comment below. Now, while you're doing this, there's a few pro tips that I have

for you. Aside from what we've already talked about, look at your YouTube watch history. Look at all the content that you're already watching on YouTube and really go back in time, right? Go far back in history, maybe even what you were watching a few years ago. And when you take the time to do this, you're going to see that there's certain types of content that you really enjoy watching. And often times, that might be the type of content that you could make a channel about as well. And then once you've watched all Those YouTubers, see

if they're selling anything. See if they're actually helping people solve problems because chances are that's going to be a good one for you to look into as well. Now, ideally, what you want to do is pick something that is your eekuy. So eeky is a Japanese concept that basically translates to a reason for being. And the fact is, guys, almost nobody is actually going to find their eeka guy, right? It's not a destination, it's a journey. But what you want to do is you want to try to get as close to your eeka guy as

you possibly can because the truth is you haven't tried everything on earth and most people don't even find their passion until they're late in their life anyways. So this is not a destination like I said this is a journey but you want to try to get as close to your eeka guy as possible. So what the eekai is is the combination of what you love what you're good at what you can be paid for and what the world needs. So while you're picking your ideal YouTube channel you do want to have this in mind. Now,

the thing that is the most important out of all of these, and this is something that a lot of people don't want to hear, is what you can be paid for slash what the world needs because usually those two things are the same thing. So, if the world needs something, chances are you can get paid for it, right? So many people hyper obsess over the passion side, you know, the what do you love side and the truth is the most important thing is what the world needs and what you can be paid for. Because if

you're able to help other people overcome the problems that you've had and you've been able to overcome, you are going to be giving a massive amount of value to society. And when you give a massive amount of value to society, you are going to feel really good about yourself, right? So, you're going to find passion in doing that thing. With that being said, I'm not saying that you should completely ignore the passion side as well, right? You shouldn't do something that you hate, but let's just say there's 10 things you're passionate about and only two

of them you can actually get paid for and Only one of them you can get paid for and you're also good at it. Well, that one thing is probably the thing that you should pick. So, once you have all of these things ready, I do highly recommend that you attend my live training, which I am doing this week, and there's a good chance I'll be doing it in the future as well. So, check that out, even if you're watching this in the future. And that'll help you pick your niche in the first place, or if

you already have a niche, it'll help you dial it in and make it 10 times better. With that being said, that is module one. You have a source, which is you. But a source without ideas is a well without a bucket. So, the next problem is what do you actually make videos about? And that'll be what the next module, module two, is all about. Because a niche is basically just a compilation of videos. In other words, a niche is a compilation of ideas. So, I'll see you in the next module. YouTube and building your personal

brand just got 10 times easier and nobody's talking about it. And the reason it got 10 times easier is because of AI and specifically cloud AI. And that's what we're going to be talking about in this week's live training that we're doing. Click the link down in the description in the pin comment below. I will be there. I'll be answering questions before, during, and after. We'll also be giving you an AI that's been designed to help you pick your niche if you don't have one in the first place, or if you already have one, it's

going to help you make it 10 times better. So, we worked very hard on this AI. People absolutely love it. We've literally gotten hundreds of comments from people that love it. So, you do not want to miss out on it. And if you're watching this in the future for whatever reason or it's already past the time of the live training, still click on that link because we will be having more live trainings in the future and you will be the first person to know cuz it'll put you on a wait list for that. But with

that being said, it's completely free. No reason not to attend. Click that link in the description, the pin comment below, and I'll see you on the other side. All right, so welcome to module two, and this is where we're going to find YouTube ideas that are significantly more likely to actually do well, especially and specifically for a small channel. However, this is incredibly useful for big channels as well. I use this exact method all the time, even though, you know, have a big channel at this point. But when you have a small channel, you absolutely

have to use this method or else you're just throwing darts at a board blindfolded in the dark with no idea, right? And you're just relying on luck basically. Okay, so this method is called the icon method. And this is where most of my best video ideas have come from. And look, this is the part that I'm most known for because my method here is stolen proudly from one of the most feared investors in Wall Street history, Carl Icon. So Carl Icon didn't gamble on unproven companies. He hunted for proven assets that were underpriced, bought them,

and then squeezed more value out of them than anyone thought possible and made literally billions doing it. And the man terrified entire boardrooms. So there's no speculation here. So basically what he would do is he would find companies that were doing well despite the fact that the company was ran terribly and then he would buy those companies, fix them, which usually involved getting rid of a lot of middle managers and really bad leaders and just terrible systems, etc. And then he'd make way more money from the company and then oftentimes he would sell the company

as well. And he did this over and over again and it worked incredibly well. So, I do the same exact thing with video ideas. And to pay respects to the person who I got This idea from, I call it the icon method. Now, here's the beginner version. You do not sit in a room brainstorming creative video ideas, that is gambling. You go find videos in your space that already massively overperformed. Videos that often got 10 times, 20 times, or even 50 times more views than that channel normally gets. Now, specifically, there are four rules. And

what you're going to do is you're going to look for videos that come from small channels. So, my definition of a small channel is less than 100K subscribers. Sorry if you're less than 100K subscribers. With that being said, in some niches, a small channel might be smaller than that. And in some niches, a small channel might be bigger than that. But generally speaking, the rule is less than 100K subscribers. And you find a video that got at least 100,000 views from that channel. And then you make sure that the view to subscriber ratio is at

least 5:1 or more. Now, for some reason, people get this part wrong all the time. I'm not sure why this is so difficult. You know, these are pretty simple rules, but for some for some reason, uh, people that watch these videos get this wrong all the time. So, let me just give an example here, right? 20,000 subscribers, the video needs to have at least 100,000 views. 100,000 subscribers, the video needs to have at least 500,000 views. And 200,000 subscribers, well, that doesn't count because it's more than 100,000 subscribers. So, don't do that video. Now, another

example here. Say there's 50,000 subscribers and 2 million views. Does that count? Ask yourself the question, yes, it counts because I believe that's about a 40x views to subscriber ratio. Okay, so those are the Three rules. They're very simple. So if the video has 100,000 subscribers and 300,000 views, that doesn't count because that's only a 3:1 viewstoscriber ratio. And then the last part, this is the only part that's subjective. Okay, so the last part is you want to find videos that are either mediocre or preferably bad. Okay, now this is the part that's subjective and

it's kind of hard to subjectively determine whether a video is mediocre or bad. But some of the things you want to look for is the thumbnail is bad, the title is bad, the intro is bad. Now, this is what I call the holy trifecta. We're going to be going over that in a later module. So, you're going to be able to know what a good thumbnail, title, and intro look like at that time. But some other things that I look for are when you click on the video, can you see the person, right? Are they

well lit? Simple things like this make a big difference. Is the person in focus or are they out of focus? Right? There's a lot of people who post videos on YouTube and their face isn't even in focus. So, it'll be focusing on the background or something like that. Another big one that I look for, is the background super noisy and messy? Does it have like a bunch of stuff going on like a bunch of lights going on and off in the background? That is terrible. Sometimes people do that and they think it's a good idea

to put that stuff in the background. It is not. Do not have flashing lights in your background. And another one that I look for, and this one is really important, is the audio good? Okay, there are so many people that will upload videos to YouTube and the audio is absolutely terrible. Okay, so these are some of the things I look for. Now, obviously, a bad video is going to be even better. You want to find a bad video, right? Because we're looking for bad videos that did incredibly well, just like Carl Icon was Looking for

badly ran companies that still did really well. However, you can settle for just like a mediocre video. With that being said, if it meets all of the criteria and it's a masterpiece, if it's like, you know, some kind of like Netflix documentary level style masterpiece of a video, probably you do not want to do it because chances are the video did really well, at least partially, because it had incredibly good quality. Okay? So, you wouldn't want to copy that video. Okay? Now, once all of those criteria are met, you then want to copy one thing

and one thing only, and that is the idea of the video. You don't copy the thumbnail. You don't copy the intro. You definitely don't copy the contents of the video. You don't copy like the style of the video because again, why would you, right? It's not a well done video. So, why would you copy any of those things? The only thing you want to copy is the idea of the video. Now, I'm going to show you some examples here in a little bit, but this is really key. You only copy the idea. And because the

idea is expressed in the title, you are going to make a relatively similar title. Now, I typically don't recommend copying the exact same title. Partially because it's kind of lame, but also partially because it just doesn't work that well. However, there are rare situations where there's literally just no other way to say the value proposition, to say the idea of the video without actually copying the title, right? Sometimes there's just literally no other way. You just have to copy the title. But generally speaking, I like to change the title up a little bit. However, I

keep the same exact idea and the same exact value proposition of the title. And again, I'm going to show you some examples here in a bit. All right, guys. So, let's go over some examples. So, a few years ago, I found this video right here, which is the top 11 companies always hiring work from Home jobs worldwide. Now, unfortunately, I didn't take the screenshot from this when it was less than 100,000 subscribers because this video blew up so fast and it actually got the person Jud here so many subscribers that I actually didn't even have

time to take the screenshot. But at the time that I actually did this video and I found it as the icon method, he had less than 100,000 subscribers. Okay, so just pretend like this is 100,000 or less. And I think at the time, you know, it was like 4 million subscri 4 million views or something like that, right? And so let's just pretend this is 100,000. Okay. Does it meet the criteria for the icon method? All right. Let's go through it. 100,000 views or more? Yes. 6.3 million views. 100,000 subscribers or less? Yes. This did

have 100,000 subscribers when I found it. At least a 5:1 viewstoscriber ratio. Yes, even after it got to 300,000 subs, it still had a very high views to subscriber ratio. Probably about 20 to1. At the time that I found it, it had like a 30 to1 views to subscriber ratio. So, yes, it meets that criteria. And then let's talk about the fourth thing. Now, this is the part that's a bit subjective. So, I'm going to go ahead and click on this video link. Now, by the way, at the time that I found this, uh Jud

had not joined my community yet, but he now joined my community. So, he is now a member of my community. So, really like Jud. This was also when he was first starting on YouTube, so he wasn't nearly as good at YouTube as he is now. With that being said, let's go ahead and click on this video. So, right away, do you notice that there's a weird blurry thing happening on his head? So, I'm going to play this video a little bit. Hello everybody and welcome to this video. Listen, in this video I'm going to share

with you 11. He also starts the video by saying, "Hello everybody. Welcome to this video." That's not a good intro. More on that in the holy trifecta section. But most importantly, he's got this weird blurry thing on his head. So, his camera is not picking him up very well. His head is basically blending in with blurriness uh with the background here. Right. So, right away, I know this video is not the best video in the world. Now, the audio is pretty good. His lighting is okay. You know, a little bit of a weird angle here,

but the lighting is okay. Another thing that I'll kind of point out here is that he kind of like mirrors it to where just to make it seem like there's two different angles, but it just kind of makes it look weird. So, he just horizontally flipped it um for multiple different angles, but it it kind of just makes it look a bit weird uh in my opinion. Right. So, the video I wouldn't say it's like a bad video, but it's definitely not a top tier video. Right now, let's go back and look at the actual

thumbnail and the title. Now, I'm going to dive much deeper on this later on, but this thumbnail has so many different colors. So, one of the things I always say about thumbnails is diagonal text is not something that I recommend. It's harder to read. It usually looks a bit weird and it's just not something that I recommend. Another thing I don't recommend is way too many colors. Now, let's let's count the colors on this. There's white, there's black, that's two, then there's red, blue, and yellow, right? That's five different colors. Usually, I recommend having three

colors maximum on the thumbnail. Then you've got the title here, top 11 companies always hiring work from home jobs worldwide. It's a pretty long title, but it's not terrible. It's it's okay. So, I would Say that this is an okay video. And so, the question is, does that meet the icon method criteria? Yes, because the icon method criteria number four is you want to make sure that the video is either mediocre or preferably bad. I would say this is a mediocre video overall. It is not a masterpiece. Sorry, Jud. And so what did I do?

I took this video and I made my own version of it. Now, let's talk about what we kept the same and what we changed. Remember, there's one and only one thing that you want to steal, and that is the idea of the video. Now, the idea of the video is expressed in the title. So, the title is going to be relatively similar. So, 17 work from home job companies always hiring worldwide versus top 11 companies always hiring work from home jobs worldwide. So the fundamental value proposition of the video is exactly the same. He was

showing people work from home job companies that are hiring worldwide. And I am also showing people work from home job companies that are hiring worldwide. Now notice both of these also have the same video format. They are both listical style videos which means it's going to be a list of different things. That is extremely important. One common mistake that I will see people make is they'll find a video like this and then they'll make a video like how to get hired from a work from home job company. That would be a how-to video. So, that

is a completely different format. You don't want to do that. Keep the same video format. Now, also notice, did I copy his thumbnail? No, I didn't. I made a completely different thumbnail in my own style. And if you were to watch the intros of the two videos, they are also completely different. My intro has basically nothing to do with his intro. Now, if you look at the individual jobs within the video, well, I didn't even watch his video. I probably just watched the Intro. So, maybe there's a few jobs that overlap because there's only so

many different types of jobs out there and there's only so many different types of companies that hire work from home. So, maybe a few different jobs overlap. But, to be honest with you, I probably didn't even watch his video except for the intro. So, chances are almost none of the jobs overlap with each other. So, the one and only one thing that I copied was the idea. And the idea is expressed in the title. So, the title is relatively similar. Now, when it comes to actually having your own style, there's a really good book. It's

called Steal Like an Artist by Austin Cleon. It's not exactly what it sounds like, but basically what he says in this book, and I do recommend actually just reading it cuz it's a really quick read. You can probably read it in like an hour or two. It's a really, really good book as well. I thoroughly enjoyed reading it, and I've read it several times. And basically what he says in this book is that if you want to create something truly unique, instead of stealing one thing from one person, you can steal 10 different things from

10 different people. And then when you combine those 10 different things together, you make something that's totally unique and completely original. And I highly recommend reading this book and doing exactly that. So just as an example, let's say you really like Casey Neistat's background, right? He's got that really cool studio. You could steal that from him. And let's say that you really like Peter McKinnon's color grade. Great. You could probably steal that from him or get something very similar to it. And let's say you really like Mr. Ballins's storytelling. Great. You can tell stories just

like Mr. Ballin does. You could steal that from him. And let's say you really like Graham Stefen's intros. Great. You can make intros just like Graham Stefen and steal that from him. And on and on and On. I think you get the point. And that is exactly what I did when I started on YouTube. I stole like 10 or probably honestly like a hundred different things from 100 different creators that I admired and I made something completely unique. I made my own unique style. But the whole point here, guys, is you want to steal demand,

never steal content. Now, before I showed you the clawed workflow, let's talk about the priority order because people get this backwards. The number one thing is not the idea. The number one thing is posting, right? If you don't post, there is a 0% chance that you get results. Zero. So, the niche and the idea are super important. But if you don't post videos, it won't matter. Now, do you want proof that posting beats perfection? Well, there's this guy, M&J Metal, and I like to call him the Pickle Pepsi guy. And if you look at his

channel, his videos break every rule that I will ever teach you, right? bad titles, bad thumbnails, bad everything. His niche is all over the place. It's not even clear what his niche even is. He's making all kinds of different formats of content, all kinds of different niches. It looks like he's recording his videos with a potato. He doesn't have good thumbnails, doesn't have good titles, doesn't have good intros. It really doesn't seem like he puts a lot of thought into his videos at all. He's basically doing everything you could possibly do wrong on YouTube wrong.

But he posted consistently for 4 years, and eventually one of his videos blew up. how to make Pickle Pepsi at home for free. And guys, this video was bad. He's literally demonstrating how to make Pickle Pepsi, and he's mixing stuff together, and he's not even showing it on camera. And he's recording this video with an absolute potato of a camera. But Didn't matter. The video blew up, got over 10 million views, and made him an estimated $52,000 just from one video alone. This was a 4-minute video that probably took him a grand total of 5

minutes to make after he uploaded it to YouTube. And not only that, but it also blew up his channel. And he's had a bunch of follow-up banger videos since then. And according to view stats, he's making about$2 to7,000 a month. And at his peak, he was making $30,000 plus dollars a month, right? And again, that's just from AdSense alone. If he's properly monetizing, he can be making a lot more than that. So, he has made hundreds of thousands of dollars from this channel now. And the point is, he did everything wrong, but he never stopped

and he consistently uploaded and he still won. So imagine what happens when you post consistently and you do things right. And that's the whole pitch of this course, by the way, because I do not want it to have to take you 400 videos before you have one pop off cuz 400 videos is a lot of work. So assuming you actually have a good niche and you picked it, posting comes first, right? If you don't post, nothing's ever going to happen. Then you want to post consistently. That comes second. And then the idea. And the idea

does the heavy lifting for everything else. a mediocre video or in Pickle Pepsi Guy's case, a really, really bad video, but a proven idea beats a masterpiece on an idea that nobody wants every damn time. And the way I want you to think about this is think about a hot dog stand, right? If you opened a world-renowned restaurant, just like the absolute best restaurant in the world, but you put it In the middle of the desert, it doesn't matter how good your food is, how good your service is, how good everything else is, your ambiance,

you could get everything right, but if you put it in the middle of the desert, nobody's going to go to your restaurant. So, it doesn't matter how good you do everything else. And this is what a lot of people do. They just pick random ideas with absolutely zero proof of concept that people actually care about the idea and they hope it's going to work. And most of the time they're opening a restaurant in the middle of the desert. Now, the second thing that people do is they will copy big creators. This is also a terrible

mistake. This is like opening up a gourmet food truck and then placing that food truck outside of the exit of Bellagio Buffet. I used to live in Las Vegas. I'd go to Bellagio Buffet all the time. Highly recommend it. But with that being said, I don't recommend opening up a food truck outside of Bellagio Buffet because again, even if you're serving the best food in the world, people are already satiated, right? They've already eaten. They're stuffed. They're full. And so when they come across your food truck, they are probably not going to eat, right? So

that's basically what you're doing when you're copying big creators. You are competing with Bellagio Buffet. People already ate the food. They're not hungry anymore. And so chances are 99% of the time it is not going to work. So, what you want to do is open up a hot dog stand right next to a starving crowd of people. So, this is actually what one of my friends did in college. He opened up a hot dog stand and he would actually put the hot dog stand right outside of the bars as they close at 1:00 a.m. at

night and people would flood out of the bars a little bit drunk and probably also hungry and he would sell out of hot dogs every single time. Now, were his hot dogs three Michelin star just perfectly rated food that's just like world class? Probably not. They're hot dogs. They were decent, but nothing special. But it didn't matter because he was selling them to a starving crowd of people. So, a mediocre video, or in some cases, a bad video is going to do incredibly well if you have a good idea. Having a good idea is like

trying to sell food to a starving crowd of people. Now, do you want to see the idea power on a small channel? Daniel's one of the community members who attended live training and discovered the icon method. He's 45 years old. He's a life coach, and he was bouncing between random topics wondering if his story even mattered. And we ran the method and one idea, I wasted my life and now I'm 45. Did over 100 times his channel average. So, same person, same camera, same effort, but the idea did the heavy lifting. So, here's the Claude

workflow. Search your topic on YouTube. Sort and scan for videos with way more views than the channel's subscriber count. Those are going to be your outliers. Collect 10 to 15 titles that overperformed. Paste them into the prompt below. Pick your top three. And you'll make all three eventually, but start with the one that you can add the most personal proof to. Now, this is the manual way of doing it. Now, I'm actually going to take you through and do this step by step, and I'm going to use the niche of one of our community members

that I just talked to the other night, and that is Farah, right? So, she has a small channel at this point, about 8,000 subscribers, and she is now making a full-time income, about $7,000 a month from this small YouTube channel. So, she is in the manifestation niche. So, I'm just going to go ahead and type in the keyword manifestation. Now, let's do this together. this first video that popped up. And by the way, if you guys want to use Vid IQ, uh the free version will actually show you the subscribers, so this becomes a little

bit easier. If you don't use Vid IQ, then you're going To have to actually click on the channel to see the subscribers. But like I said, the free version of Vid IQ will show you the subscribers. But check this out. Does this meet the criteria? 362,000 views. Yes, that is greater than 100,000 views. So, first criteria met. Second criteria, less than 100,000 subscribers. No, not less than 100,000 subscribers. So, we move on. How about the second one? Science of manifestation, relation to quantum physics, and how to actually manifest your dot dot dot. So, does this

meet the first criteria? 100,000 views. Yes. Does it meet the second criteria? 59,000 subscribers. That is less than 100,000 subscribers. Yes. Does it meet the third criteria? At least a 5:1 viewstoscriber ratio. Yes. About 250,000 views would be about a 5:1 views to subscriber ratio. This is more than 250,000 views. So now we have to look at the fourth criteria which is is the video either mediocre or preferably bad. Now the first thing I notice about this u the title is very long. That is not ideal. Again we're going to go over this in the

holy trifecta section where we're going to go over the thumbnail, title, and intro. But that is not ideal. The second thing I noticed about this, there are way too many words on the thumbnail, right? Way too many words. I typically recommend three to four words and then maybe you can have like one number on the thumbnail and that's maximum. So there's way too many words on this thumbnail. I mean there's just I'm just going to try to count 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34. Okay, so she's got 34 words on the thumbnail. That is not ideal. So, right away, I know that this video can't be good, right? It can't be like a masterpiece of a video because she's breaking the rules right away with the thumbnail and the title. Now, let's go ahead and click on the video and watch it really quickly. The science behind manifestation audio is not great. Her video is okay. I mean, her head's kind of in the middle of the

frame. It's, you know, it's not ideal. You know, her background's a little bit messy. It looks like it's kind of her room or something. It's not really ideal, but yeah, the first thing I notice is the audio isn't that great on this video. And so, I would say that this video is not a masterpiece. I wouldn't say that it's terrible, but it's definitely not a masterpiece. I would I would say that this this video is okay, right? So, right away in the manifestation niche, we already found a video that fits the criteria. So, what you'd

want to do is you'd want to screenshot this video and you'd want to put it on a Google doc or a notion or whatever you want to use to save it. And you'd want to save this video for later. Now, if you are having trouble finding keywords for your niche, take your niche hypothesis statement, type it into Claude, and then put this prompt right here. This is my niche hypothesis statement. Find me 10 keywords that I can search on YouTube to find video ideas related to this niche. Now, I'm going to go ahead and use

sonnet with This. I typically would recommend using a higher one like whatever the highest level model that you have available, but I'm just going to go ahead and use sonnet. And I'm going to press enter. And what do you know? I'm actually familiar with this niche. And all of these keywords are really good. So you could type this into YouTube and get searching. Now, a few things here. Vid IQ is a very useful tool for this. You can use the free version. The paid version is also quite good. And I specifically like using Vid IQ

to do keyword research. So, if you're interested in that, that is a paid feature, but you'd click on research here. And the interface might change over time, but this is approximately what it looks like. So, you'd click on research right here. Then you'd click on keywords, and then you'd go here, and you type in your keyword. So, I'm just going to type in remote jobs. And you're going to see all of the keywords that are semantically related to this main keyword. And what you can do is you can actually just click this here, and it

will basically do it by search volume. All right? So money, how to make money online, digital marketing, Shane Hummus, make money online, def affiliate, affiliate marketing, how to earn money online, data analyst, sidehustle, financial freedom, passive income, etc., etc. Now, another really cool thing that you can do is you can actually type in your competitors. So, I don't consider Jud a competitor. He's actually one of my community members. I talk with him almost every week. But I'm going to go ahead and type in Jud since we brought him up before on here. And you are

going to see that when you type in your competitor's name, the keywords that are associated to them are going to pop up here in Vid IQ. This is incredibly useful, guys. I actually cannot even state how useful this is. So, Jud is related to how to make money online, digital marketing, cloud AI, AI tools, Make money online, how to make money, affiliate marketing, how to create a YouTube channel, business ideas, digital products, make money, make money with AI, etc., etc. So, this is incredibly useful to know this, guys. Now, there's another tool called oneof10.com. It's

also a paid tool. I think it's around 20 bucks a month. And this is very helpful when it comes to finding outlier videos as well. And this is something that I personally use, too. So, just as an example, you type remote jobs here. And then what you want to do is you want to go to filters. Now, unfortunately, this is the free account, so you can't do this. So, what you want to do is you'd want to put the subscribers from uh zero or as close to zero as you can get to 100K. You'd want

to put the views from 100K all the way to the maximum amount of views. And then you would want to apply changes and it is only going to show you videos that meet that criteria. So this is also very very useful. For some reason I'm on the free account right now, but I use this one quite a bit as well. So you can type this into the chat here. You can just screenshot this. Put whatever your keyword is right here. I'm going to put manifestation here. And then I like to do co-work. And I like

to use Fable 5 Max for this as well. And then you just go ahead and press enter. Now, while this is loading, like I said before, this is going to work a lot better if you use the resources in the description, the pin comment below, or even better if it gets personalized when you attend the live training and join our community. Additionally, a task like this is going to require the paid version of Claude. So, the $20 a month plan is very likely going to be okay for this, but it is going to require the

paid version. So, just keep that in mind. Now, this will Work better if you have the Vid IQ as well as the Tublab integration. Tublab is very similar to oneof10.com. I've been telling Richard, the CEO of oneof10.com, to have an API integration for a very long time, but he hasn't gotten around to it. Richard, come on now. So, at this time, we typically use Vid IQ or TubeLab. With that being said, it can just search using Google. It's just that it's probably going to take longer and the results aren't going to be as good. Additionally,

this method is not perfect. You will find more and better ideas if you do it manually, unfortunately. But this is a method where you can find some quick and dirty ideas and that's exactly what we're doing here. So here is the results. Um doing the icon method with the manifestation keyword for confirmed finds. Um this one right here, manifest a specific person guided meditation inspired by Neville Goddard teachings from Tom Deuce. Uh you can click here for the video and the thumbnail. Go ahead and do that. So here's the thumbnail. Um and then here is

the video. Okay. And just kind of like looking at the thumbnail looks relatively good. Looks relatively good. Yeah, it's, you know, it's kind of a I I don't really like the text. The text I'm not a fan of, but um picture is relatively good and I think I think it gets the point across. So that's that's relatively good. Um 25,000 subscribers. Does it meet all the criteria? Yes, of course it does cuz Claude's not going to mess up objective criteria. But um in terms of the subjective criteria, if you kind of look at it, it's

just a candle. So yeah, it's it's not it's not the best video in the world. So you could probably make something similar to this and it would do relatively well. So same Thing for this second one. You know, the ratio holds small channel. Let's look at the thumbnail here. Yeah, thumbnail um video right here. Okay, so it looks like this is okay. So this is a guided meditation. So in this particular case, and this is why you kind of have to personalize this to every single person when when you're doing it, there's a few things

where I would think twice about actually doing the video. So one of them, for instance, is if the video comes from another country, like it's very clear that the video is, let's just say like an Indian, for instance, made the video and it's it's clear that it's for Indians that speak English, right? So, they're still speaking English in the video, but this the video was clearly made for like Indians who speak English, you will see that sometimes. And uh it's not a good idea to copy those videos because unless unless you're trying to reach Indians

who speak English, right? Um but assuming you're trying to reach like people from the United States, then you probably want to copy a video from the United States. So, like that's kind of self-explanatory. Another one is a video where it's just kind of like very long. It could be kind of like a meditation style video or something like that. Now, don't get me wrong, you could potentially try that out, but it's just the value proposition of the video itself is just so different than an like an educational like problem solving type video. So, I probably

wouldn't do one like this. And then another one is that you maybe think twice about, you can sometimes do this, but talking about famous people, if the famous person is actually in the video, Then don't do it. Now, in this particular case with the Neville Goddard teaching, the famous person wasn't necessarily in the video, so it doesn't matter. But if like if it was a video about something and the famous person is literally in the video, then you can't copy that. You can't copy the value proposition of the video because unless you can get that

famous person in the video, unless you can actually convince them to be in your video, you can't copy that, right? And that was the reason why people clicked it. Another one is is if there's a particularly attractive person in the video and it's literally like clear that people are clicking on the video because of the attractive person. So if there's, you know, a girl who's talking about a subject, for instance, she's particularly attractive and then you look in the comment section and there's a bunch of guys commenting about how pretty she is or something, you

can see that the value proposition of that video is different than education or solving a problem, right? People clicked on the video for a different reason. So there's a few kind of just like common sense rules like that when it comes to videos. Every niche is a little bit different. Every niche has more of one or the other. You know, for instance, in certain educational niches, if you are helping people with certain subjects, you know, helping people learn coding or helping people with certain subjects, you might notice there's a lot of Indian videos. I mean,

there's like 1.5 billion people in India. It's massive amount of people. And so, it's really not that hard to get like videos that really pop off. So, you'll notice that there's a lot of those. You just got to check it. That's it. You just got to check the video and that's it. Okay. So, another thing that I want you to look at, and by the way, I'm not calling this person out by any means. Um, I like Dan Martell's videos. I think they're great. But another thing I want you to look at is if you

go to settings and you see There's audio tracks here, if there's a bunch of different languages and audio tracks, then that probably means that a lot of these views that they're getting are I'm not going to say that they're fake, but they're kind of inflated, right? So, they're getting an inflated amount of views compared to the actual real views that they're getting from first world English-speaking countries because obviously there's probably a lot of people uh that watch this that have these this autodubbed audio tracks on. So, basically what this does is it'll be in English

and then it'll autodub it to like Arabic, Bangla, Dutch, French, German, blah blah blah, all these different ones, right? And so, a significant amount of these views are very likely from that autodubbed track. And so, it's just something to keep in mind. Um, I'm not saying that you shouldn't do the video in that case because it's really impossible to tell how many of the views were from the autodub track, but if it's very close, if you look at the icon method and it's very close and then you see that there's a lot of autodubbed views,

you probably just don't want to do it because there's a good chance that a lot of those views came from other countries. You'll notice this in certain subjects as well. There's certain subjects where a person just kind of doesn't care. or there's like certain niches, certain subjects where the person kind of just doesn't care if it's an autodubbed track or not. So, in this particular case, you know, he's talking about AI. Everybody in the world is using AI right now, right? So, they don't really care as much if it's autodubbed or not because they're just

starving for AI related information. Whereas, if you look at my videos, just as an example, this was a video we recently posted that did pretty well. Um, and you go to there, there there is no autodubbing. We aren't doing autodubbing on our videos. So, when you see our videos, it's actually legit Views. Now, as to the question of whether you should enable autodubbing or not, we're going to talk about that later on in the course. I advocate that for small channels, I think it is a good idea to actually enable autodubbing. And for bigger channels,

like if you're already a really big established YouTuber, I would probably recommend against it. So, that's my two cents on the subject, but we'll get into that later on in the settings section. All right. So, just to show you guys another example with a live client, uh Nurse Jyn made this video. This was I think one of her first videos that took off and uh just you know nurse Jen went from zero to making a full-time income very very quickly. She was actually watching a video just like you're watching right now just a few months

ago. Signed up to the live training uh joined our community and then she started crushing it. And so this is a video that she made. This is one of her first videos that took off. U and you can see 724,000 views. So very uh very good video, very respectable uh amount of views. But if you just scroll down a little bit with the exact same thing, this is probably the video that she found right here. And there might have even been another one, but five things seniors should never say at the doctors. Why seniors? Right.

Six things seniors should never say at the doctor, right? So, she kept the same value proposition, very similar title like I tell you to do. Does the thumbnail look the same? Of course not. Why would you make the thumbnail look the same? The video is bad. Why would you do that? Uh, is the intro the same? Of course not. The video is bad. Why would you do that? Right? The reason we're picking this is cuz it's bad. But let's let's just go through the icon method criteria, right? 14,000 Subscribers, 187,000 views. So, less than 100K

subscribers, more than 100K views. Is it at least a 5:1 viewstoscriber ratio? Yes, it's more than a 10:1 viewstober ratio. It's probably I'm guessing it's about like somewhere between 10 and 15. Okay. Uh, and then is the video either mediocre or preferably bad? Well, this looks like absolute AI slop. Um, so you know, the title, I guess that's okay. the thumbnail. Way too many words. Looks like AI slop. Like clearly an AI generated thumbnail. Let's click on the video really quickly. Yep, it is literally AI slop. Okay, so this is absolute AI slop. And you

know, this is actually content that I'm sometimes I'm surprised that YouTube doesn't even remove this content because I mean this could literally just be someone from anywhere in the world giving seniors advice on, you know, what like health advice that could potentially be harmful, right? And so it either could potentially be harmful or it's just really general advice that's not that helpful, but there's just a massive amount of demand for it. And so what did we do? We had an actual expert, someone who has been giving seniors advice for the last 33 years, nurse Jen,

come in. And did she copy this video? Of course not. Of course, she wouldn't copy this AI slop video. The only thing she copied was the idea which is expressed in the title, right? So, she did make a similar title, but everything else about the video is going to be completely different. And then she used her 33 years of nursing experience to make an actual good video, right? And this is what happens. The video absolutely blew Up. It's still getting like 500 views per hour uh 3 months later, so it's still crushing it. All right,

with that being said, I think I have gone over example after example after example of how to do the icon method. One thing I will say about this, this is a little bit more advanced training. When you first start doing the icon method, you're going to be doing it with views because you don't have any data or information about which videos make the most money. So, you're just going to be using the icon method with views. Later on, there are more advanced versions of the icon method, but I do not recommend that beginners do this.

Some of the advanced versions of the icon method involve doing the icon method with other platforms. So, if you see a video that pops off on another platform and it still meets the criteria, meaning it's not from a big channel or or a big, you know, Instagram account or whatever, and the video itself doesn't seem to be super highly produced, it's just like an okay video, and then it just massively outperforms uh other videos on the channel or other videos in that niche, then you can consider bringing it over to YouTube. But that's only after

you've tapped out all the YouTube stuff. Like, you want to stay as close to what's known as proof of concept as possible. So what that means is you are making YouTube videos. So you want to find YouTube videos, right? Additionally, there's another form of the icon method where once you do actually have data about what videos actually make money in your niche, you can use the icon method on money instead of views, right? So I hope that makes sense. So you basically will predict that this video will make this much money. And there might be

other videos that might get way more views, but they're going to make way less money. But because of the fact that you've been doing the stuff that we're going to talk about later on in the course, like actually tracking how much money you're making from your channel, etc., etc., you're going to be able to actually predict which videos make Money. So, you can use the icon method with money instead of views. And that's the eventual goal that you want to get to. But again, more on that later on. All right, time out. Time out, guys.

This is the studio and we are getting ready for the free live training that we're having this week on how to grow your YouTube channel and your personal brand using Claude AI. So, we're very, very excited to do this live training. Right, this is the studio. This is what it all looks like. This is the TV that I have behind the camera as well. And we're very, very excited to do this live training here. We're going to be teaching you, even if you're a complete beginner, exactly how to start on YouTube, specifically growing your personal

brand on YouTube and growing an educational channel where you can actually help other people in the world and doing it in a reasonable amount of time, like a side hustle amount of time, 15 to 30 minutes a day in many cases, to start growing your YouTube channel and making money. And I'll be answering questions before, during, and after. So, you'll get to meet me. I'll answer a bunch of your questions. You'll get to meet a bunch of case studies of people that have had success in our community. And I'll be giving away an AI that

helps you pick your niche in the first place if you don't have one already. Or if you already have one, it'll help you make it 10 times better. So, this is an incredible AI. We've gotten hundreds of comments from people that say this is like the best thing they've ever used. So, do not miss out on this AI. With that being said, if you're watching this video in the future for whatever reason and you're wondering, you know, hey, I think I missed the live training, still click on that link because we will automatically put you

on a wait list to attend the next live training that we do. And with that being said, looking forward to see you. Click that link in the description, the pin comment below, And I'll see you on the other side. All right, guys. Module three, the packaging. So, you found a really good video idea, right? You did the icon method, you found a really good video idea, and now you need to package that video idea. And packaging involves three different things. The thumbnail, the title, and the intro. And I call these three things the holy trifecta.

Because here's the brutal math of YouTube. Your videos do not exist until someone clicks on them. Right? The best content on planet Earth packaged badly gets buried and the packaging decides before the quality ever gets a vote. Now, I want to show you what changing nothing but the system around your content does. Remember Cheryl from module one, spiritual awakening coach, right? Cheryl spent years under 50 subscribers. years posting content that mattered to her that was very valuable content as well. She put a lot of time, effort into that content and money as well and it

was going absolutely nowhere. She had the discipline. She was posting. She was posting consistently. She had the focus. She had the message. But what she didn't have was the strategy, the ideas and the packaging. And she joined us recently and we rebuilt how she picked ideas and how she packaged them. So same person, same message, same niche. And 2 months later, she was a YouTube partner with over 9,000 subscribers in just a couple of months. And she was actually making money from her channel that she wasn't making money from for years. So, she went from

50 subscribers to 9,000 subscribers in just a couple months. Got monetized and actually started making money. And her breakout video was spiritual awakening is a lie. And it did over 100x her channel average. Now, look at that title, by the way. That's a Packaging title. It takes the exact thing that her audience believes in and challenges it. and you almost have to click it, right? That's the trifecta doing its job. Now, quick rules for your first videos. This is zero subscriber packaging because the things that work for a big channel are not necessarily what works

for a small channel. And the reason for that is because big channels already have what's known as social proof. However, the things that work for a small channel still work for big channels, right? So, you really should just optimize for ideas and things that work for a small channel. So, let's talk about zero subscriber packaging. something that will work for a small channel, a big channel, and everything in between. Your title makes one clear promise to one clear person. And the searchable words go at the front because that's what both YouTube and humans read first.

Nobody finishes a bad title. Generally speaking, you should try to keep your title short as well. 65 characters or less. And your thumbnail is one face or one object and a few words max. So the object, I like to call that the visual. Sometimes you don't even put the visual in there. So, a very common mistake that I will see people make is they make their thumbnails way too busy. Okay? There's way too many words. There's way too many colors. There's way too many objects. There's way too much stuff going on. You want your thumbnails

to be very simple, right? If you can't read it on a phone in 1 second, it's too busy. So, one thing that I like to do is I like to make the thumbnail very small and see if I can still read it and understand what it's about. And then your intro is going to deliver the title's promise in the first sentence, right? So, don't say things like, "Hey guys, my name's Shane." Or, "Hey guys, welcome back to The channel." Don't say stuff like that, right? Unless it's a video that's actually designed to bring people back

to the channel, which at this point in your YouTube career, you aren't optimizing for that, right? You don't have people going to your channel. So, you wouldn't be designing videos to welcome people back to the channel. All right. So, let's talk about a few rules for the title. Okay. So, I'm going to draw on the screen. I do apologize. My handwriting isn't that good. I probably should have been a medical doctor. I was a pharmacist instead because I guess I'm really good at reading bad handwriting. But yeah, let's talk about the title. Okay, so there's

a few rules when it comes to the title. Keep it short. Generally speaking, uh 65 characters or less. Okay, I'm not going to I'm not going to draw this out. 65 characters or less. Um yeah, less than or equal to 65 characters. So, keep it short. keyword at the beginning. Okay, so you want to put the main keyword at the beginning of the title or as close to the beginning of the title as you possibly can. Now, sometimes you can't do that, but it's definitely something that you want to try, right? So, for instance, with

Cheryl's spiritual awakening video, notice that spiritual awakening was right at the beginning, right? So, that's the keyword. It was literally the the first one in there. So, just as an example, remember that online job companies always hiring video that I talked about before that I found from Jud? Well, look at this. 17 online job companies always hiring. I put online job near the beginning or I think at that point it was remote job, but I changed it later on to online job. But online job, I put near the beginning of the video and generally speaking,

I try to follow this rule as closely as I can. Even though I have a big channel now and I can kind of break the rules a little bit, I still try to follow this rule as closely as I can. And whenever I start a small channel, I always follow these rules almost verbatim. Right now, at this point, I'm skilled enough where I can break the rules strategically. I can break some of the rules from time to time, but when you're first starting on YouTube, don't break the rules. Just follow the rules almost dogmatically. Okay?

Just follow exactly what I tell you to do. Okay? So, keyword at the beginning or close. Now, by the way, the reason we like to put the keyword at the beginning is because this really helps with what's known as SEO, which is search engine optimization. And so, you're going to end up getting a lot of views from what's known as search because of this. And this is people basically searching for a solution to a specific problem. And when you put the keyword at the beginning, it helps a lot with SEO. But the next part after

the keyword at the beginning, you want to make it attractive. Okay? You want to make the title attractive, right? So, this is going to basically attract people through browse. And browse is going to be the primary way that you get the lion's share of your views. With that being said, search uh is also good. But when you make it attractive, it's also going to get views through suggested. Those are the videos that show up on the side when you're watching a video and they get suggested to you. Browse are the videos that basically show up

on the homepage. Um, they're also counted as the next up video that you see on the side as well for some reason, but those are browse views. Okay, so browse and search are my two favorites. Suggested is my third favorite. But when you make the title attractive, it's going to get more views and browse. Okay, so this right here is what I like to call the money ball method. Now, I got this off of the movie The Moneyball. Um, but basically the reason that I call this the moneyball method is if you've watched the movie,

you'll know that the Oakland A's basically just wanted to get people who could hit the ball, right? And get on base. That's what they were optimizing for. It's for people who can get on base, right? They were not trying to get people that had massive home runs. They just wanted people who could get on base. So, every single video that you upload, you are going to try to get a home run, okay? With the title. You're gonna you're gonna try to make it a video that gets like a 100k, even a million views. You're going

for a home run with every single video that you upload. But if it doesn't get a home run, you still get on base. And this has been my big secret because not all my videos are home runs, right? I'm I'm pretty good at this, but not all my videos are home runs. But if they're not a home run, I still get on base. They still get promoted through search and they still get, you know, suggested and stuff like that. And they still get a decent amount of uh browse views, too. And that is because I

make sure that they are SEO optimized. Okay? And the first part about being SEO optimized is having the keyword at the beginning or close to the beginning. Now, here's the thing. Claude is really, really good at titles. Claude is so so so, so good at titles. And so, you actually don't really need to know a lot of this stuff. I still recommend that you learn it, but Claude is so good at titles that you barely even need to learn it anymore. However, there is an emotional component. Okay, I'm going to put this right here to

titles. And this is something that is probably something you Just kind of have to develop a little bit. You don't have to be good at this. You can literally just have Claude develop your titles. But if you want to be world class when it comes to titles, you need to understand the emotional intelligence side of titles. I can look at 10 different titles and maybe one or two of them just speak to me emotionally. Like they actually like what I'll do is I will obviously I'm looking at the title, right? So I'm like I'm looking

at the title right here. But then it's almost like meditation. If you've ever done meditation, my mind will be paying attention to my brain as my brain is looking at the title. Okay? So your mind and your brain are two separate things. Your brain is just the organic, you know, computer almost, but your mind is like more like your true self, like your spirit or what you know, if you're if you're religious, you could call it that. But you can actually pay attention to your your you can have your mind pay attention to your brain

as you're looking at the title. And then what you can do is you can just be like, does this does this make me feel emotion? Right? When I look at that title, does it make me feel some kind of emotion? And the one that makes me feel emotion and meets these criteria, that's the one that I'm going to pick. So my favorite way of doing this is to upload the icon method into Claude. All right. So we're going to take that senior's video that nurse Jyn found in the earlier example. So, I'm just going to

go ahead and put senior seniors here. And then the video idea attached. Okay. Just say attached thumbnail because obviously I attached the thumbnail. And I'm going to go Fable 5. I'm going to I like to do the highest possible one uh with most of these, but uh yeah. So, I'm going to go ahead and go Fable 5 and then press enter. Now, While that is loading, guys, what I highly recommend that you do when it comes to thumbnails is have a swipe file. So, here's an example of some of the swipe files that we keep

for our clients. Now, obviously, this is going to be in the finance niche, right? So, this is example of swipe files, and these are updated all the time. So, these are actually like recent videos that have done very well in the finance niche. And so, obviously, if you were in the finance niche, you'd want to create a finance niche related swipe file. And we do this for pretty much every niche out there, right? So, self-improvement, same thing. Uh, YouTube growth editable templates, same thing. Uh, etc., etc. And this is basically just something that just takes

time for you or someone on your team to compile. You just have to do it once, and then maybe you update it like once every six months, once every year, and then whenever you see a thumbnail that really took off, that really did well, then you just copy that thumbnail and put it on something like this. All right. Now, when it comes to these thumbnails, one thing that you really want to pay attention to is all of the thumbnails follow one of two rules. The first rule is you can tell what the video is about

just by looking at the thumbnail alone. Okay, so this video, for instance, is a pretty good example. I'll kind of just go right here. Um, it's pretty clear that this video, like I I don't even see the title, right? But it's pretty clear that this video $10 per hour, $8 million. Like it's essentially like how to, you know, make $8 million making like $10 an hour, right? So, it's probably about investing and how you can, you know, even just like making a small amount of money. If you invest correctly, you could make $8 million. This

one here, same exact thing. Uh, start at $1,000 And then account balance 105,000. So, it's about investing money. You're starting at a small amount of money and then you're able to invest it and and make a lot of money, right? This one here, kind of the same thing. Uh, retire here. Uh, this is the perfect time to retire. So, chances are this video is about retiring uh at the right time. You know, retiring too early is a bad idea. Retiring too late is a bad idea. Here's the perfect time to retire, right? And so on

and so forth. So, that is the first type of thumbnail. And that is honestly the one that I recommend for beginners. I recommend that beginners literally you should be able to just look at your thumbnail and tell exactly what the video is about. Now, there's something that's slightly more advanced that I don't recommend that beginners do, but as you progress, as you get a little bit better, you can do this as well. And that is where your thumbnail, its purpose is to create what's known as a curiosity gap. Now, you will notice that most of

the thumbnails that I make on my channel, I follow the rule where you can tell what the video is about just from the thumbnail alone. I like to follow that rule most of the time, but sometimes I will do a thumbnail that creates a curiosity gap. This is a bit more advanced. It's harder to pull off. It's also something where it's kind of subjective, whereas, you know, the first option is not really subjective. You can just kind of objectively do it. So, it doesn't really take a lot of skill on your part to be able

to pull it off. But this one right here kind of creates a curiosity gap, right? So, you're you're kind of looking at this and you're like, "Okay, 25% 15% 10% 50%. Like, what's going on here? Like, I I don't know what's going on." Um, this one here as Well, it's it kind of creates a little bit of a curiosity gap. Like, it's not totally clear what the video is about. This could be about, you know, investing in the index S&P 500. It could be about investing in crypto. There's there's a lot of things that this

video could be about. Um, but this thumbnail creates a bit of a curiosity gap, right? Same thing with this one. It's not just money, right? I I'm not sure what this video is about. Like, it it's not clear from the thumbnail what it's about. It creates a little bit of a curiosity gap. How much? Same thing. Like it's not totally clear what this is about. It does create a curiosity gap. Same thing with this one. He's just pointing to a a big uh green suitcase full of money. Definitely creates a curiosity gap. Same thing with

this one. This graph right here creates a curiosity gap. Like what what could the graph possibly be about? But the reason this is important is because the order of what people are going to look at is going to be your thumbnail, then your title, then your intro. Okay? So, they're always going to look at your thumbnail first. From the thumbnail, they're going to make the decision about whether they're going to look at the title. And then from the title, they're going to make the decision about whether they're going to, you know, click on it and

then watch your intro. And then from the intro, they make the decision about whether they are going to actually watch the video. So that is actually so important that I'm going to actually draw this out, guys. First thing people look at is your thumbnail. Okay? Then they make the decision whether they're going to look at your title and then they make the decision whether they're going to click on the video and uh from the intro they make the decision whether they're going to actually watch the video. Right? So this Is why the thumbnail and title

and intro are so important because essentially these are the three steps that all happen in a matter of seconds. like like this one right here might happen in a matter of micros secondsonds and then this intro step might happen in a matter of like you know 5 seconds or something right so this is like the 15 seconds or less that makes the person decide whether they're going to click on your video and watch the video or not and that 15-second decision is everything and this is why the thumbnail the title and the intro should not

only be good but more importantly they need to be congruent with each other right they all need to be pointing in the same direction because let's just Say you have a thumbnail, a title, and intro that are all good, but they're all pointing in different directions. Well, you're not going to make progress. You're not emotionally moving the person because they're all pointed in different directions. But if you have the same exact thing and they're all pulling in the same direction, well, guess what? All three of these add together. You add all three of the arrows

together and you made a lot of progress in terms of getting them to actually make a decision, right? Because it's like all three of these arrows add together, right? Whereas this one, the the dot didn't even move. this one or the blob. I guess the blob didn't even move. With this one, the blob moved and it moved by a lot. Okay, so very important that you have these three things in mind. And with that being said, here are the titles after typing this in. So, uh, six things seniors should never say to their doctor. Um,

remember that the original title was five things seniors should never say at the doctor. Six things seniors should never say to their doctor. Uh, seniors never say these six Things to your doctor. Six things seniors should never say to a doctor. Most do. Six things that seniors should never say at the doctor's appointment. Uh, seniors, never say this at this doctor's office. Seniors, stop saying these six things to your doctor. Uh, six things that seniors say at the doctor that backfire. Seven things that seniors must never say to their doctor. Uh, seniors, six things you

should never say to a doctor. Six things seniors should never say to their doctor. Right. Uh, I like this one right here. This one is This one is great. I I really like that one. That one's good. Um, also this one is really good, too. So, I I kind of like the first one. and and the last one. Now, by the way, guys, this kind of goes without saying, but you don't have to choose the same number, right? I I'd hope that you kind of just know that like you could you could make this seven,

you could make this nine. You know, there's a lot of different number. You could do five if you want. Um, you don't have to choose the same number, right? In fact, what I do when I'm writing scripts is I don't even know how many I'm going to choose. So, I'll actually just, you know, if it's if I'm planning on making one with six, I'll probably do like 12 and then I'll just choose I'll just choose which 12 I'm going to say uh after writing the script. But more on that in the script writing section. So

you could even just keep this as X for now if you want to. But yeah, with that being said, these are all great titles, guys. And this is coming from someone who's done a lot of titles and I just know that these are all really good. You'd probably want to pick the one that moves you the most. The ones that stand out to me are number 10. And uh number one I really like. Number two is really solid, too, honestly. Yeah, number three are pretty good. That's pretty good, too. Yeah, I kind of like number

six as well. Or sorry, number four. I I really like another I like number four. Yeah, I mean you you can almost not go wrong with these these these titles are really good. But yeah, those are the ones that I really like. Uh this one here as well. Seven things seniors must never say to their doctor. Uh that one's really good, too. Right. And then five thumbnails. And this is basically um just it's going to give you directions on what to put on the thumbnail, right? So obviously it's not making the thumbnail, but it's giving

you directions on what to put on the thumbnail. Now, what you can do is you can ask it to actually make you a rough sketch of one of them. It's going to make like obviously it's not going to be the final draft, but it's going to make you a rough sketch of one of the uh thumb uh thumbnails, right? So, it actually already did that automatically, which is really cool. And yeah, doctor stops listening. Face palm person, right? So, this is great. Now, obviously, you would not upload this as your thumbnail, but it's just giving

you a visual idea of what the thumbnail is going to look like. So, this would be you. You'd be putting your palm out like this, kind of like stop, and this would be your body, right? And then doctor stops listening. And then it's going to give you the three strongest combos here. Now, unfortunately, Claude at this point is not that good at making thumbnails. Okay, very unfortunate. This is the one thing where I am going to go ahead and go to the Claude competitor, Chat GBT, because honestly guys, I don't have a horse in this

race. It's just Claude is the best at 99% of things, but for some reason they suck at YouTube thumbnails. Um, so I don't have a horse in this race. I'm not sponsored by Claude or or Chat GBT or Gemini or anything like that. If they want to sponsor me, let me know. Like, shout out if you want to sponsor me, but I don't have a horse in this race. Um, I'm just using the one that's the best. So, if Claude's the best, I'm going to be telling you guys that Claude's the best. and it has

consistently been the best when it comes to creative stuff, especially when it comes to writing for the past like basically the entire time I've been using it, like 2 or 3 years, whatever, right? It's consistently been the best. Now, one other thing I want you guys to know is when it comes to making YouTube videos, this is a type of marketing, okay? And marketing is a essentially there is a science to it, but there's also an art to it, right? So, it's kind of like there is a science to marketing. There are things that never

change, but there's also an art component to it. Meaning that there are things that are true now that weren't true 5 years ago and won't be true 5 years in the future, right? So, for instance, an example of art that's kind of obvious is music, right? There's music that's popular now that wouldn't have been popular 50 years ago and 50 years in the future, you know, if we were had a time machine and go like listen to that music, we might not even like it, right? Um, usually older people don't like music from younger generations.

And yeah, so it's it's very subjective. It's art, right? It changes over time. And so marketing that works Right now might not have worked 50 years ago. Um, but it might have worked 25 years ago, right? But, you know, and but 10 years ago it didn't work again. So sometimes it like goes up and down and like these things, you know, these things change over time. So you really have to understand this when it comes to thumbnails. And that's why it's very important to stay current on marketing, right? So, when you're looking for thumbnails uh

to base things off of and also titles to base things off of, you have to realize that this stuff changes over time. So, you want to try to stay current on what is working right now in your niche as well. So, we're talking about your niche specifically, or you can also look in adjacent niches. So what an adjacent niche is is if someone is interested in let's just say self-development, right? All right. So they're interested in the self-development niche. They're probably there's a good chance they're also interested in maybe like the study skills niche or

the or the productivity niche. Study skills/productivity. Uh some people would say those are those two are also different, but study skills is kind of like early productivity. So there's a good chance that like they're interested in both of these. So you can kind of look in adjacent niches and find some ideas as well. But it's really important to just understand that marketing changes over time. And thank God, right? Thank God there are some things in this world that are art that are not just like objectively true all the time. This world would probably be a

very boring place if everything was just objectively true all the time. Uh it would be like living in, you know, Groundhog Day for everybody, right? So there's things that change over time, right? There's a cadence to things and And sometimes it it acts in like a wavelike form, you know? So like some of the best marketers that I know for instance they love reading copy uh from like the the 50s like they they'll love reading advertisements from the 50s because they find that you know these advertisements were really popular in the ' 50s and then

maybe uh in the 60s and 70s um they they in the 60s it stopped working right but then uh you know and so so it was doing great in the ' 50s but then in the 60s it stopped working but then in the 70s it started working again because everybody forgot about it, right? And then in the 80s it stopped working, right? And then and then and then they did it again in the '9s or something very similar to it in the 90s and it and it started working again. So, you know, kind of an

example of this is like diet, right? So, you know, they Atkins diet was really big at at a certain point. Um, and then you had kind of like low carb type diets. Uh, very very similar. Obviously, there's like some differences between these diets, but like low carb type diets and then you had keto uh you know, at a certain point it came, you know, low carb like its popularity went down and then keto came up. Keto is almost like very similar to low carb, very similar to Atkins. Of course, there's like little differences here and

there. So, don't, you know, don't like freak out in the comment section. There's little differences. And and then now, you know, keto kind of went out of popularity a little bit. Um, but then you know carnivore carnivore is starting to to get into popularity and there's other diets that are kind of similar to this but yeah I think you get the point you know so it goes goes down goes up And so marketing changes all the time right and so you really have to understand that about marketing that it is there are some rules there

are some there's a lot of logic to it there's a lot of things that are fundamentally true but a lot of things just change over time and so the best thing to do is just copy the proof of concept. Okay, proof of concept. If you see something else working, um, model your thing off of that, okay, model your thing off of other, like for instance, thumbnails. Model your thumbnails off of other thumbnails that are working in your niche. Okay, that or or in adjacent niches. That's the best thing you can do. And you want to

do the ones that have worked recently. Okay, that's what you want to do, especially when you're first starting. Now, over time, you can be the one who innovates, right? There's a certain point where you can be the one who actually innovates and then everyone starts copying your thumbnails. I've done that several times and a lot of people copy my thumbnails now, right? But when you're beginning, don't try to be an innovator. Okay? You are not a market maker. Okay? You are not a market maker. Like being a market maker is like, let's just say money

is like water. Okay? Money is like water. You just want to go where the where the water is. Like here's a stream. Here's a big river. This is where the money's at. The river of money. And you just want to put yourself right there. Okay? You just want to put yourself right in that stream, right where the money's at. Okay? Being a market maker is like going to the middle of the desert and being like, I'm going to start a town here. And then you have to divert water from the river, okay, to your town,

to the middle of the desert and like make a lake, make a reservoir there. Okay, that's what being a market maker is all about. It is way easier to just go where the opportunity is. Way, way, way easier. With that being said, if you're a market maker, you can be the one who actually innovates innovates and makes the opportunity, but it's not something you need to do when you're first starting out. That's a terrible idea. Don't don't try to do that. Just model what's already working with proof of concept. All right. Now, one other thing

I'd like to say is you want to get some kind of proof of concept. Like I said, so you can download uh you know, thumbnails from channels. So, if you find a thumbnail that you like, literally, you can just put it in here. And the craziest thing is I'm I'm going to show you this just as an example here. But whenever you're wondering like, "Oh, how do I do this? How do I do that?" You can literally just ask Claude, and 99% of the time, it'll just take care of it for you. So, for instance,

I found this video and I kind of wanted the thumbnail cuz I like the expression that I'm looking at making on my face. So, top seven jobs, so desperate, they'll hire almost anyone. And I like this expression on my face here. So, I'm just going to ask Claude, um, download this thumbnail for me. And, you know, uh, probably just Sonet 5 will be totally fine. But, yeah, download this thumbnail for me. Okay. So, I literally just copied and pasted the video. I didn't even have to screenshot the thumbnail or anything. It's literally I'm literally just

copying and pasting the video and it's just going to go to the video and it's going to download the thumbnail, right? That's it, you know? It's it's that freaking simple. So, there's special tools you can use. For instance, there's certain extensions that will get the thumbnail for you. Um, I think even Vid IQ and some of the other ones do it, but I'm just showing you this to illustrate how easy it is to do all these things on your own without having to know the right tool to do it or anything like that. And boom.

Uh, just in, you know, probably less than 30 seconds, I now have the thumbnail. So, I'd go ahead and I would download this thumbnail. And then now I have it to use. And then what I'm going to do is I'm going to go to Chat GBT. I'm going to put this in. This is the photo of me. Now, one thing you can do when it comes to taking photos is you can take a photo with a green screen behind you. And that way, it's going to make it really easy to cut you out from the

background, right? You know, I've done this many times where I've taken photos with a green screen behind me. Um, additionally, you don't even have to use a green screen. It just makes it a bit easier to like cut you out if you use a green screen. You can also just take photos with the exact camera that you're actually recording the video with. Now, it's important that you do that. It's important you take photos with the same camera that you're recording the video with and and specifically not even the camera, it's more the lens than the

camera. Okay? So, if you're using a lens on your camera, it's important that you take photos with the same lens that you take videos with. And the reason for that is because different lens are going to give different dimensions to your face. Okay? So, there's certain lenses and dimensions where it's like literally the same exact person, same distance, same camera, same everything, but it'll make your face look wider or it'll make your face look uh narrower. And so you don't want to take pictures with one camera where your face looks really wide and then another

and then they click on the video and your face looks narrow and it's almost like you're a different human being. But you could take a bunch of pictures of yourself just making different expressions, you know, shocked faces, smiling faces, happy faces, um, all that kind of thing. Uh, just making a bunch of different expressions and then you can upload all of those pictures to catch. Tell it to take out the background. There's also websites like remove.bg. We've used this many times as well. You can remove background with Canva. There's a lot of different ways to

do it. AI is probably the easiest one. Just drop all of them into AI. Tell it to remove the background and you will be good to go. So, I'll just go ahead and drop this in. And uh I'm just going to tell it to remove the background. All right. So, I said remove the background. Oh, I spelled background right wrong. And it actually doesn't matter. A lot of the time it'll know, but remove the background of this and only show the face in PNG format. So, I can copy and paste it onto another thumbnail. I'm

going to go ahead and press enter. And I'm using chatbt for this, but you could just use uh claude as well. And there you go. After a little bit, it came up with the uh photo. And then you can just download it. Shocked ginger man portrait. That's hilarious. Okay. So, go ahead and do that. Go ahead and download It. And then I'm going to go ahead and put this in chatbt. Now, these exact instructions, this is to make uh good thumbnails here. Uh these exact instructions, it is it is quite long. I'll kind of scroll

through this just in case you don't want to download everything in the uh comment section and the or the pin comment and the description. I'll kind of just scroll through this very slowly so that you can see all of it. Um because if you do want to make good thumbnails, you do have to kind of give specifics. And then it's going to ask you for a photo um text uh on the thumbnail, the exact words and then visual elements. So, I'm going to put right third here. Uh, the photo is attached to me and then

the text on the thumbnail. We'll go back to Claude. And I think I'm just going to screenshot this. And to be honest with you guys, like usually it's just smart enough to kind of know what's going on um without having to do too much explanation. So, I'm going to I'm just going to put that in there. Second photo attached. Um, and yeah, I'm not going to give it too much more information. And uh you know it's on high. I think I'll just go ahead and go pro here and press enter and we'll see what it

comes up with. Okay. And just to also illustrate guys how simple this can be. Now I have that super fancy prompt but in this one I'm just uploading a picture of myself. Six things seniors should never say to their doctor. And then I just put said here's a picture of me and the title of the YouTube video I'm making. Make a thumbnail with proper dimensions to upload directly to YouTube based on this title. Make it not look like AI slop. make a good thumbnail that's guaranteed to uh get a lot of clicks, right? So, basically

like I'm just keeping it super super simple here. Nothing fancy. And You'll see that sometimes just talking to it uh simply can work as well. Okay. So, it made the thumbnail and it's kind of interesting. So, there's a visual here. That's not exactly what I wanted, but it actually works. So, I was actually expecting it to, you know, make my hand do that, but I didn't actually tell it to do it. You know, I did this pretty quickly. Um the text is relatively good. doctor stops listening, you know, and it's kind of like they're just

they're just like giving you the hand like they're they're not listening to you anymore. And there's a face right here. So, this is actually decent. I mean, it's not the best thumbnail in the world. It's decent. Um, but it is fully AI generated and it is ready to go. It's literally ready to upload uh to YouTube just uh off of that. And it only took I'd say I don't know maybe one Oh, yeah. It was about 1 minute and 7 seconds to make this thumbnail. Now, of course, you can change it if you want to.

So, for instance, I'm going to say, uh, keep everything else except what I say exactly the same in the thumbnail. Replace the hand emoji with an emoji uh that represents a doctor. Okay, so this is the second one where I didn't give it exact answers. And you know, it's still it's not terrible, but this is the kind of stuff where if you just let AI make thumbnails without giving it good um instructions, it's going to make AI slop. So, I look pretty good here. I look decent. It made my hair like a little frazzled, which

I Think is funny. Um I look decent. It's not like total AI slop there. It's got good, you know, lighting and everything, but this part right here, guys, it just breaks so many rules. There's too many words. There's too many rules that it breaks, and this just looks like complete AI slop. Okay, so that's the problem when you just uh prompt it without giving it a lot of um advice is all of the AI models will just make AI slop. Now, if you want to do this automatically, where the prompting just kind of automatically happens

without you having to kind of tell it uh the prompt or or put the prompt in or give it exact instructions, there are two AI thumbnail makers that we really like. It's Pixels, that's p i kz ls. Okay, so pixels and then there's also actually oneof10.com. So oneof10.com has a really good uh thumbnail maker. One of the really cool things about it, I'm I'm not in the the upgraded account, but one of the cool things about oneof10.com is it'll actually make like five thumbnail five thumbnails for you at once. So, you can actually or you

can make a bunch of them. You can even make up to like 36 thumbnails at once, which is pretty cool. Um, and it'll do all of them separately and then you can just kind of pick the one that you like. And I think Pixels does that now as well or at least allows you to to make more of them. Now, of course, the more thumbnails you make, the more it's going to cost you. Um, but that's a really cool feature of that because, you know, if you did this exact same thing, for instance, inside of

uh one of 10.com and it made you, let's just say, you know, 10 different thumbnails, some of them would turn out a little bit AI sloppy, but some of them would turn out a lot better as well. But Really, the best thing to do is to have a template for your thumbnail. And that's what we talked about here. These are the templates that we give our clients. Um, and just build your own template swipe file. And then you just copy and paste this template and then just have them replace uh the other person's face with

your face. So, I'm just going to talk to it and I'm gonna say, "Hey, so uh take my picture that we just cut out um the one that you just made into a PNG, and I want you to replace that picture with uh this thumbnail that I just attached here. So, I want you to put my head uh in the place of this guy's uh body. you know, just uh obviously totally delete him from the picture and then just put my head in there, but keep the graph in the background exactly the same. So, make

that thumbnail uh and and replace me with him. So, the the order you want to do this is you want to remove him from the thumbnail first and then you want to put me in to the thumbnail. So, I'm not telling you to put like my head on his body or anything like that. just put me into the thumbnail. Um, and make a thumbnail that's similar to that, but my picture instead of his. And there you go, guys. I mean, this is a pretty freaking good thumbnail, right? And this is why I highly recommend that

you just have templates, right? You have swipe files, you have templates, because you saw how much better this one is than the other ones where we had to make it from scratch. Like, this is just ready to go right off the bat. Like, it's it's really good. It's ready to go. It even like you like it even made up my hands, right? Like these are, you know, these these are it even, you know, like changed my hands and it looks relatively Realistic and it's like my shirt and you know um you know it it looks

pretty good and and right away and this is why we recommend that you have swipe files. So you can make your own swipe file of course um or you can just like go to you know you can just go go to YouTube and and find some really good ones. But the the thing is here, guys, don't buy one of those random swipe file template packs online because they're designed to look good to a newbie who someone to someone who, you know, doesn't know what good looks like. Just go find videos that are doing really well

and save their thumbnails, right? Save their thumbnails to something like a Canva board or something like that. Now, speaking of Canva, if you want to do this manually, we do actually recommend using it on Canva and just editing these directly on Canva. There's ways of taking people out of the background, for instance, and then putting yourself instead of them. It's actually quite easy to do that uh on Canva. Canva is very beginner friendly. It's very easy to use. This is a video about using AI, so I'm not going to go into how to use this

on Canva. There's lots and lots of tutorials out there on how to do Canva. Uh you can also use Photoshop. So Photoshop is kind of like Canva, but it gives you more control. So you can have extreme control over the exact positions of the words and the exact position of the person. Whereas on Canva, you don't have quite as much control. So absolute pros, the people who are the best of the best in the world, use Photoshop. But Canva is really good, especially for beginners, and you can make perfectly good thumbnails. And the biggest thing

is just use swipe files. Just use versions of the thumbnail that are already working uh for other channels, and then just replace your face in. And you can do that as easy as what I just Showed you guys here, right? As easy as this one. It was super super easy to do that. Now, there's a few other tricks that you can do when it comes to thumbnails that are kind of more advanced stuff, but honestly, at that point, you're kind of just optimizing, and I'm not really going to go over all of them, but one

of them, just as an example, is you can brighten the whites of the eyes. So, this is especially good if the photo is a little bit too dark. You'll notice on this one, for instance, that we posted 11 days ago, you'll notice the whites of my eyes are quite bright. They really stand out. Not so much that it's like, whoa, that's weird, but it stands out. It pops a little bit, right? Um, you'll notice with this one as well, I did the same, we did the same exact thing on this one. The whites of my

eyes pop a little bit. Um, there's also like a little bit of a reflection in my eyes. And then same thing with Nurse Jen. There's a little bit of a reflection in her eyes as well. So, it really just draws people to the eyes when you do that. Right now, this is especially important for me cuz I wear glasses and so like it's it's a little harder to see the whites of my eyes because of the fact that I wear glasses. Um, and it, you know, like you can't see my eyes like twinkling, you know,

through the glass, if that makes sense. And so it's even more important to do that uh if you wear glasses. And additionally, one thing you can do is you can kind of enlarge the eyes just very very slightly. So, that's another thing that we do on our thumbnails is like this one for instance, this one that did, you know, 270,000 views, we enlarged the eyes just very slightly. We're talking like maybe 5 or 10%. We just made them 5 or 10% larger. And this creates almost like an anime effect. You know, when they make animes,

usually the Person's eyes are bigger than typical, and it just really draws you to their eyes. It makes you really like look at their eyes when their eyes are like actually bigger than they would normally be. And so that's what we do on our thumbnails as well. But that's pretty advanced stuff. You don't really need to do that. Um it's also a little bit harder to do that. It's not something you need to do. There's there's people that there's t plenty of people in our program that have had a ton of success without doing uh

little stuff like that, but little things like that do help for sure. And so yeah, this is what it looks like after the doctor emoji has been replaced. And you know, that's decent. You know, it's not it's not uh good by any means, but it it's decent. It's not a great thumbnail, but it just kind of goes to show you that um these thumbnails don't necessarily have to be great to get results. So, just as an example, I mean, look at this nurse Jen. She's got kind of a bit of a shocked face. It's got

text. She put the text right there. There's nothing special about this thumbnail, right? It's a very simple thumbnail. And these types of simple thumbnails, especially when you're making a bit more raw, authentic content where you're just trying to help people solve their problems, these simple uh thumbnails often times outperform fancy thumbnails, right? So, just keep that in mind and definitely do not do AI slop thumbnails like this. Complete AI slop thumbnail. Uh, that is almost never going to work. Now, by the way, one other thing that I'll say is you might notice that this photo

looks very enhanced. It looks really good. Well, the truth is, guys, when I originally took this photo, I just took it with my phone. And so, you can actually just ask AI to enhance your Photos as well. So, when you're cutting yourself out, when you're doing that process, you can you could also ask AI to just enhance your photos so it looks like it was taken by like a 4K camera or, you know, like a professional uh portrait photographer and it'll just enhance your photos. It'll make the lighting look a little bit better and uh

just makes them, you know, just makes them a little better. So, I'm going to go back to Claude now. Um, so we've got the thumbnail. I'm going to go ahead and just choose the first one uh that it recommended, which is six things that seniors should never say at the doctor. So, uh those two. And now it is time to do the intro. Now, I highly recommend that you just again I know I sound like a broken record at this point. Download the resources in the description and the comment section below because the intros are

going to depend on the the type of video you're making, right? There's also different types of intros, too. Okay. So, here is a very simple intro instruction that you can put in. And basically what you need to do is you need to provide the uh title and the thumbnail uh which is what I did here. And then you run it. Now, while this is running, I'm going to say something very quickly. The intro is essentially the bridge between your packaging, which is the title and the thumbnail, and the actual script itself. That's the bridge between

those two things. So, I like to write an initial intro before I write the script. With that being said, if I don't like the intro after I've written the script, I will oftentimes copy and paste the script in once I'm happy with it, and then I will have it rewrite the intro so that it's congruent with the script as well. Okay? So, I do like to write an initial intro. Sometimes I'll Even do three different ones. And then the one that I end up liking the most, I in some cases will rewrite the intro because

again, it is the bridge between the title and the thumbnail as well as the script. One other thing to pay attention to when it comes to the intros is the visual component. So, you want your intro visually to be congruent with the thumbnail as well. And this is something that people mess up all the time. So, let me show you a few different examples of this. So, if you look at this one, 330,000 uh from one YouTube channel using Cloud AI, the thumbnail is basically me showing my own YouTube analytics. And so, it wouldn't make

sense for me to make like a fancy thumbnail like this or anything like that. And then, additionally, in the intro, you'll see right away I show my YouTube analytics. This is how much I made in AdSense last year. You see what I mean? Like it's literally the intro is completely congruent with the thumbnail. Completely congruent. Right? So, if you're going to make a thumbnail like this, you need your intro to be congruent with it. So, one mistake that I'll see people make is they'll take like a very nice picture of themselves and they'll uh put

it in the YouTube video and then they look completely different in the intro of the video, right? That is that is not something you want to do all the time. So, a really great example is if you're making these raw authentic videos like this where there's no edits and and there's really no anything. Um, you can literally just, you know, take a screenshot from the video and make it like this. But notice that the screenshot is almost exactly the same as the video. The background's the same, the guy's the like everything is the same. And

he does put some text in some of these. Um, but the whole point is the video and the screenshot are almost exactly the same, guys. And so if you're going to be making these raw authentic videos where the value proposition of the video is just, you know, someone Giving advice for instance, and you can make the video very simple, but the thumbnail must be congruent with the intro, not only in terms of what you say in the intro, but also the visuals that you show. Okay, here is the result. It thought for about 2 minutes

and 4 seconds, right? So we got the thumbnail, we got the title, and the intro here is there are six things that seniors should never say at their doctor. You explain what hurts, the doctor nods, and 10 minutes later, you're in the parking lot with nothing solved. And that's what it looks like when your doctor stops listening. And it usually starts with one sentence out of your own mouth. So, if you appreciate me making this type of content, let me know by gently tapping that like button and let's get into it. Right? Very simple intro.

Stuff like this absolutely works, especially when you found the right idea. Now, at the end of this course, I'm going to put it all together. I'm literally going to create an entire video from scratch and put it all together and show you live exactly how to do it. With that being said, we have spent a significant amount of time on choosing your niche, making sure that you understand the fundamentals of YouTube, like the importance of uploading and consistently uploading because nothing is going to happen if you don't upload, right? You're not going to get better

at it. You're not going to get results. Like, nothing happens if you don't upload. Then, we spent a lot of time on coming up with the idea. And now, we spent a lot of time on coming up with the holy trifecta, which is your thumbnail, your title, and your intro. You're going to notice that the rest of this course is going to move significantly faster. And there is a reason for that. It's because the other stuff does not matter nearly As much as the stuff that I just talked about. Okay, the rest of this course,

we're going to be focusing on just getting stuff out as quickly as possible. Now, still doing it right, making sure you don't mess up on it, but we're going to be focused on speed because the truth is you don't have that much time, right? If you're working a full-time job, you don't have that much time. If you're a business owner, you you don't have that much time. And so the rest of this because of the fact that it's not that important, we're going to focus on purely just doing it as fast as possible, right? With

the least amount of time, effort, or money spent. So if you are going to put time into something, it should be these things that we already talked about. And the rest of this, you want to do it as quickly as possible. So with that being said, the next module, we're going to be talking about writing the script. And not just writing any script, but writing a script where it is not AI slop. It's actually really good information that comes from you, but doing it quickly and efficiently. All right, YouTube just got 10 times easier and

nobody is talking about it. You used to need an entire film crew and it used to be a full-time job for you to just do any work at all on YouTube. But now you can get work done in as little as 15 to 30 minutes a day and you can actually grow a fulltime YouTube channel. That's exactly what I'm going to be talking about at the live training that we're doing this week. exactly how to grow your YouTube channel. So, click the link in the description in the pin comment below to check that out. Guys,

I will be answering questions before, during, and after the live training. It's completely free. Plus, I'll be giving away an AI that is designed to help you pick your niche if you don't have one in the first place or if you already have a niche. It's going to help you make it 10 times better. So, really looking forward to talking with you guys. This is stuff that we never talked about before. So, click that link in the description below and I look forward to seeing you there. All right, guys. Welcome to module four which is

scripting and this is the anti-slop module. Now one of the best things about this module is that this can be done in the in between times. So some of the other stuff that I recommended obviously picking your niche, picking the ideas, doing the thumbnail title and intro. I definitely recommend batching that and it's not that you shouldn't batch scripting. You definitely can. But the great thing about scripting is you can do it while you're washing the dishes or while you are mowing the lawn, you can literally talk to AI or while you're doing random things

like let's just say you're taking a break from work or if you have 30 minutes before work or if you're standing in the line at the DMV or if you're driving, you know, make sure you're doing it safe obviously use the voice mode, etc., etc., right? So this is something that you can do in the in between times and we all have those in between times. So you have lots of these little in between times and this is when you can write your script which is amazing. And so of course you can batch your script.

You can just set aside some time and just write all the scripts at once which is what I almost always recommend doing. You know better than that a lot of the time you can actually just write your script because claude is right there on your phone. However, if you do this the wrong way, you're going to end up making AI slop, right? You're going to end up making AI slop content that isn't good. It comes from AI. It sounds like everyone else who makes the AI slop and it does not sound like it's actually coming

from you. So, let's talk about what not to do first so you don't end up making AI slop. You know, right now thousands of channels are doing this. Claude, write me a video about passive income. And then they copy and paste it and then they, you know, a lot of the time They'll use these like AI texttospech things that sound like an AI voice. Then they upload it and they think they're going to make money doing that. And that is absolute slop. That is like 10 out of 10 level slop when you're using AI, you

know, a fake AI hologram or whatever you want to call it, like a fake version of an AI person with a fake AI voice and the information is extremely generic. That is 10 out of 10 AI slop. Now, that you definitely shouldn't do. Absolutely terrible. Anyone who's giving you advice to do that is giving you awful advice and you should just never watch them again. Okay, but let's go down to like let's just say like an 8 out of 10 AI slop, which by the way, the higher we go, the worse it is. Okay, so

you you don't want to be 10 out of 10. You don't even want to be 8 out of 10. So 8 out of 10 AI slop would be where you have AI do all of, you know, everything, write the script, etc. You don't show your face and you just read it and it's still very generic information. Doesn't really give a lot of value. It doesn't really come from any source of truth, but there's no, you know, fake AI hologram of yourself. You can do this on websites like Hunen, right? So Hunen will make a pretty

good sort of like AI avatar of you where it looks like you. It even has mannerisms of you. You got to like upload videos. So, it'll kind of look like you're doing it, but it's just still a little bit off. It has these dead look at the eyes, like almost like doll eyes. Also, you'll start like using your hands in really weird ways. So, you'll start like emphasizing things with your hands that you shouldn't emphasize, and it just looks very unnatural and all kinds of different problems like that. And the truth is, you might be

able to fool somebody for a few minutes, but eventually they're going to find out that it's an AI hologram or or whatever you want to call it, AI avatar. And so, you don't want to do that. That's like eight out of 10 AI slop. Now, I will say we have seen ads Where people do that that have actually worked. But when it comes to YouTube long form, not a good idea. Now, where this becomes somewhat acceptable is where the source of truth is you. So, you're actually putting some input into the script, which we'll talk

about how to do here in a bit, and the voice is you as well, but then you have some sort of like AI cartoon character that represents you. And usually this AI character doesn't have to be moving or anything. Maybe you could like move the mouth or something like that, but it it can just be like a cartoon that represents you, right? But the whole point here is the information is actually good. It's not generic information. It is actual good information that's coming from you. And an example of that would be one of our clients,

Wiz of Ecom. So he started out this way. He did faceless content. One thing that he did is he made his identity anonymous obviously and it created a lot of mysteriousness. It was like a air of mysteriousness with his content. So people were very curious about who he was. And then eventually he did a face reveal. He did get this channel to about a million dollars though, right? He got he got his channel and his and his brand, his agency that was attached to the channel to about a million dollars. So, it did work really

well for him. But, we still don't recommend doing this. Or maybe you could start off like this and then eventually you just kind of want to show your face cuz there's just so many advantages to having a personal brand. And that's why eventually he did a face reveal and he actually started showing his face, right? Cuz there's again just so many advantages to actually having a personal brand. All right? So, here's the video where he did his face reveal. So that is where this type of content starts to become acceptable. I still don't recommend doing

it for most people, but you can actually make it work in that particular case. Now, one of the biggest things that you want to ask yourself when you're basically saying, is this AI Slop content or in YouTube's words, is this authentic content or not? Is simply ask yourself one question. Are you deceiving the viewer? Okay, this is the most important question to ask yourself. Now, if you are having like an AI avatar of yourself, right, where it's it's not really you. It looks like you, but it's not really you, and you're presenting information, the viewer

thinks that it's you at first, and then eventually they're going to figure out that it's not you. It's an AI avatar. They're going to be like, "Oh, this doesn't look quite right." And because of that, they are going to think that you are deceiving them and they are going to have a bad viewing experience. Okay? YouTube does not like that. YouTube does not want their viewers to have a bad viewing experience. So, if you simply just ask yourself one question, which is, are you deceiving your viewers or not? You're going to avoid becoming AI slop.

Now, around this same level, where I'll be honest, a lot of people are making this work, but I still don't recommend doing it, is where you present yourself on camera, everything is normal, but you're reading a script that's completely AI generated. Now, like I said, I have seen this work for a lot of people. I don't recommend it because I think it's just generic information. It's going to be a lot harder to set yourself apart, but that does work sometimes. But what's much better is to present information where the source of truth is you. And

that's what we're going to be talking about doing in this training. So, for instance, if you make an AI slop channel, you're probably not going to have any success at all in the first place. But even if you do have success, YouTube is almost certainly going to demonetize you or even ban your channel. I've seen people that have had multiple of their channels banned. There's one person, for instance, that literally had 14 of their channels banned because one Of their channels was doing inauthentic content, aka AI slop. And I'm happy to report that we have

in our entire community zero people that have ever had their channels banned. And this is the main reason because we tell people to not do this stuff, which it absolutely blows my mind that there's so many YouTube gurus out there that will tell people to make AI slop and act like it's actually going to work when in reality you're just going to get banned left and right. So it's like playing Russian roulette with your channel. You could put thousands of hours into your channel and it just gets banned like a year later. So you don't

want to do that. You don't want to be constantly living in fear thinking that your channel is going to get banned or demonetized and all that work that you put into it is going to go to nothing. And then in the very rare case where you make AI swap, YouTube doesn't ban it and it's just like totally automated. It's like a totally automated AI channel. In the very rare case that actually happens, guess what? Other people are going to come in and copy your content incredibly easily. So that's exactly what happened with this channel right

here, the Sleepless Historian. So they basically figured out how to make AI content in such a way where it actually was still valuable and it was really good content and they actually got views. They were actually making money. They didn't get banned. But what happened? Well, they have about a hundred or maybe even a thousand little fake competitor channels that just completely copy what they do. Like Boring History Secrets for instance, right? This channel copies the text style, the cartoon style, and then the video itself is very similar to the same exact style. There's even

like this little fire thing happening on the bottom of the video. It looks like a little fire burning under the video, like a little sound of a fire, just like Sleepless Historian does. Just copied all of it. Just completely ripped it. And it's a faceless person, so it's pretty hard to take action against them. Now, some people kind of ripped off the idea of it, but they kind of make it a little bit different, which is a little bit better, but still questionable. Here's another person, historian Sleepy, copying the little fire thing just like just

like I talked about before. Same exact text style, same exact thumbnail style, same exact cartoon style. Just everything is copied. Here's another one. Boring history secrets. Same exact thing. Here's the Bedtime Historian. Pretty similar, right? Same exact cartoon style. The Snooziatoran. Uh, same exact thing. At least bedtime historian attempts to look a little bit different, but they still have the fire thing going on at the bottom. So, they're doing a lot of copying as well. And a lot of them use the exact same AI voice as well. Like literally the exact same AI voice. Here's

another one. War history. sleepy. You know, I think you get the point. This channel had a lot of success right off the bat, but lately they've been having way less success because of the fact that it's so easy to copy them. And if it continues working, there's only going to be more competitors that come in and copy them in the future as well. So, that's one reason why I don't recommend doing that type of content, even if technically you can make it work. Like, one out of a thousand of these AI slop channels actually work

out. Plus, think about it. If you're using an AI voice, if it's completely AI generated, if it's completely automated, you are literally competing with people from India, right? You're competing with people from India, Bangladesh, all place like places all over the world where even if they do copy you, like what are you going to do? You going to sue somebody who doesn't have any money from India? You can't. You probably can't even find out who they are. And they'll be happy to make a hundred little tiny channels that make a tiny amount of money just

ripping off your content. And if they're able to make even like a,000 or 2,000 bucks a month doing that, that's a full-time income for them. So, you're competing against billions and billions of people, they could just rip off the content easily. Whereas, if you made a personal brand channel where you actually have like a, you know, a first world English speaking accent, your competition is way lower. Plus, on top of that, these people you're competing against, they don't even need that much money to live, right? So, you're going into the absolute lion's den just because

you don't want to show your face or you don't want to, you know, use your own voice or something like that, right? you're making it 10 times harder on yourself and so you're going to have to be 10 times more skilled or 10 times luckier to make it work. So I don't recommend doing that. So if that was your plan, I just saved you 6 months. You're welcome. Now, here's the move that actually works and it goes back to the Kodak camera example. Claude isn't the photographer. Claude is the camera. You are the thing worth

photographing, right? You, your experience, your wisdom, your life problems that you've solved. Cuz remember, you are the source. The wisdom is yours. the stories, the scars, the stuff that you learned in your thousands of hours on the job or your thousands of hours of practicing the thing that you're practicing. Claude's job is to get it out of your head and into a structure that keeps people watching. So, the workflow is like an interview, not a delegation. You talk. It could be super messy. I like to call this a yap session, right? Voice memo, rambling, messy,

doesn't matter. You can click the voice memo button on Claude or or the voice control button and just start yapping. or you can just record it on your phone and then drop that file into Claude, whichever you prefer. And then What you do is you have Claude interview you almost like it's a ghost writer. Okay? And then it's going to build the script from your raw material in your voice. So nothing is invented, nothing is generic. There's no in today's fast-paced world or that's the game, that's the whole game, right? These are kind of generic

things that you hear when you have AI write your stuff. And if your script ever says in today's fast-paced world, just just delete the whole thing and start over. Okay? So Scotty Kilmer is the perfect picture of what a source actually sounds like. The man has been fixing cars since he was 14 and he started his YouTube channel at 53 years old. Zero corporate polish, pure personality, and he's also funny as doing it while he's actually helping people solve their problems. And he got 6 million subscribers, 3 billion views, and he made over $24 million.

And he said that he made more in one month on YouTube than he made in his entire 40-year career as a mechanic. Now, nobody would ever call Scotty slop, right? That's the bar. Real human, okay? real wisdom, real information coming from your head, things that you have learned in your life, real experience, and then you can make it an entertaining delivery if you want to. And this works at any size immediately. For instance, Neil is an acting coach in our community, and his videos were losing people in the first 15 to 30 seconds. We fixed

his intros and his packaging. He got monetized and he made $5,000 from his first two coaching sales on a channel with 1,650 subscribers. And on the topic of what quality means, write this down because this mistake costs beginners months. When it comes to quality or making your video valuable, it's not about fancy editing, right? Value is about solving somebody's problem and saving them time, effort, or money. That's it. Overediting is one of the most common mistakes that I see. People spending 30 hours polishing a video whose idea was dead on arrival. So, a talking head

script with a clear message beats an overproduced music video every single time. Okay? And also, when you do a talking head video that's simple, you're going to attract a more sophisticated audience that likely has the money to actually pay you. Whereas, if you do something that has a lot of, you know, dopamine editing, right? Like, there's a lot of things moving around and there's explosions and there's edits and there's it's fast-paced. You're going to attract children, people who have a very short attention span, and they need to be constantly entertained. And you don't want to

attract those people cuz they don't have money. Now, we're going to talk more about editing in module six because it's a lot shorter and easier than you think. But with that being said, let's go ahead and make you your first script using these methods. All right, guys. So, I put this prompt in there, and all I had to do was just add the name of the video that I'm making. I chose my brother's niche, top five trades with massive shortages. This is the whole prompt, though. Again, this will be in the resources that are going

to be in the description and pin comment below, right? And the only information I gave it was the title of the video. You can also give it your thumbnail if you have it, your intro if you have it, and you can even give it the icon method video, like your inspiration video if you have it as well, and that'll make it even better. With that being said, it asked me these questions right here. I answered these questions in a YAP session, which I did right here. Was not a very long yap session. I think it

was maybe 1 minute long or maybe maybe 2 Minutes max. And then I went and I ate food [laughter] and I came back and this is what it gave me. Now, it only thought for about 49 seconds. So, it's, you know, it didn't take that long to write the script. This is why I recommend just using the max one because it doesn't usually even take that long, even if you're using the max one. And this is for my brother Zach, like I said, audience. It put these in. These are the ones that I answered. And

it's counting down from number five to number one. I actually didn't even tell it that, so I'm kind of surprised that it knew to do that, which is impressive. But yeah, number five, diesel technicians. I also told it to make sure to provide like actual sources. I also told it to start with a detailed outline. Okay, so a lot of people who present, they prefer to actually use an outline when they're presenting. They don't want to read it word for word. For me, for my students, I'd say it's probably about 50/50, right? 50% of my

students like to use an outline. 50% like to read word for word. With that being said, I had it put the outline first. And you can see the outline is right there. And then once it gets done with that, the bullet point outline, it has a word for word script. Now, this word for word script, you can copy and paste it and you can put it into a teleprompter or you can just read off of this or, you know, like I said, the Elgato teleprompter is what we recommend to people. Phenomenal teleprompter. You can also

get the pedal with it. So, I have the pedal down here and it makes it makes it go up and down in the teleprompter, but it also has a voice mode where it just detects what you're saying and it'll like move the teleprompter up and down with the voice mode. And then also, you can just have it move at a a normal speed if you you know the cadence of how you speak as well. So, there's that option too. Additionally, there's a teleprompter app that we like for the phone if you're using your phone to

record. I'll put that app up on the screen. And uh yeah, that app is really good as well. And you know, there's a lot of other teleprompter apps out there. I'm sure you could use those as well. But that's the app that we recommend. And you can see right here that it actually comes up with like real examples as well, right? Clayton Deeds is 28. He's a journeyman plumber in St. Louis with almost 10 years in the trades. He runs jobs as a lead installer and he's already deciding between getting his master's plumbers's license or

opening his own shop. And he's 28. And you can click on this and it'll actually bring you to the exact article. So if you wanted to show the article on the screen, you could literally show the article on the screen or it just makes it easier for your video editor. If you have a video editor editing it, they could edit the article on the screen too, right? But if you want to make it really easy, you just pop it up on the screen and that way it's just automatically recorded once you're recording your video. All

right, so this is word for word. It goes over all of the trade careers that are, you know, they have some of the biggest shortages and so they're the easiest to get into. And it also explains its methodology. It leaves lots of different sources for attributions so you can double check them, which of course you should. And uh that's about it, right? Pretty awesome. Pretty good stuff. And so you can just copy this, put it into a Google doc, and you're going to be good to go when it comes to the script. And honestly, guys,

that's about it. My brother, this very first video that popped off, it took him less than 15 minutes to write the script of that video. So he just did a, you know, 5 to 10 minute little yap session, and then he walked away for a few minutes. It wrote the script. He recorded the script. He actually did read it word for word and the video blew up and got over 800,000 views. So remember the big key here is to have it interview you so it can personalize it to you and so that it sounds like

you. So the way it writes The script, it will actually write the script in such a way where it sounds like the way that you talk. Now is there more advanced script writing methodology? Yes. We teach people in our community more advanced stuff, but again this is designed for someone who doesn't have a lot of time. They aren't super technical and they just want to get content out. And that's what you need to do at first because like I said before, the most important things are the previous sections that we went over and the script

writing is not nearly as important as you think. With that being said, let's go ahead and go to module five where we're going to talk about actually filming the content. Right? We're going to talk about the gear, the face, and the fear. And I'll see you in module 5. All right. YouTube just got 10 times easier, and nobody is talking about it. You used to need an entire film crew. And it used to be a full-time job for you to just do any work at all on YouTube. But now you can get work done in

as little as 15 to 30 minutes a day and you can actually grow a fulltime YouTube channel. That's exactly what I'm going to be talking about at the live training that we're doing this week. Exactly how to grow your YouTube channel. So click the link in the description in the pin comment below to check that out. Guys, I will be answering questions before, during, and after the live training. It's completely free. Plus, I'll be giving away an AI that is designed to help you pick your niche if you don't have one in the first place

or if you already have a niche. It's going to help you make it 10 times better. So, really looking forward to talking with you guys. This is stuff that we never talked about before. So, click that link in the description below. I look forward to seeing you there. All right, guys. Module five and cheers to you if you have made it this far. Module five is going to be all about filming. Okay, so this is where every beginner finds their favorite Excuse. Okay, I'm not trying to be mean, but this is the call out, right?

I've see so many people make excuses about this. Filming is so difficult. It's almost like a meme at this point cuz we see so many people that think that the reason their videos aren't doing well is because they don't have the right gear or they don't even start in the first place because they think that they don't have the right gear. Okay, so it's one of the biggest excuses, right? It's so easy, you know, mentally, right? And we talk about the mindset section, right? One of the biggest pieces of the mindset section, it's so easy

to blame external circumstances for things not going our way instead of, you know, taking accountability and improving what we're doing so that it does go our way. And one of the easiest and biggest scapegoats that people like to blame is the gear, right? Oh, my my gear is not good enough. I I don't have a good enough setup, Shane. The reason you're successful is because you have this incredible studio and this incredible camera setup. when they don't realize that when I first started, I was filming on an absolute potato as well, okay? And it really

doesn't matter. So, let me kill this gear excuse in about 90 seconds, right? Because gear makes like a 1% difference in the chances of your success. Jyn, the nurse from module one, started her channel on a laptop webcam, okay? A freaking laptop webcam. Not like a webcam attached to a laptop, like one of the nice ones, the webcam that comes with a laptop. All right? And she was able to almost immediately get a 500 plus,000 view video. Now she's got three videos, over 600,000 views. By the time this releases, she'll probably have like four or

five, who knows how many. And she's making over $10,000 a month. And she got there very, very quickly. But it's not just our community members, right? Cuz we have tons of community members that have started on webcams, on phones, you know, like like literally like iPhones or Google Pixels or Samsung's. They all have really good cameras now. And they started on phones And some of them just prefer to continue using their phone. Mr. Balin, one of the biggest storytelling channels on the entire planet and number one in his niche, started posting straight to camera stories

with a homemade setup during the pandemic. It was literally just his phone. He was filming from the phone. And by the way, phones back then were not nearly as good as phones are now. You can literally get like a 2 or threeyear-old iPhone and it's more than good enough to start posting on YouTube and have a really nice picture as well. And he's gotten multi multi-millions of subscribers now. I think that he said in an interview, I could be wrong about this, but he said in an interview that he was using a phone up to

like 5 million subscribers, something like that. I might be a little off on that, but it was millions of subscribers for sure. Maris Brownley, the biggest tech reviewer alive, the guy that Apple flies out, started in high school with a webcam and screen recordings, right? And now he's probably the biggest tech reviewer on the planet. He's number one in his niche. He is a category king. All right? And that's another thing I'll mention here. We do have a lot of category kings and category queens in our program. And a lot of them started off at

the very least with very simple content and then later on they improved it. And this is one thing that I kind of want to say. I want to take a quick break here to just explain this. In fact, I'm actually going to draw this out. Okay, you go through different phases in your channel, right? The first phase is getting started. Okay, this is the getting started phase. This is where you literally just want to get started with whatever you have. Like literally get started as fast as possible because you're still trying to do things like

find your niche. Okay, you're still trying to find video ideas, formats. You're trying to find formats as well. And so in this phase, what you want to prioritize is rapid experimentation. Okay, you want to be able to move very, very fast. Now, remember back to the pot study that I talked about before about the two classes. One of the classes, they were basically assigned to make the best pots possible. The other class was assigned to make the most pots possible. And the class that ended up making the best pots at the end of the semester

by far was the one that made the most pots. So getting started, you know, also this phase is all about learning. Learning the basics, okay? You got to get the basics down when it comes to YouTube. Learn the basics. All right? So you're in the getting started phase. And then there's a second phase that you enter in to your channel, which is optimization. Okay? This is after things are already working. Okay? You're they're already working. So you're already making money. you're already getting views. You've collected data, collected a lot of data that you can actually

look at and you're good, right? You're actually good or or at least decent. You know, you know the fundamentals, right? You got the fundamentals down. Okay? So, what a lot of people will do is they think that they need to go straight to the optimization, right? This is where you start. You start here and then you optimize after you have something that you can optimize. Like how are you going to optimize something that doesn't even work in the first place, right? You need to find the right ideas. You need to find the right formats. You

need to find something that works for you when it comes to recording and something you can do sustainably before you try to make it better. So, let me do a few analogies here. You know, going straight to the optimization phase is kind of like trying to be the Harlem Globe Trotters right away when you're just starting to play basketball. You're doing super Fancy tricks. You're doing, you know, behind the back fancy dribbling, you know, halfcourt shots, maybe even fullcourt shots, etc., etc. and you're practicing all this stuff that's very advanced when you don't even know

how to dribble the ball. You don't even know how to make a layup yet, right? You got you got to know how to make a layup before you do all this fancy stuff. Okay? You got to get the fundamentals down. When you try to optimize something that's not even working, it's like putting salt and pepper on a rotten egg, right? It doesn't matter how much salt and pepper you put on the rotten egg. It's still a rotten egg. It's it's not edible yet, right? It's like trying to polish a turd, as one of my creative

directors says. Okay? So, do not try to optimize right away. What you're doing right away is you're just getting started. You want to prioritize rapid experimentation. You want to prioritize speed. Okay? Speed is your advantage right now. And you want that's what you want to be prioritizing. And this is what all these people that I'm talking about, they did this at the very beginning. So what you do, and this is a very common mistake that people make, is they will look at someone like Maris Brownley and they'll see the way he makes content now and

they'll think, "Oh, I have to make content that good in order to compete with him." And that is just simply not the case. He started buying really fancy cameras and making content really well after he'd already found something that worked really well and he went from the experimentation phase where you're just trying to figure out what works to the optimization phase. Okay, so another example is Sam Sulick. He was a college kid with a phone that was propped up on a duct tape tripod with zero editing, zero B-roll, and he went from 8,000 subscribers to

2 million inside of a year. And the bad production wasn't hurting him. It actually helped him in many, you know, like in many cases, right? It literally was the brand. And then Casey Neistat, one of the greatest filmmakers this platform's ever produced. He tweeted it himself. Camera gear doesn't matter. It's just how you use it. Right after shooting a half a vlog on his cell phone. So, it's not the famous guys either, right? Craig is one of our community members. He's a realtor. In fact, he has one of the biggest realy companies in Montana who

posted for 2 years and only got about 40,000 views. And he was trying to make fancy videos, but he didn't have the fundamentals down. And once we fixed the fundamentals, he recorded a video on his webcam on his laptop. And he did more in that one video, over 100,000 views than he' done in the entire 2 years that he was posting on the channel before that. Meanwhile, I've watched people spend $3,000 on a cinematic camera, spend 3 weeks learning it, and quit before video two. Now, the expensive camera, not only does it not really help

at all, but it's also very difficult to learn how to use a expensive camera, right? That's another skill set that you're going to have to learn when you're already trying to learn a bunch of different skill sets like picking the right ideas, the thumbnails, the titles, the intros, like things that actually matter. You're going to be learning another skill set on top of it, which is just as difficult, but it actually doesn't matter. Right? It makes very, very little difference. Right? Going back to the optimization phase, these little optimizations might make like a plus five

difference. So, if you're getting like a 100red views and you make a plus 5% difference, that means you're going to get 105 views. So optimization isn't worth it until you're getting a 100,000 views or a million views and then a plus 5% difference that actually does make a difference. So the best camera for your video is either already in your pocket or it's already on your computer right now. We're talking your phone, your webcam, your laptop, natural light from a window, and you're done. Now, if you've got the money for a nice camera, you're really

excited about using it, Maybe you already got a nice camera and you genuinely want to use it, maybe you want to make something a bit more artistic, then fine, okay? Just know that it's a learning curve and it matters way less than you think. And the whole point is don't wait. Start with whatever you have right now. But Shane, I don't want to show my face. All right, real talk in three parts. One, I started Faceless, right? Way back before I even know YouTube would become my career. So, I'm not going to tell you that

it's impossible, right? I understand the psychology of why you want to start Faceless. My first channels that I ever started were Faceless channels as well. With that being said, those channels were not successful. I wasn't trying to make money with those channels. So, if your goal is to make money, I highly recommend that you use your face. With that being said, you can start off faceless for your first few videos if you're more comfortable with that. Two, there's a middle path, which is an avatar, right? So, there's a creator called Moo Wiz of Ecom. I

talked about him before. And he's a real business educator, and he started by running his old brand behind a cartoon avatar. And he said publicly that he was very nervous to put his face out there. And that is why he built his entire personal brand anonymously. And he got that business anonymously to seven figures a year. But then he did a face reveal and the business did even better. And here's the wild part about the mystery play, right? Because when it's built, right, the face reveal becomes an event. Okay? People really are curious about who

you are. They want to know who you are. And when you do the face reveal, it can become a huge event, right? So Dream built over a 30 million subscribers wearing a smiley face mask. And then he posted, "The mask is coming off." And the tease alone pulled hundreds of thousands of likes. And the actual reveal did 16 million views in under 12 hours and added a million plus followers in a single day. But the cleanest data point on Faceless Versus Face is a guy Named Charlie Penguin Zero. He spent 10 years Faceless and he

crawled very very slowly to 1 million subscribers, barely making enough money to keep his channel going. Then he put his face on camera and then the same channel exploded. Went from 1 million to almost 18 million in the years since. Now number three. So here's the honest verdict. Showing your face makes literally everything easier. It's easier to be trusted. It's easier to get views. It's easier to make money. It's easier to get the views that actually go to your channel to actually continue watching your channel. It's easier for them to form a relationship with you

and on and on, right? Because trust is the currency, right? This is how you actually make money. And humans trust faces. So, do your face if you can, avatar if you absolutely must, right? Have a cartoon character that represents you. Use your real voice always. And if you start faceless, plan your reveal so that the intrigue is an asset, but the face is the payoff. Now, one more thing, because some guru probably told you this, right? Start a practice channel first, a burner channel to learn on. No. Okay, that is procrastination wearing a strategy costume.

Your first videos will be rough anywhere. They might as well be rough on the channel that compounds. And Mr. Beast, when he first started posting, was posting about all kinds of random stuff. video games, prank videos, all kinds of random stuff. He didn't start a new channel when he decided to do the format that eventually took off, which was the challenge format. He just kept posting on the same channel and kept going. So, if you want to make a cartoon character of yourself, you know, honestly, all you have to do is just, you know, screenshot

something like this and then just say, "Hey, make a cartoon Character to ChatBT that's similar to this." Maybe describe, you know, something about yourself. You could even put like one of your own pictures in a chat GBT and make like a cartoon version of yourself that looks similar to this, right? It's as easy as that, right? So, I just took a picture of myself and I took a picture of the animated character here and I'm just going to go like this. Hey, can you make a cartoon character version of this? I'm going to use it

as an avatar to put on YouTube. So, make it quite large and make it uh I put a real picture of myself and this is a picture of kind of like the style of the cartoon character that I want. So, just go ahead and make a cartoon character for me. And there you go. There's a cartoon character of me right there. All right. So, you know, maybe you like it, maybe you don't like it. Doesn't really matter. You can just make another one. If you don't like it, just choose somebody. And then that is going

to be your avatar that you can put on your videos. With that being said, let me just reiterate. Use your real voice. Now, if there's one thing that I would recommend that you buy, it would be a mic. Now, this is the Sure SM7B mic. This is very good mic. I really like it. It does cost a lot of money. I think it's over $300. You could probably get it new for a little bit less than that. Um, this actually this one is the Sure SM7DB. So, the Sure SM7B is just as, you know, honestly,

it's like pretty much just as good, but the Sure SM7 DB is the newest one. This is the one we have. So, if you want one that's really easy to Use that I like, it's the Rode Wireless Go Mic. It's about $100 to $150. Setup time is about 2 minutes. On a phone, it's plugand go. On a computer, you plug the receiver into a USBC port and you just open the sound settings. You pick it as your mic. And if the laptop only has a rectangular USBA port at a cheap USBC adapter. Okay, so you

can use something like this. We have this exact mic. We really like it. Quite simple to use, quite easy to use. Works in pretty much all conditions, whether it's loud or it's quiet or whether your room is well insulated or not well insulated. It's just a really easy mic to set up and use. So, if you were going to buy something, I would buy this. But with that being said, do not use this as an excuse to not get started. Okay? You can easily just record directly on your phone. And we're going to show you

a way in editing where you can actually make your sound better. Even if it doesn't really sound that good right away, you can make it better. Okay? So, we're going to show you how to do that in the editing phase uh in the next section. Now, I'll be honest with you. This is the one phase where there's just been countless amounts of content made on this stuff. So, if you need help on the little, you know, nitty-gritty details of like, oh, how do you film on an iPhone? Let's be honest, guys. I do have these

videos on my channel, other videos, but there's also just a million channels out there that have made videos like this. So, you can just reference those channels. This is not difficult knowledge. It's something that takes a little bit of time to set up, but it's quite easy to do. And worst comes to worse, guys, just hire somebody on Fiverr, right? If you're really not techsavvy, go to fiverr.com and hire Somebody to help you set up your camera, right? Like there's people here you can pay like $85. They do video consultations and they'll help you set

up your camera. All right, this person right here charges $50 and they'll be your OBS streaming and video production experts. You know, there's lots and lots of people that you can hire here to help you set up your camera or help you set up whatever in order to get something where it's easy for you to film and then you're good to go. Now, if you're filming directly on your webcam camera, the great thing about that is it'll go direct into your computer, which is great. If you're filming on a phone, you're going to have to

transfer the footage to your computer. Now, if you have an iPhone, you can actually just transfer the footage uh via AirDrop, but that does take a lot of time. It also takes a lot of Wi-Fi. I still recommend probably using a wire. And this is if you have an iPhone and a MacBook. Excuse me, I should have said that. An iPhone and a MacBook. If you have a phone and then you have a computer, uh let's just say like an iPhone and a PC, you'll have to transfer it via wire. There is no convenient easy

way to transfer it over. One thing that you can do to save yourself a massive amount of time is just set up your camera to where it just stores the videos directly into into your computer right off the bat. Now, honestly, it doesn't really take that much time, but it's just a little bit more convenient, but it's not necessary. With that being said, there's a couple different things you can do that with. Descript is a really good app that we like. Okay. So, basically on descript what you can do is you can just record directly

on your camera on your on your PC. Now, I can't do this because I'm already recording, but descript is very very easy to use. Right? So, here's one of our clients recording on descript Just as an example. It's very very easy to use. Okay. So, I've recorded on descript as well. It's very easy to record. It's also very easy to edit. So, we'll be talking about the editing section next and we will be talking about using descripting section. So, additionally, one thing you want to think about when you're setting things up, like this client right

here, for instance, he owns a golf course, Pendleton Hills Golf Course. And so, he put that in the background right now. You don't want to make your background too busy, but it's nice to have some stuff in the background just to add a little bit of personality to it. And that's something we definitely recommend. You don't want to make, like, for instance, this one right here, the American Business Heroes. You wouldn't want this to be flashing or anything like that. That would be very distracting. That would be very annoying. You don't want to do that.

With that being said, guys, you don't need to make a fancy background. I posted for years on my channel with just a gray bed sheet right behind me. Okay, you you can have it very simple. Now, there is a limit. Okay, don't have a messy bed right behind you. That's not good. Try to have like a wall behind you or something like that. You can have stuff behind you, but make sure it's not messy. Make sure it's not distracting. Now, one of the great things about Descript is I'll actually have the the video play on

the screen. It's not on my screen right now, but I'll have it play. You can actually use Descript as a teleprompter. This is especially good if you're using your webcam laptop. So, basically, you'll be looking at the teleprompter and you want to position it right under your webcam, and then when you read the teleprompter, whether it's bullet points or word for word, it's basically just going to look like you're looking right at the webcam, which is great. You can do the same exact thing if you're recording on an iPhone with the teleprompter app. It'll basically

just look like you're looking at the Camera on the iPhone, which is great cuz you want to put the teleprompter app as close to the camera as possible so that it looks right. Now, if you have a teleprompter, obviously very easy. I have a teleprompter right in front of me right now. I'll make some B-roll up on the screen so you can kind of see what I'm looking at. But yeah, it's a teleprompter. It's, you know, the words are on the teleprompter and I can just read the words, right? So, it kind of looks like

I'm looking at the camera. It looks a bit more natural. Now, a bit more advanced than Descript is what's known as OBS. OBS is another really great software. It's actually free. Descript costs a little bit of money. Highly recommend that beginners use Descript. It's just way easier. OBS is free, but it is significantly more difficult to set up. Okay, when you try to set up OBS, you are almost certainly going to have issues with frames dropping, with audio buzzing, with all kinds of different things, and you kind of have to mess with it to set

it up. So, that's something you can definitely do later on. It takes some time to do it, but highly, highly recommend that you actually just start with the script right now. With that being said, there's a million different ways to skin a cat here, guys. And, uh, there's a lot of different things you can do. So, if you already have a good setup that you're happy with, when it comes to recording, just do whatever you're already doing. Now, when it comes to actually reading your script, I recommend that you do a couple different things. So,

I'm going to be looking at my computer here. Here's kind of the script for this video. I did write the exact script out, but I'm kind of following it, like semifing it. I'm kind of following some of it, and then I'm kind of just going off cuz I know this stuff like the back of my hand. But when you're reading the script of the video, what you can do is this is especially good for beginners. Is you don't want to read in what's known as kind of like the overhead announcer voice. This is kind of

like the voice that you would hear if you're on a plane or a train or something like that. You don't want to read like that because that would sound like this. Phone, webcam, laptop, natural light from a window. Done. If you've got money for a nice camera and you genuinely want it, fine. Buy it. Just know it's learning curve and it matters way less than you think. But Shane, I don't want to show my face. Real talk in three parts. One, I started Faceless way back before I even knew YouTube would become my career. So,

I'm not going to tell you it's impossible, right? That doesn't sound right. It doesn't sound natural. And you don't want to sound like that. So, what you want to do is you want to kind of have natural pauses while you're reading. And it's going to sound something like this. Phone, webcam, laptop, natural light from a window. Done. If you've got money for a nice camera and you genuinely want it, fine. Buy it. Just know that it's going to be a learning curve and it matters way less than you think. Don't wait. Start with whatever you

have right now. But Shane, I don't want to show my face. Okay, real talk in three parts. One, I started Faceless way back before I even knew YouTube would become my career. So, I'm not going to tell you that it's impossible. Two, there's a middle path, an avatar. There's a creator named Moo, the Wiz of Ecom, for instance. He's a real business educator and he runs his whole brand behind a cartoon avatar. and he said publicly that he was quote so nervous to put my face out there that he built his entire personal brand anonymously.

Right? You see what I mean? You want to read in kind of like a cadence, right? That's going to make it sound much more natural. And one trick that I used when I first started because I wasn't as good at kind of expressing myself is I'd start the sentence off a bit faster with a higher pitch. This is called a building rapport tonality. So kind of like this, right? That's a higher pitch building rapport tonality. And then I would end the sentence on a breaking rapport tonality. And what breaking rapport is is when you end

the sentence deeply, kind of like this, right? And what that ends up doing is it makes you sound a lot more confident. And one issue that I've seen a lot of people have when it comes to reading their script is they don't sound confident when they talk. Okay? So they they do this building rapport tonality the whole time and it sounds like you really want the other person to like you when you do that and you're not really very confident about what you're saying and they're probably not going to listen to you either because it

sounds like you're not confident and it also sounds like you just really want them to like you. Right? You see what I mean? It doesn't really sound all that good. Now the building rapport tonality is really good to put either at the beginning of the sentence or sometimes you can throw it in kind of in the middle of the sentence. This is a little bit more advanced speaking but there's a really easy way to do it and this is this is it. You start the sentence off with building rapport tonality just like I did right

there. And then you end it with breaking rapport tonality in a way that makes you sound very confident. And often times you're going to start the sentence a bit faster than the way that you finish it. And you're going to kind of slow down as you go throughout the sentence. Right? Did you see what I did there? So I started the sentence a lot Faster and then I kind of slowed down as I was going through the sentence. And then I ended it with breaking rapport tonality. Right? So I started the sentence with building rapport

tonality and I was going pretty fast when I started the sentence and then I ended it with breaking rapport tonality and then there was also some kind of like semi-natural pauses in there as well, right? So that is going to help you sound really good. That's like kind of the 8020 of sounding good when you speak is you just kind of want to speak like that. speak with those natural pauses in there and then also try to throw the building rapport tonality at the beginning of the sentence and then the breaking rapport tonality uh towards

the end of the sentence and then kind of slowed down towards the end as well. So that really emphasizes whatever you're saying at the end, makes you sound more confident and it makes you sound like you're not basically trying to supplicate to them. Okay, so that's going to help you a lot. Now, one other thing I'll say about the speaking in kind of uh pauses is it makes it to where if you for whatever reason forget what to say, right? You have those natural pauses built in. So, it's not going to be that big of

a deal because they probably are just going to think that you're just naturally pausing and it's not that you forgot what to say, you just decided to naturally pause because that's how you usually talk, right? So, it gives you a lot more time to think about what you're going to say. And if you mess up, it gives you time to basically fix your mess up. With that being said, if you make mistakes, you can just say cut that part and then you can just delete the uh mistakes later on. Now, editor, don't cut that part.

That is that is one of the few times editor that's watching this where you're not going to cut that part. Okay? Cuz basically what'll happen is the editors Will kind of look for that cut that part thing on the on the track. When they hear that, they're going to mark that. Okay? So, that makes it easier for you to know when you made a mistake. And it's you can you can mark it because you'll actually be able to recognize the waveform for the cut that part. We can even put the waveform up like the way

it looks. Then you can just like look at those waveforms and you can mark that every time and then it'll make it a lot easier for you to cut that part out. Now the biggest thing about recording guys is it just takes practice. Okay? Uh when I first started it was difficult for me to even record a single video. I remember the first time I recorded three videos in a single day I was ecstatic. I was like, "Oh my gosh, wow, that's incredible." In the years of doing YouTube since I started doing it, I've just

gotten better and better at it. And it just takes practice. And my record now is recording 25 videos in a single day. And when I say that, people think I'm kidding. I'm not. I recorded 25 videos in a single day. Now, if you're posting one video a week, that means there's like about 53 weeks in a year. I think that means I recorded basically half a year's worth of content in a single day. Even if you're posting three times a week, that's 12 videos a month. If you record 25 in a day, you recorded 2

months worth of content in a single day. So, I have done 25 in a day. I've done 18. I've done 21 in a day as well. I've done 18 in a day like several times. I think I've done it like three different times. And there's been many times where I've done in that 10 to 15 range as well. And it's actually not that hard for me anymore. It's actually relatively easy. And it's just because I've done it for so long. So, a couple tricks for recording and feeling comfortable with it because it can feel quite

difficult to do at first, very energy draining. And the truth is is it's not that energy draining if you do it the right way. So, here's one trick. Pretend like you're talking to a friend. I know it's a bit weird, but pretend like the camera is a friend that you're talking to. And it's going to feel way less weird when you're talking to the camera that way because of the fact that like just imagine if you were with your best friend, you guys could probably talk all day long without you getting tired, right? You could

sit at a cafe, you know, hang out at your house, hang out at a, you know, go to the movies together, whatever, and you could talk to each other all day long and it wouldn't be that big of a deal, right? You wouldn't, you know, expend that much energy. And you're doing the same physical thing. In fact, you're probably doing it even more so. This probably takes even more energy to do it when you're talking to a friend than just talking to a camera, right? It it's the same exact thing. But for some reason, when

people talk to a camera, they get tired right away. And it's mostly a mental thing. It's mostly an emotional and a mental thing. And so, that's one trick is pretend like you're talking to a camera. Now, that is easier said than done. So trick number two is you can put a picture of either yourself or your ideal client avatar, someone who you would be helping, maybe like the younger version of yourself or somebody that you're speaking to, your ideal client avatar behind the camera, right? You can put it behind the camera, make it make it

big and put it behind the camera, right? And then it can feel like you're talking directly to that person. Trick number three is you can have somebody actually stand in the room with you while you record. my partner, who is awesome, she actually would stand in the room with me when I was recording quite often when uh I wasn't as good at recording. And that can be something that kind of makes it easier to record and you know, cuz it just feels like You're talking to another person. Trick number four is you put a one-way

mirror in front of the camera. So, this is something that I did for quite some time on my channel and then I would see myself. So, it would look like a mirror to me, but you could barely like you could actually see where the camera is behind the mirror. But, you know, you'd basically just be looking at yourself. So, I know it's a little cringe, but you know, like the '8s movies, the cheesy '8s when uh, you know, someone's about to go on a date and they're talking to themsel in the mirror. I'm sure everyone's

done that at some point either before a date or a job interview or something along those lines and they're kind of practicing what they're going to say. Well, you can kind of do that on camera and that makes it a lot easier to talk to the camera, a lot more natural. And plus, you can kind of look at yourself and see, you know, the emotions on your face and you can kind of practice, I guess, making different emotions. Sometimes you wake up, for instance, and you're a little bit low energy and you don't realize you're

low energy and that might come across a little bit bad on camera. And so you can kind of practice that and if you recognize, oh shoot, I'm low energy today, you can dial it up a little bit. Maybe drink some coffee, dial it up. And that brings me to number five, which is coffee, right? So coffee can be really, really good when you record. Of course, this is not medical advice. Check with your doctor. or maybe you're taking, you know, medications that interact with coffee or it's not not the best thing for you for your

particular situation, but coffee is very useful. I also like Coke Zeros. So, Coke Zeros have a little bit of caffeine in them. They just hit a little bit differently. For some reason, I like to drink the mini Coke Zeros as well, but Coke Zeros can be really good. Another one that I like doing is Yerba Mate. Specifically, I like drinking yerba mate in the evenings because in the evenings, I've just found that I actually track my sleep with a whoop and I track it with um usually I have an aura ring as well. When I

drink yerba mate in the evenings, it doesn't really negatively affect my sleep. Whereas if I drink coffee in the evenings, it does. Coke Zero is not too bad for me either. But yerba mate, I haven't found that it affects my sleep. Some people out there like Alex Heroszi, he advocates for uh nicotine. He likes to do the uh the nicotine um gums of course that it is an addictive substance. So I'm not going to tell you to take that, but there are a lot of people out there that do that. Some people also use Zens

as well um which is nicotine, too. It's a more of a patch than a gum, but you you put it in your mouth and uh that can help. But all these things basically give you a little bit more charisma than usual. So you're a little bit better talking. There's a little bit more charisma than usual. And uh that can help a lot when it comes to filming. And this is also why I recommend batch recording because once you get in the flow of filming, also if you're taking, you know, coffee and stuff like this, it

does make it easier to record. Once you get in the flow, you can just do all of them at once. Record ahead of time. With that being said, let's go ahead and move on to the next module, which is editing. And we are going to be editing in a minimalist style. And we're going to be editing editing with with a very specific software called Descript. So looking forward to seeing you in the next module. YouTube and building your personal brand just got 10 times easier and nobody's talking about it. And the reason it got 10

times easier is because of AI and specifically cloud AI. And That's what we're going to be talking about in this week's live training that we're doing. Click the link down in the description in the pin comment below. I will be there. I'll be answering questions before, during, and after. We'll also be giving you an AI that's been designed to help you pick your niche if you don't have one in the first place or if you already have one that's going to help you make it 10 times better. So, we worked very hard on this AI.

People absolutely love it. We've literally gotten hundreds of comments from people that love it. So, you do not want to miss out on it. And if you're watching this in the future for whatever reason or it's already past the time of the live training, still click on that link because we will be having more live trainings in the future and you will be the first person to know cuz it'll put you on a wait list for that. But with that being said, it's completely free. No reason not to attend. Click that link in the description,

the pin comment below, and I'll see you on the other side. All right, welcome to module six. We're going to talk about editing and specifically we're going to talk about the anti-overediting doctrine. Okay. Another way of saying this is we're going to talk about minimalist editing. I'm about to give you permission to do way less than you think. Now remember the rule from module 4. Value is solving problems, not visual fireworks. Here's my honest editing bar for your first 10 videos. Cut the dead air. Cut your mistakes. And honestly, you can even leave your mistakes

in if there's not that many of them. Put simple text on the screen when you say an important number. Right? So, let's just say, you know, your video is top five best careers, kind of like we were talking about in the last module, top five trade careers that are struggling to hire people. When you go from number five, like when you when you're talking about number five, put number five up on the screen. Put the text for number five up on the screen. Then, when you go to number four, put the text for number Four

up on the screen. And if you have really important things that you want to emphasize inside of it, you can put those on the screen as well. And that's about it. Other than that, that's pretty much it. That's the whole edit, right? That's all you need to get started. I mean, go look at Nurse Jen's videos. Go look at Zach's videos when he first started. Very, very simple. Even my own videos when I first started. Quite simple. You don't need sound effect avalanches. You don't need to zoom every 4 seconds. You don't need like 40

hours of edits on a 10 view channel, right? And remember to, you know, back to M&J Metal from module 2. He built his channel to six figures, multi six figures with editing that would make an editor cry. The message carried it. In fact, most of his videos I actually I've watched several of his videos. I haven't seen a single edit on any of his videos. I literally think he just records his videos and uploads them completely raw. And that's something you could consider doing as well. Now, if you're going to upload raw, you can't really

make too many mistakes. So, you kind of just have to talk off the top of your head and you can't really make too many mistakes. If you're making mistakes left and right, you probably want to cut those out cuz that is going to be a little bit annoying. But if you're more advanced at editing, of course, you can use something like Adobe Premiere Pro. That's what my team use. That's what, you know, that's what we use for a lot of our stuff. But honestly, even for a lot of our videos now, we're just using the

script. The script is super easy. Uh it does it has AI editing features as well. A lot of AI editing features that make it really easy. And one thing I did forget to mention is you can actually fix your audio in editing and you can do it with the click of a button with Descript. Okay, so the first thing about Descript that I really like is it lets you edit your video by editing the Transcript of the video. So when you upload your video to descript or when you record your video on descript, it is

automatically going to give you a transcript on the side and then you can literally delete stuff from that transcript. So if you made a mistake, you can delete it. So if you already know how to delete text like you would on a Google doc or a word doc, then congrats, you know how to edit using descript. It's that easy. So our community members absolutely love Descript. It is the tool that finally makes editing a non-exuse. We use it. We recommend it especially for beginners and especially people who are very busy. In fact, the script is

so easy to edit on. We've had people that have said when they come into the program, hey, I'm going to want you guys to help me, you know, hire an editor. And then they have such an easy time editing with the script that they're just like, hey, cancel that. They literally cancel uh hiring an editor. We were going to like hire an editor for them or help them hire an editor and they'll just cancel it. They're like, "Nope, we're good now." Now, here is what using the script is like. And by the way, you can

literally use it in your browser. That's another really nice thing about Descript. can edit in your browser. And here's what it looks like. So, you can go something like this. Let's just say I don't like this part, right? So, I'm just going to play this part really quick. And they're so boring that nobody even talks about them. And that's exactly why they're always hiring. So, let's just say you don't like this part. Great. You want to cut that part out? Cut it out. It's gone. It just edited it for you, right? It's it's gone. Okay.

Now, additionally, another thing you can do with the script is it has these AI tools, and you can click this one right here, and it's going to give your video Studio level sound. So, if your sound that you recorded with is mediocre, it can make it good. Now, unfortunately, if your sound is really bad, like let's just say there's like wind happening around you, there's a lot of stuff like there's a a fan in the background, right? And it's like the the fan is in the background, you can hear the fan, it's not going to

be able to fix that, right? So, if you have really bad audio, it's not going to be able to fix that. But if you have decent audio, it can make your decent audio into good audio. And all you got to do is just click this button. Right. So, I think we already did this on this one, but I'll click it just to see. And yeah, there you go. And it just doesn't it doesn't even take that long. It's it's loading right here. And it's done, right? So, it has now processed the sound, right? Upload complete.

And now the sound is better. The highest paying online jobs in 2026, most of them are boring. So, in this video, I'm going to be talking about There you go. The sound is processed. Good to go. Another thing you can do here is you can remove filler words and you can remove retakes. So if you had to say the same thing twice, you can just remove those retakes automatically, right? So all you got to do is just push that button and it'll do it. I don't think I have any retakes on this one, but you

just push the button and it'll do it. You can also automatically center the active speaker. So for if some reason I was like over here, I could I could just center it and it would automatically do it. You can fix eye contact. I don't recommend using this on the whole video. I only recommend using it on parts of the video. So, if for some reason you're, you know, you're kind of like looking off to the side and it looks really weird or something like that, you can fix that on just parts of the video. I

don't recommend doing it on the whole video cuz it looks a little awkward. It makes your eyes kind of look Like doll's eyes. You can also just click this edit for clarity and this is going to do a lot of things. This is going to uh remove the filler words, digressions, blather, all the obvious cuts. You can also do shorten word gaps. And so if you have a lot of silences during your video, you don't need to edit those yourselves. Like that used to be something that used to take a very long time. And so

you can shorten the word gaps. And what I recommend doing is about 1.5 seconds. So if you pause for 1.5 seconds or more, then it'll shorten those word gaps. Now, I think we already did it on this video, so I can't do it again, but you just, you know, go find all word gaps, and then you just click, you know, apply. And what this will do is if you kind of paused or for a long period of time cuz you were thinking about the next sentence to say or something like that, it will cut out

those pauses. I wouldn't recommend doing less than 1.5 seconds. And the reason for that is because sometimes you have natural pauses in your video, right? Like I talked about before, you should have natural pauses while you're talking. And sometimes you have those natural pauses and you don't want to shorten those, right? Like those you want to actually keep in the video cuz it you put them there for a reason. And if you do less than 1.5 seconds, you're going to remove a lot of those natural pauses and it's just not going to look good. And

if you do too long as well, there's going to be a lot of like awkward silences as well. So, I don't recommend doing that either. Now, another thing you could do is you can highlight text and then when you highlighted the text that you want, let's just say you want to do something during that time. So, let's just look at what it looks like now. Fully remote digital marketing job answer. Okay, so it says a fully remote digital marketing job. You can highlight this text and then you can kind of look for what you want

to pop up on the screen. So you can look for captions for instance and now land a fully remote digital marketing job. Right? So now as you say fully remote digital marketing jobs there is words that actually pop up on the screen. So let's listen to this part right here. Now quick thing before we get into the list. I want you to see this with your own eyes. Right? These aren't numbers that I made up. These are the actual pay ranges pulled from Glass Door, Indeed, Zip. Okay, so at this point right here, you saw

what it looked like. And now I'm going to go ahead and change the layout. And I'm going to change it to let's just say this one right here, right? And you're going to see this is what it's going to do. Now, quick thing before we get into the list, I want you to see this with your own eyes, right? These aren't numbers that I made up. These are the actual pay ranges pulled from Glass Door, Indeed, Zip Recruiter, etc. Okay, so this is pretty cool because this exact edit probably would have taken like 15 minutes

before and I just did it in 5 seconds, right? So I think you get the idea. It is unbelievably easy to edit here. And let's just say you want to put some words up. You could go with something like this. You could go put right. So I literally just said put the Words that I'm saying on the screen here. I just told it to do it. And let's see what it did. And then I'm just going to say arrange because every time I make one of these, right? So it kind of went a little bit

faster than I wanted it to there. But I think you get the idea. Black screen and then I put the words on the screen. And there's some other cool stuff you can do with the script. Honestly, very very easy to use. Uh does not take long at all to learn how to use this. It's super intuitive, super easy to use. That is how you use the script to edit your video and you can edit a video in 15 minutes or less sometimes with Descript and it is good enough to go up on YouTube at that

point. So at that point, you would go ahead and click export and then you would you can do 1080p. If you have the paid version, you can even do 4K. You can export in 4K. And I'd probably recommend doing a local export. Although what you can do is you can actually just export directly to YouTube, which saves you a step. So you'd have to set up your YouTube channel here with YouTube. You can export directly to YouTube or you can just do a local export and then you just go ahead and well I'm I'm going

to go ahead and do a local export here. Um you can do 720p, you can do 1080 1080p if you have the right plan. You can do 4K and then you just export and you're good to go. Now, by the way guys, I forgot one thing when it comes to the descript. You want to name the file name the actual title of your video. Okay? So name the just copy and paste the title of your video as the file name. Additionally, your thumbnail should be the exact same way. Just copy and paste the thumbnail as

your file name. So, here's how to start, guys. Import your footage into Descript or any editor, or you can just record directly on Descript. If you already did that, just keep it on there. Pass one, cut the silences and flubs only. Pass two, add On screen text for your three to five key numbers or points. Pass three, watch it once at normal speed. If nothing makes you cringe hard enough to stop, export, and spend 1 hour maximum for one video. And honestly, you could probably do it a heck of a lot faster than that. and

then ship it rough because rough and published beats perfect and imaginary every single time. All right, YouTube just got 10 times easier and nobody is talking about it. You used to need an entire film crew and it used to be a full-time job for you to just do any work at all on YouTube. But now you can get work done in as little as 15 to 30 minutes a day and you can actually grow a fulltime YouTube channel. That's exactly what I'm going to be talking about at the live training that we're doing this week.

exactly how to grow your YouTube channel. So, click the link in the description, the pin comment below to check that out. Guys, I will be answering questions before, during, and after the live training. It's completely free. Plus, I'll be giving away an AI that is designed to help you pick your niche if you don't have one in the first place, or if you already have a niche, it's going to help you make it 10 times better. So, really looking forward to talking with you guys. This is stuff that we never talked about before. So, click

that link in the description below, and I look forward to seeing you there. But now, let's talk about the upload. So, module 7, we're going to be talking about launch settings, and we're just going to be talking about settings in general on your channel. Very excited to do this. Um, this is something where it's very easy to get right, but it's also very easy to get wrong as well. I've seen a lot of people get the upload settings as well as the channel settings wrong, and I'm going to show you how to do the channel

settings and the upload settings the correct way. All right, Guys. So, let's talk about the upload settings. So, you want to go to your YouTube studio. So, the way you do that is you click here and then you click on YouTube Studio and then you click on settings. So, we want to make sure that your channel settings are correct before we talk about your upload settings. So, general, I'm just going to go through all of my channel settings and I'll tell you what I do and then I'll also tell you what I think you should

do because there's one or two things that I think you should do that are a little bit different than what I do because I have an established channel. So, the first one, USD, dollar, pretty simple there. uh channel. You got your basic info here. Now, when it comes to the keywords, what I recommend is you put keywords that are related to your niche, which you already got a bunch of keywords that are related to your niche in a previous module. So, you can just copy and paste those keywords in. If you don't have those keywords

for whatever, just type your niche hypothesis statement into Claude and then ask it to come up with a bunch of keywords. Uh try to do shorter keywords as well, just like broad keywords that are shorter that are related to whatever your niche is. So that is going to be half of what you put here in the basic info section. Now the other half is going to be advertisers that are likely to advertise on your YouTube video, right? So advertisers that are related to your niche. So what you want to do is you want to do

a bunch of keywords that are related to advertisers. Now the reason we do this is because we want advertisers to want to advertise on your video. And if you have advertisers advertising on your video, YouTube is going to be more likely to promote your video because YouTube is a business. And I know a lot of YouTube gurus out there would Disagree with me, but I've done this on a lot of uh client channels and it works really, really well. So, my niche is helping people get into trade careers. Basically, I want to come up with

a bunch of channel keywords. I want you to pick shorter keywords, not long keywords. So, like one to three words max, and very broad keywords. and I want you to pick a bunch of those keywords that I can put in my channel uploads. So, that's the first one. And then the second one I want you to do is I want you to pick a bunch of keywords that would be either attractive for advertisers to advertise on or the keywords are literally just the name of the advertiser that would be advertising on YouTube. So, I want

you to pick advertisers that advertise a lot on YouTube specifically in the niche that I'm talking about. So obviously you know people that are interested in careers might be interested in career related companies that are advertising on YouTube like Corsera for instance right. So uh come up with a bunch of those keywords as well. So either the keywords that they would be bidding on again try to keep them very short or keywords that are literally the name of the company itself. All right. So I put that into Claude. And I'm just going to say something

really quick. I was I was mentioning this before. There's a lot of YouTube gurus out there that make almost no money from YouTube. They have never started a successful channel outside of their channel that literally just teaches YouTube. So, the only channel they've ever started the successful is a a channel teaching YouTube. A lot of them haven't even ever started a successful channel, and they're just these goofballs on Twitter, for instance, that think they're, you know, advanced at YouTube. Meanwhile, I have one of the biggest channels in the make money online space. In fact, in

this last month, my channel was literally number one for long form views that come from the United States, like actual like English- speakaking uh viewers. It was literally number one. And I beat out Alex Herozi even last month in the make money niche. I got about 5.2 million views or so. Somewhere like four 4.9 to 5.2 million views. Alexi had around 4 million views in that same time span. My channel is literally number one in the make money niche. At least this last month it was. I'm not always number one, but there'll be these goofballs

that think that they know everything about YouTube because they talked to someone on the YouTube team and they asked them that person on the YouTube team, "Hey, is this thing true?" And the person on the YouTube team said, "Oh, no, that's not true. Guys, I know this is common sense to a lot of you, but YouTube is not going to admit to prioritizing people that make them more money, right? That doesn't sound good. It doesn't it doesn't seem like a good thing PR-wise. They're never going to admit to that. A lot of these big companies,

for instance, were harvesting our data semi-ily for a very long time. And do you think they admitted to that? Of course not. They of course they wouldn't admit to that kind of thing. And I'm not saying YouTube is doing anything illegal, but it's very obvious that one, companies lie about stuff or they don't admit to stuff. Uh, two, there's probably a lot of people at the company that don't even know. I mean, YouTube's codebase is incredibly complex. It's probably also quite secretive. There's lots of parts of the codebase that they can't even see, and they

just don't even know. Like, these big companies, they're like big dinosaurs where the head doesn't even know what the tail is doing. Okay? So, I know this because I have been in the trenches actually testing this stuff for a very long time. And so some of the stuff that I say in this video, you know, you might say like, oh, some other YouTube guru out there disagrees with you d or you it Might even be something where like, oh, last year Shane, you said that this doesn't work. Well, well, guess what? Things change over time,

right? Things change over time and sometimes like we we go by our testing, right? Sometimes things don't work and then they start working, right? So, this is what's working right now and I highly recommend that you keep following the channel if you want to see if this ever changes in the future. Okay. And great. So, a bunch of uh advertisers came up. It did also have this message at the top saying that it probably wasn't going to work or whatever. This is what I've been hearing for years. I've been hearing this kind of thing for

years. I mean, years ago, they said it wasn't going to work. And I think this message actually proves that um it does work, right? Because we've actually we've done this in the last year many many times. We've even helped like uh restart channels that were kind of dying or whatever. We help we do this to help people pivot their channels as well. So, it uh it definitely works. So, so you can go ahead and do that. And then you just copy and paste them in here. You can do a maximum of 500 characters and just

copy and paste them in here. So, uh, what I have is here. I'll be honest with you, it really doesn't matter that much what I have because I have a big channel and at this point, like everyone knows what my channel's about. So, my keywords don't matter that much. Let's go to advanced settings. Um, so one of the big ones is you absolutely want to mark this. No. Set this channel as not made for kids. I almost never upload content that is made for kids. Okay? So, you definitely want To mark that unless you are

actually making content that is solely made for kids. So, just to be very clear here, if your ch let's just say it's like the Avengers, right? The Avengers is not made for kids. Okay? The Avengers is made for grown-ups and kids. So, if I was uploading the Avengers as a movie, I would mark it as still not made for kids. Made for kids is like Dora the Explorer, Coco Melon, Blues Clues, that type of thing, right? That is made for kids. Okay? Anything other than something like that, mark it as not made for kids. So

for 99% of you watching, mark this as not made for kids. Okay? Channel insights sharing. I mark allow advertisers, brands, and thirdparty platforms to view channel insights for earning opportunities. I want to make it as easy as possible for them to tell if my channel is good for earning, right? I want that. Next one is the Google Ads account. is something that you need to link and you don't really need to do that until you're already monetized and that's pretty easy to do as well. Only let accounts use this channel's videos as ads. I don't

have that marked. I don't think it really matters that much. Automatic captions. Don't show potentially inappropriate words. I think this is a pretty good one to mark because you don't want your channel to ever be marked as something that is like inappropriate for all audiences. You want all audiences to be able to watch your channel. YouTube is going to be less likely to promote you if you have inappropriate words. So, if you ever do say inappropriate words in your videos, which to be honest, if you are going to say them, I'd probably bleep them out.

But, if you ever do say them in your videos, I I'd recommend don't caption them. Okay. Now, this part right here, automatic dubbing. This is the part that I do not have on. However, I recommend if you are a beginner that you do have it on. And let me show you why. If you look at most of the biggest channels on YouTube, almost all of them, 86% of them in my studies, I basically did a study where I like downloaded all the biggest channels on YouTube, specifically educational channels. Um, and I did the ones in

the make money niche specifically, but it's really a lot of other channels as well. A lot of the biggest channels on Earth have this automatic dubbing enabled. Now, I'll put a quick video up on the screen of what automatic dubbing sounds like. So, you know, you record your video in English and it automatically dubs it in a bunch of different languages. Private chef and the only thing you ask them to make you is a peanut. So, the way that you can tell that these channels have this on is you go to the settings icon here

and then you go to audio track and if they have all of these as the audio track like Arabic, Bangla, Dutch, French, German, Hindi, Indonesian, Italian, Japanese, Spanish, all these different ones that means that automatic dubbing is enabled. If it doesn't, then there's just going to be one, which is English. So, automatic dubbing is enabled on this channel. And in fact, it is enabled on most uh large channels. In our study that we did in the make money niche, 86% of channels have automatic dubbing on. Now, I don't actually have it on. But the thing

is, I already had a massive channel. Okay? So, I don't need to have automatic dubbing on. But if you look at another one, like channels that, you know, uh have just started recently, even uh like Mark Builds Brands for instance, he's relatively new to YouTube. You click on his channel instead of seeing what your customer and you go to settings. Hey, what do you Know? Audio track automatic dubbing is on. Now, this is important for a couple different reasons. One, if they have automatic dubbing on, the views are probably not as many as it shows.

But two, it does actually help new channels. We tested this out very thoroughly. There was a time typically when YouTube first releases features, we will tell our audience to not do those features because there have been times in the past where YouTube has released features and it actually can mess up channels. But this is a feature that we kind of tested out with uh some channels at first like and then more and more channels and it is very very useful. And the reason this is so good is because of the fact that when you have

a small channel there's this thing called social proof that goes against you. Now, social proof is a very powerful concept and you know the way I like to describe it is we essentially live in a monkey see monkey do world. I remember back in the day I used to sell eyeglass cleaner at different fairs and you know different gun shows, boat shows, all kinds of different stuff like that that I would go to and what I would do is I would ask the person, "Hey, can I clean the glasses for I'd get their glasses and

I would clean one side with the eyeglass cleaner at first and then I had this little vaporizer and I would put it over the vaporizer and I'd do my pitch while I was doing this and I'd show them that one side fogs up, the side that I didn't clean and the other side, the side that I cleaned, didn't fog up at all. So, not only was it really good for cleaning glasses, but it was also really good for making sure that the glasses do not fog up. Right. So, perspiration in the summer and I think

fog in the winter. I don't Yeah, basically like if you wear glasses, you know what I'm talking about. It's super annoying when your Glasses fog up. Sometimes it happens to me when I'm playing uh pickle ball and stuff outside, right? So, super annoying. And what would happen at these gun shows and these boat shows that I'd go to is if I asked somebody, "Hey, hey, sir, can I clean your glasses for you?" And they rejected me, everybody else who saw the rejection would also walk past. Okay? They'd keep walking. So, I might as well just

not even talk to the other people, right? But on the flip side, if I asked a person like, "Hey sir, can I clean your glasses for you?" And they said yes, all of a sudden a bunch of the people walking past would stop and start watching me. So we live in a monkey see monkey do world, guys. Social proof is incredibly powerful. And whether you, you know, think it's true or not, you know, hey, maybe it's not true for you, but it is true for most people out there. If they click on a video and

it has almost no views whatsoever, they're unlikely to watch the video. Okay? That is why I recommend autodubbing. Okay, now you might be saying, "Well, Shane, I thought you said that you don't want to get lots of views. You want to get the right views." Now, you're telling me to turn on autodubbing. You're telling me two different things. What's going on, man? Okay, fair point. The whole goal is to get the most amount of the right views as possible, right? So, if you get a 100,000 views and you know only a hundred of those people

are the right views, that's obviously really bad. But let's just say you get a,000 views and all thousand of those people are the right views, that's great. But what if you could get a 100,000 views or let's just say 200,000 views and 20,000 of those views were the right views, right? Well, obviously we're going to go with that option. We're going to go with the one that has the most of the right views. And what this allows you to do is It allows you to attract people that want to watch this autodubbed content. And that

is going to kind of boost your likes. It's going to boost your your views, etc. But it's not going to interfere. In fact, it's only going to help find more of the right types of people. Now, this is something that we pretty much recommend all of our clients turn on. But specifically, what's very very important is if you're trying to reach like a a low TAM audience, which is total adjustable market, if you're trying to reach a very specific niche that is like very small niche, this is extra extra helpful for that. Okay? Extra extra

helpful for reaching that type of audience. And we highly highly recommend uh doing it in that case. Okay? So, we do recommend putting on automatic dubbing uh for most channels. So, I would recommend turning that on. Automatic product tagging, I don't think it really matters. We We have it on. Disable inter interest based ads. I have it off. Allow viewers to clip my content. I have it on because I I don't really care, right? Like every, you know, people want to clip my content and make content out of it. It just grows my brand, so

why not? Video quality enhancements. Let YouTube enhance visual quality. Let YouTube enhance audio quality. I don't see any reason why we wouldn't have that on. This one right here, I'm not eligible because I have over 500K subscribers, but you should definitely enable that so that people can hype your content. That's only there to help smaller channels. And then uh this one, allow third-party companies to train AI models using my channel content. I do not put this on. And some people might say this is good because Maybe it would help you get recommended a little bit

or something like that. I do not put this on for many reasons. One is I think that you know the AIs would probably start copying my content and like putting it on their AI. Two, I think in the future because of the fact that a lot of these AI models are essentially they're kind of plagiarizing a little bit. I don't want to like that's a pretty strong word, but they are probably semi-legally harvesting data. I believe in the future that there is very very likely going to be a situation where YouTubers actually end up getting

paid royalties because right now all these AI third party you know models and stuff like that they are harvesting our data whether we like it or not. Okay. And I think in the future when there's going to be some settlements that happen and stuff like that and I think that they are very likely going to end up having to pay YouTubers royalties because they're using our information, right? So, they're very likely going to end up having to pay YouTubers royalties. So, I do not check that. If I change my mind on that in the future,

I will let you know. Then you've got upload defaults. Okay, leave this blank. This part right here, if you want to, you can put uh some important stuff that you want in every single video. So, we put this as the upload defaults and this is as the upload default. So, if you have some important links and stuff that, you know, you're going to put into every video, you can put that there. I also put like a disclaimer at the bottom, like a salary and legal disclaimer as well. and then sources and further readings for uh

jobs and college degrees. We almost always change these anyways, but we put those. And then visibility public and then tags. I only just do these three as the default uploads. Then you got add categories. I Don't really block anything. At least I I didn't try to block. It looks like these are automatically blocked. So I think you have to block these. I I don't block anything. I just have it all pop up on my channel. I I don't want to stop advertisers from advertising on my channel. And then general categories, I don't block anything as

well. So I basically block zero ads. Okay. So permissions. This is where you would give somebody else like manager access to your channel or editor access or something like that to your channel. Obviously I'm not going to show that people have access to my channel, but this is something that obviously this is where you would do that. When it comes to community moderation, I have comments on. I have moderation basic. So basically if anyone's just like clearly spamming or they're cussing or something like that, I think they automatically delete their comments. moderation, none in live

chat. Post in your community, viewer posts are off, so nobody in my community can make their own posts. And blocked words. I don't believe I block any words and I don't hold comments with hashtags and URLs for review. Uh, creator demographics. Um, this is something where it's basically a survey that you can do and if you take the survey, it'll kind of help YouTube to understand your demographics and stuff like that. It's really not too important. Promotions. This is where you'd link your Google ad account and this is where you do all the billing stuff.

So, this isn't important right now until you're monetized. And then agreements. These are a bunch of agreements that you basically have to agree to if you want to be monetized, basically. So, you'll have to go through all these agreements and agree to them if you want to be monetized. It's pretty common sense stuff, but yeah, that is the channel settings. Next, we're going to go over the upload settings. All right, so we're on the main homepage of YouTube. So, mine is blocked cuz I don't want to get distracted, but we are on the main homepage

settings. So, you want to go to create and then upload video. All right. And then I'm just going to drag like a random video in here. Okay. So, I'm just going to drag this video here. This is a interview that I did with one of our uh clients uh recently. She's a CMO who got great results on YouTube and she was able to quit her job. So, here you would put the title. Um put I'm just I'm just going to put put title here. Ignore this is a test. Okay. So, I'm just doing this so

my team doesn't freak out because a video got uploaded uploaded. But yeah, you'd put the title here. You So, you copy and paste your title. Okay. So, one thing I will say is the file name here, you want to actually make that the title. Okay. So, when you're saving when you're uploading the file name, you want to actually make it into uh your title. Okay. So, this is incorrect. You you know, I'm I'm just doing this as a demonstration. You'd want this to be the actual title of your video. Okay? Same thing with your thumbnail.

By the way, when you upload your thumbnail, you should you would you would want that to be the the title of your video, too. Now, if you're wondering what all this stuff on the side is here, and why this is blinking, that is kind of annoying actually, but why this is blinking, it's because I have Vid IQ installed. I do like Vid IQ a lot. It's a great tool. Um, it does also give you some suggestions for title names and stuff like that. I I never really follow these suggestions. Um, I Think they're, you know,

probably better than throwing stuff at a wall, but I never really follow these suggestions. So, here you'd want to put any important links. So, if you have affiliate links or a link to, you know, for someone to download, you know, some type of lead magnet, something valuable so they can get on your email list, etc., etc., you put that there. Any business inquiries, I put that here, too. And then I I like to put a long disclaimer at the bottom as well. Uh, basically like, hey, this is not legal, financial, I'm not an attorney, a

CPA, an insurance, financial adviser. This is not tax, legal, insurance, safety, or financial advice, etc., etc. Just stuff like that. Um, if you want to, you can, you know, copy the one here or you could even put that into Claude and probably get an even better one. Now, this is a really cool thing that Vid IQ does. It actually suggests something that you could add to your description. So, this is going to be kind of like keywordri and it suggests something that you could add to your description, which is pretty cool. I'm not going to

do it, but you know, you could add something like that to your description. You just press this right here and that is useful, right? Right? It's useful to have keywords and stuff like that added to your description, but you don't want to stuff it as much. With that being said, you could also just go to Claude and very quickly whip something up here, too. It would not be that difficult at all. So, you could literally just go like this. Hey Claude, I'm posting a video called top five trade careers that have the most demand. Please

come up with a few paragraphs or few sentences that I can put in the description that would be SEO friendly, but not like super SEO packed that would attract more people and help the YouTube algorithm figure out what the video is All about. Don't make it too long, but come up with a few short paragraphs that would basically have those keywords in them, but not be keyword packed. Now, just press enter here. And with this, guys, don't really overthink it too much. I mean, this is something that's somewhat helpful to do. Don't overthink it, though.

It doesn't really take that long. If you have Vid IQ, I'd probably just I'd probably just use what Vid IQ recommends. All right, so a few seconds later, it came up with this. These are the top five trade careers. D really good stuff. And you could just copy this and paste it into the description here. So, what I recommend is to paste it around this point right here. Okay? So you don't want to paste it too high or too low. So you could paste it here. You could also paste it here. It kind of depends

on what you're prioritizing, right? So these things right here, you know, if you want people to go to your other social medias, uh, which by the way, you should totally, you know, follow my Twitter and all that. If you want people to go to those, then you would paste it below this. Um, so you could paste it like right here or right here. It really depends on what you're prioritizing. If you don't really care about people going to like to this, if you don't care about business inquiries, you can go ahead and paste it right

here below these. Okay, but either way, um it's totally fine. It should be good. I I'll probably go ahead and paste it right there. And then I'll just remove these awkward spaces. Okay, so that's good. Next, you want to go ahead and upload the thumbnail, right? So, you upload a thumbnail that you did. This is something that uh just a random thumbnail that I made. I think I downloaded this one earlier when I was doing this tutorial, but you'd upload the thumbnail that you made earlier. For playlist, this is something that actually does help a

lot. So, I do recommend putting it in several different playlists. And basically, when it comes to playlist, what you want to ask yourself is one thing. If a person was interested in this video, what other types of videos would they be interested in? So, just as an example, if they are interested in trade career videos, they'd likely be interested in other trade career videos. So, you'd want to make a playlist about trade career videos. If they're interested in trade career videos, maybe they're interested in just careers in general. So, maybe you could make a playlist

about careers in general. Put it in that playlist. If they're interested in trade careers, maybe they would be interested in, let's just say, side hustles that are more physical, like how to make money, you know, with doing like uh boring kind of like physical type jobs like uh trade jobs or trade trade uh businesses, opening up those types of businesses, or just businesses that are kind of boring like buying a storage unit or mowing people's lawns, etc., etc. So, maybe you'd make a trade list for that as well. You'd want to mark it as no,

it's not made for kids. Always mark that unless your video is specifically made for kids. Okay, so 99.9% of people would not want to do this. It's actually quite dangerous if you say yes. Your channel will get absolutely nuked if you say yes. Okay, so this is one of the ones I see people mess up on. No, it is not made for kids. Okay, and I can see why people get confused about this because you might think, you know, oh, my video is children friendly and so they'd mark it as yes. Don't do that. Always

mark no paid promotion. If you actually do have a sponsorship in your video, you should mark this for sure. Brand partnership. Don't worry about this. These are brands that are actually on YouTube. when you do the brands on YouTube. Now, when it comes to AI use, you're going to mark this as no. If you use the AI to help you make the thumbnail and help you write the script and help you do a bunch of stuff with the video, you still mark this as no. The only way you would ever mark this as yes is

if you are using like some kind of AI voice or something along those lines, right? So, again, go back to the heristic that I talked about before, which is if you're using AI, are you being deceiving? Right? If you are using like a page in to make an AI version of yourself and people might think that it's the real you, you have to mark this as yes. But if you are just using AI to help you with your content, but it's still the information is coming from you, but you're using AI to help you with

the content. You're still recording the video. It's your voice, your real voice, not the synthetic version of your voice, your real voice. Even if you have like an AI avatar or something like that, it's okay to mark this as no. So, in 99% of cases, you want to mark this as no. This is another one that's going to absolutely nuke your channel. If you mark this as yes, you are going to get way less reach. Allow automatic chapters. We don't do this just because we do the chapters manually. That's something that we put in the

description. And that is, by the way, something you could do up here as well. You can put the chapters in the description. So, what you can do is you can just upload the transcript of your video and put the chapters in the description here. Again, optimization, right? That that helps your channel like very very tiny amount, maybe 1%. Okay? It's not something that's worth doing if it even takes more than just a few seconds. So, I don't recommend doing it at this point, but we leave this off. Featured places, allow automatic places. I don't see

any reason why we should turn that off. Automatic concepts. Help viewers learn more about unfamiliar terms without leaving the video. Concepts mentioned in your video may automatically appear in the description. And then the tags. So, what we do for the tags is we literally just use Vid IQ. I believe this is also free, which is great. So, we just use Vid IQ. We just do whatever they recommend for the tags. Okay, work from home, YouTube tics, prompt engineering. I believe this is actually available for free on Vid IQ, the free version. If it is not,

for whatever reason, you can go to Claude and you can have it generate a bunch of tags in a very similar way that you have it come up with the channel keywords, you would just do that for tags instead. Um, and of course, you'd want to put your title into there so it knows what tags to actually put. So, you want to put your title in there. Okay, so we just do this. We try to max it out. just just pick a bunch of random ones. And there you go. It's I think it's already pretty

close to maxed out. Let's see. AI. Right. So, there you go. It is maxed out. For language and caption certification, we do English United States. I would recommend doing this because you want to attract an English United States audience. Right. Caption certification, none. Recording date, none. Video video location, none. This Would be important if you are, let's just say, a realtor in a certain city, right? Okay. So, if you're a realtor, we we have several we have a bunch of realtors that we work with actually. If you have like a local business and you're trying

to attract people in a certain video, uh certain city or a certain location, this is where you'd actually want to put that. So, if you're trying to attract people in Austin, Texas, put Austin, Texas here. If you're trying to attract people in Montana, put Montana there, right? That is something that can actually be quite helpful. And YouTube is getting better and better when it comes to local or localized content. So, localized content would be not like a local city, but a state or a region. It's getting much better at actually targeting people in those places.

Allow embedding. Yes. Publish subscription feeds and notify subscribers. Yes. Allow video and audio remixing. Yes. Category, always select education, especially if you're watching this video, you're making educational content. Type none. I I I just do none. I don't really want them to categorize me too much. But if you wanted to pick one, I'd probably say like how to, but I I I personally put none. Problems. I don't really I don't really explain this too much. It it doesn't doesn't seem to be worth it. Academic system United States level none. Exam course or standard none. Comments

and ratings on basic moderation. Who can comment? Anyone sort by top. Uh show how show how many viewers like this video. And that is it. Okay. So we go next. Monetization. You want to select on. Go done. And then you can review the midroll placement. And we like to put mid rolls about every three minutes if possible. Okay. So we put midroll ads about every three minutes of the video. So three then six then 11 then 14 etc etc. We put them about every 3 minutes or as much as it allows you to do. Now

Here's the thing. It may not allow you to do that much. It has been kind of blocking us from putting the mid rolls uh recently and it kind of shows you which ad slots are unlikely to show ads. But honestly just put as many as you can, right? Cuz this is again something where YouTube makes money, right? You want YouTube to make as much money as possible and so put as many as you can here. Then go next. By the way, if it ever asks you like all these, just literally turn every single thing on.

If it ever asks any of these. It used to ask these, now it doesn't anymore. It's possible that a brand new channel it may ask you these. Turn all of these on. Okay? Just every single one. Every single type of ad, turn them all on. Adability, inappropriate language, adult content, violence, shocking, harmful, recreational, drug use, enabling D, all that, all that stuff. Put none of the above. Okay? Obviously, don't put any of this stuff in your content, right? Put none of the above. If you do cuss for instance in appropriate language, just blurt yourself out.

Okay, you can submit the rating here. Say for ads and then you go next. Subtitles. This is the part where if you wanted to add subtitles to reach broader audiences, you can. But YouTube actually just does it automatically. See, you can do this manually if you want for whatever reason. Like if you have a really good subtitle person, I guess you could do this manually. Of course, you don't have time to do that, so don't do it. Tag products increen. This is something that we do like to add. We like to add end screens on

every single video. This is not something you need to do or need to optimize too much if you are brand new, but this is something that we like to do. We like to add these end screens on every single video. So, what you do here is you add an end screen and then it's basically the next video that you think That they should watch at the very end as well as the ability to subscribe. So, that's what typically what we do. We put one video that we point them to like, hey, check out this video

right here. You can see it at the end of any of my videos exactly what we do. Then, we also have one that allows them to subscribe. So, that's what we personally do. I'm not going to do it on this video, but that's what we do. Cards. This is where you can promote related content. All right. So, the most common way of doing this, you would basically just select where you want it to go and you can put there. Most common way of doing this would be to link to another video. So you can also

link to websites and stuff sometimes. But yeah, we found that linking to another video is uh definitely a really good way of doing it. So if you have a relevant video, you could link to it and then just put it right here. Can to link to websites and stuff too. So I'm just going to go ahead and make another card here. We're going to click video jobs that literally hire anyone with a pulse, right? And I'm just going to move that right here. Wherever you actually mention it in your video, you would want to do

that. So go ahead and save. So yeah, cards are really good. In end screens are really good. Some of the other stuff kind of depends on what you're selling obviously. So if you have like if you have like a product review channel obviously you could do like tag products. Um quizzes are kind of a new thing kind of kind of interesting. We haven't really messed around with it too much. Yeah, those are the main ones. Okay. Then it's going to do the ad suitability. It's still making sure that it's good. You go next. And you

want to start off with unlisted. Okay. Start off with unlisted. They even tell you that tip select this and wait a couple hours to see if any monetization or visibility issues are found. We like To wait a full 24 hours just to let YouTube really scan our video. Uh sometimes we'll even wait like 48 hours. And yeah, we keep it unlisted during that time. And then we just go ahead and save it, right? And then what you can do is you can go to the video once it's deemed suitable. You can go to the for

ads, right? And and it should be right here. It'll show if it's suitable right here. And then you can go to visibility and you can go public and then you can either publish it right now or you can do private. You can share privately but public you can publish it right now. One thing you can do is you can schedule it. So scheduling it is pretty good. You can schedule it you know like let's just say next week and say you want it to go out at uh you know let's say 9:00 a.m. or something

next week. Now when it comes to the time that you actually schedule it, it doesn't really matter if you have a bigger channel because it's going to get viewed either way. But if you have a smaller channel, it does matter a little bit. And we found that early afternoon, generally speaking, is a really good time to publish it. But typically, like Vid IQ will give you some suggestions, too. Um, for us, it says like peak time is 9 to 11:00 a.m. So, either in the morning or the early afternoon, so like 3 4:00 p.m. is

typically a really, really good time to publish your video. So, that's when we would set it is either in the morning or in the early afternoon, 3 p.m. With that being said, the best time to publish it is when you can actually be there so that you can uh pin comment. You can actually, you know, comment your products and services and pin it and then actually respond to people when you publish your video. And That's what we recommend that you do, by the way, is respond to people obviously that comment on the video. But more

than that, respond to people on other parts of the channel, right? So, other comments on other videos, start responding to those right after you publish the video because it will be really good. I'm going to make sure that I don't publish this video really quick. I'm just going to keep it as unlisted. I don't want to accidentally publish it here. Yeah. So, I'm just going to keep it as unlisted. Uh, just start responding to your comments, right? Just click here, go to your comments, start responding right when your video uploads, and that will alert a

lot of people to go to your channel and they'll start watching your video right after it uploads, which will send positive signals to the algorithm. And that's about it, guys. You publish the video, you make it go live, or you schedule it to uh the point where it can go live at a more convenient time for you. And that's about it. You don't need to overthink this. This is how you get started. Of course, there's little things you can do here and there to kind of optimize things, but again, we're not in the optimization phase.

And that's actually going to be what the next module is all about is analyzing data and figuring out what to do. So, we're going to be talking about how you can test a bunch of different things out, look at it, analyze it, and figure out what to do. And that's what we're going to be talking about in module number eight. YouTube and building your personal brand just got 10 times easier and nobody's talking about it. And the reason it got 10 times easier is because of AI and specifically cloud AI. And that's what we're going

to be talking about in this week's live training that we're doing. Click the link down in the description in the pin comment below. I will be there. I'll be answering questions before, during, and after. We'll also be giving you an AI that's been designed to help you pick your niche if you don't have one in the first place or if you already have one that's going to help you make it 10 times better. So, we worked very hard on this AI. People absolutely love it. We've literally gotten hundreds of comments from people that love it.

So, you do not want to miss out on it. And if you're watching this in the future for whatever reason or it's already past the time of the live training, still click on that link because we will be having more live trainings in the future and you will be the first person to know because it'll put you on a wait list for that. But with that being said, it's completely free. No reason not to attend. Click that link in the description, the pin comment below, and I'll see you on the other side. All right, guys.

Let's talk about module 8, which is going to be the loop. This is all about reps, patience, and the popcorn payoff. As well, is the actual strategy behind trying different video ideas off because unfortunately, it doesn't always work out where the very first video that you post blows up like it did with my brother. Sometimes it takes, you know, 5, 10, 15, 20 plus videos before one of them takes off. On average of the people in our community that have, you know, video take off, it usually takes them about 14 videos to have one take

off. But that's a heck of a lot better than 400 videos like it was with M&J Metal, right? There is a strategy behind first of all making your videos take off faster and then also when your video takes off, making sure that you double down on it and get the most out of it. And that's what we're going to be talking about in this section. So, your first video is probably not going to take off, right? And it's not because you're bad. It's just because that's how the game works. YouTube, just like many things in

life, is a numbers game, okay? It's a reps game. Think back to the pottery example that I gave earlier, right? The two different classes. One of the classes, their job was to make the best pots. The other class, their job was to make the most pots. The class that made the most pots ended up making the best pots as well. And it's simply because they put in more reps. They got better at making pots by making a lot of pots. Right? this class over here, the one that whose job was to make the best pot,

they probably procrastinated and they overthought things and they like tried to put the, you know, way too much effort into things in terms of like thinking before they actually take action and they ended up making less good pots. Even though this class wasn't even trying to make the best pots, they were just trying to make the most pots. Their goal wasn't even to make the best pots. And they ended up making the best pots because they put in the reps and they just did it over and over again. While the perfect group theorized, the quantity

group finished pot after pot and learned from everyone and got better at every single step. So, it's kind of like going to the gym. Same exact thing. The person doing eight out of 10 workouts three times a week. Not the best workout in the world, a solid 8 out of 10 workout is going to absolutely destroy the person doing one heroic 10 out of 10 workout a month. They are going to be significantly stronger than that person. Honestly, even if you went to the gym and did like a six out of 10 workout, you're going

to be significantly stronger than the person who does one 10 out of 10 workout per month. So, consistently showing up and doing your best beats occasionally showing up and doing it perfect. So, here's the loop and it runs on Claude every video. And then look at the feedback. Now, the number one thing that you should be looking at at the very beginning is very simple. It's just how many views did you get? That is the most important thing. Now, if you're selling right away from the very beginning and You're tracking everything, you could also look

at how many sales you got. But generally speaking, the views are going to reflect the sales if there's just a very tiny like very low amount of views. So you want to look at how many views you got first and most primarily, right? Especially when you're first starting your channel. You want to get people, you know, flowing through because the thing is you can't get any sales until you get views. Now, you do want to get the right views. You want to get a higher percentage of the right views watching your video, but you can't

get any sales until you get views, right? So you got to get focus on getting views first. And so that is the first and most important thing. Another thing you want to look at is three different metrics. Okay, click-through rate, average view duration, and when people actually left the video. So, that'll be shown in your graph. When you see a spike down, that means that a lot of people left your video. I just want to make this very clear because this is something that a lot of people get confused about. The amount of views is

the number one most important thing. If you're tracking revenue, then revenue would be most important. But when it comes to how well the video itself did, the amount of views is the most important thing. So, if you have a video that got, you know, 10,000 views and it has worse average view duration, click-through rate, and the graph doesn't look as good, like there's a lot of like spikes down in the graph, and like a lot of people aren't staying around. And then you have another video that got 300 views, but all the stats look great,

the average view duration is great, the click-through rate's great, and the graph looks great. Which one's better? It's obviously the one that got 10,000 views. Guys, some of the best videos on my channel have terrible numbers when it comes to like the average view duration And the clickthrough rate. I'll actually show you. So, this video right here, the most useless degrees clickthrough rate is about 4.8%. That's not that good for my channel. There's a lot of views on my channel that get, you know, 6% 8% 10% 4.8% isn't that great. And then if you look

down here, the average view duration is 3 minutes and 37 seconds. Also not that good. And then if you look at the graph here, I mean, it's okay, but I've definitely had better graphs as well. Like a lot of people dropped off in the first 30 seconds. You know, it only had about 58% of people after the first 30 seconds. I've had videos that have had 70 78% of people still on the video after the first 30 seconds. So, it wasn't the best video in the world. And yet, it got 4 million views. Now, why

do you think this is? It's because YouTube pushed this to a very broad audience. Okay? So, if you look at the click-through rate when I first posted this video, it was great. 4.6% 6% 8.7% 15% 21% clickthrough rate was awesome when I first posted this video. But then what ended up happening is the algorithm started pushing this video to a very broad audience and the click-through rate got down to 1.5%. And then it kind of stabilized over time and it got back up to around, you know, where it is now, which is the 4%. So,

you can't just pay attention to one metric and be like, you know, oh, the clickthrough rate is so good, this video must be good. Okay? Or the average view duration is so good, this video must be good. or the graph looks really or you know with the engagement graph looks really good. Oh my goodness, this video must be good. But if you are going to pay attention to one metric, it should be views. Views is the most important thing. You're going to pay attention to how many views your videos get. And the videos that get

more views generally speaking are going to be the videos that you want to promote more of. So this is where I'm going to introduce you to the evolution method. Okay. So, the evolution method, the way I want you to think about this is this is a way of testing out different videos. Okay? Now, what's going to happen is you're going to post a bunch of videos. Let's just say you post 15 videos and none of them pop off. None of them have more than just maybe a couple hundred views, something like that, right? 15 videos.

But what's going to happen is when that 16th video posts and it actually pops off, you know, 15 videos that are bad, the 16th video pops off, it's going to be like a popcorn bag effect. Okay? So, a popcorn bag is kind of like this. You put it in the microwave, nothing happens for about a minute, maybe even a minute and a half, and then all of a sudden, you hear one pop pop, and another pop pop pop, and then another one pop, [laughter] and then all of a sudden, the whole bag fills up. So,

what's going to happen is this 16th video is going to pop off and then it's going to send views back to your earlier videos and many of your earlier videos are going to end up getting a ton of views as well. If you look back in my channel history, you look at some of the earlier videos, you might see that some of them have, you know, like 20,000, 30,000, like a lot of these, you know, decent amount of views, but when I first posted them, they had like 20 views, guys. But then one video took

off and it sent more and more viewers to these older videos. And then some of them might even take off. So just as an example, I gave you this earlier. When the most useless degrees took off, it sent a bunch of viewers to top five college degrees that are actually worth it and college and top five college degrees that are actually worth it also took off. So that is what's going to end up happening. So you want to have that first video that really pops off. So how do you get that? Well, you use what's

known as the evolution method. And what I want you to do when you're thinking about the evolution method is I want you to think about it kind of like an oil field. Okay? When oil companies look for oil reservoirs, this is what they do. They have this land that they bought. They bought a bunch of land. And what they're going to do is they're going to send out very small teams of people. Okay? So, I'm just going to put like maybe even one person. So, you're going to send out like one person here, one person

there, one person there, one person there, one person, one person all across here in a bunch of different areas. And this one person, their job is to look for signs of oil. So, a lot of the time they're going to hire like geologists for instance, and they're going to look for certain types of rocks where they've kind of noticed like, hey, when there's this certain type of rock, that means that there's a higher chance of there being oil here, okay? And so, they're going to find like most of these places are going to be dead

ends. Okay? But they're going to find, hey, there's some oil here. And so, they send a bigger team of like three people, right? And you know what? There are some rocks that look like there might be signs of oil. So, there are some signs of oil here, here, and here. Okay? And actually, let's let's just do a couple more like here, right? And down here as well. Okay, so they're going to send three people there, bigger teams. They're going to look for even more signs of oil. And maybe they'll even send a drill. And they'll

kind of drill down a little bit. And they'll really survey the place. They'll use modern technology and really just survey the place and spend a lot more of their time, effort, and money in those places. And then after surveying all these places, this one was a dead end. This one was a dead end. This one was a dead end. But these two places looked very promising. And so What they'll do is now they're going to send a big team of people. So they might send a team of like 30 people to these two places and

they're going to drill down far. They are really going to drill down far and they're going to look for oil and they're very very likely going to find it. Maybe they might find it in both of these places or let's just say they find it in one place. This place they find oil and then guess what? They build an entire city. They send like 3,000 people there. Okay? They will literally build an entire city. like put massive resources in this one spot just to extract all of that oil. Does that make sense? And so they're

not going to dedicate a lot of their time, effort, and resources to the losers. They're going to dedicate more of their time, effort, and resources to the videos that do better or the oil places like the places that potentially have oil that show promise that show signs of there being oil, right? And they're going to the more and more signs of there being oil, the more and more effort they're going to dedicate to those things. So, a way of thinking about this when it comes to the evolution method is you're going to treat it kind

of like evolution. Let's just say you post your first five videos. Okay? So, these first five videos and these are on five different ideas that you discovered in your niche. So, these could be different formats, different ideas, etc., etc. So, let's just say this one is a how-to. This one is a listicle, a listicle, another how-to, and a case study video. This is these are different formats of videos. And then let's just say this one right here, again, kind of using what I did back in the beginning as an example. This one is on the

topic of college. So, one how-to video on college, one listical video on college, and then this One is on careers. Okay? And then this one is also on careers. And then this one is on let's just say like certifications that you can get. Okay. So that's the general topic of the video. So let's just say what ends up happening is out of all these videos, most of them are duds. You know, they don't really get great results. You know, let's just say this one gets 100 views. Okay? This this one here gets 50 50 views.

This one gets 20. Like a super dud. Okay? And then this one here, let's just say it gets like um you know, 1,000 1,000 views. But this one here, it got 5,000. Okay. So, what you're going to do is you're going to look at this one and you're going to make more videos that are like it. So, what you'd want to do is you'd want to make another five videos that are college degree related. Okay? So, they're so they're college related because the college related video, the college degree related video did really well. And then

maybe one of them you could make like a how-to. So you want to keep the same format [snorts] and for most of them and you want to keep the the topic the same for most of them as well if not all of them right so same format listical college degree video you make four more listical college degree videos and one how-to college degree video and the how-to doesn't do very well the you know another one of the listical college degrees doesn't do very well another one doesn't do that very well these two let's just say

you know these ones get Like 100 200 300 views but this one right here it gets 10,000 and then this one right here gets like 3,000. That's great. Now, this one is the winner. So, you're going to eliminate this one, but it's still good data to know that it did well again. So, you're going to make more of this type of video. This is very similar to how evolution selection pressure works. So, at this point, it's pretty clear that listical college degree videos are working very, very well. So, you're going to make more listical related

college degree videos. Now, you're going to change a few things up, right? You're going to make this one negative, right? So it has like a little bit of a negative spin to it. Uh this one here, maybe you'll make it a little bit funny and maybe you'll make it like a news video, right? So like a newslistical style video where you cover the news and then you go into the listical, right? So maybe your intro for instance is news related. You cover something that just happened with the news and you make it listical, right? And

how about this one is maybe a particular type of college degree. So it's like business business college degrees. And this one here, you could do maybe engineering degrees. And then this one down here, you can do tech related degrees. And then what you'll find is you're just starting to get more and more that do really well. So this one right here, all of a sudden, oh my goodness, this is your first 100K video. Congratulations, you got your first banger video. But this one also ended up doing pretty well. It got like 30k views. And then

this one ended up doing really well, too. It got 20K. And then this one here, the engineer video, it got 80K. Okay, so this is a good sign, right? And then the tech video, it got, Let's just say, you know, 10K, right? So it was the least popular out of all of them. Okay, so you're probably not going to do more of this one, at least not now. You likely will do more of this one, and you likely will do more of this one, right? So maybe the next one, for instance, you can combine these

two formats and make like a negative engineering degree video. So like this one, for instance, was the most useless degrees. This one was top five best engineering degrees. This one you could be top five worst engineering degrees, right? And then what's also going to happen is this video is going to send more views to maybe like this video right here. And this video is going to start getting way more views as well. And then you can make more of this type of video too. But the point is is you take the winners and you make

more of the winners and you try to you you study the winners and you figure out what aspects of the winners made them winners, right? So was it the fact that it was negative, right? a negative framing. Maybe that's the reason it was a winner. Was it the fact that it was about college degrees? Maybe that's the reason it's a winner. Maybe it was the fact that like, hey, a lot of people that are engineers are interested in hearing, you know, videos about college degrees. Okay, great. Make more engineering videos that are negative that are

also listicles because the listicles did really well. And then you could kind of go back and like maybe change the format up a little bit. You could do maybe some how-to videos that are related to engineers as well. But typically, you do want to like stick with the winners, right? Don't do that for too many of them. maybe like 20% of them. Like one and five, you could maybe experiment a little bit. But the other four, you want to stick with whatever is already working. And then over time, you just get more and more refined

and you figure out exactly what your audience Wants. And you literally just give your audience exactly what they want. And then as your channel grows, your audience is going to be more and more interested in hearing about what you have to offer. So here's what that's going to look like. Here's the analogy. You're taking an arts class, right? and this class is on, let's just say, portrait photography. All right? So, you're taking an arts class on portrait photography and you meet somebody in the class who you think is pretty cool and you want to hang

out with them, right? You want you want to become friends with them. Now, if you just ask them to go to Mexico with you, like, "Hey, bro, let's go down to Tijana." They are probably going to almost certainly say no. They have no idea who you are. So, if you ask them to go to Mexico right away, they're going to say no. So, this is what happens when you have a video that takes off and it's about college degrees and then your next video is about, let's just say, how to invest correctly, right? You go

from college degrees to how to invest. It's too much of a big jump. Those two things are not really related to each other. I mean, they're somewhat related, but they're not close enough. So, what you do instead is you ask this person like, "Hey, this is a portrait photography class. How about we go do portrait photography together?" They say yes. And then the next class after you guys have done portrait photography together, you had a good time. they enjoyed it. You ask them, "Hey, do you want to go do some landscape photography? That'd be really

cool to see what these cameras can do, right? I'm spelling it wrong, but [laughter] photography." And then they say yes to that because it's closely related to portrait photography. So, this is kind of like going from positive college degree to negative college Degree or maybe college degree to what your favorite career is. And then the next class you ask them like, "Hey, let's go do some videography." Right? So, you just flip the switch on your camera and all of a sudden you're recording videos instead of photography. So, that's pretty closely related to landscape photography. And

so, they're likely going to say yes. And the next class after that, you ask them like, "Hey, how about we do some portrait painting, right? So, we can paint our portraits together." Portrait painting. And because of the fact that they know you a little bit better now, even though it's not really related to the class at all, they say yes. And then you ask them to go watch some movies together, right? Let's go watch some movies together. That's that's related to art still, right? And they say yes to that. And then you ask them to

get lunch. And then you just ask them and they say yes because now they know you pretty well. And then you ask them to hang out. And then after you've hung out a bunch of times, you ask them if they want to go on a trip to Mexico with you. And guess what? They're going to say yes, right? They're going to say yes at that point because they know you really well. So that's exactly what you want to do with your content as well. Okay? If somebody enjoyed a listical college degree video, right, make more

listical college degree videos. If someone enjoyed a negative listical college degree video, make more negative listical college degree videos. If someone enjoyed an engineer college degree videos, make more engineer college degree videos. And then you can slowly transition to other stuff, okay, that is that is related to that. So you could do career videos after you've done enough college degree videos. And then you know what's kind of related to careers and college degrees? Certifications and online boot camps and online degrees and stuff like that. You know what's related to that? Remote jobs. And you know

what's related to remote jobs? Making money online, right? With like a side hustle or something like that. And you know what's related to making money online? Investing. And you know what's related to investing? You get my point, right? But the point is you do more of what works. And you want to ride that wave of what's working until it stops working anymore. And what'll happen is the popcorn bag effect will take hold. People will start binge watching your channel and you will be the go-to person in that niche. Right? And another thing that I want

to say is you always want to try to be the king of a puddle or the king or queen of a puddle first and then a pond and then a lake and then a freaking river and then the sea and then the ocean, right? But you start off being the king of a puddle first and then you can move to these bigger and bigger niches if you want to. But the first part is the popcorn bag effect and the evolution method. So let's talk about what this looks like. So one of our community members, Dr.

Christian Han, he is a holistic dentist and he posted a video, the only 20 groceries you should ever buy and for 12 days it sat basically flat, nothing. Then on day 13 it detonated, right? The algorithm found the audience for the video and it absolutely detonated. It got 82,000 plus views in its first month and over 100 times the channel's average. And when a video pops like that, remember the popcorn bag from earlier? The heat Spreads backwards through your whole catalog. So my own worth a degree video sat dead for a very long time and

then rode another video's blow up past a million views. And I showed you the graphs earlier. Videos you posted months ago are not dead. They're kernels waiting for heat. And Baby Shark, the biggest video in the history of the platform, took two and a half years to hit the charts. And it earned 40% of its 17 billion views after its fifth birthday. So, when a winner shows itself, you don't just celebrate, you double down on it. Emily and Don, another community member of mine, have they have an outdoors channel. They had one fluke that they

couldn't repeat. And we showed them how to double down on the proven winner. And they got 120,000 views and 11,000 new subscribers in 7 days. Then they did it again on purpose. 110,000 more views and 10,000 more subs. So going viral once is luck, but going viral twice is a system. There is a lot of luck involved in going viral once. For some people it happens on the first video, right? If you use our system, you're much more likely. It's not going to take you 400 videos like M&J Metal, but for some people it happens

on the first video. For some people, it's the 15th video. On average, it's 14. And for some people, it might take 30 plus videos. But once you go viral, you need to double down on it and do more of what's working. Which is why the only unforgivable mistake in the entire game is the same one that I talked about in module 2, which is stopping, giving up, quitting. Charlie Chang's early finance videos got his words about a dozen views, half of them from his mom, and he just kept posting. And CNBC covered his $ 1.5

million year. So, the first 100 Subscribers is the hardest stretch that you will ever grind, and everything after it compounds. So, how fast can the grind phase actually go with the system? Well, Dr. Peter Aziz is a urologist in our community and in week one he got one subscriber and 24 views. 2 months later a,000 subscribers and YouTube was paying. And this is very common. This happens all the time in our community. And if you're wondering whether this loop only works for beginners, well Jud's been a full-time YouTuber since 2017, half a million subscribers and

his channel was dying on every metric. So same system you just learned, 90 days watch time was up 80% and AdSense doubled past $8,000 a month. And one of the reasons his channel was dying is because he wasn't doubling down on the winners. And on the money side, remember the bar from module zero? 1,000 subscribers and 8,000 watch hours now gets you into the partner program. So, if that sounds far away, it's closer than you think. And honestly, AdSense is the smallest part of the money. Anyways, which brings us to my favorite module in this

whole course, the one that every other start a channel video skips because they don't know how. And that is monetization, actually getting paid. And that is one of the most important modules. and we're going to be getting into it in the next module. Now, with that being said, we are going to dive a lot deeper into the monetization side in the live training that I'm doing this week. So, I highly recommend clicking that link in the description in the pin comment below to attend that live training as I've said before. All right, time out. Time

out, guys. This is the studio and we are getting ready for the free live training that we're having this week on how to grow your YouTube channel and your personal brand using Claude AAI. So, we're very, very excited to do this live training. Right, this is the studio. This is what it all looks like. This is the TV that I have behind the camera as well. And we're very, very excited to do this live training here. We're going to be teaching you, even if you're a complete beginner, exactly how to start on YouTube, specifically growing

your personal brand on YouTube and growing an educational channel where you can actually help other people in the world, and doing it in a reasonable amount of time, like a side hustle amount of time, 15 to 30 minutes a day in many cases to start growing your YouTube channel and making money. And I'll be answering questions before, during, and after. So, you'll get to meet me. I'll answer a bunch of your questions. You'll get to meet a bunch of case studies of people that have had success in our community. And I'll be giving away an

AI that helps you pick your niche in the first place if you don't have one already, or if you already have one, it'll help you make it 10 times better. So, this is an incredible AI. We've gotten hundreds of comments from people that say this is like the best thing they've ever used. So, do not miss out on this AI. With that being said, if you're watching this video in the future for whatever reason and you're wondering, you know, hey, I think I missed the live training, still click on that link because we will automatically

put you on a wait list to attend the next live training that we do. And with that being said, looking forward to see you. Click that link in the description, the pin comment below, and I'll see you on the other side. All right, module nine. Let's talk about getting paid. Okay, let's start with a number that breaks most people's brains. Remember Carla from the intro? Well, Carla's channel has about 1,500 subscribers, and most of her videos get 100 to 200 views. And if she asked the average guru, they'd tell her the channel is failing. In

fact, the average person in general would probably think that the channel is failing. And why is she even wasting her time? Well, that failing channel closed her a sixf figureure contract, about $106,000 Contract, which very likely will be renewed at the end of the year. So, it could be that the video actually closed her a $212,000 contract because the buyer is planning on renewing. Now, the buyer didn't care about her view count. They watched one video, trusted the person in it because her information was good, and she helped them solve their problems and they signed.

So, you don't need a big audience to make real money. You need the right audience and their trust. So, burn this into your brain because it changes everything about how you build the hyperpersonal brand. You, your face, your experience is what makes small numbers pay big. And like I said earlier, there's only so many eyeballs in the world. So, you might as well target the eyeballs that have a lot of disposable income, a lot of cash, and they don't have a lot of time, and they're willing to exchange their cash to save time or inconvenience,

etc. And people buy from humans that they trust. And trust doesn't need a million views. It needs the right 200. So, here's the money stack in the order that I would build it as a beginner. Now, if you're watching this and you already have a business, obviously, you can just promote whatever your business is already about. But here is the money stack and how I'd build it as a beginner. So layer one is AdSense. Okay, so AdSense are the ads that pop up on your channel obviously and these are great. Okay, these are amazing. I

love getting paid to do market research, right? I love getting paid to promote my products and services. It's amazing that YouTube actually pays us for that, you know? And that's the way that I think about it. There's a lot of people that pay millions of dollars to make millions of dollars. I get paid millions of dollars to make even more millions of dollars, which is amazing. So, it's Great and it's free money for the views and you should absolutely turn it on. I have seen way too many people. They're like, "Oh, I don't want to

turn ads on because, you know, it might annoy my audience." Well, guess what? If YouTube doesn't get paid because there's no ads showing on your video, then they're probably not going to promote your content very much, right? So, you want to make sure that YouTube gets paid and it's also just free money. So, why not? But one thing here that I want you to be very careful of is relying on AdSense, right? Don't rely on AdSense. Because if you're relying on that, then you're likely going to have to get a lot of views to make

a full-time income. Okay? So, don't rely on AdSense. It's the appetizer. It's not the meal. And you can make way more money from things outside of AdSense. It really depends on the niche. There's some niches, like Carla's niche, for instance, where you could literally make like a thousand times more than what you make from AdSense, maybe even more than that. with a typical education channel, like a mass market education channel, still niche, but a little bit more on the mass market side. You can probably make like 20 times more than what you make from AdSense.

Okay? So, do not rely on AdSense. It is the appetizer, not the meal. And your niche massively changes what it pays. So, same video length, same effort, same,000 views. But entertainment channels, for instance, might pay, you know, two to maybe $8 per 1,000 views if you're lucky. Whereas a finance channel might pay $15 to $50 per 1,000 views, right? So that could be as much as a 25x gap decided before you ever hit record. And this is also why educational channels are the cheat code. By the way, advertisers pay premium rates for people learning things.

People who are actively seeking out a solution to their problem. Education channels obviously make way more money from AdSense. But the other difference between education and entertainment is entertainment can only make money from a few different ways. AdSense and then maybe they can do affiliate marketing and brand deals. aka sponsorships, right? Whereas education, unlike entertainment, can make money in many, many other ways. So, a lot of the time, entertainment channels might make only double what they make from AdSense. Whereas, education channels can make 20 times more than what they make from AdSense or even more

if you have a very niche educational channel. So, layer two is going to be affiliate marketing. And this is my favorite for beginners. Okay? So, you don't have a product yet. Fine. Sell other people's products and services. You already recommended tools and stuff that you love for free to other people. So, you might as well do affiliate marketing, get an affiliate link, and just get paid for the same recommendation. Now, this is to the point where a lot of the time if I'm about to sign up for something, I'll just message a bunch of my

friends and be like, "Hey, do you got an affiliate link?" Cuz I want them to get paid. So, small channels can win here immediately because it doesn't need scale. It just needs trust. Noticing a theme here yet? And if you don't think you can make money from affiliate marketing, our client Sean Dolit made over $70,000 from a single sale, right? So, he was basically promoting a website where you can buy and sell businesses. someone clicked on his link, they ended up buying a business and he got a $70,000 commission, which is absolutely insane. So, you

can actually make a lot of money from affiliate marketing. I have made millions with AdSense and I've also made millions with affiliate marketing as well. Now, I'm going to batch one other Thing in with affiliate marketing, even though it's a little bit different, and that is sponsorships and or brand deals. So, with affiliate marketing, it's quite easy to get approved to affiliate market someone's product. You basically just go to their website. You go to the bottom of the website, you know, it's going to say affiliate or referral or partner or something along those lines. You

get a unique link, you put it in your description. When people click that link, you end up getting a commission from it, right? Quite easy to do that. There's also websites like Share a Sale or Impact Network, etc., etc., where they have thousands and thousands of different affiliate offers that you can choose from. Now, with sponsorships, it's a little bit different. It's a little more difficult, right? So, with a sponsorship, typically they'll either reach out to you or maybe you can reach out to them and then you negotiate a flat rate for a video and

then usually on top of that you get affiliate income. So, you might get paid $1,000 for a video or you might get paid, you know, later on $3,000 or $5,000. In certain niches, you might get paid a lot more than that. We even had someone with less than 500 subscribers guy who got a brand deal for $1,500 a month when he had 446 subscribers, right? So, you can get paid pretty good with this. And then on top of that, he was getting affiliate commission, too. Now, the brand deals, like I said, little harder to get.

A lot of the time, you're going to have to reach out to them or sometimes they'll reach out to you if they see your channel. And typically, they will email you. So, that's why it's important to put that email and that contact information in your about section as well as your description. Now, sponsorships have some plus sides and some minus sides. So, the plus side is you can get paid more to promote the Same exact thing that you probably would have been promoting anyways. It's also more predictable because you can sign long-term contracts. So, for

instance, you could sign like a five video contract or a 10 video contract, not just one video at a time. Usually, they will start you off with one video. If that performs well, they'll negotiate a contract where you might do five or 10 different videos. So, it's more predictable. Now, the downside of a sponsorship is they're going to have a lot more control over what you say about their product or service. So, they might have to approve, for instance, whatever you say in the video. So, you'll have to make the video, do your pitch in

the middle of the video, and then you send it to them to get approved. They might say, "Hey, I don't want you to do this. I don't want you to do that." Blah blah blah blah. You got to go back and forth. Sometimes you have to refilm things. it can be quite annoying. Additionally, you typically can't really promote anything else in the video unless they say that you can. So, if you're promoting your own products and services in the same video, they're probably not going to like that. There's some other rules like a lot of

the time you can't promote their competitors, for instance, and stuff like that. So, it is a bit annoying. A lot of the time you have to go back and forth with them, but it can be a good source of income, especially for a smaller channel. Entertainment channels basically rely on sponsorships and brand deals. Like, that's pretty much the only way they can make money outside of AdSense. So, they live and die off of sponsorships and brand deals, but you don't have to do that. Now, I've also made over a million dollars from sponsors that I've

worked with. So, it can be a good way to make money. Now, layer three, and this is the one that mints millionaires. This is the one that I've seen the highest amount of successful business come from, and that is selling high ticket. Okay, so this can be either coaching. Coaching is kind of like done with you, or it can be a service, which is done for you. It could also be an agency offer where it's basically a service, but you just do it every single month. So, this is a Business model. It has created more

millionaires than anything else I've ever seen on this platform. And not just YouTube, but all other social media platforms and pretty much ads as well. I I have met so many people that have become millionaires, started six figure, multi6fig, seven figure, 8 figure, even 9 figure businesses from high ticket. And here's the analogy that makes it click. A general practitioner sees a 100 patients a day and they help each one a tiny bit. For instance, take this cold medicine and then next please. Right? A brain surgeon sees one person a day and they save their

life. So instead of helping a hundred people a tiny little bit, you can help one person a whole lot. And who do you think gets paid more, a brain surgeon or a general practitioner? Obviously, brain surgeons get paid more. And the same exact thing happens with high ticket. Instead of trying to sell people who, you know, no offense to them, I'm not trying to make fun of them by any means, but they don't have money and trying to sell them low ticket things. You can just give all of the information away for free, be the

most valuable YouTube channel out there, and then sell high ticket to the people who do have money, but their problem is is that they don't have much time or they just don't like inconvenience. So, they will pay money to save time and inconvenience, right? So, give the people who don't have money your information for free, the stuff that a lot of people would just sell for, you know, $50 or $100 or whatever. You know, this course is a great example of that. You know, I could definitely sell this course that you're watching right now for

over $1,000, but I'd rather just give it away for free and then I sell the implementation. So, I sell one-on-one mentorship, aka one-on-one coaching, where you can work with myself or my team to help you grow your YouTube channel, which by the way, if you're interested in that, that will be the Second link in the description in the pin comment below. But I'm very picky about who I work with, right? We only accept 18% of people to even get on a call with us. Or you can sell done for you implementation in the form of

a service or a high ticket coaching program. So in Carla's case, she sells a service. She recruits for businesses and she places people typically from the Philippines and Latin America in certain types of positions for big businesses out there. So businesses that are interested in outsourcing, typically CEOs or people that work at bigger companies will hire her. And a lot of the time they'll hire her not just to hire one person, but to hire a bunch of people for their business. And that's how she got that $106,000 contract. So stop trying to help everyone a

little bit and help a few people enormously and charge accordingly. And you would be shocked at how many people will buy if you're targeting the right audience with something genuinely valuable. And this trust beats views math is not a CGE quirk. It is how the whole platform actually pays. So there's a realtor named Karen Carr for instance. Obviously when you sell a house you get very large commission checks. And she had about 6,000 subscribers and she got 250,000 views on her entire lifetime of her channel. And just one video made her over $100,000 in commissions.

And there were buyers walking in saying that we've already picked you because we liked your YouTube content. And she filmed it on an iPad with a $12 microphone. Graham Cochran taught home recording on YouTube and his ad money topped out around a,000 bucks a month. But CNBC verified that what the trust from those same free videos sells is $160,000 a month in courses and coaching. So another example is Adam is a realtor in our community who hated cold calling and doornocking. So he replaced all of it with YouTube and now 15 to 20 buyer leads

come to him every single month already warm already sold and the ceiling well there isn't one. Some of the biggest businesses in the world do high ticket. An example of that would be Oracle. Oracle is a B2B business that basically sells super high ticket contracts to like Fortune 5000 companies and they basically fix their data and storage and cloud related problems. But in terms of YouTube, Felix teaches options investing and we helped him take an already successful business further and he is making tens of millions of dollars a year. Now, let's talk about your number

because it's smaller than the gurus pretend. 5K a month, that is a real full-time income. So, the job is optional at that point. 10K a month, you're doing extremely well. 30K a month, honestly, doesn't get much better than that. At 30K a month, you can retire early, fly first class wherever you want, buy the house, and after that, it's honestly diminishing returns. And I'm telling you this from someone on the other side of it. The reason that I still do this is because I genuinely enjoy what I do. I want to help people and I

have a mission to basically educate the world. I want more people who have expertise, who have wisdom, who have experience be able to share that experience, share that expertise and share that wisdom with other people so that those other people don't have to waste a massive amount of time, effort, and money going to college or, you know, with a traditional broken education system. And this really gets me fired up because basically something happens when you pass 30K a month. you stop being money focused and you become mission focused. And that's literally why this course is

free. My mission now is helping as many people as possible build channels that matter. So, one last thing for the people with the most wisdom in the room, highlevel professionals, people that have done things for a long time, the nurses that Have been nurses for 30 years, people that might be a little bit on the older side. I've noticed that the people with the most valuable experience are often the ones who struggle the hardest to start. The tech, the editing, the I'm not a YouTuber feeling. And I've worked with hundreds of them, so I've seen

every version of this. And that barrier is exactly what Claude just deleted. It is gone. The whole damn excuse. Now, by the way, you can still sell, you know, lower ticket. What I recommend if you're going to sell lower ticket is to start a school group. Okay? Start a school group where people pay you every single month. And what they're really paying for is the group. Now, of course, you can have a course in there. You can have lots of resources. You can have lots of training and stuff, but really what they're paying for is

the community, right? They want to be around a community of other people that are doing the same thing. But I really do recommend high ticket. You should try to get out of the low ticket grind as soon as possible because it is significantly easier to make a full-time income with high ticket. Now, let's talk about the math when it comes to high ticket really quickly. So, if you are selling a $100 product, you will have to sell 50 people a month. 50 to make it to $5,000 a month. Right? So, this is the this is

the math. We're trying to get to 5,000 here. So, 5,000 math. All right. If you are selling a $1,000 product, you will have to sell five people a month. And if you are selling a $5,000 product, you have to sell one person a month. Okay? So, here's what the math looks like on that. Cuz it is way easier. I'm telling you guys right now, it's actually not that much harder to Sell 50 people a $100 product than it is to sell 50 people a $5,000 product. It's actually not that much harder. I'd say it's maybe

twice as hard max. Okay, it's really not that much harder. And and again, you don't need 25 people, right? You just need one person. Maybe two people if you want to make it to 10K per month. And if you want to make 30K per month, six people. Okay, so let's talk about 5K per month first. So to make it to $5,000 a month, you're going to have to do five sales calls, okay? Because people on average close about 20% of their sales calls, okay? So five sales calls. So let's let's kind of reverse engineer this.

All right. So, to get five sales calls, you might need 100 people to visit your page. Uh because 5% of people will actually click and book a call. Okay? Now, to get 100 people to visit your page, you might need about 2,000 views because out of 2,000 views, about 5% of those people will click your link and actually visit your page. And then 5% of those people will book a call. And so in order to get 2,000 views, that just means that you need to get 66 views per day. That's it. So if you can

get 66 views per day of the right type of people, then you can make 5K per month with five sales calls. Cuz with five sales calls, you're going to close one person. Let's just say 20% close rate. And that is one sale for 5K. So that's the math. 2,000 views and you can make about $5,000. Now remember the revenue per 1,000 views. Now, this is with a niche channel, right? So, the revenue per 1,000 views in this case would be about $2,500 per 1,000 views. My second channel is making about $4,000 per 1,000 views. I

know channels that make 10 to even 30K plus per 1,000 views. So, $2,500 per 1,000 views is very reasonable if you are selling high ticket. So, this is why I recommend selling high ticket. I mean, you're selling to people who actually have money. And you know, the difference between selling to like a $5,000 buyer and selling to like a $100 buyer is night and day. The $100 buyer is skeptical. They're poor, right? They're strapped for cash. They don't have a lot of money. Uh they refund a lot. Okay? They expect a lot. Um we almost

never get refunds on our higher ticket products, but when we when we were doing lower ticket products, we would actually get a lot more refunds on them, which was just crazy. you know, it's it's just wild, right? How much people expect for like a hundred bucks. Like just the fact that they even have time to call their bank and or or like email to initiate the refund or whatever is is just insane, right? Whereas the $5,000 buyer is just like they wire the money and then they're easy to take care of. You probably don't believe

me when I say this, but the difference between a $100 buyer, it's literally easier to take care of a $5,000 buyer in many cases than a $100 buyer. Like, I'm not even kidding here, okay? they will wire the money. They'll send the link, you know, pay pay via credit card or or whatever, and they are happy campers. You know, as long as you do what you said you're going to do, they're going to be happy campers. Whereas $100 buyers, skeptical, poor, they want a refund, they expect a lot. You know, it's there's just these are

just not the types of people you want to um sell to. And I know people who sell uh low ticket stuff and oftentimes they'll have 15% plus Refunds, over 15% refunds. Whereas last month, for instance, we had a month where during the month we had a 1% refund. And then if we look 3 months ago, because we have a 90-day money back guarantee, we had a 2% refund. 2% refund from 90 days ago. Okay? And generally speaking, you know, it's like 7 to 15% on average, but low ticket is 15% plus. Okay? So it is

just so much easier. in so many different ways to sell to high ticket buyers. So that barrier is exactly what Claude just deleted and it's gone the whole excuse. Okay, Claude just made it so much easier to do this. Now this is the Kodak moment full circle. The tools are free now or very close to free. So the people with something worth saying finally win and people tell us this constantly as well. So the money layers are now stacked. Now let's put the entire system together live start to finish. All right, YouTube just got 10

times easier and nobody is talking about it. You used to need an entire film crew and it used to be a full-time job for you to just do any work at all on YouTube. But now you can get work done in as little as 15 to 30 minutes a day and you can actually grow a fulltime YouTube channel. That's exactly what I'm going to be talking about at the live training that we're doing this week. Exactly how to grow your YouTube channel. So click the link in the description, the pin comment below to check that

out, guys. I will be answering questions before, during, and after the live training. It's completely free. Plus, I'll be giving away an AI that is designed to help you pick your niche if you don't have one in the first place, or if you already have a niche, It's going to help you make it 10 times better. So, really looking forward to talking with you guys. This is stuff that we never talked about before. So, click that link in the description below, and I look forward to seeing you there. All right, welcome to the ultra simple

YouTube video creation process. Um, this is going to be the first video, if not one of the first videos in the program. And this is going to be a step-by-step tutorial where we want you to follow right when you join. Okay? We really want you to follow the step-by-step tutorial to create your first video right when you join. And if you do this correctly, you can do this in less than an hour. I'm not even kidding when I say that. You can do it incredibly quickly. So, this is your goal. Publish your first long- form

YouTube video in landscape mode horizontal. So if you've never made a YouTube video before, obviously this is going to be great for you. If you have made YouTube videos before, but you've never done it with our methods, you should also do this. Okay? And it's very important you do this. And honestly, I I almost this is like a challenge from me to you. Please do this as quickly as possible. In fact, try to do it literally the first time you're watching this. If not the first time, then the second time you watch, get it done,

get it submitted. Because we have noticed over and over again that people who take action early, take action fast, those are the people who get the best results the fastest. Okay? So be one of those people who starts taking action, who doesn't get analysis paralysis, who doesn't overthink things. Okay? Take action quickly. Okay? So important. This Process is designed so that you have almost zero decisions to make. So this isn't necessarily the best things to do. This is the simplest and the fastest things to do. Okay? So we have more complicated, more complex training later

on in the program, but this is just a way for you to throw up a video. And people have done this and they've gotten over 500,000 views with their first video sometimes. Just keeping it super simple, just like this in the program. Just as an example, my own brother Zach made a video pretty similar to this. It had a little bit of editing in it, not too much, but it got well over 500,000 views. It was literally the very first video on his channel, and it's because he just took action. That's it. He just took

action. You know, later on, he actually optimized it and stuff like that, but when he first uploaded it, it just had a super basic everything, right? So, let's let's talk about the steps here. Step one, pick a preliminary niche. Okay, so we have a niche validator GPT. This is specifically the preliminary niche validator GPT and that is right there. So I'm going to open this up and we are going to work through this together. Now this is designed to work with a paid or unpaid account. Of course it works better if you have a paid

account, but it is designed to work with an unpaid account as well. So what I'm going to do is I'm basically just going to pretend like I am, you know, trying to start on YouTube basically. So there's different prompts You can click. You can click these different things. I want to help people to grow on YouTube with educational content where they give value to the world and uh because of this they are able to be a great source of alternative education and decentralize the education system. So this is kind of what I'm passionate about. That's

one of the main reasons why I started CGE. So, I'm just going to go ahead and type that in. Just like that. And this is the preliminary niche validator. It is going to help you come up with niche ideas. It's been designed to be as simple as possible. And additionally, you can actually talk to it. And I highly recommend you do talk to it. The only reason I'm not doing that is because I'm recording a Loom video right now, and I'm afraid that the audio recordings are going to get messed up if I click dictate.

But you ab I absolutely recommend that you just dictate to it. You just actually talk to it and you don't type. Okay? Because it's just it almost feels like a conversation. Okay. I help missiondriven educators and creators grow to 10,000 subscribers with educational videos using my unique mechanism. Okay. I help all let's see. I help beginners publish their first 30 educational YouTube videos in 30 days. Oh, very cool. I help coaches and consultants turn educational YouTube videos into 5 to 20 qualified leads per month. Okay. I help teachers and subject Matter experts structure lessons into

8 to 12 minute YouTube videos that keep viewers watching. I help alternative education creators build a weekly content system that saves 5 to 10 hours per week. Okay, cool. So, let's just say you like one of these. You could with five more, right? Come up with five more. You know, something like that. Learn and public YouTube channel that reaches 1,000 subscribers in 90 days. don't have a unique mechanism, just don't worry about it. You can just copy this part right here. Okay, this is interesting. Non-native English speakers. Okay, very cool. Real world skills. Build a

consistent weekly upload schedule in 12 weeks. Okay, I kind of like this one right here. I really like this one right here. But let's just say, give me five more. I want to appeal to beginners or something like that, right? Let's just say you didn't like. There's something about it you didn't like. you can actually give it specific reasons why you didn't like it. And by the way, guys, all these GPTs that we're working on, we have literally poured I can't even tell you the countless amount of hours we have poured into these GPTs to

make them as good as they are. Me personally, in the last few weeks, I I think I put over 80 hours into these these different GPTs. It's it's pretty wild. So, yeah, they're they're really good. I help complete YouTube beginners get their first 1,000 subscribers with simple educational videos. Okay, great. So, I'm not going to put the um the method in. I'm just Going to simple educational videos. And I like that one. So, I'm going to go ahead and copy that one. I'm going to go back here. And this is the implementation workbook. Okay. So,

basically what you're going to want to do is click on this implementation workbook and then you're going to want to click file and make a copy. So, you you shouldn't I I can edit it, but you shouldn't be able to edit it. And you're going to go here. You Oh, sorry. You're going to go to file and you're going to go to make a copy and make a copy just like that. Then you can shut this one down. Take the copy and you can keep the copy there if you want or but the important part

is you put your name. I'm going to put Shane test. All right. And then you would want to put your name here. Shane hummus. Probably put your email here. Email. And then yeah, file make a copy. Then make sure you put your name on the email doc so we know who you are and also insert your name in the name part of the title. All right, so we've got this first assignment here and we want to go ahead and copy and paste the niche hypothesis statement. I help complete YouTube beginners get their first 10,000 subscribers

with simple educational videos. So yeah, that sounds pretty good. And now we are going to move on to the next part. One thing to note here, this is not your final niche, okay? This is just a preliminary niche. If you're not super happy with it or whatever, that's totally fine. If you want to, you know, talk to somebody, we we definitely you'll be having a call. Um the niche is only finalized on your call with your CSM. This is designed to just get you started making content. When I first started on my channel, just as

a reference, I made content on so many different things before I found the thing that actually worked for me. I made content on a review. I made some review videos, right? I made some videos on being frugal. I made some videos on saving money, budgeting, how to save money for college, how to pick the right college degree, which college degrees you you shouldn't do, jobs, side hustles, how to write grants, how to get small business loans, like all kinds of stuff like that when I first started on YouTube. And the thing that really took off

was the college degrees. And that one made a lot of sense to me. And so I ran with that for a very long time. And then I pivoted like 15 times. Okay? So you're not stuck with whatever your niche is that you pick. But it is important that you understand what your niche is. So you just need to pick a niche for now. You can change it later on. And if you've already done the niche 2.0 module or you already have a niche, then just go ahead and skip this step. But make sure to have

your niche hypothesis statement ready before moving on to the next step. Okay. Step two, set up your YouTube channel. So if you already uh have a YouTube channel, um then you don't need to do this step. And honestly, this changes quite often. We Make update videos on this uh all the time because YouTube will change. I'm not going to do that in this video because I just have to make an update video a few months from now. So, the link here will take you to the update video on how to set up your YouTube channel.

So, obviously, if you've already set up your YouTube channel, then you're good to go. Okay? But if you haven't, then click this link and we'll it will take you to where a video that will tell you exactly how to set up your YouTube channel in the right way. Um, you would want to pause this video and go there. Okay. So, I'm assuming get keywords so you know what to search. All right. So, there's two different tools that we like to use here. We have a GPT tool, which is a niche SEO keyword finder GPT. And

then we also really like Vid IQ. And luckily at this particular time right now, this tool is free on Vid IQ. So if it is not in the future, then unfortunately, you know, you're just going to have to only use the SEO keyword finder. But what you want to do is just say, I hope this is my niche. Please find keywords for me. Okay, this is my niche. Please find keywords for me. I'm going to copy and paste that in both of these. Okay. On Vid IQ and then also on the SEO plus keyword finder.

I'm going to copy and paste that here as well. Now, while this is searching, I'm just going to say very quickly that these tools are great. They're going to find a bunch of really good keywords for you. And in the future, there's going to be even more advanced training on like how to find keywords and how to find the right video ideas and everything. Again, this is just a quick start guide. This is just designed to get you going, okay? But in the future, there's going to be more training on this. This is just a

the basics designed to get you going. And what I want you to do is Okay, Vid IQ is really taking its time looking. Okay, so I'm going to go ahead and copy this. We're going to go back to the implementation here. I'm going to go to keywords right here. And then we are going to paste the keywords. Okay. And then you might just make a little little separator just so you know that the next one is going to be Vid IQ. All right. Now, by the way, this works with or without a upgraded account. Of

course, I do have an upgraded account. I love Vid IQ. It's a great tool, but it's actually kind of pivoting to it's kind of using my account a little bit, but it really doesn't matter. It it it's really good either way. So, just go ahead. You can you can post copy or you can just copy whatever you want. and you're going to go ahead and put it down here for the first assignment. And by the way, there's different tabs inside here. Just stick to the first assignment for now. Do not mess around with any of

these other tabs. Okay. So then I'm Going to go ahead and I'm going to copy all of these keywords here. And I'm going to go back to this one. I'm going to copy and paste all of them in here. I'm going to say here are all of the keywords uh from different sources. Please pick the top five best ones that I should start uh searching YouTube with. And then if you want to here you can kind of give it a modifier. So for instance, let's just say I want to specifically teach people how to how

like normal people are blowing up on YouTube without fancy tech and and stuff like that. Fancy tech or great charisma and stuff like that. Okay. So if you want some kind of modifier for like what you want to specifically target, it's totally fine. Okay, great. So, it's got five really solid keywords to start with. I'm going to go back to the implementation worksheet. I'm going to go to the top and we're going to paste those five keywords. Okay, so at this point, we've got some really good keys. And now we move on to step four.

Okay, so step four is the icon method. Now, This is a very simplified version of the icon method. There's there's literally only three rules. You're going to paste your keywords into YouTube. And then you're looking for only three things. This is a very simplified version. One, the channel has less than 100,000 subscribers. So, you're looking for videos where the video has more than 100,000 views, the channel has less than 100,000 subs, and the views to sub ratio is 5:1 or higher. Now, we're going to look on YouTube. I'm going to show you on YouTube how

to do this. With that being said, some other great tools are oneof10.com tools out there, but we're just going to go ahead and find these on YouTube. And what I want you to do is find at least three videos, subscribers, and 250,000 views. Paste this first one into YouTube. All right. And scroll down sometimes. Just scroll down like this. And what do you know? Already found one. Okay. So 40,000 with one faceless shorts channel by stealing content full course. Oh man, that's that's a funny one. Okay, so this technically does meet the criteria, right? So

I'm going to copy and paste it. So just to be just to be clear, criteria more than 100,000 views, less than 100,000 subscribers, at least a 5:1 ratio of views to subscribers. So if this was a 100,000 views, it would not have a 5 to1 ratio, right? So it would not meet the criteria, but at least has a 5:1 view to subscriber ratio here. And because of that, we're going to go ahead and go back to implementation, scroll down here, past the keywords, and We are going to put the icon method screenshots. Okay, we already

found one. That was super fast. All right. Hey, what do you know? There's a handsome guy right there. All right. How I get over 100 million views per video. Mr. beast. Okay. How YouTube changed my life in four months. My journey to full-time creator. So, this one barely meets the criteria. I mean, it's 100,000 subscribers more more or less. It barely does meet the criteria here. You know, if you wanted to, you could screenshot it. It's a little bit weak, though, because it is 100,000. I'd prefer if it was like, you know, 90,000 or 80,000,

but you could you could do that one if you wanted to. All right. Hi, me in 10 years. Crazy, crazy, Mr. Beast. Here we go. The number one upload method to 10x your views. All right, so it is quite simple to find these videos. You could just go here. No views, no subscribers. Turn this off. Now, that's another one. I think that the other one was kind of similar. Hidden new YouTube setting. There you go. never do these things on YouTube, but he's got too many subs, so it's not a ideal fit. So, here was

uh some of the other good good ones here. Um, this one doesn't quite meet the icon method. Um, probably will soon, but it's not quite a 5 to one. He is less than 100k subs, more than 100k views. It's not quite a 5:1. And then this one here, how regular People actually I'm gonna I'm gonna go ahead and screenshot this one so you can kind of see. So I'm going to screenshot this one because I I have something to to show you here in a moment. But this actually doesn't meet the icon method, but I'm

going to screenshot this one to to show you here in a moment. Okay. Uh now this one I'm also going to screenshot right here. Okay. Seen this one as well a while back. And I'm going to screenshot this one too. Okay. So, uh, we got four. All you got to do is find three. Remember, we're just we're just keeping this fast and efficient. Now, I'm going to go back here and I'm going to go to the icon method checker GPT. Guys, this one GPT probably took us I can't even tell you how much time this

took us. Like, not not just the time of creating the course and then uploading all the course stuff, but this GPT took us so long to make, guys. Okay. So, this is going to be really cool because I can actually show you here. So, this one right here is very clearly uh good. Now, one thing I should have mentioned, by the way, guys, is um I have the Vid IQ extension inst that's why I can just see the subscribers right there. If you don't have the Vid Now, the Vid IQ extension, by the way, to

see the subscribers at least at this point in time is free. So, you can install VidIQ for free and you can see the subscribers at least, right? If for whatever reason you can't do this, you you don't know how to install the extension, you you don't want to install the extension or or whatever, Just make sure that you look at the subscribers for the channel and make sure that you put the subscribers when you put it into the GPT. The GPT does have to have the subscribers. Okay? So, I'm going to enter this into the

GPT. If I didn't have the subscribers, I would also put the subscriber count, which is 27,200 subscribers. So, I'm just going to assume you do not have the subscribers here and we are going to click enter. Okay. So, it fails here because it's explicitly stealing content. So, we have some different criteria inside of the icon method GPT. Now, it's not perfect, okay? It's not perfect by any means, but we have some different criteria inside of the icon method GPT where we will fail stuff for different reasons. Okay, so let's try this one right here. Right,

we're going to click this. And by the way, I'm copying and pasting. For me on Mac, it's command shift4 to copy. And to paste is commandV. Please look up how to copy and paste if you don't know how. We have had clients that don't know how, and that's totally fine. But please look up how to copy and paste on a PC or on whatever computer you're in. If you're on a Linux or anything like that. Okay. So, we're going to enter this one in. So, it's going to tell you whether it whether it fails or

not. There's different things that we look for. And this one right here, put this one in as well. And by the way, we do recommend that you do one at a time, especially if you're on the free Version of Chat GBT. If you try to do multiple at a time, it just takes too many tokens and you're going to get a bad answer. So, please just make sure you do one at a time. Okay, so this one passes, but with caveats. Okay. So, it's borderline but acceptable. It passes with caveats. But the reason I wanted

to do this one is because this one right here is a very similar video, but it has much much better numbers. So, we're going to we're going to put that one in. Okay. So, this one right here was a soft fail. When it's a soft fail, you can sometimes consider overdoing it. Basically, it the reason it said that it fails is because it thinks that this this thumbnail is really good and it doesn't want to compete with like a really good thumbnail. Okay? But it's a soft fail. That means you could you could consider doing

it. You know, you can talk to your CSM, your coach, etc., and they might do it. This one is a pass. I'd say it's a soft pass, right? A pass with caveats. But the thing is is this one is a very similar video to this one right here. And this one is a very, very strong pass, right? So, this is the one we're going to go ahead and do. I like this one. And additionally, it gives you all of these things as well. So, it gives a lot of really good stuff. And if you want

to copy and paste that there, you can. Now, basically, it's going to give you a suggested title here. How average creators are actually winning on YouTube, why average creators are growing faster than everyone else, etc., etc. It might give you some other Titles. You don't have to pick these titles. These are just preliminary titles. There's actually an extra step here we're going to do in a moment where it's going to pick some other titles for you. But these are some preliminary titles. It's always nice to have and these are decent. Just keep in mind that

with the amount of tokens that it consumes. Sometimes when it does these, it's consuming too many tokens and the initial title it gives you may not be as good as the title it gives you when you use the specific GPT, especially if you're on the free account. And then we are going to generate your title plus your intro. So I'm going to go back here. Take this screenshot again. This one here. Title plus intro maker screenshot. Okay. Justed new title. How normal people are blowing up on YouTube in 2025. I like this one a lot

more. And generally speaking, just keep in mind the title maker again has more tokens to actually work on the titles because it's the only thing it's doing. And so generally speaking, it is going to come up with a better title usually. Not always. If you like the other title, it can be better too sometimes. But how normal people are blowing up on YouTube in 2025, this is a very solid title. Now, you you want to change the title, but you don't want to change it too much. And this is something a lot of people mess

up on. Um, and that is why we made a GPT for it so you know that you won't mess up on it. Okay. Additionally, um, this one had An intro. So, we can go ahead and copy that intro. Suggested new intro and we will paste that here. So, again, you don't have to do this intro. It is a suggested intro, but if you like it, you can definitely do it. All right. So, the next part is coming up with your thumbnail words. Now, you could, especially with a video like this, this video is going to

be relatively raw and authentic. You could just decide to not have any words on your thumbnail at all. That is an option. You don't have to do it, but you could. Now, what I want you to do is I want you to copy and paste the icon method video. Just like that. And put it in your thumbnail idea generator. Just like that. And click enter. Okay. So, I restarted it because I did not want to do the thinking one. We're just going to do the normal one without thinking because I think most people will probably

not have the paid chat GPT account. These were designed to work even with the unpaid accounts. Okay. Okay, I like this. Okay, so average people blow up, normal people win YouTube. Maybe normal people winning YouTube would be better. I think this will give you some text suggestions. These are not the the best in the world, but the these are good enough because I I think a lot of people mess up when it comes to the text that they put. And so I'm going to go ahead and copy those and I will put them here. The

thumbnail words right there. Text normal people win on YouTube. Okay, awesome. And step number eight is going to be write your script outline full script. And by the way, I I put the words back in here, right? I put the words under thumbnail words right here. And then we're going back to step eight. Write your script outline. Now, this is the NoClick Script Writer Pro. And this is an awesome tool. And basically, all you got to do is just paste your title into the no click script writer pro. So, this is my title here. Now,

by the way, it is now 2026. So, I'm going to change that to 2026 obviously, but let's go ahead and look at the noic script writer pro. Paste the title and you can go enter. Now, of course, if you want to give it more context, you can definitely give it more context. It's highly recommended that you give it more context. And typically what I the reason it's called the noclick script writer pro is because you can I recommend that you dictate. Now again I'm not dictating because I'm on Loom right now and I don't want

to mess the audio up. There'd be two audio inputs basically. So I don't want to mess the audio up. I'm sure there's a way to do it, but I'm just not going to risk it. But you'd click dictate and then you'd basically just talk to it. So I'm just going to say none. I'm just Going to have it have it write the script for me. I'm just gonna say none and just, you know, have it have it write it for me. All right, here we go. Okay. Now, while it's writing that script, I'm going to

talk here really quick. We have it write the outline first because we know that a lot of people actually like to do their scripts not word for word. They actually just want an outline. Some people like bullet points. There's all kinds of different ways to do it, right? So, I for for a long time, I actually just used, you know, bullet points on a flash card. A lot of time I would use an outline when I was doing scripts, you know, and I would just like, you know, have the outline right next to the camera.

All all kinds of different stuff like that. Some people like to do sticky notes and put the sticky notes right behind the camera. I've seen all kinds of different uh ways of doing it with an outline, but here is an outline you to do where it actually reminds you of everything, which is great because a lot of the time people, for instance, will forget the the CTA. And then it also has a full script here, too. So, it also has a full script right here. And that that is a full script. Now, you can make

the script longer. That's probably about a 5 to 10 minute script. You can make it a little bit longer if you want. You can also change it up, you know, change change the script. Now, it's really designed for you to actually talk to it because the first script is not always going to be exactly what you want. You know, you it's designed for you to talk to it and just be like, "Hey, I like point number one, but I don't like point number two, and I think you should make a different point. you know, you

should talk about XYZ, but point number three is pretty good, but I think you should talk about one thing that happened to me, blah blah blah blah. And then point four, I think You should add this, you know, blah blah blah blah. Point number five, that like that's how it's designed, right? That it's literally designed for you to to talk to it, right? So, you could you could type if you really want to, but it's designed for you to actually just talk to it. And, you know, I'll probably do that a little bit and then

I will come up with a good script here. All right, guys. Came up with a good script after chatting with it just for a little bit. Oops. See here. Script. Okay, cool. So, yep, came up with a good script after chatting with it just for a bit. Also has the outline. And yeah, good stuff. And next is the thumbnail. So, basically, you're going to just be looking at the thumbnail words. Now, at this point, you know, you come up with your thumbnail, title, your intro. You want to at least come up with a thumbnail idea.

But because of the fact that this is going to be a raw, authentic video, we're actually not going to make the thumbnail at this point. We're going to make the thumbnail after we create the video. So, the next step is recording the video. So, there's going to be two different ways to record your video. Okay? So, two different options. Um, option A, which is recommended, is to just record on your phone. Okay, so you got the outline, you got the script. Basically, you'd put the outline somewhere where you can see it. You can even write

it down on a piece of paper if you want. You know, it's that easy. And you would basically record that. That's how you do it. So, that that's probably my my preferred method. Write it down on a piece of paper. You could do sticky notes if you want. You could do a big whiteboard if you want right behind the camera. All kinds of different things. But the important point is that it's an outline, right? It's not a full script. You do not want it to be a full script. You want it to be an outline.

It's very important that it is an outline because outlines are significantly easier for you to read and understand. Now, additionally, if you want to modify the outline a little bit, you can do that. Totally fine. Maybe like remind yourself here, you know, tell a story. Tell a story right here. like remind yourself that like oh yeah there's a story that I have to tell you don't forget it also good to do a CTA for now the CTA that I want you to do is just like check out the resources that'll help you solve the problems

I'm talking about in this video down in the description and comment below just do that CTA later on we'll tell you what to put down there okay but do that CTA for now when it says CTA we did have a situation with a student where one of their very first videos blew up got over a th000 views or 500,000 views and unfortunately they did not have a lead magnet or a CTA in their description. They didn't have anything to send anybody to. So, that is not a situation you want to be in. If you get

over 500,000 views, that could completely blow up your business, right? So, basically, there's two different options that we recommend. The first option is literally just recording with your phone. And it's as easy as you you take your phone just like right here. I think this one's about, you know, a year year and a half old, something like that. You take your iPhone or your phone, whatever it is. You go to the video, you flip it To where it's looking at you. You turn it on landscape just like this and you start recording. Okay. You make

sure that in the background you have, you know, your to-do list or something like that. At least somewhere where you can look at it. Usually, it's not it's not good to look down. Looking down is kind of awkward. So, you want to put your whatever your outline is, put it put it high. So, for instance, like right now, I've got my computer right there. My computer is elevated just like that. So, I could I could kind of just like look at my outline kind of like that. You you know, you probably wouldn't really know and

it seems pretty natural that I'm kind of like glancing over here a little bit, right? So, that is one way to keep it simple. Keep it easy. Just, you know, off off the cuff. Don't think about it too much. Just pretend like you're talking to a friend. Pretend like the cell phone is your friend. Pretend like you're talking to a friend. A lot of people find this to be a little bit hard at first, but then the alternative method, which is the transcript, has its own difficulties as well. So, this is really like a 50/50

type thing. 50% of clients really prefer the outline method. 50% of clients prefer the teleprompter method. Um, and it it just really depends on you and your personality, but I would recommend trying both of them out. Now, when it comes to the teleprompter method, um what I want you to do is use the website descript. Now, luckily, you can actually use descript completely free, right? So, you can actually use it completely free. You don't have to pay for it. The only problem is when you record the video using descript and when you edit the video,

there's going to be a little watermark in the bottom right hand of the video if you don't pay when you download the video. So, if you don't want that watermark to be there, I believe Descript is like 20 to $25 a month. It's an incredible tool. It also has unbelievable editing abilities and I just I just think it's an incredible tool and it's absolutely worth it. Okay, so what you'd want to do is I'm I'm not actually going to do it, but you're going to want to click record just like this. And then what you're

going to want to do is once once the record is up, there's going to be this little thing that says teleprompter. You're going to go to your script, the full script. You're going to copy it, and then you're going to put it into that teleprompter. Now, I'm actually going to turn uh Loom off and turn that on very quickly just to show you exactly uh what it looks like. So, I'm going to turn Loom off and then I'm going to turn that on and hopefully it doesn't mess with Loom. If it does, I'm also going

to be backup recording with this camera. Uh, but sometimes it does mess with them. So, I'm going to be backup recording with this camera. And if it does mess up, then you'll be able to see it still. So, here we go. We're going to go to descript. We're going to go to record here. We're going to click camera. Okay. You're going to see it pops up just Hey. All right, guys. So, it wouldn't let me record uh Loom and Descript at the same time. So, I'm Basically showing you what it looks like while it's recording

on Loom and it's also recording on script at the same time, but I have to show you with this unfortunately. So, basically, it's recording on script right now and I can just click here on the teleprompter and you'll see that the teleprompter is kind of just going down and I put it at the top of the screen right here. It's very important it's at the top of the screen because that's where the camera is. The webcam's right there and you want it to be very close to the teleprompter. And in fact, I would actually recommend

that you kind of uh do it in there just so that your eyes don't go track left and right a bunch. Um and you kind of just start reading just like this, right? So let's see. Um let me say this right up front. If you think YouTube is only for charismatic extroverts, celebrities, or people with crazy editing skills, you're already behind because in 2026, normal people are blowing up on YouTube left and right. So, this is the cool part is you can pause right after you're done with the sentence and then wait for it to

come up and then and then it's no problem, right? And when I say normal, I mean no fancy camera, no big following, no perfect personality, no viral luck, just regular people with small channels getting massive views, right? So that's basically what you do right there. That's what it looks like. And then once you're done, you click this little right here and finish recording. So let's talk About how to edit the videos. Now, one of the videos was recorded on the phone and so therefore it requires zero editing. I didn't really make any mistakes when I

was recording on the phone. I I might have made a few like, you know, misprononunciations and stuff like there, but I was just recording on the phone just like that. And I didn't really make any huge mistakes or anything like that. So, I don't think it requires any editing at all. Maybe just chopping off the beginning and the end or something like that, but you can actually just do that in the phone itself. So, that one I'm just going to upload straight to YouTube. However, if you did um actually do the teleprompter method, and that's

the way you wanted to edit here, Descript is an absolutely phenomenal tool. And what it allows you to do is just go like this and hit delete. And that part right there. Now, by the way, I can I can always go, you know, control- Z or command Z, whatever, and bring it back. But this part right here, the teleprompter was going way too fast. So, I said something about All right, so normal people are building up. It's the speed of the teleprompter. Do you want to make it faster? Oh, are you serious? I can't scroll

up, [laughter] right? So, I was just like talking about how the how the teleprompter was going too fast there. So, what I can do is I can just highlight all of that and I'm I'm literally going to click delete and it just edits the video for me. Like, I didn't have to edit it. I just I see the transcript right here. I click delete and it edits the video for me. That's that's the incredible part about Descript. You you don't have to know how to edit, which is incredible, right? And then, additionally, let's just say,

you know, I I want to keep by the way, I'm going to keep this script tutorial super simple. There's like so many cool things you can do with it. But if I messed up at some point, let's just say I said high production when I meant to say low production, I could actually just replace this with low production and it would and it would actually replace it like it would say it in my voice. It would just say low production, right? So, you see, old YouTube rewarded high production, entertaining personalities, long-term consistency with no results

for months. Or I could maybe even add or even years. I could add that there as well if I wanted to. Or or maybe maybe I could change this to years, right? I could change this to years and it would actually change it, right? So, that's something we could do here. Now, I'm not going to that's that's a bit of an advanced kind of thing, but you can change it to years just like that. Now, the thing that I really want to show you is the AI tools feature. And specifically, I want to show you

some of these amazing features here. Now, we have tested every AI tool on the market, and the script does the best job out of all of the AI tools. And as you can see here, I'm reading the script, and it is looking like I'm making direct eye contact with the camera because I put the transcript at the top, the or the teleprompter at the top. So, it really looks like I'm making direct eye contact with the camera. Um, with that being Said, we're going to go edit for clarity. So, this is going to remove filler

words, uh, digressions, blather, and all obvious cuts. So, we're going to go ahead and do that. I'm going to go submit. Doesn't really take all too long, right? High production, entertaining personalities, long-term consistency with no results for a month. Uh, yep. So, I I said long-term consistency with no results for months. So, I actually messed up there. And so, that is example. So, I'm going to go yes. Yes. Basically, just going to click yes on everything. Yes. Yes. Yes. Yes. Yes. Yes. Yes. And yep. So, here I said it. I accidentally said it a couple

times. So, don't miss out on it. Correct. So, definitely don't miss out on it. And also, check this out. Right. So, I I said it multiple times. I was kind of stuttering there. So yes, I did make some mistakes while I was reading the script. It wasn't perfect. I said a couple things a little bit wrong. I said things multiple times sometimes, etc. So I definitely made some mistakes. So that's the edit for clarity feature. Another feature is studio sound. So this is going to make the sound much much better. So it's applying studio sound

and this is going to make the sound good enough to upload on YouTube. So, that is pretty epic. And it's doing that. Takes a little moment to do that. All right. I believe it's done. So, we're going to go Back here and we're going to go back to AI tools. So, it's got the studio sound. Now, removing filler words. You can definitely remove that. Find all filler words and skip that one. I like I like the you see normal people. Yeah, I think I'm okay with that. So, you know, you don't have to do all

of them. And then remove retakes. I think edit edit for clarity kind of already did that. And yeah, now the video looks really good. It removed a lot of mistakes that I made and it looks really good. And now you want to click export. Okay. So, you know, maybe if you want to, you can watch it. You can watch it through and I think you're going to be especially impressed, you know, watching the script do its thing. So, if you want to, you can watch it through. But I'm I'm pretty happy. I'm going to go

ahead and export it. So, I'm going to click export. And then I'm going to go ahead and publish. Okay. And I can copy link and I can send it to somebody else so that they can do this or I can just go ahead and download myself. So, I'm going to go ahead and download it. I'm going to make the title the the same or very similar to what the actual video title is as well. Very important that you do that. And it looks like it's downloaded. So, we are good to go. Now, we're going to

move on to the next step. This is the part that scares a lot of people. Okay, guys. This part scares A lot of people. It is creating the thumbnail. So, this can actually be quite simple um if you want it to be, right? It can also be quite difficult uh as well, but I'm going to show you how to do it. So, I have my QuickTime player here. I have the video that we recorded earlier right here. Going to screenshot this. And there we go. Save to clipboard. Okay. So, save to clipboard. Then we're going

to go to Canva. We're going to go to YouTube thumbnail. All right. Got that paused. We're going to go to create. Then we're going to go to YouTube thumbnail. And then we're going to click on YouTube thumbnail. And then I'm going to go CtrlV. Going to drop in that screenshot just right there. Now, by the way, I I picked this screenshot because I was kind of making like a little bit of a weird face here. You know, I was just like, it's kind of like a little bit offkilter, like a little bit of a weird

face. And so that's the the screenshot that I decided to pick. Now, um, one thing you could do, and I'll kind of just show you this, is if you didn't want to put any text, uh, you could do this where you go to Edit just like this. Then you go to adjust, and then you go to auto adjust. And it does a really really good job basically just making the background and everything pop. So you can even do it more here. You can really increase the intensity here. And it really does a good job just

making you pop out here. Um you can also mess around a little bit with the contrast if you want. I wouldn't really really mess around with it too much. Um also a little bit with the shadows making you pop a little bit more. I wouldn't I wouldn't do that too much either. And then maybe you could do a little bit with the blacks too if you want to. But overall, this looks really nice. And um you know, you could probably just go ahead and you know, share this one right now. So I could probably just

go down download this one. I'd probably download as a PNG. Um just to keep it simple here, we'll do 1280 x 720p, but you could also do um 1920x 1080p as well. Um, I think 1280 x 720 is free, but the 1980 by 1080p is uh not free. Then you go download. Also, um, if you download it as a PNG and it's more than two megabytes, then unfortunately it won't work. Now, this works because it's 1,800, but if it's more than 2 megabytes, it won't work. So, you can try downloading it as a PNG first.

If it's more than 2 megabytes, unfortunately, it's not going to work. you got to download it as a JPG. And so I'll show you what that would look like. So download, then you go JPG instead. And you, you know, you could probably even go 1920 x 1080p. And you'll see that it is a lot smaller. Okay. So untitled design, you'll see it's much much smaller. 149 uh KB right there. So yeah, of course I'm not going to use this. Uh, I'm I'm going to use a um I want to actually put text. So, I'm going

to drag this over a little bit. I think I might actually have to expand a little bit as well, but I'm going to drag it over kind of like that. And yeah, that looks pretty good. Just a little bit more. Something like that. Showing my face looks pops pretty well. Looks pretty good. And now we're going to go ahead and add text to it. So you go to the text tab, which is almost covered up by the loom thing on the side, which is weird. Add a text box. And what I'm going to do is

I'm going to You can go back to your um CGE implementation and kind of look there. Um or if you if you think you know, you know, some good text to put on it, you can do that. But but really I would probably do the CG implementation and just copy and paste whatever that text says. So I'm going to put uh all caps. I Usually like to do all caps. YouTube for uh normal. Let me see. I'm going to put normal quote unquote people. Okay? Because remember what the title is. Um normal [clears throat] people

are blowing up on YouTube in 2026. So, I'm going to put YouTube for normal people. I'm going to copy all of this. Going to make the text white. I like uh I think white text we we have found performs best uh generally speaking. Additionally, um let's go to here. Let's go to font. Let's go impact. Uh I'm going to change it to impact. Impact is a really good font. Now, you'll see that it's kind of spaced out. I guess I'll make it big here, but you'll see it's it's kind of spaced out here. It looks

a bit awkward. And so, you want to go to advanced setting, advanced settings, then line spacing. So, something like this is probably going to look pretty good. I might mess around with it a little bit more, but yeah, YouTube for normal quote unquote normal people. Make this big here. Um, now you might notice that, and by the way, what I recommend you do is you make it small a Lot, right? So you might notice that if you make this small, the text is a little bit hard to read here. So, and by the way, I

usually when I'm making thumbnails, I will zoom out like this so many times because I want to be able to uh I want the thumbnail to look good when it's small because a lot of people watch YouTube on their phone. Right now, by the way, if I if I was just doing this, if I wasn't explaining it, I I would already have the thumbnail done. it would be easy and done by now, but of course I'm explaining it. So I'm kind of, you know, thinking about things and trying to do things a little bit slower

and stuff. So Canva makes a lot of stuff easy there. You know, there's a lot of stuff that take a lot more skill to do with Photoshop, but Canva makes it easy. One thing I really like, uh, it's a Canva setting, is you can actually just move the text around by doing your arrows here. So you can just move, uh, the text around just just like this. uh with your your arrow keys um on on Canva you can you can you can move the background around. So right now I'm moving the background around too which

is pretty cool and that's something you can do on Photoshop and Canva um as you can do you can now do it on Canva as well. Okay so um back to text here. So basically what you want to do is go to effects and then there's a few different things you can do here. So outline is one really good one. For some reason, it automatically goes to gray. You can also change these Canva settings if you have like a Canva Pro account for instance. But basically, I you want to do black outline. Uh black outline

is the best. And by the way, I like impact font. I think it's one of the absolute best fonts. Then when the when it comes to the thickness, I like to go down here. Um I want it to be thick but but not like crazy crazy thick, you know? So, I think that looks pretty good. Maybe a little bit more. Like maybe maybe something like that. Uh 19 maybe maybe 18 for good measure. It's my favorite number. So, um Okay. And then there's some other stuff you can do. So, you can kind of do shadow.

Shadow is another good one here. Um lift looks pretty good as well. Uh you can see it makes it kind of kind of pop a little bit. The intensity is like boom, right? Like this is kind of nice because because it kind of puts the the dark darkness behind these uh so that you don't have to do like a any type of black box or anything like that behind it which is pretty nice. So so lift is good. Shadow is another good one as well. For some reason it it does shadow automatically with with white.

You don't want to do that. So and then another problem is is it kind of offsets it as well. So uh you kind of have to mess around with it here. Um, yeah. So, you kind of have to mess around with it until till it looks good. So, there's there's a lot of things to do. I I I kind of like this. I think I think this looks really good. Um, when you do shadow, kind of like that. Um, and then yeah, lift also looks really good, too. Um, and yeah, so that looks Great. I

think we could probably make this a little bigger as well. YouTube for normal people. And then what we want to do is find the YouTube logo. So I've I've probably YouTube logo PNG. I probably downloaded this thing a hundred times now. Probably should just have it on my um on my computer here. Is that it or is this it? I think that I think this one's it. So um save image as. Yep. I've already got it on my computer. Go back here. Go boom. Drop it in there. And bada bing, bada bang. Just like that.

It even lines it up for you a little bit. And then what I always like to do is zoom out. Make sure it kind of looks good, right? So So the YouTube for normal people, that's that's got to be readable, right? You got to be able to actually read it, you know? That's that's very important. And uh yeah, it looks pretty readable to me. Uh, additionally, uh, just some other things just, you know, if sometimes it just looks right. Like sometimes there's a ton of empty space here and there's not here and so you probably

want to remove that. But in this case, there's there's empty space here and there's empty space here. So, it's totally fine. So, this is a completely decent thumbnail and we were able to make it very, very quickly, right, within a few minutes. I I could have definitely done this one within a few minutes if I wasn't commentating, but yeah, you go share, you go download. Um, now this is the part where Canva Pro versus normal Canva is probably a little bit different. I think you can only download it as 1280p by 720p. If you Have

uh normal Canva, the unpaid version. Um, and that's fine. You know, you can do that, but if you have the paid version, you can download it as 1920 x 1080p. Um, and you can try to download it as a PNG. Let's go ahead and try. Okay. Save. Okay. And it is less than 2 megabytes. So you are good to go. All right. And that's how it's done. The very last step of the ultra simple YouTube video creation process. Step 12, upload, optimize, schedule, and publish. So, we're actually going to go ahead and do this on

my exact account. Uh, keep in mind, you still got this implementation assignment here. You still got, you know, a bunch of the stuff here. By the way, if you wanted to, you could copy and paste the thumbnail here as well. Uh, coaches always appreciate that if you do that. You don't have to leave the exact one. Um, but you can go ahead and copy and paste the thumbnail just like that. That was one of the ones I made. I decided to go with the shadow version. But yeah, you can go ahead and do that. And

the coaches can tell you if they think it looks good or not. So, we're going to go to YouTube and we're going to go in the top right corner and we're going to go to create and upload a video. Then it's going to say drag and drop here. At this point, you will do your um basically the YouTube for normal people. Okay? So, how normal people are winning on YouTube? I'm going to do the MP4 version, I believe. Let me just double check here. Yes, this is the version I'm going to do here. So, this

is the one that I took with my cell phone. And you can see how normal people are winning on YouTube in 2026. Okay, that's the title that it chose for me. I have all these automatic ones. Now, if you have some kind of lead magnet or something like that, you can definitely put it here. This is my kind of like lead magnet or my call to action, which is a live training basically just giving a ton of value. And then, of course, at the end of the live training, I pitch. Um, but I'm just going

to go through exactly what we do here. So, just make sure the title's good right here. File name is also good. So, you want to make the file name, you know, the same as the title. Definitely helps. Go down here. Um, for the thumbnail, we can definitely upload the thumbnail. Let me just uh make sure the thumbnail is named correctly as well. Okay. So, going to upload the file. You want to make sure the thumbnail has the same name, the title. Uh, normal people are winning on YouTube in 2026. For playlists, um, you know, I

like to basically just do, you know, YouTube growth and monetization live CTA because I because I'm doing a live clickthrough rate. This is just a great way to kind of track things. We've got some some of The people we work with here. We we put there. Uh, but yeah, this is a great way to kind of kind of track things. Um, and yeah, those those are two good ones. You could do more sometimes, but um if it is timestamps or not timestamps, you know, it might be a bit different. But yeah, those are those are

two good playlists. Um doing more playlist is good. Basically, with playlist, you want to make sure if you have other videos that you're putting the playlist that is similar to the video. So, if people are going to watch this video, would they also be interested in watching those other videos? That's the question you want to ask yourself. So, no, it is not made for kids. There's no age restriction. Uh, my video does not contain a paid promotion. By the way, I'm just I'm just assuming for all of these that you made the video in the

way we said. Altered content, no. Allow automatic chapters. Allow automatic places. Uh, I'm going to say no on that. Allow automatic concepts. No on that here. Um, now honestly like this doesn't matter all that much, but if you want to, what you can do is just go to like chat GPT and you know, let's just go here, chat GPT. Hopefully the Loom follows here. Is Loom coming over here? Okay. And then basically what you can do is just, you Know, type your video. My YouTube video is named um how normal people are blowing up on

YouTube in 2026. Oops. Please come up with a bunch of tags for me to put in my YouTube video. just have it to where I can copy and paste all of the tags into the tags section. Okay, perfect. Okay, great. So, tags don't matter that much, but you know, you might as well. You never know, like they they might start mattering in the future, so never know. Might as well. So, there's too many here. Um, let's let's go ahead and do these. Now, by the way, you see this blue part? This is Vid IQ. This

is a paid tool. You don't have to do this tool, but usually what we do is we just do whatever Vid IQ suggests. So, we would just go through and do this and we do that. Like we just go plus plus, you know, until it's until it's done basically. Um, but again, this this does not matter very much. And, you know, we're just going to go here [clears throat] and boom. Okay, cool. So, now it's under the 500 mark and we're good to go For this part. Um, nope, it was not video language English. Do

not want to do this recording date and location stuff. That's actually kind of weird. I don't want people to like know my location. That's weird. Allow embedding, publish to subscriptions feed, and notify subscribers. Yes, you should always have those two on. I can't really think of Yeah. Yeah, just allow video and audio remixing. Yes, that's free marketing. Why not? Um, education, content type, just keep it as education. Academic system, United States. Um, type doesn't really matter too much, honestly. I'd probably just keep it blank. Uh, le especially at this point. Level, definitely keep that one

blank. This one, keep it blank. Comments on moderation, basic. The only reason I do basic moderation is because there's a lot of spammers and scammers, unfortunately. So, this one removes the spammers and scammers, but I don't mind like negative comments or anything like that. If anything, it usually starts a um kind of a bit of a discussion in the comment section because some people really like the video, some people don't like the video, and they kind of talk to each other. So, yeah. Who can comment? Anyone? Sort by top. And then show how many viewers

like this video. Yep, you can definitely show that. And all of that is good. So, I'll just go back up to the top. I think we're good to go. So, I'm going to go boom. Monetization on always if you have the option. Uh, show midroll ads during my video. Yes. uh it does a pretty good job of placing the ads at this point, but um sometimes, you know, it might be better for you to to go in and place more ads. Uh but it does a pretty good job of placing ads. I think I think

it should be okay at this point. That's that's a bit advanced. We're not going to go into that. So, just go next. Um cool. Add suitability. Uh yeah, all good. All good. All good. None of the above. Yep. Next. And then make sure you aren't doing any of these, which you probably won't be doing. Okay. And uh yeah, submit rating. Okay. And next, you can do add subtitles if you want. Um you don't really need to do any of this stuff. The end screen is the one thing where I would highly highly recommend that you

do it. Um and so the end screen, I'm going to go ahead I'm going to pick this one. I'm going to go to the um choose specific video. And then I'm just going to go to like a testimonial video. Usually, that's a good one to put. And I'm just going to put it right there. And I believe I pointed there at the very end. So, I'm pretty sure that is the way to go. So, I'm just going to go ahead put that there. So, yeah, this is good. This is Towards the end of the video.

So, just go ahead and save. And that's good. Add cards. Don't not worried about that right now. Um, add quizzes. Not really worried about that right now, but the end screen is the one thing you you definitely want to do. So, next, don't really worry about any of this stuff. Uh, by the way, I I would highly recommend, especially with this first upload, don't worry about music. it can run into a lot of copyright issues. So, don't worry about that. So, next. And then, um, unlisted or private. And typically, we leave it here for a

while, uh, before we actually, uh, take it off. And YouTube even recommends like select this stud setting and wait a couple hours to see if any monetization or visibility issues are found, then publish your video. So, YouTube literally even recommends this. Um, we like to do it for as much as 24 hours. If you have a news channel, obviously you can't do that, right? But we like to do it for up to uh 24 hours. Then you go ahead and save. Okay. So, you go ahead and save it. So, I'm going to go ahead and

click back on it. And then I'm going to show you how to actually publish it as well, cuz you know, you you'd probably want to know how to do that, right? So, um, you can go public. If you go public, it will publish the video immediately. And then you can also schedule and schedule ahead, right? So, scheduling ahead is typically what we do. Um, and We like to be at least two weeks ahead at any given time on the channel. We do not select Premiere. We just schedule ahead. So, we just go, you know, let's

just say I wanted to schedule here. And then you'd pick the time. You can pick the time zone, etc. And then we just go done. That's it. Uh that's how we do it and that would be how you schedule. Or if you just want to go public, you can just go public. Click done and that thing is going public immediately if you do that. Okay, so that is how it's done. Now once it does go public, there's some stuff you can do. Uh we recommend having a pinned comment, putting some stuff in the desri description

so they can actually uh click it. We also recommend responding to comments uh once it goes public. But with that being said, if this is your first video ever, don't worry about any of that stuff. Just publish a freaking video. Let's do it. Let's get this rolling. Now, we have had, you know, you know, maybe a small percentage of people we have had that the very first video actually ends up popping off. And a lot of the time it's a very simple video, too. You know, it's nothing crazy at all. It's a super simple video.

and that very first one ends up popping off and that's pretty awesome, right? But usually that doesn't happen, right? Usually that's that's not what happens. Usually it takes some time before that. But the important point is you get these videos published because that remember the number one thing this is the cardinal rule of everything. The number one thing that matters more than anything else is that the video idea is good. Okay? So if you know that, then you should be optimizing for trying as Many video ideas as possible. That's very important for you to do

that. And so you want to do that and that's what you should do. And so that's why you want to keep it simple. Make minimalist content. Try out a bunch of video ideas. Once you have a winning idea, that's when you can consider getting more artistic and doing more editing and maybe hiring someone and making the process a little more complicated. But don't make it complicated before that. And you're gonna absolutely win on YouTube. And I can't wait to see you doing it. Very, very excited to see you doing it. All right, let's start crushing

it. All right, guys. So, that is the full course. The window, the source, the ideas, the packaging, the script, the camera, the edit, the launch, the loop, the money, and the build. Posting consistently. Ideas, packaging, value, money. That's the whole game. And I told you at the start, I'm not selling you anything in this video. you and I meant it. Everything that we covered, the prompts, the templates, the cloud skills are free in the description and the pin comment below. The free live workshop this week is also free. Okay? You need to attend that. Click

that free live workshop in the description in the pin comment below. Should be the first link down there. And I'm going to be running more this month. So, if you're watching this in the future, still click that link. It'll automatically sign you up for whenever our next live training is. Okay? And we're also going to be giving away an AI that personalizes this to you and helps you pick your niche and helps you pick the right ideas as well. Okay? So, this AI is super valuable. We've literally gotten like thousands of comments from people that

love this. Plus, you can go there, you can ask me questions, right? If you have any questions on this course, for instance, you can ask me questions. If you have any questions on your niche, like you're not sure if your niche is good or not, you can go there, you can ask me about that. I'm going to be answering questions before, during, and after the live training. Now, I make my money working with a small number of people who have the resources in no time. And we either coach them one-on-one or we build the whole

damn thing for them, right? The whole channel. And I know 99% of you are not going to work with us, right? You are going to get all this free value, right? The videos that I put on my channel, which are insanely good. The resources that we put in the description, the pin comment below, also insanely good. The live trainings that I run completely free, guys. I don't have to do this with my time. I've made enough to retire years ago, but I still do these live trainings because I really enjoy doing them. I enjoy helping

you guys out. And one thing I'll say is if we help you get results, comment down below. And also comment in the live training. It makes my day when I see that. But for the 1% of you who want it handheld or you want it done for you, maybe you're a doctor, a lawyer, a nurse, an IT professional, a finance professional, maybe you're a business owner, an online business owner, a local business owner, you're a coach, you're a consultant, you're an online service provider, right? Maybe you're a complete beginner or you're a failed YouTuber, or

you've got a big channel that somehow doesn't make money. There's a link in the description and the pin comment below for you. On that call, we'll figure out where you are right now, where you want to be. We'll make a plan to get there and we'll see if we are a good fit to work together or not. If we are, we'll build your plan to get you to grow fast. If not, you're still going to get value from the call. With that being said, do not book the call unless you're very serious about growing and

making Money on YouTube. We can only work with a small handful of people at a time. Right now, we're accepting five people, for instance, right? It might change a little bit in the future, but right now it is five. We only accept 18% of people who even apply to book a call. Okay? And then a smaller percentage of those people we actually accept into the program. And we do this because we want to make sure that one, the community is really good with people that are like-minded, that want to get results, right? They're hard workers.

They want to get results, and they actually have the experience and the expertise to educate other people. But also, because we have a 90-day money back guarantee, and we can only give that guarantee if we pick people into the program that we think we are very likely to get results for, okay? And we're very confident about that guarantee because of the results that we've gotten. If you do what we tell you to do in the program, there is a very good chance that you are going to get results from it, right? So that's why we

give that 90-day money back guarantee. With that being said, the types of people we typically work with are going to be professionals with at least 10 plus years of experience or people who are younger, but they're overachievers. So an example of that would be worked within. He was 18 years old, but you know, he got into an elite Ivy League university and he had a really good idea for, you know, what he wanted to do to help people and we helped him really dial that in and that's how he was able to make it to

$80,000 in a single month, right? But typically people a bit on the older side. They have experience. They have problems that they've solved and they can help other people solve those problems as well. We also work with business owners both online and in-person business owners like people who have local or localized businesses. And we help those business owners grow and make money on YouTube because a lot of business owners know the value of YouTube. They've heard it from their friends before. They've seen their friends making a ton of money. They know How much it helps

paid ads. They know how much it helps cold outreach. How much it helps every single aspect of their business. and they want to get more views, get more leads, grow their brand and get more sales because of YouTube and they want all the indirect and direct benefits that YouTube gives you. We also work with YouTubers who are getting a lot of views but they are struggling with monetization, right? And then we also work with YouTubers who are crushing it but they want to crush it even harder. And we work with people who have large followings

on other social media platforms. Maybe they have a book or they're big on Instagram for instance and they have a big audience and they want to bring that audience over to YouTube because they know that YouTube is the best. So, if that sounds like you, click that link in the description in the pen comment below to book a call. But again, only do it if you're very serious about growing and making money on YouTube and you're ready to start right away. But if not, totally fine. Just attend our live trainings. Take advantage of all these

free resources. And another thing that I'll say to you is maybe there's somebody else that you can think of that would benefit from this video or our live training. Go ahead and send this video to them. Go ahead and send the link to the live training to them as well. We've even had two sisters join together. I was just talking to one of them the other day, Farah. She literally joined with her sister. Phah's getting great results and her sister is right behind her. And with that being said, check out this video right here to

see exactly how I helped my brother Zach go from zero to a full-time income in less than one month, where I documented and I broke down everything. And you can click this video right here to check that out.