We've been in New York filming the podcast all week. We We've been indoors and then Spotify sent me these amazing pictures and I was like, "Oh, I'm in New York. I might as well go see them.
" But look at the weather. >> Okay, we got to go that side cuz it's up there. I'm Oh, here we go.
Here we go. Spotify in the rain. We did it.
>> Yes. >> 7 years ago, I had a crazy idea to start a podcast. Our first guest on the show is the number one person in my life.
>> Spotify has an estimated 4. 7 >> new fans where now you have to invest in camera equipment. >> We didn't have the budget for a talk show.
We didn't have a budget for the best lighting. I was told by everyone that it wouldn't work. And what I had was a bedroom that I could turn into a studio and then turn back into a bedroom.
I put everything I had at that point into the podcast, not knowing where it would go or what it would be. J Shetty J. Shetty J Shetty.
>> For three years, he traveled across India, Europe, and England, living as a monk. >> You've had great people on the podcast. You [music] had Kobe Bryant and Michelle Obama and Oprah.
>> The most viewed. You had 365 million. >> His show is relaunching on Spotify >> for $100 million.
>> $100 million. >> $100 million. >> I'm about to share with you the 3 months buildup to the launch on Netflix and Spotify.
These three months are crazy and I'm about to take you on the journey with me. This is a really exciting moment for OnPurpose. This partnership with Netflix and Spotify is a first of its kind.
It's crazy. >> It's crazy. >> It's crazy.
>> Yeah. [laughter] >> Helena, don't look into the lens. >> It's do style.
It's not It's not The Office. [laughter] >> Give me >> I remember going around town and pitching this show idea saying that it would be incredible to have people talk about mental health, mindfulness, and everyone was just like, "Jay, no one really cares about that. like there's no real market for that.
I was like, it doesn't matter if there's a market for that. There's a mission for it. And now when I look back at that, I'm like, I'm so glad I did it.
>> Oh, yes. This for me. Perfect.
>> We started a shoot schedule 5 days a month, two interviews a day. For those 5 days, I get to just focus on being an interviewer as always. >> My granddaughter uh this morning said to me, I know you've never gone to a therapist, but this is going to be your first therapy session.
[laughter] So my team has created a document which has researched timeline about the guest. I spend a lot of time listening to as many of their interviews as I possibly can because I want to make sure that I'm asking them questions that they haven't been asked before. >> What's the number one mistake we make in communication?
What's the one communication which communication skill has the highest return on investment? [music] >> During the interview, I'm listening for notes specifically for the trailer. The best little bites from the interview, but not like giving it all away.
viously leaving the audience wanting more. >> Hey, how are you? >> Hi.
Good morning. >> It's really nice to meet you. >> It's so nice.
>> There's three types of guests that we have on on purpose. A expert, a celebrity, and then our third type of guest that we have is a cultural person, and we've really understood them as three different archetypes. It's all about practical questions.
I want all of you to get the best insights out of them that are going to be practical that you can apply immediately. And so our questions focus less on their personal story and our questions focus more on actionable insight that you can implement into your life today. So when I'm on the road, I usually arrive to the studio an hour in advance.
And this [music] is our New York studio. So if you saw our episode with Millie Bobby Brown, which was our first episode on Netflix, this is where it was shot. >> Such a pleasure.
How are you? Oh, who's this? >> Kai.
>> Hey, Kai. How are you? Oh my gosh.
Thank you for bringing Kai. >> Nice to meet you. Such a pleasure.
>> With me. >> You should definitely do a height shot. [music] >> I love that.
>> What was a moment back then that you started to think it was going to be successful? >> The show had been filming for around 9 months. It was doing good.
Then we got a call from Kobe Bryan's team. They loved the show and they wanted him to have an interview where he wasn't talking about basketball, where he could actually talk about life. The team of one of the biggest athletes in the world had reached out to us for exactly what our mission was to give people like him an opportunity to teach his wisdom, lessons, and insights that they said he couldn't do anywhere else.
>> I uh shared a room with Jay many years ago. We were both broke and had, you know, just a lot of ambition and we're just trying our luck out in LA with all his success and everything. He's still the great person he was back then.
Except I saw him drink coffee yesterday. >> Oh, how does anyone drink this? >> You drinking coffee?
>> Yeah, man. I'm so exhausted. I'm so tired.
>> Wow. Jesus Christ. [laughter] >> That's J first right there.
>> Act like I'm on drugs or something. >> I hope it works. I'm so tired.
is crazy. >> He's changed, man. >> You're such a [laughter] >> He loves the camera.
>> I know. Paul loves it. >> He loves the camera.
>> This picture was a picture taken by Paul in the hotel room we were sharing and I was pitching my podcast idea to a company that turned it down. >> But I think it worked out. [music] >> So, the Today Show gave me my first ever interview that I did on national TV.
And on that day, we actually announced [music] the podcast >> and one of the most prominent advocates for a positive headsp space online, this guy right here, G. Shetty. >> So, it's a full circle moment going back to the [music] Today Show 7 years later to talk about the podcast now going to Spotify and Netflix.
Hopefully, we bump into [music] my good friend Tom Holland. >> I'm obsessed with your podcast. I listen to it every single morning.
>> Katie, nice to meet you. >> How you doing? What a surprise.
5 4 3 2 >> on purpose podcast. And there's big news on that front coming up in a few minutes. Jay, great to see you, my man.
I love our colors. We're in the mental health warrior color [laughter] code of whatever this is. And I just personally wanted to say thank you for the all the the light and conversation that you've brought to the forefront for people all over the world who like me, one of the 30 million Americans who suffered in silence with a mental health illness.
and you have broken that stigma and normalized that conversation on a level that we needed [music] so bad. So, thank you so much for that. >> It's such a surreal moment to be [music] going back and being partnered up with Spotify and Netflix and seeing Spotify video go live, seeing Netflix video go live.
It's pretty insane. So, surreal. [music] >> This week we're in KN.
I'm here with Spotify. We're doing meetings with CMOs, CEOs, marketing directors, executives. I'll be doing a couple of panels.
So, I'll be live on stage with Kiki Palmer, who I love. >> I know. This is too much.
>> It's like a Kiki phrase. >> This one has a little sweetness to it. >> I don't know why my flirty always goes 1930s.
>> Are you serious about Sean Evans? >> OH, [laughter] THIS. First of all, I love Sean Evans.
I love Sean. Hey, Sean. That's my guy.
>> That was dope. That was so good. This is the best feeling in the world.
You get to hear real stories, real people, real journeys, get to look in people's eyes, hug people, hold people's hand, shake their hand. I mean, this is what you do it for. So, I'm I'm blessed.
I'm grateful, very lucky. Whenever anyone says to me, "Jay, you changed my life. " I always like to remind them, "No, you did that.
" Like, [music] I did not change your life. I do not have that power. You do.
Getting to remind people of the power that they have within themselves is easily my favorite thing. >> Random one question. >> But I've always wanted to make like videos about like physics and like spirituality and stuff together.
Right. >> What you like for >> just start, man. >> What did you start with?
>> Videos. 4minute videos on Facebook and YouTube. I'm so glad I started 10 years ago.
>> You're going to regret if you don't start now. >> When I started my podcast 7 years ago, they said it was too saturated. You can either listen to the market or you can listen to your intuition and your talent and your skill.
And I think the most successful people are the ones who ignore what the noise is saying and find a way even when it seems impossible. Now, you have built on purpose into one of the most streamed podcasts in the world. What do you think people are actually looking for when they press play on content?
>> For me, we're so focused how people feel when they listen to us and we're really built because so many people are feeling lonely and disconnected. I think it's one of the reasons why everyone's listening more because we used to keep the phone to our ear and feel really heard. and now you're on FaceTime, but you're cooking and then you're talking to someone and you're out with your dog and you're kind of not there.
Whereas when you're listening to someone, it almost felt like you were so much more present. And so I feel people turn to our podcast to feel seen, to feel heard, to feel understood. And we're completely obsessed with helping people feel that way.
>> Thank you so much everyone for joining us. It's been a lovely discussion. [applause] We appreciate it.
>> But it's been a good It's been a good week. Yeah. Great meetings.
Great meetings. Can you actually just pass me the bio optimizers? The the white white tub.
Yeah, >> the big one. >> Yeah. Yeah, that's it.
That's it. Perfect. This is literally the thing that's got me through these crazy schedules.
>> So, it's magnesium, but it's called magnesium breakthrough. It's incredible for better recovery. So, especially when I'm in different time zones, I'm traveling across the world.
You know, sleep schedules all over the place. I first started taking it a year ago when I was on tour and then since then, it's become a part of my, you know, daily schedule. Watch how I make a mess now.
Going to have to like clean this. There we go. But yeah, no, I take this because when I'm on the move, it helps me rest better.
Helps me sleep better. >> So, we have meeting in 5 minutes. >> All right, let's do it.
>> You want to go? >> Yeah. Yeah, let's go.
Let's go a bit earlier. >> Yeah, let's go a bit early. Cool.
All right, thanks. Let me let me clean this up. >> We're kind of matching.
>> We are. So, I picked these up. So, I was going to do just the red shoes, but then I was like, the jacket's fun.
>> Oh, it's good. I like that. >> Neutrals.
>> We're trying. I know. I know.
>> For us. >> I was like, you guys definitely came up with the dress code. So this is Ruler.
Ruler has been in my life for >> I think like seven, eight years. >> Seven, eight years. Ruler has been with me the longest of anyone on my team.
And so Ruer runs with Blair. So you can meet Blair. Blair.
Blair and I met what, four years ago now. >> And so Rule and Blair are co-artners, co-owners with me in our agency, House of 1212. So any partnership, any brand we work with all goes through Rule and Blair.
>> And where are you guys based out of? >> LA. >> You guys live in LA?
Oh, I'm surprised I've never seen you yet. >> I know. Well, never come to the house.
I don't get invited. >> Yeah. >> No.
[laughter] You're going to learn a lot about Jay traveling with him. >> It's great. >> What have you learned so far, Ryan?
That's the question. >> I've learned that your life's pretty crazy. [music] >> You wanted to go alone.
>> No, I don't like this. >> This is how it was at this point. >> No, it wasn't.
>> No, it wasn't. No, it wasn't. It was not.
It was definitely not. >> You ruined it. You have camera over there.
>> Um, body [music] facing this way. >> I'm going to be over here and you're looking back at me that way. >> Yeah.
Like this. >> Correct. Correct.
Correct. Correct. Correct.
>> Correct. >> Do you hear that? >> This the one time you've been right in your life.
So, >> wait, J, go back to the billboard thing. >> I don't know if I agree with what you're saying. It's a Netflix [clears throat] billboard.
So, Netflix is saying it. So, it's like J Shetty, can you can we cry on your podcast? >> I just thought text to J.
Shetty feels like language people read. >> So, would say what? >> Text to J.
Shetty, please can I come cry on your podcast? >> I get it. >> Brian, do you get it?
>> And and help. >> Yeah, I think the comma would help. the comma >> the comma instead of comma colon makes it seem like you're the one who >> that's exactly how I >> think the comma is >> but we don't think it should read text to J shating like I think it needs to be like be smart and just like that personally >> I used to believe that self-promotion was somewhat arrogant egotistic and maybe a bit uncomfortable and that's the fascinating thing about self-promotion is that worrying about how you're perceived is more egotistic than putting something out there and being okay being cringe.
And so constantly worrying about how you're seen and not thinking about the impact of your work is more self-centered than putting out great work and shouting about it. If that makes sense. We're filming a interview magazine feature and I'm having a great time because the crew is fun.
We're having a good laugh. >> I'll hold your >> That's terrifying. >> Not my color.
>> Not my color. >> Did I break? Yeah, I'll pay for it.
>> I broke something. I'll pay for it. No.
Do you know what's the funniest thing is? You know the lady near the mirror? I walked out and she looked at me and she goes, "It's >> not your color.
" And [laughter] then walk right. It's amazing. >> This was so funny.
I was like, "Wow, the attitude is so good. " >> Suzanne, what about this? Is this my color?
>> Much better. >> Yeah. [laughter] The reason I'm sharing all of this with you is because I believe that you want to bet on yourself, but you're feeling really anxious and nervous about getting started.
And I can empathize with that. I felt exactly the same way. And I'm hoping that me sharing my story is going to help you start [music] your journey.
>> I'm so happy you all could do it in this >> I know. Of course. Anything for you.
>> Guess where I just was going to love this. I was just in Plum Village. >> Oh, no way.
Yes. >> Oh my gosh. I wanted to visit the the monks and the nuns there.
>> Oh, that's incredible. >> They were so kind. They put in air conditioning for me and every time.
>> I remember when I first moved to LA, everyone drives down Sunset. You see all these crazy billboards and it's pretty surreal. This is This is awesome.
I'm so grateful. Thank you Netflix for being an amazing partner. But yeah, this is pretty insane.
I'm most grateful that I get to do what I love every day and it [music] allows me to take care of myself, build teams, hopefully take care of other [music] people's dreams and visions and goals that they want to live up to in their life. And I always say that to someone when they joins my company, which is, hey, I [music] want to make your dreams come true, so let's make them come true here. I get to do what I love with people I love, [music] people I care about, and yeah, there's nothing better than that.
