Facebook Ads Getting Clicks But No Sales? Here's How to Fix it

so people are clicking your ads but no one's buying and if you're like most people you've probably started testing different audiences images creatives and placements now if that is you I've got some good news and I got some bad news the bad news is you wasted your time doing those four things but the good news is is that I'm going to show you the actual solution in this video so a lot of the time when someone's ads aren't converting they just think to themselves oh I just need to split test a few things I just

need to Target the Right audience then people are going to buy this is literally a terrible mindset to have when it comes to Media buying you need to realize that a lot of the ad solutions that you're seeking they aren't inside the ads manager they are lying outside the ads manager so you need to change your mindset right now and think as a marketer not a media buyer because media buyers try and find solutions by pushing buttons inside the ads manager a marketer understands the entire process from advertising to sale and it's adopting that type

of mindset that is going to help you find the solution so you first need to look at the expectations of your customer did the people click your routes because they know some things for sale or did you just try and click bait them to get the cheap click and hope that the sales page does the rest because one of the biggest problems in the media buying industry right now is that people are creating these over-hyped super click-baity ads just desperate to get attention they're trying to scream at you in the news feed with the sole

goal of trying to get as many clicks as possible and it works to get the clicks but it doesn't get sales you see if you want to create high converting ads you need to write the ads in a way that shows understanding builds a connection builds trust and builds enough motivation from within the prospect that they want to click the ad and see what's on the other side this is why the advice of the only purpose of the ad is to get the click is absolute BS and it kills so many marketing campaigns because if

you adopt that mindset then you are going to start creating ads that yes get lots of clicks but they aren't going to make you any money you see when you write ads like I mentioned before the prospects aren't being forced to click with clickbait but they actually genuinely interested in what you have to offer and this is a huge shift in the mind of your prospects and it will dramatically increase conversion rates so don't sell your soul just for the click now the second thing to look at is what we call the congruency of the

ads and the sales process so does the messaging match the sales page are they speaking to the same Prospect so if you're selling like an agency Builder program and your ad is talking about how a marketing agency is the best business to start for a beginner but then maybe your sales page is talking about all the problems people are experiencing with scaling a social media marketing agency and then you're talking about the solutions to that and you can see that that is not congruent because the ads is speaking to beginners who have probably never built

a business before or have never built an agency before and then your sales page is talking about all the problems of someone who has already started and is trying to scale an agency so your sales page needs to align with the problems hopes and desires that your ads alluded to or it's just not going to convert and then the third point is okay maybe the messaging is congruent but is it actually the right messaging for your audience so on the sales page are you actually speaking to your potential customers true in a desire or is

it just the desire that you think they have is the lead story that you talk about on your sales page is that relatable to your prospects or do you just feel like that story is relatable so one of the biggest lessons I've learned in business is that we can't let our own internal experiences and our internal biases and what we think the audience wants ruin our sales copy for example you could be a fitness coach helping women lose weight and all over your ads and on your sales page is talking about you know get lean

for summer lose body fat shred up or even something lighter like lose 10 to 15 pounds but is that actually what your audience wants maybe your audience just wants to feel lean enough and confident enough to step into a gym without feeling like they're being judged maybe your audience has young kids and since having young kids they've realized that you know playing with them keeping up with them taking them to different places on the weekend it can be quite tiring and are not fit enough to actually enjoy the kid's childhood or maybe they just want

to feel confident enough to have sex with the lights on because maybe your ads are okay maybe your targeting is okay maybe your campaign structure is okay but if your sales page doesn't have the right messaging then it doesn't matter so again remember your conversion problems can be rarely solved by looking inside of the ads manager the way you turn around an ad campaign and take it from unprofitable to profitable is by thinking like a marketer and not a media buyer thanks for watching if you enjoyed the video like the video subscribe I'll see you

soon thank you foreign