in a 2021 survey for the future of marketing 75% of the marketing firms said that they plan on deploying dream advertising technology by 2025 which would mean yes they plan on Advertising to you while you're sleeping dream hacking is exactly what it sounds like where technology is used control what someone is dreaming about while they're asleep this all started in 2021 when molsen course conducted what they called the world's largest dream study and in exchange for free beer users participated in a targeted dream incubation project aiming to pair Kors beer images with positive associations in
their minds which which actually caused a team of 38 experts in the field of sleep and dreaming to write an opinion piece warning that dream advertising was on the way now dream hacking is actually something that we can already do and a few years ago a team from MIT created the dormo dream incubator which is a digital device with three sensors that Waits until you've reach the hypnogogic state of sleep and then hits you with auditory stimulations with the aim of altering your dreams now there are also a lot of benefits for dream hacking especially
in the realm of therapy creativity and education but scientists are demanding for new protective policies in the world of dreaming