so if you've been in the smma space for any extended period of time you will know of Charlie Morgan and easygo and it's probably the reason you're watching this video you're looking at the program and you're wondering whether you should join well I've been a part of the easy Bor program now for 2 years it was called Imperium agency before and then they changed the name so I've been part of both and I want to share my personal experience some of the things I really like about it and some of the things I don't necessarily
like about the program I'm going to be honest and I'm going to be unfiltered so this video has got to be very raw and unedited but I really want to show you guys what I've learned in the program and where I think the value is so you can make an educated decision if you decide to do it so I'm going to be brutally honest and let's get straight into it now full disclosure I am the service delivery coach of easy gr everyone calls me Uncle Jimmy there's a reason for that but I want to qualify
that I bought this course two years ago and I paid for this course and I'm an alumni of the easy grow program so regardless of whether I'm a coach in the actual group now or not is irrelevant I think I'm going to be brutally honest and I'm going to tell you what I like and don't like and if B and Charlie don't like that well too bad this video is on the internet okay so I think it's worth stepping back in time and talking about my personal circumstances and then we can talk about the experience
of easy growth specifically had an agency for almost eight years it'll be eight years in January 2024 depending on when you're watching this I joined the easy grow program and I was actually doing okay as an agency so I'd been an agency for like six years before I started at easy row and my agency was actually doing about $40,000 a month in Revenue but let me talk about why specifically it appealed to me I was very fortunate my agency relied on referrals a lot so we didn't have any outbound strategies per se a lot of
the people that came to my agency they were inbound I had done a lot of work over the last five six years and people had told each other about what we do and because of that we had a natural inflow of inbound leads which we're very fortunate to have but anyone that's run a business business for an extended period of time no you can't rely on inbound strategies forever you need some dedicated outbound strategies and the ironic thing is the only reason I even considered easy grow and Charlie Morgan's course is because he approached me
using the methodologies that are in Easy grow so when I got the email from Charlie uh with a little video inside a loom video and he was talking about the um what he what the program is about in and to booking an appointment n out of 10 times I'm ignoring an email like that but when I got his email I was like actually I'm looking for outbound strategies that aren't just paid advertising and it really piqued my interest so I got on a call with Charlie we had a good conversation and full transparency when he
approached me they had only been 3 months into building the course the course wasn't finished yet so when I got on the call with Charlie I said look dude just come back to me when this course is finished I'm happy to pay an extra cuz I was going to get a discount because it was new and things like that I said look dude I'm happy to pay an extra I've got the cash I just want to make sure this course gets completed because there's so many courses on the internet that get half finished and then
someone pays them and it never gets completed so six months later Char Charlie comes up to me go okay Jimmy it's time to cough up the course is completely finished come and have a look so I had a look at the course and I went okay I'm happy to pay for this so I think this was a good sign at the very start when I started dealing with bow and Charlie and the Imperial agency course is that they actually did what they said they were going to do and this is going to be a recurring
theme across this whole conversation we're having today is that this course is polished and finished unlike a lot of courses out there this is a well-rounded and it's a finalized and finish course that's constantly evolving but the base is done and the base is extremely good so anyway get into the course and the course was quite small back then there was only 40 50 of us two years ago and Bo and Charlie were very active in the course and in the first 6 months of doing the Imperium agency course which is what it used to
be called before easy grow just doing the one strategy they had at the time which is Loom Outreach and Loom Alchemy I was able to grow my agency from $40,000 a month to $80,000 a month in 6 months and that was just by incorporating the outbound strategies that Charlie actually used to get me on board now is everyone going to have those same results I don't know I can only speak to myself one thing I did do when I joined the course is I really committed to it I went I'm paid a lot of money
for this course I'm going to make sure that I really really hammer it in and get it done so where I'm going with this is I have a very interesting perspective CU I've been in the course since it was 50 people all the way up to now where it's like 7 800 people in the course and I've seen it evolve and I've seen Charlie and Bo evolve as uh course creators and content creators I've seen them evolve as well so I have a very interesting insight into the evolution of this course and how much effort
and time and energy has been put into it so I think the best thing to do now is start to talk about some of the things I actually like about the easy grow course I think one of the biggest things I like about the easy grow course is that it's constantly evolving and I'm part of that Evolution so I'm hired by Bo and Charlie to do service ly coaching calls because primarily the course is about acquisition but they had so many people in the course wanting more uh to learn more about service l so they
said Jimmy you've done really well with this course you've got a lot of good strategies you've been doing marketing for a long time do you want to come and help um the Juniors and the people that maybe don't have as much experience with you get up to be speed with service Li I said yes and I've been doing it ever since but it just goes to show how much Evolution there is in this course and how much they try and keep it fresh and current and updated so I think that's one of the biggest pros
of the course is that it's not like one of these courses you go to and like that the information's outdated and it's a couple of like two years old they they built it once and then that was it they never touched it since this course is so active and it's and it's always evolving new strategy getting added all the time they're not just taking the money that they make from the course because look they make money from the course like they're entrepreneurs that's how it works but they take that money and they're re they're investing
a lot of it back into making the course better and better and that's why it has such good reviews I've been on to trust poet I've seen the reviews I know almost every single one of those people that's left the review because I've been in the course so long and I can tell you every single one of those reviews is legitimate and I can tell you that a lot of the success stories that they've had is because of the evolution of this course and how much it's evolved to the point when I first started in
Easy gr there was one strategy in the course and that was Loom Alchemy now there's seven strategies there's two Service delivery modules and they have five coaches coaching on different parts of that when I first started it was just bow and Charlie and L Alchemy and that just shows how much this course has evolved and how much they're committed to evolving this course another thing I think is the secret source of the easy grow course is the community and communities can't be understated there's a there's a value in group thing and any good course needs
group think and group think comes from the students of the course talking collaborating with each other and I've been in several courses but this is the first course I've really been a part of where is actually a genuine community and what I mean by that is actually you know what I'm going to go share my screen right now okay so that's a bit better so for those who don't know what we're looking at this is actually the Community page of easy grow so is grow built on the school platform so one of the benefits of
that is you have a genuine community and I would argue this is one of the biggest pros of the easy easy grow course it's not necessarily just the fact that it's got the the information contained within the easy gr course itself it's the community if you look at the community here on easy gr it is very very very very active probably one of the most active communities in the smma space and I'm not just talking to people you know five questions a day there's like 40 50 60 Questions a day and as you can see
they're not they're not not just like asked and no one answers them most of these questions get 10 15 20 answers you know this one here it's a 15 um responses this one here five responses this one 22 responses it's not just the easy grow staff and the easy grow team that are answering these questions everyone has an opinion and everyone's opinion is valued not to mention that there's a WhatsApp group with hundreds of people in it and sub WhatsApp groups with the specific niches so there's a solo WhatsApp group there's a real estate WhatsApp
group there's a service delivery WhatsApp group there's all these groups where um people get answered um in there as well but this is seriously one of the biggest value elements is you have hundreds and hundreds of people that are very similar minded and aligned asking each other questions and helping to make the group better helping to make each other better as smaz and that's a massive Pro another massive Pro I personally think is how elaborate this course actually I don't want to ask a question how elaborate this course actually is so if we go to
the classroom area you can see that the course looks kind of basic from this level is what 12 modules but if you really like to fully understand how sunig works and the nuts and bolt of the fundamentals or something works this course this one part of this course is 3 hours this one here is an hour and a half this one here oh that one's quite a short one this one here is 3 hours you the thing with Bo and Charlie especially is they like to go into the weed so that you get a fundamental
understanding there is no other SMA course on the internet that's this in depth on how to acquire customers and how to keep them and that is my personal opinion it is a double-edge sword and I'll talk about that because there is a con to this and I'll we'll talk about that in a minute but if you like to learn the nuts and bolts and the fundamental have a fundamental understanding of how something works there's no better course honestly this I've done a few smma courses in my eight years of running an agency and this is
by far the one I've gone it actually clicks for me I have a fundamental understanding and I can make it better and that's a really important part of having a good understanding uh and that's a really important part of a really really good course another thing I think is a massive probe is that it's one thing to have a really really good course that's really uh in the weeds but that's the problem with most courses they kind of set and figure the PE people make them and then you learn the information that's in there and
then you have followup questions and they're very difficult to get answered luckily easy grory has a very good Community where you can ask your questions that get answered there and then but I think one of the stars of the show one of the cherries on top is the group coaching calls that are part of easy grow so as you can see here this is the calendar of the group coaching call so we're in November now you can see that today only there's three coaching calls that are on so four technically four coaching calls that are
on today every day has a coaching call on all different topics so you can see here it was my coaching call in the morning then there's one on loomless cold emails and then there's one on health and performance it's not just about the marketing running a good marketing agency about having a good mind and a good body as well so the boys have Charlie and Bo have invested in finding the best people to help answer questions that you may have on like sleep for instance now you wouldn't think that would be that would be in
an S course but sleep is important how to stay healthy mindset how to get rid of distractions that's all a part of building an agency that a sustainable agency that scales and the boys have that covered now this is to their credit they don't have to do any of this the course itself is good enough as it is but they really are trying to build the best place on the internet to become a successful SMA and I really do believe that you know they pay full transparency they pay me a lot of money to do
the coaching goals they don't have to do that they do that because they want to make sure that everyone has the ability to ask questions and reinforce the learnings that they have from a service Del perspective and it's the same for every other coach here we're not like uh Fly by Night you know been doing marketing for a year everyone here is very experienced and very good at what they do and I do say for instance for me I do four coaching calls um and they're all an hour and a half that's 6 hours a
week that you get to ask me questions about why is this ad not working why is this not working and people take advantage of that and they get better at what they do because of it and it's the same with every other element of the easy grow course so I think this is like the beacon if you know you could just sign up for the community or the course but I think from a longevity perspective and like the the infinite value that this group and easy grow provides this is what does that now like I
mentioned isn't all just Pros there is some cons to easy grow in my opinion and one of them is you have to be a specific type of person to really take advantage of easy grow so what I mean by that is like I said the the way the course is designed is it's designed to give you a good fundamental understanding and actable advice on how to action that fundamental understanding if you just want to go into a course that teaches you that like provides you scripts and provides you information and go take this and just
copy and paste it and you'll do right you're all right this isn't the course there's no like copy and paste scripts you have to like take what you're being taught and develop it for your specific Niche and specific circumstances and I can tell you that's the reason why I'm so successful I went from 40 to 80 a month in Easy grow because I love getting a fundamental understanding of something and making better so I took bone and Charlie's advice and the actionable tips and what they um taugh me on how to develop Loom videos and
I did my best to make it better and works specifically for me and that supercharged my success and I also think it's the reason why the group is so cohesive and it's kind of like easy grow against the rest of the world is because everyone in this group likes understanding things fundamentally and because of that they have they have the ability to give each other advice because we all have different opinions on the same approach so that's one thing I think if you're not in that kind of mindset where you want to just fundamentally learn
how things work and so you can do them better then this may not be the course for you if I'm completely honest if you just want to wrot learn and get given scripts and cheat sheets so you can just copy and paste and be done with it there's plenty of other courses on the internet that will probably be a better fit for you I think another con that you know this is may be just my personal opinion because I got ADHD but the thing with the course is that it's very very long it's there you
know this is a good thing obviously because you can really dive into the weeds but you know this is 3 hours man that's a long that's a long course so the course itself I don't know how long it is but it have to be hundreds of hours what I did when I did the course and when I go back and listen to it again specific Parts is I just listen to it um at one and a half times speed it just speeds it up somewhat but if you really struggle to like pay attention for long
periods of time then this isn't really the course for you um honestly because you get the most value in the weeds and when you really listen and you really take notes I treated when I did the course I treated it as like it was University I basically sat down with a pen and paper took notes I treated like I was doing a University degree on how to do outbound strategies and because of that I was successful now does everyone a successful as me probably not there's people in the group doing 10 gr k a month
20 30 40 um you know I'm probably the exception I'm doing about 120 now but does that not mean you can't get to where I am well the course is what got me there so I think you definitely can so I think that's another weak point another weak point I must admit in my opinion and tidb con is that it's a acquisition Focus course all the resources and most of the resources are based around acquisition so all the modules we have we have 1 2 3 four five six um modules on acquisition and then a
couple of modules on Service delivery over time I feel like this is going to get better you know I'm a part of this impr proving the service delivery for people because you got to remember the the course started purely as an acquisition course there was no service delivery when I joined easy grow there was an Imperium agency which is what it was called before there was no acquisition I sorry there was no service delivery in that course it was only acquisition and over time they've Incorporated a Google ads full Google ads course this is like
a Google ads course that will get you from zero to being a practitioner in less than 24 hours full disclosure I made this course so I know what's in it but like they did again they didn't have to pay me to make this course this they could have just been perfectly fine without it but I believe it's the evolution of where this course is um where easy grow is going is it's going to be a full service course from start to finish from acquisition to delivering a service to acquiring C uh to keeping customers happy
it's all going to be in here and it's moving in that direction what I will say though is that I wouldn't be too afraid to join if you're worried about the service delivery because all the group coaching calls with me and there is a lot of information to help with um Service delivery and whatever whatever you don't know and whatever is not in the course I can help with the coaching calls to get you up to speed so hopefully that's helped you I think that's really all the cons I can think of of the top
of my head if I had to give the course a rating I would give it in its current iteration in November 2023 I would give it a solid 8 and a half out of 10 I think there's not really any weak points specifically it's got a really really good Community it's got a very very in-depth solid course that teaches you the foundations that can make you a better marketer um it's got group coaching it's constantly added and iterated to this this uh group uh Google ads masterm course um Mastery course is only like a month
old so it's always been kept up to date and iterated on and B and Charlie are very active in the course so it's not one of these things where they're sitting on a beach doing nothing they're abely trying to make this course better and think of ways of improving it so 8 out of 8 and a half out of 10 would I if I could do it all over again would I have bought the course 100% would I recommend other by the of course 100% And I'm saying that as unbiased as I can possibly be
it found it fundamentally changed the trajection of my agency I think without easy gr I would have saved on $40 $50,000 a month forever which a lot of people that's a dream right but you look at me now I'm doing 120k a month and a lot of them are based on the strategies I learned in Easy growth so hopefully that was a honest and pragmatic and as unbiased as I can be view of EAS gr if you got any questions leave them in the comments I'm happy to answer them if you want to talk in
more detail about the course just let me know I'm happy to jump on a call and talk about my um in depth on my experience and maybe where um you know I think it could fit well for you so guys hope you found this valuable hopefully I see you in the course
