How To Make A Perfect Ad Hook For Your Target Audience

breakthrough advertising book is the Bible of the advertising it's guide for every marketer it reveals the secret of tailoring ads to your prospect awareness level that's why I created this cheat sheet that I'm going to show you today in the video to help you match the perfect Hook and the ad to the each of the stage so say goodbye to random ad launches and hello to boost the performance let's dive in so this is a sheet that I created based on the level of awareness so we have people that are not familiar with your product

we have people that are familiar with your product people that maybe have need but they don't know about your product so this Hook is going to actually help you craft the perfect ad based on the level of awareness your audience is the best way to actually understand in what level of your audience of awareness is to actually do research I did a full dive in the research into this video of mastering creative strategy where you actually go into your customer reviews your comment reviews your existing customer reviews as well as the subreddits to understand where

people in the funnel are so basically the first level is unaware Prospect is either not aware of his desire or need or W honestly admitt it so basically your goal is to exploit a hidden fear or project a result of a problem or accomplishment that the prospect can identify with so that's like people that they are not even aware they have a problem so you want to take them through specific Journey you want to showcase a personal story that's why for example personal story advert tutorals are working why long vsls are working because people get

hooked into video and like they're like okay this is something that I might potentially experiencing so basically the next level of awareness is a need aware so basically Prospect has a need not necessarily a desire and recognize that need immediately but does not realize the connection between the product and the Fulfillment of a need so they don't have a niche to solve it they realize some they need something but like it's not really problem to them so your goal is to actually like agitate that pain to kind of like confirm their suspicion to remove perceived

limitation or introduce new product uh new transformation so basically hook that works here is the real reason why you cannot for example walk properly when you wake up in the morning or the other reason is so like this is example of proclamation the other reason is a question do you have problem with walking when you wake up so basically you want people to identify with this it works really well for all the products that are problem solved in uh it's a bit harder for products that are not problem solving but for example if you know

in what type of the audience your demographic is you can actually call them out for example for one of the shoe brand we realized that a lot of people who are buying these shoes are Travelers so then we asked in our hooks do you like traveling abroad so even though you don't have any connection of your product to The Travelers we know that traveling are buying buying this product we kind of like get them hooked into the video because if I'm someone who's like interested in traveling I'm going to probably to watch the rest of

the the video Even though I don't know the video is about shoot so basically the best ads for this top of the funnel or the prospecting are educational videos or vs CS product demonstration video founder Story videos so basically you want to focus on the problem you want to showcase the inferior solution you want to showcase unique mechanism of your product and you want to showcase the transformation and the end goal so basically although you showcase the your product probably 70% of the video is like actually focused on problem and agitate the pain and then

you transition at the end only at showcasing your product and the solution next stage is problem aware so Prospect wants a solution to their problem but does not know a solution exists so they want what the product does but they don't yet know there's a product that does it for them so basically your goal is to actually hear call out the problem and probably the best way is to uh with this hook how to X without uh problem so basically how to walk without pain in your morning so basically you want to showcase that problem

to solution you want to showcase transformation that's why you see a lot of um skincare Brands showcasing before and after so the best type for this ads are like ugc review testimonial mashup videos unboxing videos so basically the focusing on solution and the benefits of your product you want to showcase real customers talking about a product or multiple testimonial mash up together because that helps with the social Pro which is pretty important to people and you want to show showcase genuine unboxing experience because people want to see how they are going to feel when they

receive a product the next stage is solution aware so basically if you did not realize it's way easier to convert people that are uh at the bottom of the funnel because they know more stuff about your product so in this stage product is Prospect is already aware of the solutions but it's not fully aware or convinced that your product is the best solution so you want to enforce of the benefits of your product you want to showcase why your product is the best solution so that's why best ads that are working here are um benefit

ads so basically you know those images with a call out of the benefits uh comparison and showcasing the and goal and then obviously the people that are going to convert the most are product aware people so basically prospect that know about your product they just um need a reason to act now so basically that's why during the sale periods you see a lot of people converting because they already decided they want your product they just need a sense to act now because maybe product is pricey to them so you need to give them reason to

act now you want to use urgency scarcity special offers showcase guarantee showcase discounts so basically best ads for this um level of awareness are reminders so basically if you selling supplements then you need to remind them to buy again uh discounts comparison so basically US versus them that's why you see a lot of images performing great objection handling ads basically when people decide they this this is the product they need like they often have suspicion okay is it going to work for me how long is the shipping do I have a guarantee so you want

to tackle all these possible objections in your ads you want to use scarcity and mention discounts if applicable scarcity sounds like a bit lame but it's one of the most powerful mechanism that you should use in your ads you want to give them reason to act now and definitely if you have a guarantee you should highlight that in your ads the one thing that I would want to add here that is not like necessarily in the level of awareness but it's very important to Target your existing customers not necessarily with the Facebook ads I mean

you can if your goal is not to reach new customers but how to actually reach them again you want to showcase them thank you ad if you want to thank them for the purchase and ask them to potentially buy again you want to cross sell to them so basically if they bought a pen from you you want to sell them a shirt or you want to remind them to pop up which is pretty good in supplements and skincare industry that's it guys I know it's a lot in one video to cover especially a book of

that size which is really a masterpiece I hope hope you enjoyed it I hope you learned something new and if you want me to implement this strategy in your ad account book a free audit of your ad account below so we can see what kind of AD types you're running if you're not spending at least 50k a month then I would appreciate your support by liking and subscribing to my channel cheers