so look i know that a lot of you guys struggle with cold outreach so by the end of today's video i'm gonna share with you two frameworks that are gonna absolutely skyrocket your results when you're reaching out to clients you're about to learn how to write exactly the perfect cold outreach in order to get clients to say yes and actually jump on meetings with you now to be fair 99 of the cold pitches you see out there are terrible anyways it's a bunch of people asking super generic questions and then thinking they have the right
to go into a multi-paragraph explanation about their services and what they do and quite frankly no one cares and i'm not saying this because i don't believe that cold outreach works in fact quite the opposite i think it is a massive massive opportunity if done right in fact inside of apex which is my program that helps existing agency owners scale to 50 to 100 000 a month and then take that excess cash flow and excess profits and roll that into an eight figure investment portfolio exactly like i did over the space of my six-year agency
journey inside that program we have a two-hour call every tuesday with michael who's our in-house outreach expert and in that with our apex students he literally dives into people's scripts and rewrites them live for everyone to see so the reason i bring that up is i wouldn't assign so many resources to outreach if i didn't believe it worked but it needs to be done in the right way and that is exactly why i'm going to share these two frameworks with you in this video these are very dumbed down very simple concepts as i said if
you join apex we have six coaching calls a week you can apply down below for that by the way and in there we go far more in detail because as many of you guys know i got most of my clients through paid ads over my six-year journey as an agency owner so anyways there are really two main principles that you need to follow and it doesn't matter what way that you are actually delivering the messages whether that's a facebook messenger linkedin email even through a sales letter whatever it is you still need to follow these
two frameworks framework number one is don't be boring now that's actually sort of the nicer softer version what i usually say is don't be lame and a lot of people do not follow that rule a lot of people send messages where the recipient is looking at it and within two sentences they're rolling their eyes and they're going great another one another one so number one don't be boring or even better don't be lame and number two answer the what's in it for me question very early on just like at the beginning of this video i
told you hey you know you clicked on this video for a reason so i'm gonna deliver on the promise of this video and i reassured you on that people's attention spans are like this these days so you very quickly need to answer the question hey what's in this for me the issue with most cold messages these days is they will not grab attention and getting attention quickly when you're sending a cold outreach is of vital importance say something unconventional or surprising that piques the prospect's interest and sort of puts down their wall of okay this
is just another salesy message with you know the same copy paste script if you can prevent that from happening and as i said if you can bring down the prospects wall and make them feel more at ease your chances of success are gonna skyrocket just remember your goal is to get the prospect to hit reply it's not to get them on a call straight away look most people don't bear this in mind but getting clients is very very similar to your dating life you're not just gonna jump straight in bed with a woman you gotta
whine and dine a little you gotta build rapport you gotta build trust all of these things are important yet for some reason when we go into the world of business most people think it's easy oh you just send this killer script and then yeah the client's just gonna jump on a call with you and you're gonna sign him no of course not think about it from the frame and the lens of dating all right now anyways to drive home this point i'm actually gonna show you a few cold messages that i've received and show you
why they don't work hi eman love what you're doing with your coaching business i'd love to know more about you and what you do to see if i can help you in any way what inspired you to be a coach okay now first of all i'm not a coach second this is super generic i don't believe you really know anything about me or my coaching business quite frankly you're just asking me to take time to talk about myself with zero payoff quite frankly i'm busy and i don't feel like sending a stranger multiple paragraphs about
why i started my business and the inspiration and this and that one first of all it's not even the correct business model you're talking about anyways you get it this one was a no-go let's move on to another example hi man i hope you're having a wonderful day by the way i admire your passion for helping others transform their business and mindset my company works with successful companies from all over the world that have an empowering message like yours and i was wondering if you were ready to scale and increase your yearly revenue and impact
looking forward to hearing from you soon now why is this one bad i'll let you sit and mull over for a few seconds if you guessed generic bingo it sounds like everyone else it doesn't say anything about me or my business and then it transitions straight into the pitch and the question is very generic too i mean why should i feel motivated to actually respond back to this person unless it was my first day ever using the internet i was just so excited to even have email again this is not how you pitch or actually
reach out to someone so with all that out the way the question is what is actually a good way to reach out to clients i spent maybe three minutes before this video just writing out a couple examples so bear with me these aren't perfect if i had more time to think about it they would be better but the point is it shows you kind of how to go towards the right direction and remember these specific messages would be more geared towards coaches so just bear that in mind hey chris i'm obsessed with you not in
that creepy stalkery type of way rather i just can't help but watch every piece of content you're putting out there and you've really been expanding my mind with your content actually that's why i'm reaching out i read in your last post how you said that september can be a slow time of year for getting new clients and i totally agree but what's crazy is in the last two years september has actually been one of my best months and the reason why has to do with one simple tweak i made to my facebook messaging this tweak
takes literally 20 seconds to implement but it's really helped me a ton when it comes to client acquisition and since you've given me so much value already through your videos i'd be more than happy to share with you just let me know by replying to this message and i'll send it over like i said it's not perfect i literally typed this up in three minutes before i actually recorded this video but it's better than what 99 of people are putting out there and actually sending us cold messages so you're already gonna be so far ahead
of the pack and the reason why at first it's like this uh emotional spike it's almost like a spike of cortisol like who is this person and then it's an ego boost of like oh wow this person really genuinely appreciates my content and then i also mentioned something that they said that hey september is usually a slow month for them so basically i've actually identified a problem that they have in their life and then i aim to actually solve it it very quickly answers the question of hey what's in it for me to actually respond
to this or keep reading so it's as simple as that so if i was prospecting on facebook or any other platform for that matter i would just be testing stuff like this again and again as i said this was just done very very quickly but but if you sit down and you commit to 60 to 90 minutes a day the next 30 days of you're just gonna be writing cold outreach script testing different hooks testing different angles testing different things to find your flow and what works best for you you're gonna end up with some
absolute bangers and i guarantee that if you do this you're gonna start signing clients on autopilot like this once you just get your script styled in so definitely go ahead and implement these two frameworks or if you just want the fast track guaranteed way of getting there come join us inside of apex and on tuesday's power sessions you're literally gonna have your scripts rewritten live in front of you by our in-house outreach expert by the way this guy actually has booked in 600 meetings last month alone for agency owners so click the link down below
this video apply for apex let's get you to seven figures of your agency and then roll that into an eight-figure investment portfolio for all the apex members i'll catch you guys on one of the six weekly coaching calls
