How To Write Cold Email Subject Lines - Prospecting For Business Development & B2B Sales

you can spend countless hours writing the perfect cold email but if you don't know how to write a good subject line to get people to actually open it and read your email nobody's gonna take a meeting with you i know when i first started my sales career i would send hundreds of emails and nobody would respond and i really couldn't figure out why but over time after sending more and more emails i realized that it was because of my subject line you see if you don't have a good subject line no one is going to

read your emails and that's why it's critical but a lot of times overlooked by a lot of salespeople now after sending thousands of thousands of emails during my sales career i figured out some of the best subject lines that you can use to start getting results so in this video i'm gonna show you some of my best subject lines that have worked for me have worked for thousands of my students that i've trained and i'm confident they're gonna work for you what's going on everybody it's patrick dank here make sure you give this video a

like subscribe and turn on notifications if you want to see more videos like this so with that said let's go ahead and dive in now before i go ahead and give you some of my best code email subject lines that you can start using right away you first need a better understanding of the cold email strategy so when it comes to the code email strategy step number one is you want to get the person to actually open your email right because if they don't open it then they're not gonna read your email it doesn't matter

what's inside step number two get them to read the first sentence step number three they're gonna read the second sentence third sentence and then the entire email and at the end you're going to have some type of call to action usually it's to ask for a meeting and then you schedule your meeting using a cold email so why the subject line is going to be so important is because well the subject line is used to get the person to actually open the email right if they don't open the email then everything else doesn't matter so

that's why i'm gonna show you some of the best subject lines right now so what we're gonna do is i'm gonna walk you through four different powerful subject line templates you can use for your business right now doesn't matter what industry you work in doesn't matter what product or service you are selling this is gonna work for you all right so the first email subject line template we're gonna use is the desired outcome subject line and essentially what you want to do is you want to imagine or empathize with your customer and think about okay

what exactly do they want in their business or in their life and how can we take those desires and put them into a subject line okay so let me go ahead and give you some examples example number one a subject line can be helping your team accomplish desired outcome right whatever it is whether it's to develop an app generate more sales get more customers um you know whatever the case is what is the desired outcome and just put it into theirs right helping your team accomplish desired outcome another example this is another specific example right

it could be something like fill your webinar funnel with youtube ads so this would be for people who use webinars and i use webinars myself and you know a lot of times we need more people to come into our webinars and watch it um and we might use different sources of traffic right so if you're messaging someone and you have an agency that does facebook ads you message someone you say hey uh do you need me to fill your webinar funnel with facebook ads and so that's a catchy subject line that if you're sending it

to the right person they're going to open it because they're curious and it's their desired outcome that they want in their particular business another example for you is looking to increase your sales team's closing ratio okay so this is another desired outcome you might be messaging a you know sales director or a vp of sales and maybe they need to get their sales up and bring the morale up for their sales team and you might message them hey you know you might have a solution for that looking to increase your sales team's closing ratio and

you know help them close more deals and that might be something that people will open uh one more example would be turn your raving fans into brand ambassadors right and i'm working with a client who is selling sas software for brand ambassadors for companies to manage your brand ambassadors and you know that's the subject line that he can use to start reaching out to potential customers because if he's selling a software that helps does this and it's the desired outcome people want then the people who read this are going to be interested because it's already

what they want so you have to to make this strategy work you really have to empathize with your prospect and really think about what they want what their desire outcome is and what their current objectives are in their businesses and if you can align yourself to those desired outcomes your open rate is going to be crazy because they feel like wow this guy really understands me now we're going to move into the second email template you can use and that's going to be the pain subject line this one we're going to focus on a customers

or prospects specific pain point by pointing out their pains we're showing that hey we understand who they are what they're going through and potentially we might have a solution for them and that would mean that if they want to move forward then they can take a meeting with you so essentially this is the template or format you want to use all you got to do is bring up the pain for example having trouble and then you insert your specific problem or specific pain so it could be something like hey tired of managing prospects on excel

sheet so that would be an example where if you're selling a crm customer relationship management system how a lot of sales people when they reach out to people they might keep track of everybody on an excel sheet well there's technology for that so if somebody was selling that and they sent a subject line like this tired of managing prospects on excel sheet that drives curiosity because you understand the person's problem and then they're gonna take your meeting right another example expat taxes are confusing need help right so if someone lives abroad and they have to

do tax and they don't know what to do because they live over here but they have to do taxes here an accountant might message them and say hey expat taxes are confusing you need help they're gonna open it because they might need help during tax season another sub pain subject line need a better way to manage brand ambassadors right so again it's just driving pain of like what pains do people have what are they probably struggling with and you can do a little research on a company's website to see where they are at in their

business and then you just want to talk about that pain in the subject line and in the email the actual email that you're writing you just want to address that pain and show that you solve it all right so now we're going to move into the third email template and that is going to be the reference subject line and this is where you're referencing something specific like maybe the company was featured in a news article or maybe they won an award or maybe someone just got hired at the company and you want to build a

relationship with them this is the format you want to use to start building that relationship so it can be something like congrats on making the inc 100 list and then you put the company name right or congrats on the new role at company so another one would be enjoyed your interviewed on and then insert podcast right so let's say the founder of a company you want to work with he was on the podcast you listen to it and you want to work for that person so you could say hey enjoyed your interview on this podcast

i just wanted to connect about xyz so the reference subject line is very powerful because it's very relevant in that moment for that person because maybe they just did something won an award or made it on whatever list and they feel proud about themselves like yeah i mean i did i worked really hard to get to a certain point so when you bring this up people are a lot more likely to read what you have to say because they're like oh who's this person who's messaging me right and a lot of times you know when

people do things to be on interviews podcasts or they're trying to join certain lists they do it to get more publicity and to get more people to reach out to them for something right so they're a lot more keen to read emails that reference this even if it's the sales email because they you know did the publicity for a reason and now they're getting the publicity that they wanted so now we're gonna go into the final uh code email template subject lines that you can use and these are gonna be a few quick short subject

lines are super effective i know they're short and they might be vague uh when you first read them but um trust me they really do work so the first one is you just put the person's name in there it's like john hoping to help you out it's not really specifically saying what you're going to help them out with but it drives curiosity so that they're going to open it and read the first sentence to see if they should uh hear what you have to say second one appropriate person like you say appropriate person first sentence

hey i'm looking for the person who handles marketing and if that's you let me know if you want to talk and that actually works very well uh quick question is another one again these are very vague but at the same time they drive a lot of curiosity right so when you do use these short subject lines like i'm sharing with you make sure that whatever your first sentence is it has to be really good and tight and make it clear why the person should continue reading on another one i've seen that works really well is

you put the prospects company name so let's say it's salesforce and then you put your company name you know like uh gg media and you just put the little uh symbols over there and then it just drives curiosity right because it looks like um you know like you're supposed to have a meeting or something right and one last one is just putting hay right so this one surprisingly it actually does work even though it's so late you just put hey and then uh in your first sentence explain why you want to you know have a

conversation so when you're using these short subject lines and a really important lesson is that you don't want to feel like you're tricking somebody into uh reading your email because that's the worst thing you can do right to like clickbait someone they open it they're like ah this is a complete waste of time i hate this person right that's exactly what you do not want to do when you use these short subject lines yes it gets people to open but at the same time your first one or two sentences have to be extremely tight and

what i mean by that is it has to really drive value and explain why someone should continue to read on and explain what value you're trying to provide for that specific person but pretty much do these subject lines work absolutely try out for yourself and you'll see your response rates go up now those are going to be the four different subject line templates that you can use right away in your business doesn't matter what you're selling i gave you a few examples and all you got to do is plug and play and start using them

right away so if you enjoyed this video make sure to give it a like subscribe turn on notifications if you want to see more videos like this and let me know in the comments which subject line you found most useful or relevant for your business right now i'm curious to know what you guys think about this video and if you want a more in-depth training on selling and how to sell anything to anyone i got a free training click the link in the description for that and if you want to learn more about cold email

and you know now that you understand subject lines and you want to know what to actually write in your code emails i got a perfect video on my best code email templates and i'm going to show you exactly what you can write in the body go ahead and click the link somewhere on the screen or in the description and check out that video so with that said my name is patrick day i wish you the best of luck when it comes to sending out your cold emails and i'm gonna see you guys in the next

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