this is a game changer this is one of those game changers that when you get this forever change my marketing and today every piece of marketing that I do is based on this principle the principle that we're talking about is the unique mechanism and so let's just define mechanism first so mechanism is very simple the mechanism is the the thing that is within your product or service that allows it to work that that that it's the cause behind how your product or service delivers the benefit the promise the the the outcome and so so today
more so than ever before what prospects want to know they not only want to know what your product is gonna do for them like what it's gonna change for them what pain it's gonna alleviate what good it's gonna give them but they want to know how how is your product or service gonna deliver the result how is it going to deliver the promise so that how is the is the the mechanism today it is critical that you have what we call a unique mechanism and a unique mechanism is really nothing more than just it's a
unique formula it's a unique system it's unique ingredient it's unique algorithm it's a unique element within the product or service that delivers the the result and before we go into kind of the elements like and what makes up a unique mechanism and and what it it's important to understand that the reason why this is so effective is because it gives prospects one of the strongest emotions that doesn't get talked about enough within marketing circles and that's hope it gives prospects hope that maybe this time around that they'll get the result right that they'll lose the
weight that they'll get the number one rankings on Google why because they've tried all the other common mechanisms they've tried all the other common ways they've tried all of the other methods and they didn't work and so when they see that you've got something new unique and different a new unique mechanism they now have hope in the promise they now have this this feeling of hope that maybe I can experience this this benefit this this thing and so that's the first thing to understand with the unique mechanism the second thing to really understand is that
you never want to design a marketing message to get buy-in around a commodity in other words you're not you know let's take for example magnesium let's say you're selling the the mineral magnesium you're selling the a magnesium supplement well if your entire marketing message is about magnesium and the benefits of magnesium and how magnesium has been researched and reported on and doctors love it all you are doing is creating buy-in from your audience on magnesium the commodity which they then can go and go to youtube and and and and learn more about magnesium they can
go to Amazon and find a number of of magnesium supplements they could go to you know wherever they can go to Google and all you've done is create buy-in on the commodity and in the process you create what I call that Google marketing slap where somebody's watching your video they hear you talking about all these fantastic benefits about magnesium they say thanks pause Google magnesium supplement cheaper magnesium supplement inexpensive magnesium supplement and you've now blown the sale not because you didn't educate not because you didn't deliver value but because you had an ordinary mechanism you
had a commodity and so you never want to market a commodity you always want to market your own unique mechanism your proprietary mechanism an example of this so if you found value in what it is that I shared in this video I've got a book that you're absolutely going to love it's called unconverted and go ahead grab your copy click the link below
