it is that time of year again when companies bombard all of us with commercials emails text messages any way they can get to you to tell you about their Black Friday deals Fox 13s your money investigator Kate Berry is helping us separate the deals from all of the deception the emails the text how many have you been bombarded with do you think girl I can't even like at least hundreds like most Shoppers Tama Patterson has been inundated with Black Friday sales messages it's it's just a lot of pressure and I feel like for not a
good sale retailers have pressure tactics they can use online that make you feel rushed and like you have no choice but to act now at public interest research group RJ cross has identified three major tactics marketers use to get you to buy their products tactic number one fake countdown timers cross claim seems to have found misleading timers from 20 different vendors on Etsy these countdown timers sometimes turns out are not counting down to anything at all this sale is supposed to end in three 2 1 the price did jump to 75 bucks but a minute
later it fell back down to $45 with a brand new 24hour countdown once the timer goes out goes out the thing still the same price girl I'm lost for words tactic number two scarcity appeals a website might warn that multiple Shoppers already have something in their cart or that there is Limited stock that is another pressure tactic designed to make you feel urgent and like you're pitted against other Shoppers tactic number three monthly pricing buy now pay later might feel like a good deal but if there is interest those small payments add up to more
than the actual cost of the item seeing that monthly price will change your perception of the cost and it makes it easier to overspend if you're wondering if an item is actually on sale this week check out camelcamelcamel.com it's a price tracker for Amazon these headphones claim to be on sale for more than half off but if we look up the item you can actually see how the price has fluctuated throughout the past year Shoppers want transparency we're struggling out here so if I'm going to spend my money like at least make it worth it
I know that was a lot of information so we've linked these helpful tools on fox13memphis.com just click on your money Kate Bey foxer te news
