I grew one Ecom store from 1K to 10K daily budget in under 3 months while increasing their Ross from 1.6 to 2.4 here are the exact fstep road map I follow so you can do the same if you don't know me my name is Marin and I spent over 100 million on Facebook ads while scaling multiple eight and nine figure Brands like Dudi and wessie and today I'll reveal some of the strategies I use for them number one proper audit of the aded account identifying mistakes is the first first step I take when I take
over a new ad account I list them down and I fix them as they're crucial to understanding what in the ad account can be done differently usually those are post ID no buy exclusion and bad optimization for a full ad account audit process check this video number two fixing all the gaps and better decision making in other words knowing your numbers this is extremely important cuz without a proper targets it's impossible to make a proper decision so together with the client we decide what's our main kpi is it me is it Ross is it Ross
in triple whale is it new customer CPA after that's taken care of I also check percentage of you through conversions to understand what attribution setting to use if there are too many viewr conversions I would stick only to The Click attribution setting because otherwise you could get lot of sales that are not necessarily incremental and don't have impact on your overlord Revenue I started doing proper optimization because that's one thing clients are guilty of not doing they don't check the performance on the ad level if the adet level looks okay this is so wrong approach
I check performance both on the adset level and on the ad level and I'm verifying the data with the thirdparty tracking software I also identify early indicators kpis based on the historical data so we can minimize the losers earlier for that I use a customade calculator that I made that you can check in this video number three restructuring the ad account I gradually Implement my ad account structure I would never turn off things that are working just because I'm taking over a net account I started by relying mostly on Broad and winning interest stack while
combining them with the previous winning ads from the past 6 months and I do that while carrying the post ID that allows me to carry the social proof of winning ads next I introduce my testing campaign where each adset is a new test grew by similarity either by angle or Creator or creative style and each concept has three to six different variations winners from that campaign are graduated into the scaling Campaign which is usually Advantage shopping plus campaign or manual bits campaign for a full scaling ad account structure check the video here number four new
ads while technical stuff is being worked on in the ad account in the background I'm always working on the messaging this process starts with me analyzing comments on the ads customer reviews competitor reviews on Amazon post-p purchase survey data and subreddits in the brand Niche the goal is to actually understand why people are buying and what are their problems needs so we can craft better ads once we start using those words in our ads our customers feel understood and they usually resonate with the ads more and more and they start buying that after wec success
some of the messaging we incorporate that into website which results in the increased conversion rate number five additional custom ad strategies considering every ad account and brand is different I adjust my strategy to the each brand and the ad account for example I use catalog campaigns for multis skew stores I use advertorials for problem solving products I use shop campaign for commodity products I use giveaway for cheap lead Generations you can see how my Approach is different based on what the ad account requires if you're an Ecom brand spending 50k a month on Facebook ads
and want me to implement this process and this strategies in the ad account book a call below
