Case 5.3: Recruitment of men to the health sector

in 2007 the risk of having a shortfall of 40,000 health care workers by 2030 led to the initiation of a project to strengthen the recruitment to the health sector as only 10% of new recruits were men the project was aimed at recruiting men naming the project men he has said two to snotty or men in Health 2010 to guide the project a suitable project manager was selected he had been educated as a nurse and had six years of experience with working board as a nurse and as a head of the department in addition to being

skilled in his profession he was a great leader he was committed and had a great sense of humor making him able to attract the support of others the project manager was given great trust by the municipality in exchange for transparency and was therefore free to be creative by distancing himself from the professional staff he was able to influence the project in his own way the staff was still kept informed about the progress and what it was doing by using experience as a journalist it generated awareness of the project through various types of media channels he

also showed creativity by for example using macho men in the advertisements he established good cooperation with the stakeholders which was beneficial for the recruitment process the project manager lacked experience with bureaucracy but consider this as beneficial to the project as he only saw opportunities several stakeholders were involved the most significant ones were the municipality the Norwegian Labour and Welfare administration not the educational institution as well as the health worker recruits the municipality was the client they were highly interested in influential in the project as they saw an opportunity to hire more men into the health

sector for this they assisted with staff and a steering group to aid the project manager nom was also highly interested and influential they provided financial support and potential recruits through their Employment Program help recruits are highly influential and interested they are participating in a pilot program to bring more men into the health sector in which they feedback and involvement will shape the future of the program project manager applied a proactive approach towards recruitment media and advertisement were used to create awareness of the project and to change the image of men working in health care the

media coverage also helped recruiting the desired type of health de groots which had been a challenge for the project team in addition to media coverage a good cooperation with a lava crater provided the project team with access to potential recruits the initial success of the project accelerated the recruitment as all recruits share their positive experiences with others Tech manager was the overall key to success he ensured creativity commitment and ownership to the project and his skill in involving the stakeholders and communicating information therefore generated to project success this case can be characterized as a project

with higher level of organizational complexity and higher level of uncertainty by considering these characterization you can evaluate the project success factors in theory the project manager could not have been as successful in his tasks if not for the freedom and authority he was given from the municipality the roles and responsibilities of each stakeholder in the project were clear and their trust in his decisions led to more openness in communication in both ways this fulfilled the success factors for that category of high level of organizational complexity to obtain project success for a project with this high

level of uncertainty the need of a competent project staff and flexibility was essential as one must address and manage challenges as they arise the project managers expertise in different areas as stated before initiated these success factors it was also well liked among his colleagues which made the project owners and staff trust him making it easier to address the challenges that arose summarized the project was a huge success due to a skilled and experienced project manager the use of media and good cooperation between stakeholders especially the municipality the success of the project led to a similar

project other municipalities through a national recruitment program