Possessed – The Origin Story of a B2B Marketer

There's something wrong with my son. He's been drawing strange things. What kinds of things?

Things no one understands. What do you see here, son? A sales funnel.

What about now? A CRM. An MQL And this one [In demon voice] Account Based Marketing.

Hey there, Damien. Damien. Damien!

[Podcast voice] Authenticity in B2B marketing isn’t optional folks. [Podcast voice] It’s the key to trust, value, and long-lasting relationships with your customers. I found more papers today, including a seven part series on the difference between demand gen and lead gen.

What's wrong with my son? Your son's a B2B marketer. What does that mean?

It's just like B to C, only for B to B. It's really not that hard to understand. Is there anything I can do to help him?

Just make sure he uses Umault for all of his B2B video ad needs. Okay, You should eat your food. It’s getting cold.

One more e-mail. Mommy. It's pasta, your favorite.

[In demon voice] One more e-mail!