[Music] hey what's up so in this module we're going to be going over a ton of different lead examples all right i mean at least several six or seven maybe uh and i'll read the leads to you and we'll look at where they match up with the um social outline that i've shared in the past and i'll kind of talk them more deeply about what i think is good or bad about the leads what i like about them all that kind of stuff uh as well so i've got them all on a another screen you
can't see and i've got to figure out here um which one do i want to start with i think i want to start with a sports betting one actually so this is one that i wrote see if i can flip myself in the middle kind of not be in the way hopefully um i figure out where to put myself that won't be too annoying um yeah put myself in the middle for now because really actually i put myself here because this part is all you need to see right the lead um and obviously i've got
two monitors so i'm looking to the side that's why but i kind of like being on video just being you know over the shoulder all that kind of stuff um so this is one like where i wrote these like these these offers back in the day for um some guys who were selling these like uh like football as in soccer betting tips overseas in like um europe so it's for people who were betting on different you know football matches and who wanted um to be more consistent they're mostly winning half the time and you know
these guys had like different software and things that could help people win up to eight out of 10 times of course that didn't happen all the time but that was sort of like the big promise so i wrote this one in i guess early 2014 and it would have been around the time i was developing rmbc i honestly don't know if i would have had rnbc completely completed yet or not uh but you know i think it's a good lead and it's kind of cool and and let's read through it and then we'll kind of
see from there where it matches with the outline and we'll talk about everything else so you know the headline tired of always making deposits into your bending account instead of withdrawals limited time only rogue mathematician reveals the secret behind a football betting formula so powerful it actually accurately predicts 80 of all match outcomes read below to see how easy this start winning 8 out of 10 football bets you place with no limit for the rest of your life so let's go and just talk about the headline and we'll go into the lead um i think
this part is good it does you know we're calling out a pain point always making deposits into your bank account instead of withdrawals um i guess it's withdrawals or withdrawals i don't even know guessing it's withdrawals um there's a urgency rogue mathematician reveals a secret his curiosity right there um we don't have a time frame to achieve results i'm not going in order but i'm going through the headline checklist which is you know module that um you'll see in the next one i guess you know the funny thing is like thinking about the order of
this um i won't do headlines in the next one and we're getting more depth in the next one but i'll kind of pull it up really quick to show you the general checklist now and then we go in that more detail in the next module but really quickly just so you can see the checklist right is like um curiosity calling out the pain point promising solutions specificity simplicity credibility addressing skepticism and time frame to achieve results of the promise so curiosity for sure right rogue mathematician reveals a secret cut the pain point yes promising solution
accurately predicts 80 of all match outcomes start winning eight out of 10 football bets you place with no rest of your life specificity uh yeah eighty percent eight out of ten maybe 82 82.5 percent may have been better um it's hard when it's eight out of 10 but that may have made it even better uh simplicity so see how easy it is to start winning you know and i just this promo did do quite well for the client but i do wonder you know um saying here about how you don't need to be a mathematician
to use it i think would have improved the conversions on this and i didn't have that um credibility addressing skepticism not a ton but i guess like the rogue mathematician at least there's a little bit of credibility there somebody who i think is a better you think well maybe they uh they know saying i don't they know the numbers they can play the spread things like that uh and then time frame to achieve results to promise uh there there isn't that so i'm not all these won't have headlines but since this one did i figured
might as well run through that with you okay so let's go through this i'm gonna read the whole lead and then come back here it's not too long and you'll notice that's pretty common so dear friend every piece of football betting advice every hot tip and every scrap of insider information you've ever received will guarantee that you lose at least ten thousand dollars over the course of your lifetime that's because no matter how much you trust the person giving you this information it is statistically impossible for them to predict the outcome of these matches they
may think they have the bulletproof strategy whether the tip they are giving you is the lock of the century but much more often than not they are dead wrong which means you'll just keep losing while that may sound harsh you already know it's true if it wasn't you wouldn't be visiting the site you'd be outside your family swimming in your heated pool or taking your girlfriend shopping because you know what a new person may get you around bedtime or living in a 47-story hotel suite in monaco or las vegas or mccall so the fact that
i'm going to come back to this purse line in a minute so the fact that you are here shows me that you aren't where you want to be in your life you're frustrated about losing more money than you win of seeing cash exit your bank account almost every match and always telling that same story to your friends and family of how i should have won but then the strangest thing happened but hope is just around the corner in the next few minutes i will prove to you without a shadow of a doubt just how simple
it is to make more than 25 000 euros per year from the comfort of your own newly furnished home or while drinking at a pub with your mates or while vacationing in miami you'll also find out why a complex mathematical formula that took me more than five years to develop that others would kill to get on their hands can be the instant trigger that increases your winning percentage by as much as 80 because the truth is no advice tips or sage wisdom will ever transform you from a permanent loser to an eight out of ten
time winner but mathematics will i have never seen anything like this in my first two weeks using your formula i have won 83 of my bets for a 26 700 haul seriously i didn't pass sixth grade math class but this is such an easy solution i'm so thankful i found your site and that you're so accepting new clients thomas and dunn black ireland my name is gareth gareth henderson and since i could walk i've been obsessed with only two things football and numbers in my past life as a financial analysis from the largest banks in
the world i played with statistics all day long and from there it goes into the lead so this is actually part of the background story if we want hell who am i right that's right here so okay i like the headline which is really a lot of the problem the headlines crying out the problem as well and then in the lead here every piece of advice right every hot tip everything will guarantee you lose ten thousand dollars in the course of your lifetime so this is like a very contrarian lead out of the gate right
um it's like kind of just it's sort of like a [Music] i think you just said is wrong if ever all the stuff you've received is wrong or it isn't going to help it would be one thing but i think saying will guarantee that you lose at least 10 000 euros is enough to get people's attention so i think that's one of the reasons that that works there um you know it's kind of uh discounting solutions right um right that's because no matter how much you trust a person how great um it's statistically impossible for
them to predict the outcome of these matches uh you know kind of teasing the mechanism a little bit here not a ton but really kind of going down the pain point um here's where we're really doing a good job of um we're not teaching an emotional discovery story but we are we are creating emotion for them that's one thing really that i think is an important element is even if you don't have an emotional discovery story you can still be um creating a lot of emotion and and yeah using emotion and that's one thing honestly
going through a lot of my sales letters and especially my older sales letters um from my sort of my peak as far as um being prolific goes so 20 14 15 16 17 i guess and then i've had some good stretches i mean the cool thing not to start talking about myself but the cool thing about me is that i'm actively doing this now too right i have stuff that's actively crushing and going well now but one thing i'm feeling inspired by as i made this course going through it it's how like damn i used
to do such a good job of just painting a picture of life and really taking it to a whole other level in dimension like what we call dimensionalizing benefits so it's not just have money but it's like dimensionalizing and going through layers like like swimming in your heated pool taking your girlfriend shopping or pain points too like really um taking them to different and deeper levels so um you know this stuff here it's like kind of teasing some of the emotion and frustration um about it you know this line here is obviously looking back at
it it's a little bit cringe-worthy you know it was written in 2014 and obviously it's 2020 now uh i don't know if i fully regret it because i think a lot of the target demographic was you know men who were like kind of single hanging out the pub kind of like guy talk type stuff and that's kind of all the purposes of this letter and so from that perspective you know maybe it's not i mean honestly it's kind of sexist and chauvinistic but i mean it's also like kind of how maybe these men talk or
at least i i assumed they would talk and so you know it is what it is i guess but right painting a picture of their life and you're doing it like it means you're not gonna be doing it so even though you're saying you're not gonna be doing these things you're also sort of like making them want to do those things right um but the fact that you're here shows me you aren't where you want to be in your life you're frustrated about losing money more money than you win i've seen cash exit your bank
account after almost every match and only sign that same story to your friends and family pal i should have won but then the strangest thing happened but hope is just around the corner so again more pain point now we're gonna promise the solution though right i will prove to you without a shadow of doubt just how simple it is to make more than 25 000 euros per year from the comfort of your own newly furnished home or while drinking that pub with your mates or while vacationing in miami you'll also find out why a complex
mathematical formula mathematical formula that took me more than five years to develop that others would kill together hands can be the instant trigger that increases your winning percentage by as much as eighty percent so that's a promise but we're also teaching um teasing kind of the unique mechanism behind the solution right and it's kind of like a fascination too for being honest and you know obviously we've gone through fascinations already um so okay you have fascinations there right and then we do have like the easy who it works for kind of i mean it talks
about how um i guess it doesn't really say that this works for anybody but it kind of like i feel like it's kind of implied if you're at the pub or whatever um and then this idea here i didn't pass sixth grade math class right but such an easy solution so kind of the idea that it can work even if you're not mathematically savvy maybe that could have been done a little bit higher up but um yeah i think it's fairly there's a bit of a qualifier there credibility builder again really the mathematician is probably
the biggest thing um and it does have a broad testimonial so when you look at that perspective it is covering or checking a lot of these boxes here right and also what's kind of nice is that this headline complex which you're going to learn all about in the next module does do a lot of heavy lifting because it does cover right calling out the pain point promising the solution um teasing kind of a unique mechanism with a actually doesn't really tease a unique mechanism i take that back um but yeah it does your credibility builder
a little bit i mean it does a lot of stuff and again from the contrarian aspect of it it's not the contrarian aspect of the mechanism exactly but it does have this contrarian start to it so i really like this lead um and yeah so let's i'm gonna i'll do i'll just do like each one as a new video so let me stop this one and we'll do the next one [Music]