[Music] yo all right we're gonna do another lead here this one is going to be for a um pet product this one's a dog food company actually and this letter is one of my favorite letters i ever wrote the lead is good there's other parts of this letter that i like even more i hate to tease you like that i'm just thinking out loud but um let me share with the lead and i'll kind of share what i think could have been [Music] better about it the lead especially okay i took that and i took
the guy's name out who's the person so hi i'm uh blank and inside this highly controversial presentation i'm going to show you a simple inexpensive and 100 natural way to potentially add yours to your dog's life this is something that could quickly improve virtually every aspect of your dog's health giving your dog a beautiful and shiny coat strengthening your dog's joints bones and muscles putting an end to bad breath stinky odor and those nasty farts and even protecting your dog from many of the leading causes of canine death today i should also mention that this
is something that works no matter if your dog is a puppy or an old timer no matter what size or breed your dog is as well in fact this five minute fix has now been used by tens of thousands of people all across north america people whose dogs range from chihuahuas to great danes and who are shocked to report that their four-legged friends now have more energy better mobility and greater health than ever before people like cindy and kevin moaz who own zircon kennels and work with dozens of dogs each year they write the results
have been absolutely wonderful our dog's coats are so shiny and rich in color they're not as gassy and their stools are firm plus their teeth and breath are much better we are believers in kim and craig of canada who write about their labrador puppies not only did all of our puppies miserable symptoms disappear but they're happier boys with softer shinier coats for a similar cost to the kibble we were buying our dogs are now healthier and happier as puppy parents we couldn't be more grateful thank you for everything those are just a few of the
dozens of testimonials i get each month from people just like you folks are using the simple natural breakthrough i share inside this presentation to totally revitalize the health of the dogs they love now you'll you'll hear from more real life people just like cindy kevin kim and craig a little later on in this letter and even more importantly about three minutes from now i'm also going to share why traditional supermarket brands could be leading your dog to an early grave and why even the most expensive types of premium and natural dog food on the market
are actually stuffed with secret fillers that might be making your dog sick from the inside out plus i'll also be sharing the results of a disturbing new study published in one of the world's top veterinarian journals which proves that over 80 percent of raw dog food may actually be worse for your dogs than kibble here's the proof on it so please pay close attention here because not only will what i'm about going to share give you a happier healthier and calmer dog now and potentially save you thousands of dollars on veterinarian bills over the next
five years it could very well save your dog's life in fact i only wish i'd known this about this information back when my eight-year-old great pyrenees zorro was diagnosed with cancer because if i had i truly believe things would have turned out differently than they did more on that in a second so please pay close attention for the next few minutes and i'll show you just how easy it is to give your dog the protection he deserves so i mentioned my name is blank and my dog zorro was diagnosed with cancer back in date it
felt like i've been hitting the gut off a hammer and it goes into the story so what do i like about the lead what do i why did i feel like this elite could have been better the biggest thing is i could have done a version of it teasing the emotional story about the guy's dog zorro earlier on is one thing and another thing would be the um basically the the the mechanism so what the product is it's like a it's like a raw dehydrated dog food so you get the convenience of kibble but like
the nutrition of the raw food and like the food's great i became a total believer as i was writing this copy and researching it there's like 13 ingredients on average if you look at all these other you know natural high-end premium healthy like uh dry dog foods like they all had way more ingredients and then for this one too they had like the first ingredients like like 60 salmon like you know 50 chicken and it's like not just like the shitty parts of the animal it's like the good parts it's just really good stuff um
and the kind of mechanism behind this one was about how like dogs in the wild and it's true i found like a type of dog in the wild that lives longer than about the same as like the average american house dog does and the question was like why how is it that wild dogs live as long as house dogs do when they don't face any of the dangers it was kind of like the paradoxical question and the answer was basically their diet and it was this idea of how um you know we're feeding our dogs
all this processed crap that they weren't designed to eat and i kind of used the story in the the sales letter about uh a city dog versus a country dog and a story about someone who's they lived in the country on a farm and they fed their dog like table scraps and food from the farm and they moved to the city and the dogs started getting sick and they couldn't figure out why but it's because the dog had gone from like a country diet which was like real raw foods to a city diet so i
just think that stuff is really interesting and probably i could have teased some more of that in the lead that being said i like that there's the big promises here um i you know i know potentially add years to dog's life is a big promise but honestly like you give your dog if you look at the crap that's in a lot of these processed foods it's like really up and giving your dog a better diet very well could potentially add years to their life so i don't think that's like a crazy claim to make i
don't know about from a legal standpoint but like at least from a moral or ethical standpoint um but you know we're making promises while also double edging it where it's like pain point pain point and problems right so like bad breath stinky orders nasty farts um we do tease the emotional discovery story at the very end right i only wish i had known about this uh before my great pyrenees zorro was diagnosed with cancer so we're teasing an emotional discovery story um we aren't really teasing a mechanism a unique mechanism uh contrary nature we are
doing a little bit of that because at the end we have these um at the end but here we have these fascinations right why supermarket brands could be leaning your doll to an early grave why expensive improvement natural dog foods on the market are stuffed with secret fillers that may be making your dog sick from the inside out and you know the disturbing new results published in one of the roads top veterinary journals proving eight percent of raw dog food may be worse for your dog than kibble so those are fascinations so we did check
that box right but also the contrarian nature is kind of right there with like why these traditional solutions suck uh briefly addressing skepticism kind of the testimonials because you've got these people who are gonna own a dog kennel saying that they like it um well i guess that's more like credibility i guess it kind of serves as both to be honest with you um and mention more testimonials and you'll hear from more of them so just promising that you're gonna hear from more people can kind of help to temporarily address skepticism as well um and
of course it does have testimonials so this one really checks most of the boxes uh too you know the five minute fix is sort of a promise oh and then by the way sorry the qualification right qualifier who does this work for like you know something that works tomorrow for your dog is a puppy or an old timer no matter what size or breed as well so we are seeing the qualifier who this works for so yeah that one um it's for a dog food company and hopefully you find it valuable and i will stop
this and guess what i'm gonna do another one after this [Music] you
