a couple of weeks ago I started a brand new print on demand business with the goal of growing it from 0 to 7 figures in sales in Under 12 months this is nothing new to me as I've been doing e-commerce for about 7 years now but my goal was to show the step-by-step process so it'll be easy for anybody to follow in this video I'm going to be giving a week five update on where we're at in the challenge as well as jumping into the ad account and showing exactly how we're driving traffic the cost
of our ads and our plans for the future to improve our performance and scale the business far beyond where we are right now so the first week of August was pretty similar as to any of the other weeks we had in July we added a few more products to the site and played around with the ads a little bit but didn't make any major changes due to that our sales stayed pretty Flatline with the previous weeks in July did about $10,800 in sales overall going over our other key stats from this week we we had
a conversion rate of 2.27% we'd like this to be at about 3 to 4% overall but we had 206 orders an average order value of roughly $48 and just to revisit the plan in order to grow to seven figures a year there's only a couple of ways we can do that one is to convert more customers two is to make more money per customer and three is to get more sessions to the site so those are the three options and if fourth one which kind of ties into all of them is to deliver an amazing
customer experience so they come back and buy again and again based on where we're at right now our conversion rate is at a relatively stable level and our average order value is in the range that we're looking for so now we're at the point of cranking up the traffic we want to be getting more sessions and more eyeballs on the site so we are able to convert them into paying customers and like I've talked about on previous videos the reason that I'm doing this whole Challenge on Shopify rather than Etsy or Amazon or any of
those other print on demand sites is specifically the ability that it gives us to drive paid ads which is by far the fastest way to grow a print on demand or any kind of e-commerce business for that matter now that we've seen the sales that we had for this week I'm going to jump over into the ad account so you can see exactly how we're driving the traffic and how much that's costing us here's our Facebook ad account and right now it's sorted to the month of July and in this month we spent $1,851 on
Facebook ads which may sound like a lot until you remember that we did $31,000 in sales just over $31,000 in sales only paying 10 grand for that is about a return of 3 to1 which is pretty solid ideally we'd be closer to a 4 to1 return or even 5 to1 would be great but about 4:1 is The Sweet Spot and our plan is to get to that over time so we spent $1,851 in July and for the first week of August we spend $4,180 now the million-dollar question is obviously what do these ads look like
and how are we running them so running through what in the ad account the first thing you want to have is an ad Library this is a place that anytime you make a new ad instead of making it directly in the campaign where you're going to be running it you make it in an ad library that just doesn't run and well I guess so I did I let it run for about three bucks by accident but normally you don't let it run at all and it just stores all of your ads so that you're able
to quickly visit it and see all your post IDs and grab the individual ads and then move them to your campaigns and now it's not really reflected well here but like I was saying before Facebook has gotten much better at optimizing your ads for you making it much less labor intensive whereas before I would have had dozens of campaigns and H literally hundreds of AD sets which was a nightmare now we're able to run the majority of our ads from just one or two cbos and if you're not familiar with cbos what that means is
campaign budget optimization which is instead of optimizing the budget at the adet level you let Facebook do it at the campaign level sounds a little technical but I'll explain further as we go through it so that's the campaign structure and the next thing is the targeting and then for our placement targeting Within These adsets we just do us 18 plus or 19 plus open targeting and the reason we do that is Facebook has gotten really good at picking out the winners it's gotten really good at identifying potential customers from a much much wider audience base
whereas before we would have used small Niche interests like highly targeted at trying to manually tell Facebook who our audience is now we're able to just let it run ramp it and basically pick and choose the winners for us which is great for us because it's much easier to run these ads and two it gives Facebook a much wider pool of people before we would have been cycling in new audiences constantly as they burned out but now with the entire country like it pretty much never burns out and then for our placements we just use
Auto placements again giving as much control back to Facebook to make these decisions for us is the name of the game then as for the actual ads themselves while I can't while I obviously can't show our ads cuz that would give away our brand and there would just be a million knockoff overnight what I can recommend is going to and this is something that I've done going to the Facebook ad library and here you can see a record of every ad that any company is running completely open sourced and then what you can do is
type in popular print on demand or apparel Brands and see what types of ads they're running and I can say from experience that these are very similar to the ads that we've run and what makes a good ad is the offer the copy the headline and most importantly the creative just to give you a couple of highlevel tips the creative should be something that stops the Scrolls so a color that's different than what users see Elsewhere on the platform for example these orange ads are great because it's completely contrasting with Facebook's normal colors next the
ad copy typically including an emoji and one to two lines about the product and why people would like it this ad copy honestly isn't that great in my opinion I typically include a link for them to click some kind of urgency or scarcity maybe a discount for new customers and then the headline is another benefit or fact about your company a company whose ads I really like a lot is this one here called wicked clothes I think that their ad copy is great 1.3 million shirts sold since 2010 which that's amazing just in and of
itself but I really like their Flash sale offer buy two get one free today that's a great offer for them because it gets them their sell their shirts for 30 bucks they sell their shirts for 30 bucks so if somebody's buying two of them that's an average order value of 60 plus whatever their shipping cost is and it only costs them one shirt to fulfill which is for them with the volume they do probably 5 to $7 which is effectively the same as if they gave a 10% off coupon to customers but it sounds a
whole lot better saying you get a free shirt than here's 10% off so that's a great offer so overall that's our strategy for running the ads and how we run these accounts hopefully this has demystified the idea of running Facebook ads for you a little bit it's really not as complex as people make it out to be the name of the game is just running tests and testing as much creative and as many ad copies as you can and the rest pretty much takes care of itself just knowing that it's a number numbers game and
to not get personally attached to any of the outcomes if I got personally attached to the performance of our ads then yeah I'd be curled up in a ball so just know that it's only a matter of time before you get it to work and starting off with a super low budget is okay we normally start off with 25 50 bucks a day for a new brand and just slowly work our way up from there we just increase the budgets by 10 or 15% like once or twice a week and that works for us the
name of the game is Just Main maintaining stable performance and you'll see your sales start to grow along with that I hope this has been helpful and be sure to like and hit the Subscribe button to see future updates in next videos I'm going to be breaking down all of our email sequences and all the things we do to boost our lifetime value and increase our conversion rates so you can see the holistic approach everything that it takes to build the print on demand business and you can follow us along on this challenge to go
from zero to seven figures which as of right now we are about 4.2% of the way there so obviously still have a long ways to go and we only have another 11 months in order to do that it's not going to be easy by any means but I think we can do it if you have any questions feel free to leave them in the comment section below and thanks for watching I'll see you in the next video bye
