A Brilliant $1,200,000/Month Shopify Niche Store

the world creates waves and you can either surf the waves or you can drown that's a big quote I might have butchered it by Virgil ablo shout out to the goat and rest in peace but in today's video we're going to explore a massive Trend that as you see is completely booming the perfume Trend and we're going to do so by analyzing a brand that is on a pretty awesome trajectory to the moon so if you are someone that wants to go in a trajectory to the moon like myself then this video is going to

be really interesting so the store is called am.com now I know in the title I'm going to say it's a niche store because it is when I say Shopify Niche store I mean a literal Niche store on Shopify um however they are much more than that these guys started you know nearly 40 years ago um almost exactly and they sell in all kinds of locations so as you see here I found some data that's pretty interesting let me make myself a little bit smaller um their sales are completely blowing up so 30% growth uh in

Boutique sales 57% growth this year in e-commerce which is what we'll dive into and even 51% growth in travel retail which is pretty interesting that's one of the cool things about this category of products is you can sell uh dutyfree in airports and things like that which are pretty cool but yeah the fragrance Niche has been Absol absolutely popping off and I've seen this in Tik Tok shop I've seen this on Amazon I've seen this on Shopify and it's pretty interesting I I don't know what it is about it but people really just want to

smell good these days um it's probably something to do with just like biology right I think less people are you know pairing up so I think people are trying to find more and more ways to to meet a mate um so yeah let's dive into it right so let's take a look at the collections maybe the best sellers I always love looking at the best sellers of a store cuz that tells us what's performing the best and if you can find out what's performing the best you can cater some of those learnings to your brand

for myself just so you know I'm running a variety of stores in an agency so a lot of the stuff that we cover in these videos I'm able to quickly apply to the brands that we have um and this month hopefully we'll do our first million dollar month from our own stores so that's going to be pretty exciting but the first thing that I want to note is the high average order value so these are pretty expensive fragrances right like $450 that's I mean I don't want to say that's crazy because I guess you know

people are buying it um and I'm guessing there's others that sell pretty similarly priced fragrances but it is a lot of money $450 so that's one of the cool things about this Niche is that the value is pretty relative it's pretty subjetive subve I guess is a better word it's a very subjective value so you can kind of price it at whatever you want which is a really big benefit of this you know I I don't think it costs anywhere near this of course to make this product the most expensive thing about this product is

likely the packaging so the margins are absolutely massive but that's not where it ends this is literally like a super charged Niche because not only are the margins massive but people if they like your fragrance are going to come back to buy more so it's basically a recurring Revenue product similar to a software you could say or some sort of Hardware that people have to replenish all the time or even a supplement but it's a fragrance so that's what's really cool now one thing I want to note about this though is that it's all super

cleanly done they really don't oversell you it's just kind of assumed that this is a really really great uh you know brand I really like this section right here the generosity of of so they really are kind of getting you in the idea of using this as a gift um and what that could look like and feel like it feels very clean and elegant um which is super cool and then you know they have a travel kit yeah that's pretty much it for the website it's like actually super simple um I think if you were

starting a brand new store around this Niche I you know just in my opinion I wouldn't do it as simple of course because you're not amage um um at least not yet I believe in you but but yeah you got to search somewhere so I definitely would try to you know Implement some more um I guess sales tactics like scarcity uh you know bundling um sales like yeah people love a good sale and that's just my opinion of course you can do whatever you want if you want to keep the brand image like pristine or

whatever do you um but one of the great things about running ads which is the way that I like to grow my Shopify stores is through meta ads primarily um one of the great things about that is that you like people will see your ads but you know for example you could hide your like let's say you wanted to keep your brand image super clean but you still wanted to take advantage of a high aov salesy type of offer that would work super well with meta ad so you can scale your business really fast um

you don't have to display that in your store right like you know it can be kind of like a backend offer that people only really see through ads and I think that's a really smart approach I've been talking a few clients about that um I'm kind of taking myself out of the agency more and more to focus on our Stores um but every now and then I'll do some calls with the clients that we have and kind of Mastermind with them or or just brainstorm and that's one of the things that I just talked to

one of them about that I feel like you know they really want to keep a great brand image um so it would be a good idea to test out some really cool offers like value stacked offers in the back end that nobody sees um besides people that that see it from ads because they can work so well you know we're seeing like 3x Returns on ad spends add like 10K a day and spend for uson stores which I don't know I don't really know many people doing those numbers um in the us alone so it

works trust me one thing I forgot to mention real quick is that this brand does use omnisend as their email marketing solution so if these guys are doing it you should do it too I'm on a mission right now to Dethrone clavio no offense to clavio we use clavio plenty for some of our clients however I'm pushing people to omniscent they sent me this beautiful crew neck and I got to say it looks kind of good it's kind of fire so yeah omniscent honestly all jokes aside is just as good as clavio but for way

less price so you're getting the same value but with a cheaper price and I I don't think it's a good idea to compete on price but let's be honest these softwares out here when it comes to e-commerce are charging an arm and a leg and right now I am rooting for omnison I'm rooting for the underdog and hopefully you are too so ar30 that should give you 30% off on your omnison subscription and make sure you give them a try I mean email marketing is so slept on it's how a lot of the big Ecom

businesses make most of their profit um you know of course that's not how I like to approach it I like to make profit from the first order on meta 2 but if you can do that and make profit from your email marketing man you are eating as an e-commerce store owner so check them out I'll leave a link somewhere in the description now one of the things that I think is a big missing opportunity for them is they're not running ads um again there's a million and one ways to do something right there's not just

one way to grow your business you don't need to run ads to grow your business um they are a great example of that they are growing year over-year month over month and they're totally crushing it their margins are ridiculous honestly probably just 50% plus which is just the dream for e-commerce Brands and they're not running ads on meta so I mean they are they have three active ads on so who knows maybe they are spending a significant amount of money like 10K a day or more on just these ads um but maybe not let's see

what happens when we click shop now so yeah it just takes you to the homepage univers or Universal gift collection yeah these just look so beautiful I love it but ultimately they don't need to run that many ads um although I do think they should since they are running some ads they might as well test more ads um but let's see actually how they're doing it I got my similar web Pro subscription they should give me an affiliate link honestly because I talk about it a lot um you guys don't need to buy a similar

web Pro subscription because I have one and I make these videos all the time so you can just wait for my videos and you can just you know subscribe or if you're an X you can just follow me right but as you see yeah they're getting a ton of traffic just organically makes sense they're a very well-renowned brand they're like like I said they get travel sales they're everywhere um which is really cool but let's see let's just Explore More right let's see what we can find so okay lot of YouTube traffic makes sense a

lot of Instagram traffic but wow YouTube is massive I actually do think I'm sleeping on YouTube when it comes to e-commerce I mean I post a lot on YouTube so I'm taking advantage of YouTube in one way or another and I love posting YouTube videos but man there's definitely a lot of opportunity for e-commerce on YouTube um especially I think now with YouTube shorts and with Shopify having a partnership with YouTube where you can actually list your products on YouTube videos so it's a great time to start a brand especially a Creator Le brand because

you can literally link your products in your YouTube videos um I don't think that's exactly what they're doing they're probably just running a lot of YouTube ads but then also doing influencer collaborations on YouTube with you know different influencers so yeah definitely a lot of YouTube traffic for some reason what is this page checkout.com 3,000% increase in outgoing traffic um that's kind of weird I don't know what that means maybe some of you guys can enlighten me you know this is a collective effort here I would love to know your thoughts on on this stuff

so make sure you leave a comment but yeah these are their top paid Search terms of course their own brand name duh so a lot of people are like no uh brand search is stupid like don't do it you're wasting money that's actually not true um of course yeah if you're spending all of your budget on brand search maybe that's kind of dumb but if you're not bidding on your own brand search somebody else will trust me on that so that's the best way I can put it as to why it's worth it for you

to spend a little bit of money on Google brand search at least so that other people don't you know do it on your behalf and steal your traffic uh which is one of the things that we can set up for you at a chem lab so that's my agency right and accelerator by the way the premium Discord has been shaping up pretty pretty nicely I can't I can't lie I've actually been really loving how it's shaping up and some of the people joining we got eight figure Founders in there there um you know you got

myself in there every day I'm engaging all the time um like literally every day um so it's pretty pretty cool I've been having a ton of fun with all the new members um and just you know discussing e-commerce stuff even investing stuff I mean that's kind of my my thing I want to be an entrepreneur and an investor right um kind of Warren Buffett inspired approach he always said that being an investor made him a better entrepreneur and being an entrepreneur made him a better investor and I can totally see that happening in my world

where the more I learn about investing the better results I can get for our clients and for our own stores because I understand how to allocate Capital better and believe it or not that's a huge part of building an e-commerce business because you have to manage Capital very well in order to scale fast and if you don't then you can actually blow up your business similar to how in investing if you're not careful with allocating your Capital you could literally lose all your money in e-commerce same thing if you scale too fast uh it's a

good thing to scale fast but if you're not allocating Capital properly you can actually blow up your business uh and even lose money in the end it's happened to me before so that's why the more I've learned about investing the less that's happened and The more I've been able to grow uh but yeah I'm kind of yapping at this point hopefully you enjoy this video that's it peace