$0 to $10k/m with email marketing in 90 days (exact steps)

all righty guys so if you don't know who I am my name is Matt forsight I've buil my agency to $10,000 per month using these systems we're scaling it up to $40,000 per month and I teach you guys everything that I know so in this video what we're going to be covering is how I took my agency from0 to $10,000 per month with email marketing in just 90 days and if you don't know these are actually what my results look like this is just recently and you know what let me actually just pull it up

here for you so this is the campaign right here last 4 weeks as you can see we've actually sent out over a thousand emails in this campaign but as you can see our open rate is 85% our reply rate is a whopping 23.7% and that's all with a positive reply rate of 65% yes I'm rounding up but I think I can afford it in this case it's actually quite simple once you have the fundament in place most people Rock a much lower percent for reply rate and positive reply rate but that's because of how intrusive

and spammy they come off right off the bat they are trying to pitch an offer uh if you don't know that's like going to a chick at a bar and asking her to marry you okay it's not going to work so who am I and why should you even listen to me look I'm no one special I was born in a small town in Canada I did the pretty normal approach that most people take you you know graduate from high school my parents want me to go to university and yes I'm still waiting to use

my degree I worked the job just outside of University uh working a 9-to-5 marketing job for just about two years and I realized first of all this is not for me and secondly I noticed hey I could be making my yearly salary in just one month so started Valente doing all kinds of services SEO services development you name it we were trying to do it uh until I got Niche slapped and went into lead acquisition and just 3 months later we signed our first client and built a 10K per month agency while surviving solely on

just caffeine uh crazy desire for success and of course cold emails so an overview and the first one has been the hardest for myself and I know just from talking to others it's the hardest for everyone uh 0 to 5,000 per month this is where you are just trying to actually master the skills build an irresistible offer and just practice immerse yourself in the company and land your first couple clients second stage it gets easier from there okay 5 10K per month you are stacking testimonials streamlining client delivery really just trying to be create the

best service for your clients as possible and firing off of course high volume personalized emails to get your clients great results you also want to be building oats Rock Solid Sops to keep things running smooth on the operation side and making sure that when it comes time the scale you have the operations in place the standard operating procedures in place so that new employees aren't scrambling to get things under control number three gets even easier 10 to 25k per month this is just systemizing stuff creating automations efficiencies scaling the team of course there's growing pains

with this it's a skill within itself to scale a team to be a good leader to interview people but it's still easier so keep investing in the same machine so over runs on autopilot while Service delivery stays Rock Solid so the immersion stage 0 to 5K your number one job at this stage is to master cold email so Breathe It practice it right and test daily and just honestly study you have to get good so study podcasts YouTube If you don't know a school use that because you can actually talk to people in the space

who have the experience and the model right now it's it's free so this is like the only chance you get mentors that are making 10 20 30k per month and they're just giving you free advice so go in school and take any courses invest in yourself it's completely worth it number two constant development so every day you should be in the trenches of your own business you should be sending and optimizing emails seeing what works getting the experience and building the machine look the faster you get good it's going to be the quicker that you

get paid and as Thomas Watson the former CEO of IBM which if you don't know IBM is worth hundreds of billions with a be of dollars and he said this if you want to increase your success rate double your failure rate that could not be any more true historically people have always learn from failing so learn how to fail quick get better learn from your mistakes get back up that is how you can turn failures into great successes so this is what my immersion looked like from 0 to 5K and this is definitely the most

important part when I started every second was spent sharpening my skills I was extremely careful where I put my energy because I knew that my energy was extremely important especially in the beginning so you want to be extremely just cautious of where it's going when I first started even even like car rides the gym I was always listening to podcast I was always trying to learn by day I was in the business I was hustling I was closing calls taking calls and by night time I'd clocked back in ready to learn and prepping for the

next day every skill that I learned from 5: to 9:00 p.m. I would take with me the next day for the 99 to 5 just so I could just actively quickly learn and apply those lessons just right away and to be honest with you a lot of these habits still stick with me today like the work 9 to5 learn 5 to9 if you're not g better you are going to get replaced there are plenty of people out there who will want this more than you do and they will get it it normally comes down to

whoever wants it the most is going to get it so part one of this is just building the irresistible offer this is going to help you out a ton so work for free I know like everyone's a special snowflake you know everyone's going to say oh well you're worth more than that like when you first start out you just need experience because it's way different theoretical than in practice it always is try learning about swimming for days weeks months and then actually try to swim it's going to be drastically different start by working for free

get the experience okay number two results are going to equal trust so once you have experience once you've landed those first few meetings through email marketing start collecting these testimonials and publish them around it's going to help you sell way easier we've been testing strictly not using them versus using them and yeah results are dramatic you're going to find things way easier with testimonials case studies uh if you can get videos of your clients even better number three is repitch your paid service to the clients that are working with you for free so most free

clients become paying clients if you deliver insane results if you come to them after and say Hey you know uh this has been great I'm actually looking to increase this now would you be interested in paying me instead of this for free then just create your new offer based around that then every client past that they are charging at that new fee and this is something that you can continue to stack up so more experience or let's say every two months up the price again or maybe even conditional based off of the amount of clients

these next three clients they're going to pay this much next three it's going to up 10% until you find the market value part two is of building the irresistible offer which this is when you're around 5 to 10K make it Performance Based instead of charging a flat monthly fee take a percent of Revenue arguably just that plus enough front feed though you could do that too so Revenue share it's fantastic it literally completely reverses the risk for the client plus that front fee if you do that it's going to just mitigate your risk it's fantastic

and a zero risk option that you can add into this core offer is to make it a no-brainer is if we don't book you at least 20 meetings in the first 30 or 60 days you're going to get 200% money back doesn't have to be that specifically that's more of just an example but create these guarantees that put them in a position of zero risk and in this case with 200% money back it's actually like better for them they they want that so number three is done for you so do completely everything for them they

should not have to do anything besides approve on stuff so the only problem they should have really is just worrying about managing the amount of clients you're going to have because when you're building this Oak in the beginning if you are confident with the results you get you really have to warn these people where it's like hey like I'm going be getting you a lot of clients in the door here I need to know how many you can actually handle because you don't want to cap yourself with the amount of clients you can get them

especially if there is a cost that you have to pay so if there's a cost you have to pay and you know you have to get them 20 clients in the door to overcome your cost you better make sure that they can actually handle that many clients or else you put yourself in a very very very risky position now you want to just leverage testimonials and this is going to be 5 to 10K because at the end of the day trust wins deals so collect testimonials post them on your social media put them in your

video sales letter or your preall video whatever you like to call it uh your website whatever it is more proof is just going to mean not only a higher conversion rate but you can do higher prices so no test testimonials maybe $500 with testimonials you can get up to 5K it's not that hard and finally number three is clients fear wasting money so testimonials help remove the doubt bonus points if the testimonial is from someone in the same shoes as that Prospect so if you're working with someone in the medical industry if you can prove

to them if you have a testimonial from someone else in the medical industry and you got them great results it's going to lower the resistance that much more so testimonials are King personalize plus volume so this is going to be from 5 to 10K per month cold emails is absolutely just a numbers game so if you're not seeing results you're probably not sending enough Alex arosi says this all the time but if you are plateaued in your company or perhaps you're just looking for growth there's a few different things you can do uh it's mainly

going to be three things so that's going to be either do more do it better or something new so if you are capped around for this instance let's just say $5,000 per month you want to get to 10K per month you're looking to double it use more better new so you could probably double the amount of Outreach that you're doing that would be more effectively that would double your Revenue you can also put this in conjunction with or try separately better so how quick is your follow-ups how is your video sales letter can you make

that better are your on your closing calls are you following the exact framework are you highlighting their pain points and desires so that would be better and that would all help with that bottleneck of doubling your revenue and the pro tip here is combine all of these do more better and new what that's going to look like is trying new o reach methods so that might be dappling and paid advertising or getting lead Getters or Affiliates or whatever that looks like so number one personalize so when you're doing your cold over reach sound like a

human being so many people are just straight pitching right off the bat they don't even sound human when they say it so you are literally going to want to sound as vibrant as possible make your character just bleed through the screen make it so they can feel the aura through the screen okay and avoid sounding like AI so never never ever use purely just AI maybe there's going to be a way where this can be done effectively in the future but right now I don't know of it so if you are using AI always mix

it with humans so revise the copy put your personalized touches on it you know what to do number two volume so most people when they're starting out with this they're going to send 10 emails get no replies quit that's why they don't make it let me set the standard you should be at least sending 500 to a, before you are confident you just don't have enough data you need more data to confirm the result it's like what people teach you in cold calling where you can't tell if a script doesn't work after 10 calls you

need to do a 100 to actually make it effective so more o reach is going to mean more replies that means more calls and more calls means what more clients it's a numbers game guys so pass 10K per month what do you want to do well you want to systemize and you want to automate to create those efficiencies and if you're the CEO if you're the founder you're probably swamped with work so start to remove yourself a little bit from the work here uh follow up if you're a pro tip here if you are just

building the company from the 0 to 10 or even 0 to 25 create Sops along the way standard operating procedures because you're going to thank yourself a lot tons tons of times over and over because once you eventually have to bring people on to the company to extinguish these fires that may or dealing with the operations or managing people leading the team this is going to make things 10 times easier so build the Sops so to automate and scale an email overreach effectively this is the structure we used where we start hiring vas or account

managers to handle client inboxes so normally we can rock a 1 to three ratio one person can manage three client accounts where once once the email infrastructure is set up and the email copy is done once we have macros set in place for standard replies and whatnot all the VA has to do is go on click the one designated to each reply and it'll automatically put the prospect's name in there and the rest of the message and prompt them to book a scheduled call and if you want a bonus on top of this align the

incentives so give your vas or your account managers uh a proper you know base salary but plus give them Commission on their accounts that they manage because when you do this it aligns their incentive they want to perform as good as they can they want to respond to inbound leads as quick as possible and this all helps your client win so your service delivery is better and if you're doing Revenue share helps you get paid more likewise it means your VA or your account manager is also going to get paid more so the second part

of this is create the Sops I already emphasized it but this is going to help training so much better it's going to be so any of the process within the companies aren't going to be confined to just one person because if that one person leaves you're cooked it's a crutch and you know what they say about crutches when you lean on a crutch the crutches can be pulled out from underneath of you so create all the Sops have it in one separate area and that way there's never a Reliance like that and pro tip hey

use Apollo or clay to pull data in minutes and I'm just going to show you a little sneak peek into what our Sops look like obviously not going to show them to you uh because you know we we got our own Secrets here but like we are still building the mo this is what the blank slates are like and like we have some here for closing we have some for lead scraping email infrastructure uh delivery process timeline for client email handling sop uh response sop we we have a lot we have a lot and we're

still building it out uh you know collecting case studies we're trying to operationalize that scaling Sops uh everything it's all here so conclusion let's just recap immerse yourself in it live and breathe cold email practice constantly get good at it fast like your life depends on it because it does if you want to be success uccessful it does if you got rent to pay it does if you need to put food on the table it does number two build an irresistible offer make an offer someone feels dumb saying no to it's actually not that hard

it's uh it's principles from Alex haro's 100 million offers but make it good create elements with guarantees bonuses scarcity urgency you know what it's all about number three personalize plus volume so scale super personalized email s to a very targeted Niche and number three again automate and scale the machine so automate the machine and just scale it man if you guys enjoyed the video just leave it a like it shows me that I should keep making stuff similar to this and let me know what videos you'd like to see down below in the comments I

respond to the comments within the first 48 hours so let me know guys as always hope you guys make it I look forward to seeing you at the top and peace