one of the more overwhelming things that we've discovered and that I've known as long as I've been in marketing and then sales leadership is how do you get a prospective customer on the phone we talk a lot about engagement we talk a lot about sales process we talk a lot about products but it's often very difficult to actually find the right time to get the customer on the phone and to get them on the phone at a time when they are willing to talk and predictions it turns out are one of those great things you
are able to use your data to predict when a person might be available and when they might be most willing to talk when you look back historically in certain Tendencies and patterns and you start to get an understanding the data starts to identify patterns for when specific folks might be available makes it a lot easier to execute your contact strategy whether that's via phone via text via email but it makes it a lot easier to understand How likely you are to contact a person at a given time what the ideal time might be and then
which channel or which actual device to make sure you get that content
