Exactly How to Cold Email in 2023

thank you Cody Mouse a must-have for any D3 sales team today I'm gonna be making you the blueprint old email success a cold email is any email that's sent to a prospective customer that hasn't requested it in B2B Tech and solution sales their goal is to generate interest start conversations and book meetings with prospective buyers your subject line will be the very first thing that your recipient will see it's going to be one of the main determining factors on whether or not your email gets open and lavender's data shows that the best performing subject lines

almost look like internal emails ones that you would send to your colleague or your boss boring is best capitalize the first letter of each word no punctuation shorts one to three words no numbers super descriptive with subject lines it's helpful to think about it like this instead of trying to give your prospects reasons to open your email by standing out or being unique instead get rid of reasons why they might delete the email without ever opening it now the only other thing to consider is your preview text these are the few words at the very

beginning of your email that your prospect will be able to see in their inbox just make sure this preview doesn't tip the reader off that your email is going to be rubbish so you nailed your subject line you got the open now it's time to nail the message itself the meat and the potatoes of the email some general rules to keep in mind before we get into the content of the email itself rule number one the shorter the better try and keep your email under 75 words if anything aim for 50 your first impression of

your prospect is eight times more likely to happen on a mobile device the vast majority of code emails are written by sales reps sign that home office looking at a desktop size screen this leads to a huge disconnect because the emails look so different on the device that they're being opened on versus the one they're sent on Short mobile optimized emails see 83 more replies so make sure that your entire email can be read on a phone with no scrolling rule number two formatting white space is your best friend break your email up into short

paragraphs you know how all LinkedIn posts are in like this there's a reason for that it's much more appealing to read this than it is that rule number three prioritize Clarity over sounding smart on average a person only spends around 10 seconds reading each email in the inbox buzzwords industry jargon adverbs long words and long sentences all make your email harder to read at a glance and lavender's data shows that writing a third to fifth grade level gets you 67 more replies in other words write like a 10 year old rule number four write the

same way you speak even see if those are humans so talk like one email is written in an overly formal tone are much more likely to be ignored but then again bro if you're coming to way too casual you're not going to get it taken seriously your best bet is to use plight friendly positive and confident tones in your writing rule number five deliverability is crucial it doesn't matter how good your email is if it never even gets open and if your email gets sent to spam it will likely never get seen including certain things

in your email alerts these filters and sends your email to the spam folder here are some easy ways to avoid getting quiet as spam don't include links in your emails avoid including images and Gifts in your first email avoid spammy words like these ones avoid sending more than 50 cold emails a day per email address that you manage don't send too many emails in a short period of time space out your emails at least five minutes between each Cent make sure you use a reputable and warmed up domains so it doesn't get flagged by email

clients and rule number six cut the cliches now the same way that technology is learned to spot spam emails so have buyers their minds have learned from being sent thousands of emails to quickly sort out the chat and using really common cliches is a big one that gives your email away so avoid overdone phrases like thank you in advance I hope this finds you well I'm sure you're busy how are you my least favorite stay safe in these unprecedented times these phrases add nothing to your email and immediately turn your buyers off now on to

the actual content of the email since around 2018 1920 the rise of email automation has meant that buyers are receiving more emails than ever so the first thing you need to do is let them know that the email was written for them the best way to do this and show them that your email Isn't automated is personalized check out their website look on their LinkedIn profile and Company page take a look at their pricing and online store check out their reviews on other websites that might highlight problems that you can help with look for observations

that you can include in the first line of your email that will let them immediately know that you've done your homework and haven't sent them an automated message but be careful you can't just find some random obscure fact on their LinkedIn profile and put it in an email like what school they went to you can't just Ram that into an email expect them to care I mean sure that's personalized but it's not relevant to what you're writing to them about it doesn't matter so whatever personalized observation you make it has to tie neatly into the

problems that you think they might be suffering from the ones that your product is going to help solve the majority of sales and marketing emails are trying to sell something to the recipient they focus on the product its features its benefits its price only people who care about this stuff are people who are already shopping for Solutions or are prone to making impulse decisions hello there oh sick but in B2B there were rarely impulse decisions any sizeable business purchase is often heavily scrutinized and involves multiple stakeholders from several different departments there is nothing impulsive about

that research has shown that only five percent of the market is actively trying to buy a solution at any one point in time so you might wonder how do I get the attention of the other 95 of the market who aren't currently shopping for a new solution talk about the problems they may be facing but haven't realized yet or maybe aren't aware that there's a solution available to them tie the personalization that you did up front to a challenge that they might be facing it looks like Acme just had their 20th employee congrats most small

business CFOs I speak to they tell me that's the Tipping Point where their finances became unmanageable in spreadsheets I couldn't help but notice that using Shopify for your online storefront how are you liking it many e-commerce businesses find it a really easy and good place to start but they find themselves overpaying on fees as their business starts to take off correct me if I'm wrong but it looks like you updated your website recently I've heard from other retailers that it can be tough to know if these changes are having a positive or negative impact on

sales especially in the short term see how all of these examples include an observation that ties nicely into a paid point that right there is the secret Source The Sweet Spot that you're looking for you've personalized your email you've heard my pain point that might be relevant for them time for your product pitch right wrong what's going to be far more interesting to your prospects is how other well-known or similar businesses have handled the issue that you introduced done to Mifflin and Wayne Corp were both able to sell their payroll headaches by adopting our finance

software that incorporates payroll into the rest of the businesses finances bikes for us were Overjoyed when they switched to our platform built for more mature online businesses and save five percent on their transaction fees without losing any functionality our customer Heinz found real-time website analytics allowed them to make changes before they missed out on sales you're not selling your features you're not going into great detail of how they did it you're just alluding to the fact that other people in a similar position have found a better way to do it you've personalized you've held a

pain point and you've built some credibility by talking about how other people have solved that problem time to go for the close whilst typically the purpose of a cold email is to book a meeting you don't actually want to ask for a meeting immediately asking for 15 minutes or 30 minutes of an important person's time is a sure way to get ignored most Executives calendars are absolutely brand you may as well be asking for 500 in cash instead craft your CTA to start a conversation then once you have the reply and you have some interest

asking for the meeting becomes much much easier so after you've built that credibility you might say something along the lines of would me sharing a two minute video with an overview of the platform be useful to you I don't suppose High transaction fees are concerns of yours right now interested in hearing how they did this so maybe you're perfectly personalized and handcrafted email didn't get responded to that's okay in fact it's gonna happen most of the time data says that on average it takes eight touch points to get a response from a buyer senior buyers

are very busy people they're getting helped by dozens of sales reps every single day they might not have seen your email they might have read it right before they got pulled into an important meeting and then forgot about it maybe the challenges that you outlined in that email didn't resonate with them it's possible that they're not the right person at their company to talk to about this or maybe they're just not interested and that's exactly why you might need to follow up and try again the best way to go about any outbound strategy is by

mixing in multiple channels an omni-channel approach cold cooling LinkedIn connection requests LinkedIn messages LinkedIn voice notes liking and commenting on their social media posts video messaging direct mailers in-person drop buys and if you're feeling really daring WhatsApp text messaging or FaceTime but for this video let's focus on following up by email because it's the title of the video do leave a comment if you want a video on sales cadences though if you want one we'll make one so let's say you're following up on the first email with a second email what should you put in

it don't send stuff like what's bumping this to the top of your inbox did you have a chance to read my last email that type of follow-up can really irritate buyers and lead them to unsubscribe obviously the observational pain point that you touched on didn't resonate so experiment by switching to a different observation pain point and CTA try again it's that simple as with anything in life the more times you do something the more repetitions you get at it the more effective and efficient you're going to become just like working out you're building a muscle

so yes use the tips in this video but most importantly go and practice your first email probably won't even be that good and that's okay your temp one a little bit better you're 101 get in there but by the time you send a thousand emails you've got responses you've measured your success you're going to be a lot better Happy sending