02 Subject Line Matrix Example

[Music] all right so um Let's do an example here this one be for that bizop letter so if I'm looking at it remember promise problems new [Music] cause oh oh cuz I did a dupe of this one I'm like why is that not showing right but um sorry let me uh just do a rap text [Music] here well that's annoying clearly that's not H very annoying [Music] um all right let's forget that then and we'll do it here where the rap text works for some reason who knows why that is all right problem dimensionalized new

cause discovered new mechanism one remedy wrong or bad one problems taboo or one problem or taboo is really solution down emotion all of that so um promise right right here I'm looking at quitting their jobs and doubling or tripling their annual income so I'd go like I'd actually put that into two quitting your job doubling or tripling your annual income um an unfair but completely illegal business trick probably here an unfair but completely legal business trick and honestly we could copy and paste these which I might do first developed by a brilliant professor at Harvard

Business School so developed by let me save time for everybody right and then people professor at Harvard Business School golden cuff link wearing students I do that [Music] um I mean I don't see there's an uh a resentment of like the 1% here talk about the elites like resentment we can using it to mely make 2,000 5,000 10,000 or more an extra income each month for the rest of your life [Music] it's not really that the well-known remedy is bad but like you don't need to maybe I put this as a promise to actually so

um let's make this a little bit less ugly cool let actually got for this too that way life is easier for us so perfect wait isn't up to FR sorry okay perfect and I pull myself over here for now um okay so 5 hours a week internet connection now how to send an email really just more stuff here probably but also I think we could probably go over to targeted um people I guess Alvin Harris right so Justin Carr maybe from a bability 14954 people another promise there 3,000 more monthly income people oops what his

name g Conway yeah I probably would actually make a few more notes 55 years old rounds keeper Jacksonville Florida um problem we want tire but no chance of that happening worri about where the money will come for you to make your next car payment 9 to5 felt like a screeching Daily [Music] Grind that's funny these were down a bit lower sorry it's a little messy with uh Google docs for me personally but I want to do that okay so where do we have this one here actually might break that up a little bit um into

different different elements and you'll see why in a minute here I don't know why these one stopped being rap Texs a s of annoyed by this and then why are they ti ti your font too I don't know this is a 10 huh all right um let's do more these come home exhausted why is this going to this default mode now I have no idea come home exhausted each day I guess went past the amount of cells so come exhausted Each Day strugle to my wife and child attention deserved um Family never Trav War to

Exotic copy and pasting you're going to see why how this all works just stick with me as I'm doing this actually is better if I don't copy and paste it to be honest with you and you'll see why um we always making sacrifices skipping vacations to afford to send kids on school trips um not going out to a new restaurant so Sun can have baseball uniform dominant emotion back dominant emotion sick of being broke tired of being broke run down um that was pretty good just getting bye tired of getting to fights with five so

story um so be people but honestly it could be people play things I think about Marshalls goes out Stores um didn't have on Marshalls that 321 cuz want be more specific dominate another emotion um anger at wife go little warm give me one second I'm take off this uh like whatever this is sweater thing okay I'm back um wife sobbing dominant emotion feeling like a monster that's feeling guilty s forth losing temper I just want something nice for once is really good maybe problem dimensionalized another motion I'm looking at is like something snap snap determined

right so like determined all right so looking at the let's look at the new um we get the new mechanism kind if you're right put that here actually real quick it needed um didn't require a college degree no business experience bless me oh yeah kind of like pimply kids making money like you know pimply kids becoming millionaires through the internet um building an app or website too expensive um plus two Tech call build a website right see um home based businesses ripoffs end up with Spam promise of work from home turns into countless hours for

very little pay each week Arbitrage right just mentioned here the new mechanism between full priced and close out stores millions of retailers looking to liquidate millions of Liquidators looking for retailers May the metaphor of a real estate agent com saying in the middle collecting the commission let's see I mean let's go to topical s here Co 19 government stimulus is what's happening right now as I write this um so we put two trillion um massive unemployment massive layoffs us shut down Financial insecurity Donald Trump Joe Biden start with that stuff urgency I feel like it

saying like um like limited number of Middle Men well remedy wrong bad we have those I think those were them down here accidentally again the reason I'm doing this in a Google sheet instead of an Excel is because the view function is just It just fits a little bit easier however um you know I understand uh it's a little bit um it's a little Annoying from a format standpoint I'm thinking back to people Garf Conway Marshall I not mention his wife right wife children I mean all of that believability you know 3,000 a month so

not saying a fortune [Music] um so yeah okay let's let's take a pause here I think you kind of get what I'm doing right so how does this actually help us from a perspective of um you know of writing subject lines so one thing is you can just pull phrases out right so for example with something like this if I was going to write some subject lines or um headlines what are some things I would do I mean quitting your job Des when to retire B basically what we're do is we're going to match stuff

like resenting the sick of being broke um tired of being broke run down screaming at wife um Harvard Business School right we really profess but just Harvard Business School in general unfair complete legal trick um so I mean you know you can do like Harvard Business Schools um unfair unfair secret for tripling your income even if you never went to high school or never finished high school so that's a little bit too long for a subject line but you know it could be part of a headline um you guys do like Harvard Professor um unfair

trick for making $3,000 per month right cuz we had $3,000 per month is one of the things um again unemployment in the news maybe like about unemployment this at home uh this Harvard based let start there um most some base businesses are rip off noticing like something like that pretty easily right based on that um argument with wife think about this now screaming at his wife wife leads to at home income generating business idea n it's okay I that's not great but again that's whatever points we just kind of testing stuff out um we had

a lot of pain points right um sick of choosing between Vacations or kids uniforms open now something like that um sick of making sacrifices between fun and pain paying the bills how to escape the income trap or good something like that that and I don't know um he like how Alvin Harris I fig out how much we said he made but let's just make it how Alvin Harris makes $7,200 per month from home could do same that just St same thing right and again you can combine them like scared um worried you're about to be

laid off I cannot here's oh my God laid here's how Justin makes I'm making the numbers I don't feel like going back uh at home something like that I think you'd have to like um I mean this one's all that good um let's keep that one the way it is actually but then I can do a varant that's like session from home using nothing but his computer and Gmail account that would be good for a subject line but like um that could be good for like a headline right something like that um 14945 people again

maybe um the Harvard Business School trick that 14,9 54 High School dropouts now you using to make an extra $36,000 per year from from their own homes so going that be more like a headline maybe you want to BL that up but the point is so what I'm getting at here and hopefully you're seeing this now is like do you understand how this helps you to generate ideas whether they're subject lines or headlines or whatever it is um but there's the 1% let's see I um how the 1% make money by acting the middleman strategy

that the 1% use to make money as a sleep the point is like you just you just get so many ideas right from going through this and then it's really easy to from there go ahead and like um create a ton of subjects subject lines headlines all that kind of stuff um and then let me I'll stop this video here and then we'll go on to like how to then turn this into like an emo creative [Music] f