MONEY. How does that word make you feel? Happiness?
Fear? Adrenaline? Maybe you feel motivated to work, or maybe you feel the urge to wonder about dreams you could fulfill if you could just scrape together the right amount.
But maybe you don't feel so good hearing that word. Maybe the mere mention of the word money causes you anxiety and your mind starts throwing countless scarcity thoughts at you about how you need to earn more, pay off debts, find a way to get out of trouble. Whatever your reaction, we all have one.
Because money is what makes the world go round. Whether it's your R$2 cup of coffee in the morning or your R$3,000 rent, none of us goes a day without consuming, spending, managing or merely thinking about money. It doesn't matter if you're a millionaire in a Lamborghini or if you're a homeless man watching that same Lamborghini go by.
From any perspective, money is important to each of us. But if this is such an important topic, capable of defining the course of our lives, why do we know so little about it? Just look around you to realize that most of us know absolutely nothing about how money works and, above all, about what it takes to earn, accumulate and multiply.
But today that will change [Impact closing sound] INTRO Everyone knows that the internet holds countless opportunities for financial success, but almost no one can find them. No matter how hard you try, it seems that something is always missing, there is always a secret that no one tells you about, maybe you have already given up and come to the conclusion that all this opportunity that they say is hidden on the internet is a mere deception. But there is a fact that you cannot deny, The internet, has already made many millionaires in recent decades, made people leave absolute zero for a life of prosperity.
Of course, many of these people just hit the jackpot in life. But what if you didn't want to depend on luck to accumulate wealth in the digital age? What if there was a replicable and sure way to use the internet to make millions?
I asked myself this question in 2013 and today, after having already managed to make millions on the internet, I could come here and give that typical cute coach speech: ''It's not about luck, it's about hard work, come on, anyone can do it ''. NO! Not everyone can do it, at least not without first understanding all the points I'm going to cover in this video.
And Pasme, you will need luck! But it's not just any kind of luck, it's actually luck that can be influenced by your actions. LUCK There are four types of luck that can appear during your journey: The first type is what I call "blind luck".
It happens by chance, for no apparent reason. You're walking down the street and you trip over a $50 bill on the floor. This is blind luck.
It's random and unpredictable, and there's not much you can do to control it. The second type is "audacious luck". That's the luck you create by taking risks, stepping out of your comfort zone, and doing things other people aren't willing to do.
It's the luck that comes from being brave and daring, the problem here is that it also comes with the risk of ruin, there's no point in taking out a loan to bet on an NFT that has appreciated 1000% in recent days if the bubble can burst as soon as you goes into. The third type is "prepared luck". That's the luck that comes with being in the right place at the right time, but not by chance.
But because you prepared yourself, did the necessary work to be there. It's the luck you create as you prepare for the opportunities that may arise. This is where things start to get interesting.
That was the luck I used to build my current internet business. In my last video I told the story of how I lost the millions I built in my last company and started Abraham without a penny investment. In less than 1 year I managed to build a channel that earns me more money than I made in my last deal.
It happened because I was prepared. I 've spent the last decade developing the skills and abilities that have allowed me to build this new business and take advantage of the small fortunes that have come my way. For example, one of the biggest jumps on the channel happened because I identified that blaze cheat that you all must already know about.
I wasn't the first to talk about it, but then why did the case only start going viral after my video? I identified the opportunity, used my storytelling skills to present the complaint in a compelling way, and was LUCKY to have my video censored. Yes, lucky!
It was because of the censorship that Daniel penin decided to record another video and the snowball started to roll in my favor. From here you still don't have much control over luck, but you have full influence over it. But the fourth type of luck is the most interesting of all.
I call this "probable luck". It's the luck that comes from being unique, from being authentic, from being yourself. It's the luck that comes from building your personal brand and attracting opportunities for the simple fact that you are you.
For example, if you decide to open an Italian restaurant exactly the same, with the same standard, the same structure, and the same food as a restaurant that Elon Musk is opening, who do you think will have more luck in this business? Who is most likely to succeed? I'm not even going into the merits of competence, but it's clear that due to the reputation and name of Elon Musk, the restaurant will attract an unimaginable amount of customers.
That's the luck I'm trying to build here at Abraham and in a moment I'll show you how I'm doing it, but it's no use teaching you the icing on the cake if I haven't even shown you how to mix the ingredients. Let's start with a fundamental concept that has been distorted in the mind of every Brazilian since birth. MONEY!
MONEY If I asked you ''What was Man's greatest invention? '' what would be your answer? There are many options: Was it the fire?
because it brings us warmth, protection, the ability to cook. Or maybe you'll choose the wheel, because it's the basis for almost everything that's been invented since its creation. Whenever we think about mankind's greatest inventions, this kind of thing comes to mind.
But we tend to forget the most important of all inventions. MONEY! Unlike fire and the wheel, money has no intrinsic value or benefit, it's something immaterial, which is perhaps why we don't think of it the same way we think of other great inventions.
Money is merely an idea, an illusion whose value is directly linked to the importance we give to it. All it takes is for most people to stop believing in the value of that money, and it quickly loses its function. This is what happened in countries like Venezuela and Argentina Have you ever stopped to ask yourself why we give so much importance to a number stamped on a piece of paper?
Why do we need it to get shelter, food and clothing? Wouldn't it be simpler if we all lived in a society that cooperates and shares everything equally, without having to worry about accumulating something that only has imaginary value? As attractive as this idea is, there is something immutable that can bring us absolute certainty that this would never work.
Human nature! Our DNA. Knowing that human beings are individualistic by nature, a utopian system of equal collaboration would bring with it a lack of incentives for progress and innovation.
Money creates a reward system that motivates each of us to develop skills, inventions, and solutions to other people's problems, not because we are nice and benevolent, but because we see the opportunity to gain individual benefit from creating these solutions. Eliminating money is also eliminating this reward system that drives the human race. Look around.
. . See how many people in your social circle condemn capitalism as an evil, oppressive, created by exploiting bourgeois to subjugate the poor.
And indeed, it is not a perfect system. There are many problems to be solved such as monopolies and corruption, but that is exactly what money encourages us to do, find solutions to problems. The fact that it is not a perfect system does not mean that it is evil, capitalism is actually something intrinsic to human nature.
It's not something we made up, it's not even something we discovered. It is an innate system of human relationships. When you and I are talking, I expect to receive quality information from you and you also expect to receive it from me.
If I'm not benefiting you with what you expect from me, you'll just go talk to someone else. The notion of exchange and registration of value is built into our DNA as social animals. And what makes us able to cooperate is the fact that we can keep a debit and credit record, even a mental one.
Who worked the hardest in the tribe? Who contributed the most? This is the basis of the free market of voluntary exchanges, this is exactly what made us evolve and develop the greatest invention of all times: Money!
The prevailing idea in society is that for someone to win, someone else has to lose, most of us believe that this is a zero sum game. But that couldn't be further from the truth: Think about how humans got into the world. We were frail, scarce, and maladaptive creatures, living in caves with no prospect of thriving.
But over time, wealth began to be created. It starts with natural resources, then tools, then technology. Unlike other species, we've always been able to create value through hard work and imagination.
But it was only after the creation of money that we began to prosper at breakneck speed. Before money existed you couldn't store and accumulate value, not to mention the fact that you depended on finding people interested in what you have to offer to exchange for something of interest, but now, any human being can create value in the life of the other. When I take bricks and build you a house for money, new value beneficial to both of us is created.
I got the money and you got a house that didn't exist, both parties walked away from the transaction satisfied with what they got. That's why each one of us is far more prosperous than any human being was able to be 500 years ago. Back then nobody had antibiotics, nobody had cars, or electricity.
All these inventions have made us a prosperous species as a whole. If you want to accumulate wealth, it's crucial that you understand a key foundation that all successful people in history have understood, otherwise you'll sabotage yourself on this journey. Value can be created!
This is not a zero sum game! If you understand money through this prism, you will always feel like you are in a bloody jungle. You will have an eternal feeling of lack, that no amount is enough, and what is worse, you run the risk of engaging in unethical scams and destroying your credibility along the way.
Once that happens, you'll never be able to complete the main piece of the puzzle being put together in this video. You'll already understand what I'm talking about, but for now, write down this sentence: '' The money that enters your account does not mean the value you took from someone else . It is the material manifestation of the value you are CREATING in society.
'' This is the first piece of the puzzle to get rich in the digital age, but understanding this is not enough, because there is a trap waiting for you around the next corner. THE RAT RACE The Rat Race - A relentless pursuit of success that never comes. The term coined by Robert Kiyosaki in his best seller Rich Dad Poor Dad is often linked to a steady job in the CLT model.
But this is not an absolute truth. You can be a doctor, a lawyer, or an entrepreneur making millions and still yes being suffocated, trapped in a wheel that turns, turns, but doesn't make you leave the place. Always chasing the next check, always dreaming of financial freedom that never comes.
The truth is, how much you earn doesn't determine how prosperous you are. The real definition for a person trapped in the rat race should be ''One who lives on the constant financial edge. '' And to fit that definition, it doesn't matter who you are or how successful you are in your profession, just neglect the most basic of financial relationships.
The most fundamental of the variables that make up wealth: Production Vs Consumption: Don't forget: Money enters your life whenever you create value, but the opposite also applies. Whenever you decide to consume value generated by someone else, that money will go out of your life. A hamburger, a car, a house.
The final balance of this relationship between production and consumption determines your equity, and no matter how much you earn, if you spend an amount close to or even greater than what you earn, you are in the rat race. Maybe you 're thinking: ''But that's obvious. ' If it's so obvious, why then does a rich country like the United States have 35% of the population in debt?
Hyperbolic! The tendency to prefer immediate gratification to waiting for future gain. The problem here is that the emotional part of our brain has much more power over our actions than the rational part.
This causes each of us to have the tendency to buy everything our financial condition allows. If you get a raise, maybe you'll try to save the extra money for 2 or 3 months, but soon your emotional side will start throwing suggestions like: ''Go there, rent a bigger house , buy a new car, then you save more money, you're earning more now'' It starts with a subscription to netflix, spotify premium, the habit of eating out on saturdays. But human desires never cease.
. your emotional mind will ask you more and more. Little by little, without realizing it, you are increasing your standard of living.
It doesn't take long before you feel a choking sensation. A feeling that the moment money enters your life, it immediately disappears. And the more responsibilities you take on, the more dangerous that relationship becomes.
A layoff, a health problem, or any unexpected circumstance in life can bring about complete ruin. Consider the state of mind this trap will put you in. Your work, how you create value in the world is no longer a choice.
It becomes an absolute necessity. If this sounds like the story of your life, fret not. This is a psychological trap that almost all of us have fallen into.
Before applying any of the pillars you'll see in this video, solve this problem, put it at the top of your priorities After all, what's the point in acquiring money if the biggest problem seems to be our ability to deal with it? Living below your means is a way to guarantee your independence. It's what will give you the freedom to make choices, to pursue opportunities, and to produce value in the world according to your genuine interests.
It's the only way to break free from the eternal cycle of continuous consumption called the rat race. The good news is, changing this mindset is not as difficult as it seems. Just make a firm decision and seek information on financial education.
Finance channels like Primo Rico and Bruno Perini are great for learning how to deal with the imbalance between production and consumption. But this is only the first step. That's not really going to make your life rich.
There's a reason these guys are so big on the internet. Their goal is to reach the mass, and it is easier to reduce consumption than to increase income. Remember what I said at the beginning of the video?
This path is not for everyone! If you're still here, I assume you're not just anyone, so now that the kids are out of the room, it's time to delve into modern alchemy. the ability to MAKE money LEVERAGE Money is the salary you receive at a job.
Believing in this premise is what makes all the efforts of your life directed towards getting a job, getting promoted, moving to a better paying company. But what's the problem with that? Following this path also means giving up a precious resource.
The most valuable of all, and once lost, there is no way to get it back. TIME. In an ordinary job the amount of money you earn is dependent on the time you sell for that money.
And don't get me wrong, you can still prosper making this trade-off, but remember: Money is not your paycheck, it's the value you've produced. When you understand this, you realize that the money game is not about how hard you work, a mason's helper works hard all day to end up earning a lot less than an investment adviser sitting in front of the computer. Why?
Because the market perceives the value produced by the bricklayer as being much less valuable than that of the consultant. As hard as it sounds, the mason's helper can be replaced by anyone willing to carry bricks. On the other hand, the investment adviser spent years studying numbers and found efficient ways to multiply other people's wealth.
If I have 10 million and you can advise me on an investment that will increase my earnings by 2%, we are talking about R$200k. If you have the knowledge and skills to put that extra cash in my pocket I'll be more than happy to pay you 50k or even 100k for the service. That's it, without shedding a drop of sweat, in a short time and with little effort, you were able to make more money than a mason's helper makes in 1 year.
This was only possible because you incorporated one of the fundamental concepts to generate wealth in your work : Leverage! There are 3 types of leverage: In this example you just used Equity Leverage: This is the more traditional type. It involves using money to make more money.
For example, investing in stocks or real estate, or managing in such a way that this money multiplies. The hardest part of this kind of leverage is getting access to the capital to make the efforts worthwhile. For example, it doesn't matter if that money is yours or a client's, managing R$1,000 efficiently will not make you financially independent.
But if you had 1 million, maybe you could invest so that the earnings were greater than your cost of living. Once you get enough money to multiply by an amount greater than what you spend, you have leverage. The prosperity spiral begins to feed back in your favor, making more and more money work for you.
But let's be honest, how many of us have access to an amount capable of generating prosperity through this type of leverage? Well, almost nobody. But don't worry, the game doesn't end here.
The second type is Work Leverage: This older type of leverage, which is getting people to work for you. Instead of you building a pyramid in Egypt carrying stones yourself, you could just have thousands of people carry stones for you. Obviously this system that started with slavery evolved into an agreement between two parties.
Today you need to benefit a person to work for you, otherwise your competitor will. Society assumes that the more people working for you, the more successful you are. The more the merrier, right?
Not necessarily. In fact, if you want to thrive in the digital age, this is the worst kind of leverage you can use. Managing other people is extremely complex and stressful, hiring a lot of people, you he may be building his own ruin.
This was the kind of leverage that built the great millionaire entrepreneurs of the last few decades, but we are in a new era, the digital era. To build wealth, you no longer need to stress about a huge team, in fact, the internet prosperity game has long been to involve as few people as possible in an extremely profitable operation. You do this through the third type of leverage.
The Leverage of Code and Media: This is the most important type to thrive in the digital age. It's the idea of a product that can be replicated and distributed over and over again with no marginal cost of reproduction. This is a relatively new form of leverage that started with the invention of the printing press.
This is the greatest opportunity that the internet can offer you, because a video, a podcast, a text, whatever the form of media, your message only needs to be published once and reach millions of people over the years without the need to do the job again. It is here that new fortunes are made. When you work with code or media, your Input is highly disconnected from your Output, that is, the applied effort has no direct relationship with the result.
Let me explain further: Let's take two examples: a taxi driver and a software engineer. The taxi driver, no matter how hard he works, driving through the busy streets of the city, can only serve a limited number of passengers per day. Your physical and mental effort, the input, has a direct relationship with the output, the number of races performed.
No matter how efficient he is, there is a limit to the number of runs he can do in a day. Now, consider the programmer. He can spend hours, days, weeks, even months developing software.
But once that software is created, it can be duplicated and distributed to millions of people at near-zero marginal cost. The input, the time spent developing the software, has no direct bearing on the output, the number of copies of the software that can be sold. The same thing happens with a youtuber who publishes a video about a topic that today may not be relevant, but in 3 years something makes it relevant and BOOM.
That video explodes overnight. Each published piece of content is a new leverage opportunity, without the need for any extra effort. That's the beauty of the digital age.
It allows us to create value in a way that is not directly tied to the time or effort we put in. The coolest thing about new forms of leverage is that you don't need anyone's involvement to build them. To get work leverage someone needs to decide to work for you, for capital leverage someone needs to trust you to the point of putting money in your hands for you to multiply.
But developing code, writing a book, creating a script for a YouTube video, none of this requires the involvement of other people. Anyone can do it alone and get rich without anyone's permission. Don't see me as the holder of the absolute truth, yes, I managed to get where most people haven't arrived yet, but I'm far from reaching the destination of that road.
Just like you, I'm also learning, all I can do is show you what I 've learned so far and what I'm seeing in the stretch of road I'm about to walk. So pay attention, because now I'm going to explain to you the best way I know to build leverage in the digital age. THE MAP If you want money, SOLVE PROBLEMS!
It is already very clear: Money is the equivalent of its perceived value in the market. The most efficient way to increase your value is to find a problem in the market, create a solution to that problem, and sell that solution at scale. This is the journey of entrepreneurship.
A successful business is one capable of producing great value in the market so that the productive side of the equation grows exponentially in relation to the effort applied. So let's think. What can be sold over the internet over and over again, with no direct connection to the applied effort and with zero reproduction marginal?
Yes! Online courses! And it's no wonder that so many people are trying to use this method of leverage in the digital age.
Anyone can create an online course. But don't get excited! There is a big but here.
While this is a huge opportunity, it is also a huge problem. There is a factor called entry barrier that defines the quality of your solution. A high barrier of entry means a few extremely competent people competing for a large share of the market.
On the other hand, a low barrier to entry means a huge amount of unprepared idiots jockeying for a paltry share of the market. And the result of that? Anyone monetizing knowledge these days on the internet needs to be prepared to be severely attacked, called a scammer, manipulative course seller.
But how could it be otherwise? A business model with infinite potential and zero entry barriers will naturally attract a herd of characterless idiots. Remember what I said at the beginning of the video?
Those who understand money as a zero-sum game think that it is possible to extract value from the market without having CREATED value in people's lives first. This thinking creates a mass of opportunists who engage in unethical scams. That quickly destroy your reputation and miss the opportunity to build real wealth.
That's why, whenever someone appears selling a magic formula on the internet, he quickly disappears from the map and never manages to rise again. These guys leave a wound in the market, because their marketing is based on a lot of promises and little delivery, their products are mediocre and without depth, and thus an egregore of distrust arises around the sale of online courses. The consequence of this could not be otherwise.
Anyone who decides to monetize their work by teaching processes that took years to build will be seen by a portion of the public as a scammer, ready to extract money from innocent people. But then. Why is the online education market not over yet?
If it's all a big scam, if everyone is suspicious of the bad reputation of online courses, why do people still manage to build fortunes with it? Simple! There always has been and always will be real value in specialist knowledge.
Those who don't promise magic formulas, but deliver efficient solutions to solve a specific problem, manage to perpetuate their reputation on the internet by simply delivering what their customers need. They don't need aggressive marketing because their own customers will be willing to refer them. The truth is, the world is changing faster and faster, and people who want to stay relevant and productive in this scenario need up-to-date and practical information that can be applied in the internet age.
And whether you like it or not, a traditional education designed for the industrial age isn't going to be able to meet that demand the way online courses can . That's where the real opportunity comes in! There are endless problems waiting for real solutions on the market, and there is a method of finding out what those problems are.
You are not going to break into the online market by creating an online course like most people do. If you do, you're simply handing over something that potentially has no real value. The result will be one.
Soon you will be seen as just another fake course sales guru, who promises a lot but delivers nothing. When you go digital, FORGET PRODUCT LEVERAGE! Start by leveraging the value of your time.
You do this by creating content and building an audience. In the beginning, your sole focus should be on building an audience and creating a community that resonates with your ideas. It doesn't matter if you are going to use youtube, tiktok, twitter or instagram for this.
. Despite the fact that, for countless reasons, the most efficient leverage platform is YouTube, just start, don't think too much, go for the platform that best identifies with you. Once people start arriving, something interesting will happen.
Naturally, you'll start to see patterns among your audience's comments. Be aware, listen to the market around your content: What are they complaining about? What are their frustrations?
What are they saying that they wish existed? Are they problems you can solve? If the answer is no.
Are these problems you are able to figure out how to solve? If so, bingo! It's time to monetize your audience.
But not through a scalable solution like an online course. You still need data, you still need to know if it is indeed a viable solution, you need to know every angle around the problem you are solving. The best way to do this?
Take 1 customer at a time. Work on the solution he needs together with him! Observe the process, understand the stones that will appear in the middle of the way.
You will monetize your audience in the individual consultancy model. The more customers you serve, the more clarity you get about the problem and the solution, the rounder the process becomes, and don't get me wrong. Just because you don't leverage your product doesn't mean you're giving up leverage.
In fact, what is being leveraged is the value of your time. The more content you create, the larger your audience becomes. The larger your audience, the more people will be willing to pay for your time.
The more people willing to pay for your time, the more you can charge for consulting. This will allow you to build wealth before you even create your leveraged product. There will come a time when you've helped so many people solve that problem that the patterns become crystal clear in your mind.
You know you can build a scalable solution. This is the right time to create your online course or program whose reproduction cost has no direct connection with the effort applied. That's how you stand out from the crowd of opportunists in the online course market.
Building your own entry barrier. You become so good at it, so expert in the solution you offer, that there is no longer any competition for you. No one is able to replicate or compete with what you do because no one is able to understand the solution you deliver as clearly and efficiently as you do.
The moment you reach that level, something even more powerful starts to play in your favor. Your name begins to spread behind the scenes, your perceived credibility increases. And that's when you start to enjoy the fourth type of luck that I said I'm starting to build.
Probable luck. . .
The one that comes from being you. Having built such a strong personal brand that opportunities begin to present themselves at every moment in your life, you just have to choose the one that makes the most sense. A chain of gyms, a fast food outlet, an online course or even a clothing brand.
No matter what it is, people who specialize in any area that relates to your personal brand will be happy to give you a percentage of the business without you having to get involved in the operational part in exchange for being able to associate that company with your name. You become an accumulator of good successful businesses using the leverage that your own name allows you to use. The internet has revolutionized the way we create wealth.
It allows us to reach a global audience, share our ideas and passions, and create value in ways that have never been possible before. But to really build wealth in the digital age, you need to get back to the bottom line. The notion of money Masterfully portrayed by the philosopher Ayn Rand ''He who curses money gets it dishonourably, he who respects it earns it honestly.
Run from the man who says money is evil. This statement is the stigma that identifies the looter, just as the bell indicated the leper. Money demands the highest virtues.
The men who don't have courage, pride or self-respect, who don't have the moral conviction that they deserve the money they have, the men who apologize for being rich - those aren't going to stay rich for long. '' If you're willing to start the journey, start with this video on the screen, go there now! Don't leave it for later.
I am Abraham, and this is my contribution.
