so in this video I'm going to be talking about how to get studi grade content for your brand and how to do it without spending tens and 20 thousands of dollars like a lot of people uh do okay so um why do we care about Studio grade content or number one what the hell is Studio grade content well if you don't know what it is uh this is basically what studio dark okay it's where you get professionally shot photos okay uh for me this is my worst nightmare cuz I don't want to be this guy
I hate getting my photo taken but hey your products they need photos taken and they probably need videos taken as well now does it always need to be in a studio like this no um you can actually go out and do different kinds of photo shoots which I was going to try to show you here for example our client over at kpot who had a very awesome Studio shoot that they did that gave us a ton of amazing looking photography for us to use on the website for us to use on our ads and basically
for us to try to appeal as a very established brand okay you can see this kind of Photography versus the photos that you're taking on your phone is night and day different okay and so when you actually get professional photos or professional videos done it can be massive for the overall appearance of your brand and also for the quality of ads that you can put into your an ad account if you context this ad has spent $173,000 since we launched it in March so this ad has almost been running for an entire year and this
was put together using Studio content as you can see let me go ahead volume because it is so loud but this was a mix of ugc and Studio content so there we go there's the ugc ugc ugc and then boom Studio content right there's the there's the video of just this professional shot cleaning it pointing it to the sync commercial TV commercial style stuff right there's like the little animations boom there it is that is why Studio content is so important okay and from there you can also see we have had other images like this
one here that has recently taken off have just hey here's a great looking humidifier in a little Nursery okay and we've got a nice little headline on it and it is performing like you wouldn't believe we set this up December 21st it's been running for a month it's already spent $155,000 pretty awesome stuff okay so Studio content is going to be very important for your brand in order to be able to actually scale in multiple areas okay when it comes to cro when it comes to people understanding your products when it BEC comes to when
it comes to overall brand appeal and when it comes to ads so this is awesome Spencer how the heck do I shoot this or how do do I get this okay there's three things that you can do number one you can go fiber go ahead search up fivr and just look up you know professional photography or product uh e-commerce product specialist whatever it is okay you could find someone who's maybe overseas or someone who wherever they are uh can shoot your content for a very affordable price just know that obviously you're going to have to
pay probably more in shipping to get it to that person but what I would do is I would really try to build a relationship with who whoever it is that you decide to hire and again do not just hire the first person that you talk to okay I actually don't use Fiverr I'm just I'm the upward King so I love to use upwork but just go in here and just post the job okay I'm looking for short-term or part-time work okay you can reuse an existing job post or just create a new one okay continue
what's the title looking for a you know uh Studio shoot looking for a a product uh shoot or looking to get a studio shoot done for my e-commerce products whatever it is go looking for a professional photographer videographer to shoot content for my products you can select videography or or if you just want to shoot local photography you can go ahead go next go to skills if you've never used upwork before it's very very simple photography videography you know video production video editing photo editing product photography you know Adobe Lightroom fashion and view whatever okay
there we go I don't even know if we need to select that many but all right next scope okay it's just going to be small it's probably going to be 1 to three months okay I'm looking for you know immediate level uh could potentially become fulltime maybe not no not at this time next is budget and then you can see it actually already kind of sets a budget for you so $ 13 to $30 per hour or if you just want to put a fixed price that you can just because you've you've never done this
before you probably don't know what you need to pay to get this but so you could just leave it here if you want to bump it up a bit you can next you go into the description and then you're just going to write a job description if you never written job description just look up example of job description or you can just be yourself and just spend 15 to 20 minutes to type out hey my name is BL uh I have a company over at and I looking to partner with the photographer videographer to help
me produce content for my ads uh and for my website um I'm looking for people that can do da da da da okay you get the idea right again very very simple to do or the other thing that you can do if you don't want to go through upwork and you don't want to go through this online house literally just Google local product photographers near me okay you can see I already got four ads how many ads is that four ads for that and obviously I'm based in Vancouver so wherever you're based you could also
just call some of these businesses learn a little bit more about what they do like look at this funky business right here let's take a look delicious photos for your brand awesome let's check their packages let's take a look and see what they can do okay we offer multiple packages uh lifestyle essential St like look at this this product photography looks great okay obviously they've got all different kinds of stuff here here's like a video that they've done as well I mean look at this so I can get 33 photos and three retouches for $333
so like that is pretty decent and this is Canadian so that's basically nothing um but at the end of the day your goal would be to contact these people tell them about your brand let them know what you're doing say hey I'm definitely looking for partners that we can go with and then what's really cool is you could just go there and you don't have to ship them the product you can just bring them the product you could tell them all about it show them what it is share some ideas and you can get a
great photo shoot done for really decent cost okay if I had a product and if I had a brand this would probably be the first thing that I did okay I would also chat with them see if they could do a video say you had some ideas for this content is going to be so so so important I actually have another video that's going to talk about why content is so important but at the end of the day this is how you can go about finding content for your brand working and just calling some local
businesses or doing it online and getting some professional photography or Studio grade content for your brand to leverage in ads and for your Brandon leverage on your website and even other places like your Instagram or whatever it may be okay so that is how you can go out and get content for your brand and I'm telling you this is one of the best investments that you can make if you're serious about growing your business because content is everything
