Welcome to day two of our school positioning challenge. Today I have a over- the-shoulder banner creation session for you. Basically, we're now learning how to create the ad visuals that we're going to test tomorrow to find your ideal school positioning validated against cold traffic.
So you know ideally what piece of art to put here on the position of your main banner in school which arguably right now is the most important advertisement space you can have for your community because it's what people see in discovery as well as in the search results and also what's being used for growth boost. So that way you'll figure out exactly how to make the most use out of the space. But then you also know based on this, how do you pull the rest of your about page into that positioning and how do you build a building plan for your community that then delivers on the promise that you're making here.
So this is what this challenge is all about. If you've missed yesterday, you can still catch it um for free if you're watching from the free community. Um, this is going to be up for the rest of the week of the challenge or and after that you can find it inside of Grow with Evident as well as Everetts.
Let me just quickly see. Yes, this is working. Let me know if you can hear me.
Hi Nikki, thank you so much for tuning in again. Um, today we're just going to get creative and it's going to be really, really fun. Quick recap, what did we do yesterday?
Yesterday I walked you through some of the foundations so you understand the importance of the banner, the process of finding your positioning, positioning differences, free versus paid communities, the high versus the low ticket approach. And I also showed you I gave you a prompt that basically helps you to reassess your positioning and simplifying it as much as possible. And then I showed you how we're going from positioning to mapping out our buying personas.
Mapping out the beliefs, desires, pain points of our buying personas by awareness stages, more specifically unaware and problem aware. And then how to use this and proven about page formulas based on what's performing in growth boost right now to make your first banner hypothesis. I showed you how to do this with Ever Ads.
If you want to use Ever Ads, you can use the 7-day free trial, cancel anytime, and the 50 image credits that we have in here. So, you can tap into how I'm creating the things. I just love to do it with the system rather than manually with ChatBT and Claude.
But if you watch the video, you'll also see how to do it manually if that is your choice. So, there's uh no disadvantage. It just goes faster here and you can take advantage of the free trial.
But obviously if you don't want to sign up for another tool, there's a way for you to get the full value from the training even without that. Okay. And so today what we're going to do is now that you understand the foundations, we actually are going to make the creatives and I just want to show you the complete process here.
Um because I want you to understand that I'm using a set of tools and also I want you to see how I'm going about ideulating and finding the angles. So one thing that I want to start with here is what we already did yesterday was we set up a community because we did that whole workflow from the about page copy being your starting point for the angles and I showed you that we want to do different variations of the about page. So I want to hook right back in here so everybody understands again what we're doing to get to our banner.
So you know repetition in online education is super important. So let's do it slowly again together. We start with our community and then we want to pick one of the core positionings right now.
So I did yesterday do my I did my brain dump uh just like I instructed you as I answered the question. I had about a 10-minute ramble and I went through the exercise again using the positioning prompt first and then based on the positioning prompt I mapped out my about pages using the about page templates that are based on proven communities. So if you're going here under the video and you go for the description you see the about page copy templates you can copy them over.
So basically I used my brain dump and these templates to map out the updated about pages. So here we now have the dollar 7 growth club. Um and here is the the about pages.
So I want to pick one to start getting more clients and student doesn't have to be complicated. Um so then being your own bestkept secret. I like that the most right now.
And I'm just going to pick this. This is the Trojan horse formula here. And I'm going to use this as a starting point.
So, Trojan horse and create a new offer here. Thank you for whoever just joined. And I'm pasting the text here.
And I'm also providing my URL. And then I will add some additional context. This is for our about page banner capturing the overall community angle.
Next, we're going to go into buying personas. And now I want to go for validation. So basically what if you were to do this with a chat you would basically give the same context your about page copy and then you would prompt it and say please map out five buying personas I can use to validate this offer.
If you're already in scaling you can say please map out five buying personas for this offer that I can use for scaling. So we have new coaches, creators on a budget, struggling content creators seeking traffic, coaches, creators craving community, DIY marketers, busy entrepreneurs, aspiring course launchers. So what I basically will do here is I will edit some of these.
So I would say new coaches who are looking for a path to grow and monetize. They understand they have to learn content creation, offer creation, and potentially ads to get there. If you're overwhelmed and don't want to invest in maybe another expensive course to figure things out.
So I will now go and also make sure I'm editing struggling content creators seeking traffic. I would say content creators struggling to monetize. They love content creation and it's what they want to do.
They have some traction are at least consistent but don't know how to monetize best. They are slowly getting around that educational content creation and digital product offers that teach like mini offers memberships courses and coaching are the way to go. Right?
So that's the next one that I want to have here. Now in here I also want to make sure it has the schoolers. So schoolers new or stuck schoolers that want to monetize their educational or role model based communities.
They love school and want to make it work and scale and have seen my work and want to do something similar, understand my processes and thinking and get access to my templates and strategies. Right? So, a lot of people that are using Ever Ads, they're like, "Oh, I don't know.
The callouts, they don't come out like so good. " it's often that they're just rushing through the process, which I sometimes really, really like to do to get out of my own kind of thinking bubble. Um, but when I'm doing ads and I see, oh, it's a little bit off, it's the same as when we're doing it manually with AI, it's garbage in, garbage out, right?
So, when you're doing this manually with AI, give it feedback until you have the buying personas you really want to go for. Okay? So I think there's one more persona and that is the educational creator ready to learn ads.
So they are either already successful as a content creator on IG, Instagram or YouTube or that's what they want to do and they understand school memberships digital products are the way to go and they want to leverage their content and grow their personal brand faster using ads. So that bind persona is also there ready to learn ads and then maybe even personal brand builder educational creator focused on building their personal brand wants to stand out and beat competition by learning. Okay, now I feel like I have all of them.
Now I can continue. I can update and I can continue to the belief map. Now, this is what you would also do if if you don't have ever ads, you would do it with AI.
So, you would now go and say for all of my buying personas that I just mapped out, give me the beliefs, problems, desires, pain point by awareness stages. Um, please do all of them see four unaware and problem aware stage. So, now it's basically surfacing and generating more relevant context so it can make better call outs as well.
Let me just see. Hey, good morning, Mark. Hi, Adriana.
Oh, hello. Is this Jesse? I think this must be Jesse.
Um, I literally came up with 18 words from my community yesterday. How would you go about this or kill some? You can test a large variety.
And I think it's a really, really good idea to do that, especially if you feel indecisive. I like to just get the feedback from the market and breaking what's finally working now. What would be your advice?
Sorry. I worked through day one yesterday and realized I was going to with the same words that I've been using for positioning lately, but that just started finally working again. So, I'm afraid of changing them and breaking what's working now.
What would be your advice? Um, you don't have to update your about page in any way right now. Um, I would just test it in addition to see if you cannot get more um traction out of it.
So I don't think you would be breaking anything if you were just to test it and get more more data around this. Okay. So now I will select all of the ones that are true here for me.
So there must be an affordable way to get training and support I need to succeed as a coach. Having a supportive community of other coaches would make the journey less lonely. I don't think they care as much about that.
I can't afford to invest in another expensive course right now. I don't also want to go like in so much like the money problems. I'm not good at marketing or sales.
So my growing my business will be a huge struggle. So I would say and that gives less caring and talented coaches and creators an unfair advantage that I don't have. Right?
So, we would also edit these. Many of the growth strategies I see online seem too complicated. I don't know if that's the right one.
I want a clear path to grow and monetize coaching without feeling constantly guessing. That's good. I get discarded to put in effort is a good one.
Okay. Yes. Mhm.
Yes. Want to find a straightforward way to monetize. Okay, then schoolers.
I don't think the all by myself angle is actually as effective as AI wants to make it out to be. Yes. Okay.
So, these are great. My content is good, but it's not reaching enough people. This is great.
I'm not good with ads. They're too complicated. Don't have enough time.
Okay. And then the personal brand builder. Okay.
Wonderful. So, now I have all of the um beliefs that I want to use as a basis. Now I can make the call outs.
for the call outs. If you're doing this separately, um here are you can take a screenshot the call out formulas that we use. These are also proven based on winners and these are basically like your ad angles.
Okay, now I'm going to select all of them because I can review them a little bit later. Ad copy is just a step that I need to create in here. Actually, let me take um I will have them in the offer later, too.
These are good. Next up, we have the references. I'm just going to skip this for now because I'm building this in the other part for now, the remaining part of the wizard.
Okay. So now I can tap out of this and into the community tab. And now you see I have my foundation here.
The next step is to create callouts. And now I can generate the call outs from here. What you would do if you're doing this with AI after say first to write your ad copy and then you go into the callouts for the banners right away and you can use these templates here.
I'm going to open them up again so if you haven't yet can screenshot them if you're in Grow with Evelyn. You just simply find this in the glowup course under banners. And here I'm just going going to go slowly through category authority formulas are performing well.
Barrier removal like get outcome without cost right category authority would be the number one topic community for audience identity aspiration become the aspiring identity for example all in one stack a b and c all in one place and then simplification topic made simple for audience those are the ones that we see currently working best with growth boost and here are few formulas that we also have seen proven that you can use as a starting point All right. Now I can select the ones that I want here for my banners. So the academy where coaches and creators grow and monetize.
So here I would just say that dollar7 growth academy where coaches and creators or marketing like this. Great. Now I can have it coaches and creators HQ.
The home for those who want a full growth system. I would bring the price back in here again. Coaches and Creators HQ, the home for those who want a full growth system.
I like it. So, these are a lot better than what I got yesterday when I was just rushing through it and not adding the enough context system including templates only seven. I think the get the course the training tools template you need to grow.
So I'm just tweaking them slightly which is more a taste thing to grow faster. It's a bit complicated. I'm not going to lead with something where like you know if you want if you want absolutely simple you can't have a business.
So become your niche or become the go to coach or creator in your niche faster and then I would again say dollar7 marketing club join the all-in-one growth hub for coaches educational creators. I like that. Just bringing in the price again.
Okay.
